How to adjust the property market next year? Recently, the meeting of the Ministry of Housing and Urban-Rural Development clearly put forward eight key tasks for next year, demanding to keep the real estate market running smoothly.

　　On December 21st, the National Conference on Housing and Urban-Rural Construction was held in Beijing. The meeting summarized the housing and urban and rural construction work in 2020 and the 13th Five-Year Plan, analyzed the situation and problems faced, and put forward the overall requirements and eight key tasks for next year.

　　The eight key tasks include: fully implementing urban renewal actions to promote high-quality urban development; Steadily implement the long-term mechanism scheme of real estate to promote the stable and healthy development of the real estate market; Vigorously develop rental housing and solve the outstanding housing problems in big cities; Strengthen urban governance and promote the construction of resilient cities; Implement rural construction actions to improve the level of rural construction; Accelerate the development of "China Construction" and promote the transformation and upgrading of the construction industry; Continue to promote reform and innovation and strengthen the construction of laws, regulations and standards system; Strengthen the overall leadership of the Party and build a contingent of high-quality cadres.

　　Give priority to expanding domestic demand and accelerate urban renewal and transformation of old urban communities.

　　This time, among the eight key tasks put forward by the work conference of the Ministry of Housing and Urban-Rural Development, the first key task is to fully implement urban renewal actions and promote high-quality urban development. At the same time, comprehensively promote the transformation of old urban communities.

　　The meeting mentioned that the way of urban development and construction should be effectively changed, urban planning, construction and management should be coordinated, urban structure optimization, functional improvement and quality improvement should be promoted, new urbanization with people as the core should be further promoted, and the construction of livable, green, resilient, intelligent and humanistic cities should be accelerated. Improve the urban spatial structure and build an urban system with central cities, metropolitan areas and urban agglomerations as the main body, and coordinated development of large, medium and small cities and small towns. Implement the urban ecological restoration function improvement project to improve the quality of human settlements. Strengthen the protection of history and culture, and shape the urban landscape. We will comprehensively promote the transformation of old urban communities, accelerate the construction of complete residential communities, and promote property enterprises to vigorously develop online and offline service industries. We will carry out in-depth pilot work on the construction of new urban infrastructure and explore the formation of a mechanism and operation mode that can be replicated and promoted. Systematize the whole region to promote the construction of sponge cities, coordinate the promotion of urban waterlogging control, and consolidate the effectiveness of urban black and odorous water treatment. Further promote the classification of domestic waste.

　　Interpretation: This year’s work conference of the Ministry of Housing and Urban-Rural Development will put "fully implementing urban renewal and comprehensively promoting the transformation of old urban communities" in the first place.

　　Xu Xiaole, chief analyst of RealData, pointed out that urban renewal is a major livelihood project and development project. The recent Central Economic Work Conference pointed out that it is important to adhere to the strategic basis of expanding domestic demand and combine expanding consumption with improving people’s quality of life. Urban renewal and the transformation of old urban communities are important links. 2020 can be said to be the "first year" of the transformation policy of old urban communities. For the first time, the government work report clearly defines the annual renovation target of old residential areas, and 1-mdash; In November, 39,700 old urban communities were newly renovated, benefiting nearly 7.25 million households. After exploration and practice, the Ministry of Housing and Urban-Rural Development recently issued a list of replicable policies and mechanisms for the transformation of old urban communities to provide guidance for future transformation work.

　　Zhang Bo, dean of the branch of 58 Housing Research Institute, also mentioned that no matter from the information revealed by this year’s two sessions or the recent Central Economic Conference, the renovation of old residential areas will be an important starting point for the subsequent improvement of urban living and life. The renovation of old residential areas is not just as simple as "taking over" shed reform. From the difficulty and time span of promotion, the industries involved in the promotion will obviously exceed shed reform, and at the same time, many industrial opportunities will be born.

　　Long-term mechanism of real estate regulation and control from "safe implementation" to "full implementation"

　　In terms of real estate regulation and control, the meeting mentioned that the long-term mechanism plan for real estate should be implemented steadily to promote the stable and healthy development of the real estate market. Firmly adhere to the position that houses are used for living, not for speculation, and fully implement the long-term mechanism of real estate.

　　Interpretation: Since 2016, the long-term real estate mechanism has been proposed for five years. In 2019, the working meeting of the Ministry of Housing and Urban-Rural Development put forward the "long-term mechanism plan for the stable and healthy development of the real estate market", which further clarified that "the long-term mechanism plan for real estate should be implemented steadily to promote the stable and healthy development of the real estate market". Firmly adhere to the positioning that houses are used for living, not for speculation, and fully implement the long-term mechanism of real estate. "

　　Xu Xiaole, chief analyst of RealData, said that in 2020, even if the epidemic hit the economic development, the real estate regulation did not relax, but the warming of local markets triggered the intensive introduction of "one city, one policy" in the second half of the year. According to statistics, more than 20 cities have made adjustments in policies such as restricting purchases, loans and sales. At the same time, from the regulation in the second half of the year, we can see that the early warning mechanism of real estate market supervision has been strengthened, and the coordination and linkage of local government departments have been strengthened. In the future, the long-term mechanism will replace the periodic regulation of real estate, and the development of the real estate industry will return to its original source and play a better role in supporting the macro-economy.

　　The goal of "three stabilities" was not mentioned.

　　It can be seen that compared with the working conference of the Ministry of Housing and Urban-Rural Development in 2019, the regulatory objectives of "stabilizing land prices, stabilizing housing prices and stabilizing expectations" were not mentioned in this meeting.

　　Xu Xiaole said that "three stability" is not a short-term goal, but a goal to be normalized in recent years. There are still great uncertainties in domestic and international economy, finance and trade next year, and the domestic real estate market should still adhere to the main tone of "housing and not speculating" and keep the prices, land prices and market expectations stable. This year, the real estate market is generally stable, but a few cities have experienced differentiation and fluctuations, and the main responsibility for regulation lies in cities. In the past, the means of regulation and control were mainly administrative and short-term policies such as purchase restriction and sales restriction, but they are turning to long-term market mechanisms such as finance (such as three red lines) and taxation to dynamically and structurally adjust the market. This is the progress of China’s long-term real estate regulation and control means and reduces the administrative distortion of the market.

　　Real estate regulation will be supervised in the whole process before and after the event.

　　The meeting mentioned strengthening the main responsibility of the city, improving the mechanisms of policy coordination, regulation linkage, monitoring and early warning, public opinion guidance, market supervision and so on to keep the real estate market running smoothly.

　　Interpretation: Although the meeting did not mention the "three stable" goals, it was clear that real estate regulation and control will be supervised in the whole process before and after the event.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that the expression "policy coordination, regulation linkage, monitoring and early warning, public opinion guidance, and market supervision" combines pre-and post-regulation, marketization and administrative means, which has a positive effect. In terms of long-term mechanism, it is expected that four major price supervision systems will be formed, including the first-hand housing price system, the second-hand housing price system, the rental market price system and the land price supervision system, which will play a positive role.

　　Clarify the importance of renting housing to alleviate the outstanding housing problems in big cities

　　The meeting mentioned that we should vigorously develop rental housing and solve the outstanding housing problems in big cities. Strengthen the construction of the housing market system and housing security system, speed up the filling of the shortcomings of rental housing, and solve the housing problems of new citizens, young people, especially those engaged in basic public services and other housing difficulties. Accelerate the construction of a housing security system with affordable rental housing and shared property housing as the main body. Expand the supply of affordable rental housing, do a good job in ensuring public rental housing, and focus on developing policy rental housing in big cities with net population inflow. Standardize the development of the housing rental market, accelerate the cultivation of specialized and large-scale housing rental enterprises, and establish and improve the housing rental management service platform. Rectify the rental market order and standardize market behavior. Steadily promote the transformation of shanty towns. Further improve the housing provident fund deposit, use and management mechanism.

　　Interpretation: The Central Economic Work Conference and the Ministry of Housing and Urban-Rural Development Conference have focused on clearly solving the outstanding housing problems in big cities, and the housing problems in big cities have attracted attention.

　　Xu Xiaole pointed out that in the meeting of the Ministry of Housing and Urban-Rural Development, the housing problem in big cities and the development of rental housing were expressed together, which clarified the importance of leasing in alleviating the contradiction between housing supply and demand, especially in big cities. In the future, the development of housing leasing will continue to exert its efforts in increasing the supply of rental housing, ensuring and expanding the rights and interests of leasing, standardizing and supporting the development of leasing enterprises, and then the rent will be more stable, and leasing will truly become a long-term living choice.

　　Chen Xiao, an analyst at Zhuge Housing Search Data Research Center, also pointed out that this meeting clearly put forward for the first time the establishment of a housing security system with affordable rental housing and shared property housing as the main body, and asked for the development of policy-based rental housing in big cities with net population inflow, which reflected the concept of policy-based housing, conformed to the principle of housing and housing without speculation, put forward a clear direction for strengthening housing security construction, paid special attention to rental groups in big cities, helped to protect people’s livelihood, and played an important role in promoting the goal of living and living.

　　The long-term rental apartment industry will be rectified and the regulatory policies will be more perfect.

　　The meeting mentioned that we should standardize the development of the housing rental market, accelerate the cultivation of specialized and large-scale housing rental enterprises, and establish and improve the housing rental management service platform. Rectify the rental market order and standardize market behavior.

　　Interpretation: Compared with the leasing enterprises that have accelerated the cultivation of specialization and scale in the past, the meeting of the Ministry of Housing and Urban-Rural Development also mentioned "standardizing the development of the housing leasing market and rectifying the order of the leasing market".

　　Wang Xiaoying, an analyst at Zhuge Housing Search Data Research Center, said that this year, due to the epidemic situation, the rental market has declined, and long-term rental apartments have been hit hard. The Danke Apartment incident also revealed that the long-term rental apartment industry needs more perfect regulatory policies at present, and it is expected that the long-term rental apartment policy will be more perfect next year. Under the policy support and detailed supervision, long-term rental apartment institutions will also face the adjustment of strategic direction in 2021.

　　After the opening of the ski resort, the ice and snow tourism market in Jilin continued to heat up. In order to better meet the needs of tourists to enjoy, taste and play with snow, a variety of new ice and snow games have been set up in various parts of Jilin in combination with regional characteristics. Preferential policies such as ice and snow coupons make practitioners full of confidence in the new snow season.

　　After the arrival of winter this year, Jilin Province ushered in a number of large-scale snowfalls, and the city entered the annual world of snow and ice. Citizens started entertainment in the snow, and snow and ice activities such as building snow houses, making snowmen, having snowball fights and skiing outdoors attracted a lot of attention.

　　Jilin Province is located in the golden latitude zone of ice and snow in the world and the core area of ice and snow resources in Northeast Asia. According to statistics, as of last snow season, there were 75 tourist ski resorts with a total length of 358.12 kilometers, and 14 skating halls, more than 400 ice rinks and nearly 100 ice and snow parks were built. What are the new ways to play ice and snow tourism in Jilin this year?

　　After the ski resort opened, it ushered in a hot scene.

　　In fact, after the "Double Eleven", major ski resorts have been opened one after another, and merchants first felt the continuous warming of the market. Chen Yan, the relevant person in charge of Jilin Construction Group, told the reporter that the Tiandingshan Ski Resort in Changchun ushered in a hot scene as soon as it opened this year. The bookings of scenic homestays and hotels increased greatly, and the dining area was full of tourists, often before noon, and the ski equipment was not enough.

　　"I can clearly feel that the market is heating up. The number of Japanese tourists has exceeded 2,000, which is much higher than last year, and the proportion of foreign tourists has been increasing. It is expected that the total number of tourists will exceed 320,000 this year." Chen Yan said.

　　Snowmaking began on November 3, and guests were welcomed on November 11. Tianding Mountain Ski Resort opened one week earlier than last year. On the first day of the opening ceremony, the ski resort welcomed many experiencers. In front of the ropeway and magic carpet leading to the ski run, skiers waiting to climb the mountain lined up.

　　"In the past, in our construction industry, we worked for half a year and rested for half a year. We couldn’t build in winter and there was no income. Now winter leisure becomes busy, and sand and concrete become ice and snow. " Chen Yan said that the warming of the ice and snow economy has led to a large number of jobs. Tianding Mountain Ski Resort and Ice and Snow Xintiandi Scenic Area need nearly 5,000 workers and 1,000 operators in each snow season. Now the scenic area has to expand its scale, and there is even a labor shortage.

　　Ski coach Master Wang told reporters that he can receive 4-5 students every day. "I usually live by odd jobs, and my income is unstable. After the arrival of the snow season, more and more people ski, and our income has followed."

　　Excavate regional characteristics and create new ways to play ice and snow.

　　See the Tianchi Lake in Changbai Mountain, enjoy the rime in Jilin City, and watch the winter catch in Chagan Lake … … When it comes to Jilin ice and snow tour, these classic "old brands" have long been famous all over the country. After the arrival of the new snow season, in order to better meet the needs of tourists to enjoy, taste and play with snow, many new ice and snow games have been set up in various parts of Jilin Province in full combination with regional characteristics.

　　"To build ‘ It snows during the long day ’ Brand, to solve the shortcomings of tourists coming to Changbai Mountain to experience fewer projects in the past winter. In the new snow season, we have new experiences and gameplay in products such as snow appreciation, skiing and hot springs. " Wang Junchao, deputy general manager of Changbai Mountain Tourism Co., Ltd. said that on the basis of the original sightseeing tour, Changbai Mountain Scenic Area will increase interactive and experiential ice and snow projects such as snow hiking, snowmobile crossing and snow jumping, so that "sightseeing+experience" will be deeply integrated. At the same time, online celebrity projects such as Genting Market, Edelweiss and Cedar Forest Lonely Post Office were built in Erdaobaihe Town at the foot of Changbai Mountain.

　　"Edelweiss is a snow amusement park with the theme of looking from the first to the last, romance. There are many scenes in the Edelweiss Ice Waterfall Park that are very suitable for taking photos and playing cards and entertaining snow, such as slightly drunk ice bars, elf performances, frozen beauties and large snow slides of chinchillas, so that tourists can enjoy the snow." Wang Junchao introduced.

　　The 29th Jilin International Rime Ice and Snow Festival, which started on November 18th, has set up nine rime viewing belts, and specially created a series of ice and snow entertainment activities such as the snow sledge in the largest indoor cross-country ski resort in China, and the immersive performing arts in Songhua Lake in winter, supporting the export of food games such as snow hot pot and indoor night market. The 22nd Chagan Lake Ice and Snow Fishing and Hunting Cultural Tourism Festival designed 38 series of activities, such as customized small net fishing, sacred lake bonfire party, ice car rally, and large collection of intangible products, to make the winter fishing in Chagan Lake "delicious, novel and fun" from a new perspective.

　　"The new product projects in various places are very good support for the upgrading of our travel agency products, especially for southern tourists, because the ice and snow tour is not only ornamental, but also experiential." Cai Zhiyu, director of the planning department of Changchun Culture International Travel Service, told the reporter that in order to meet the new snow season, the travel agency has made full preparations in product design and marketing, and the continuous updating and enrichment of Jilin ice and snow products have made the confidence and enthusiasm of tourism practitioners more and more sufficient.

　　Provide the highest quality service for tourists.

　　On November 18th, 2023 Jilin Province Ice and Snow Voucher was officially launched, and online travel platforms were distributed simultaneously. Tickets for scenic spots, hot springs and skiing were all 30% off, which added fuel to the already hot ice and snow consumption.

　　"The snow scene is very romantic, skiing is very exciting, and it is delicious and fun to come to Jilin for an ice and snow tour. The price is not expensive and the cost performance is very high." After experiencing the ice and snow tour project in Jilin for the first time, Ms. Guo, who works in Tianjin, said that she likes the snacks and delicious food here best when she travels to Jilin in winter. Everything can be stewed in iron pot, hot pit roast, and fried noodles on the street to roast cold noodles, which makes her feel different in winter.

　　During the "Fourteenth Five-Year Plan" period, Jilin Province identified tourism as one of the three trillion pillar industries, and formulated the "Action Plan for Tackling the Trillion Industry in Tourism", which plans to increase the income from ice and snow tourism to 500 billion yuan in five years. Not long ago, the "Ice and Snow Policy of Jilin Province in the New Snow Season of 2023-2024" was released. For market players such as tourists, travel agents, clubs and investment enterprises, 11 preferential policies were formulated in three aspects, including coupons, through trains, routes, project investment and loan interest subsidies.

　　"Policy support has warmed up the winter in Jilin, and the markets of transportation, catering, accommodation and skiing equipment have great development potential." Chen Yan is full of confidence in the future. "We will also expand the scale of snow resorts, increase the number of snow trails and magic carpets, and create more advanced supporting facilities to provide tourists with the highest quality services and better meet the needs of tourists."

　　CCTV News:Pay attention to the weather during the New Year holiday. According to the news of China Meteorological Bureau yesterday, during the New Year’s Day holiday in 2018 (December 30 to January 1), most parts of the country are mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

　　The Central Meteorological Observatory predicts that during the New Year’s Day holiday in 2018, most parts of the country will be mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

　　During the period, on the 30th, due to the influence of cold air, the temperature dropped by 4 ~ 8℃ from west to east and from north to south in eastern China, and it was 10℃ in some areas. There are 4 ~ 6 northerly winds in the Yangtze River and most of its northern areas; From 31st to 1st January, there was light snow in the eastern and northeastern parts of Inner Mongolia, with moderate to heavy snow in the eastern part of Northeast China. There is light rain (light snow at high altitude) in southwest China, western South China and western Jiangnan, and precipitation is scarce in most other areas.

　　Cold air strikes: the smog in Huanghuai, North China will improve, and there is moderate to heavy snow in the northeast.

　　The Central Meteorological Observatory predicts that the foggy and hazy weather in North China, Huanghuai and other places will be the heaviest in this round on the 29th.The Central Meteorological Observatory issued a foggy orange warning at 6: 00. On the 30th, affected by cold air, the air quality began to improve. As the cold air continues to move southward, the areas with high temperature in China will gradually return to normal level.

　　When cold air strikes, the smog will gradually weaken from north to south.

　　This morning, some parts of Beijing were caught in heavy fog, with low visibility, and some expressways were closed for a time. In Shandong, at 6 o’clock this morning, the Shandong Meteorological Observatory issued a foggy red warning. In some areas of Liaocheng, Dezhou, Binzhou, Dongying, Jinan, Zibo, Weifang, Jining, Zaozhuang and Rizhao, the visibility is less than 50 meters.Affected by bad weather, as of 9: 00 am, more than 300 toll stations of G2 Beijing-Shanghai Expressway, G20 Qingyin Expressway and other expressways were temporarily closed.

　　In addition, from the morning of the 29th to the 30th, the atmospheric diffusion conditions in central and southern North China, Huanghuai, Jianghuai, Jianghan and Sichuan Basin were poor, with mild to moderate haze, with severe haze in central and southern North China, central and western Huanghuai and Jianghan. Since the 30th, the North China Plain, Huanghuai and other places have been affected by cold air, and the atmospheric diffusion conditions have gradually improved.Haze weather gradually weakens and dissipates from north to south, but due to the influence of upstream transportation, haze will be aggravated in parts of Huanghuai, Jianghuai, Jianghan and northern Jiangnan.

　　Meteorologists reminded that due to the fog and haze weather,If the public has a travel plan, it is necessary to plan the driving route in advance and check the accessible sections. The public should wear masks and hats when going out. Try to minimize outdoor sports and exercise in haze weather. Wash your face in time after returning home and wash your mouth and nose with normal saline. In some areas, visibility is low due to fog. When driving, you need to turn on fog lights, slow down and pay attention to pedestrians.

　　Tomorrow and the day after tomorrow, there will be heavy snow in eastern Jilin and precipitation in southern Jilin will end, and the temperature will drop.

　　On the 27th, due to the influence of cold air, there were heavy snowstorms along the Tianshan Mountains in northern Xinjiang. Monitoring shows that at 8: 00 am on the 28th, the snow has reached 36 cm. In addition, snowflakes also appear in western Qinghai and eastern Liaoning.

　　The Central Meteorological Observatory predicts that there will be light snow or sleet in northwestern Xinjiang, central and eastern Qinghai, northern Sichuan Plateau and central Shandong from 08: 00 on December 29 to 08: 00 on December 30. There are small to moderate rains in the eastern part of Southwest China, western Jiangnan, western South China, central and eastern Hainan Island and parts of Taiwan Province.

　　Tomorrow and the day after tomorrow, there will be a large range of snowfall in eastern Inner Mongolia, Jilin and Heilongjiang, especially in eastern Jilin.For the snow-poor area of Beijing, Tianjin and Liaoning, there is still basically no possibility of snowfall in this cold air activity. With the southward movement of cold air, it will still be rainy in Jiangnan and western South China tomorrow, but the intensity is generally not strong, mainly light rain, with moderate rain in the local area. It will generally clear up the day after tomorrow, but the air will become dry again.

　　Meteorologists reminded that,There will be snowfall in Northeast China, Inner Mongolia and other places tomorrow and the day after tomorrow. The public should be careful about road snow and ice, and be careful when crossing the road. Affected by cold air, the temperature in most parts of the country will drop again. The public should pay attention to cold and warmth, and be careful of catching a cold.

Special feature of 1905 film network In 2017, the total box office reached 55.911 billion yuan, a year-on-year increase of 13.45%. The domestic movie box office was 30.104 billion yuan, accounting for 53.84% of the total box office; There are 92 films with box office exceeding 100 million yuan, including 51 domestic films. The number of people watching movies in urban cinemas was 1.62 billion, up 18.08% year-on-year.

Looking back on this year’s changes in the film market, it is still full of ups and downs. Judging from the data, the overall situation of the mainland film market is still catching up and has unlimited potential. In 2017, there were 9,597 new screens in China, and the total number of screens has reached 50,776, surpassing North America and ranking first in the world.

Judging from the works, the theme film based on originality and art cinema have become two dark horses that cannot be ignored. Among them, Wolf Warriors 2’s bold attempt to integrate business style not only brought it a series of amazing figures in China — — The single-day box office was 426 million, and the final box office was 5.68 billion, which also attracted great attention in the world. It successfully ranked 55th in the top100 box office list in the world, which once again proved the importance of the theme film to show cultural self-confidence.

　 　In addition, art cinema, represented by Gang Rinpoche and Twenty-two, can break through the tight encirclement with quality in the case of few films, which also proves that the audience’s desire for realistic films has been growing, and the appreciation level has also improved rapidly.

The bright market results are also attributed to the increasingly rational trend of the film market this year. Traffic actors no longer only pay attention to popularity, but also ponder acting skills, reshuffle ticketing websites and change the distribution power structure. These phenomena can be described as returning to the original after washing away the lead.

The formal implementation of the Film Industry Promotion Law has also made the film industry have laws to follow, which has provided a lot of convenience for film creators and provided a basis for the rectification of chaos in the industry. Of course, in the course of the prosperous film market, there are still some episodes that make people reflect. But cleverness can’t shake the big market.

Below, let’s take a look at the top ten keywords of the film market in 2017 and reminisce about this year’s "big surprises and small secrets".

01　Film industry promotion law

On March 1, 2017, the Film Industry Promotion Law came into effect, and China stipulated the standardization and development of the film industry in legal form for the first time.

As the first industrial law in the field of cultural industry in China, the Film Industry Promotion Law clearly stipulates the decentralization of film examination and approval authority, the strengthening of support for rural films and minority films, and the protection of audience rights and interests.

From then on, the film censorship will be reduced to the provincial film authorities, and the Promotion Law stipulates that social funds should be actively guided to invest in rural film screenings in border areas and ethnic areas.

In addition, for some large-scale movies, the Promotion Law also stipulates that cinemas should give tips to "movies that may cause physical or psychological discomfort to minors and other audiences." When Wolverine 3 was released, many cinemas reminded the audience on the online and offline ticket purchase windows.

As an industry law to regulate the order of the film market, the Film Industry Promotion Law also makes relevant provisions on the protection of film intellectual property rights and the act of evading and reporting the box office.

Film intellectual property rights have laws to follow, and piracy and plagiarism in the industry will be severely cracked down; In addition to fines, cinemas will be ordered to suspend business for rectification if the circumstances are serious, and the license will be revoked by the original issuing authority if the circumstances are particularly serious.

Not long after the implementation of the Industrial Promotion Law, the competent authorities imposed penalties on 326 cinemas that evaded and reported the box office in 2016, and severely cracked down, with remarkable results.

Hu zhifeng

Dean, School of Art and Media, Beijing Normal University

The promulgation of the Film Industry Promotion Law has a direct impetus not only to the film itself, but also to the ideology and industrial culture associated with the film, as well as the promotion of the international communication ability of China culture and the promotion of the national cultural soft power.

Yin hong

Director of Tsinghua University Film and Television Communication Research Center

The Film Industry Promotion Law, as the first industrial law in China’s cultural field, not only epitomizes the reform experience of China’s film industry, but also escorts the continued development of China’s films.

02　Art film

In 2017, several art films broke through the tight encirclement and gained good reputation and box office under the attack of many blockbusters.

The first thing to bear the brunt is the Tibet-themed "Gangrinboqi", which earned only 17.03 million yuan in the first week. However, with the good word of mouth, the box office of the film more than tripled in the second week and attacked five times in the third week.

At the moment, the discussion on the belief and the value of life in the film has also become a hot topic in society, and the response from netizens is very enthusiastic.

There is also the performance of "Twenty-two", which was released shortly after. The film takes the experiences of 22 "comfort women" who survived in mainland China as the background and objectively presents their living conditions.

The film finally earned 170 million box office, and evoked people’s memories of that period of history and triggered people’s reflection on reality.

On the one hand, two art films with counter-attacks at the box office mean that the audience’s appreciation ability is generally improved. On the other hand, it also shows that the audience has an increasing demand for movies with realistic themes and social topics.

Chen zhixiong

Co-founder and chief content officer of poison tongue film

Instead of blindly asking the audience to yearn for art, sometimes art can also face the audience. We really need movies that pay attention to reality and have social topics.

Raymond Zhou

movie critic

The counterattack of excellent minority films means that the audience’s appreciation ability is generally improved. It doesn’t mean that all films with good reputation can get the box office results they deserve, but at least it declares the end of the era of box office and word-of-mouth inversion.

03　Commercial theme

If "operation mekong" in 2016, let us see the charm of the main melody film Commercialization 1.0 for the first time. Then, in "Wolf Warriors 2" and "The Great Cause of Building the Army" released in 2017, we saw the infinite possibility of commercialization of the main theme movie 2.0.

Sharp and clean editing, compact narrative, dripping martial arts scenes and promoting the theme of home and country with positive energy have all opened up a new road for "China blockbuster", and these elements have also made the audience excited and passionate.

The box office performances of "Wolf Warriors 2" and "Building the Army" just prove the success of the commercialization of the main theme films. Among them, "Wolf Warriors 2" broke through 100 million yuan in four hours, with a single-day box office of 426 million yuan and a final box office of 5.68 billion yuan, surpassing the opening of "The Mermaid" by 280 million yuan, with a single-day box office of 310 million yuan and a final box office of 3.389 billion yuan, setting a new record for domestic movies.

As the 90th anniversary of the founding of the People’s Republic of China, the film "The Great Cause of Building the Army", with its majestic image style and magnificent war scenes, reproduces the difficult course of the Communist Party of China (CPC) people in building a revolutionary army and has won 400 million box office success.

It can be said that the super-high box office of "Wolf Warriors 2" has revolutionized the audio-visual language of domestic theme films, making the theme of the theme become the main theme of the market. In addition, it is more important to assume social responsibility and carry forward the national spirit.

Yudong

Founder, Chairman and President of Bona Film Group Co., Ltd.

Nowadays, the main melody film is actually assuming its due social responsibility, which not only strengthens the "road confidence, theoretical confidence, institutional confidence and cultural confidence", but also makes the main melody film itself more confident.

Liu yang

Deputy Editor-in-Chief, Cultural Interview Room, Political and Cultural Department, People’s Daily

The super-high box office of "Wolf Warriors 2" has broken the curse that has haunted the domestic main melody movies for many years, and the main melody theme can also become the main melody of the market. The key lies in how to shape the characters and how to tell the story.

04　online celebrity with a huge fan base

In the first two years, the traffic star was the "shoulder handle" on the big screen, and its huge fan flow could make a mediocre film constantly stir up hot topics, thus driving the box office to improve.

However, in such a state, a large number of assembly-line works with stars as gimmicks appear in the market, which also breeds a lot of industry chaos in which traffic stars "use body double for performance and rely on matting for filming".

By this year, the influence of traffic stars on the performance of a film has gradually weakened, and the joining of small fresh meat and flowers is no longer equivalent to high box office, and the audience has gradually returned to the film itself.

In the second half of the year, no matter "The Performer’s Speech" or "The Birth of the Actor", many programs to discuss performance came into being, and many powerful actors were invited to present their opinions, which made the performance return to the essence of art and gave an excellent demonstration to the traffic stars.

Jian Zeng

Team leader of Tencent. com film and television group

The appearance of traffic stars is not a problem, but only traffic stars are a big problem in a movie market. People’s demand for traffic stars is real, but people’s demand for excellent acting is also real.　

Chen zhixiong

Co-founder and chief content officer of poison tongue film

From movies (works), we can see that the stars are getting thinner and thinner, but the noise received from outside the movies (works) is getting more and more noisy.

05　originate

The ebb tide of IP and the improvement of originality are the indicators of the film market in 2017. IP adaptation was extremely hot in the past few years, and a large number of love novels and fantasy novels were put on the screen. However, adaptation itself is a technical activity. If it is not changed well, it will easily become a mediocre work that cashes in by piling up stars, thus losing the soul of the original.

The ebb tide of IP does not mean that IP will withdraw from the market, but that IP adaptation will become more rational and no longer blindly follow. At the same time, the power of originality has once again attracted people’s attention and become the focus of the market.

This year, many creators have created a number of high-quality films in the spirit of originality, such as "Riding the Wind and Waves", "Carnival" and "Love each other".

These films not only show the imagination, but also focus on real life, depicting the joys and sorrows of every living individual, which resonates with the audience, and this is also the original charm.

Sairen

movie critic

In 2017, China’s films were imaginative and unrestrained, but they still remembered the meticulous carving of individual dignity. And all this is the source of originality. What is the source, that is, the honesty and courage of the creator.

Next page: big screen, ticketing website, lock field, film approval, new power

　　　 On the afternoon of April 24th, Sun Nan held a press conference in Beijing to clarify that she was disqualified from attending the Music radio Awards Ceremony and that many entertainers in the entertainment circle were alluded to taking drugs caused by Sun Xing’s drug abuse. Sun Nan claimed that he had been slandered by people with ulterior motives, and had collected relevant information to file a lawsuit: "I have never been involved in drugs, and I don’t even smoke, let alone sell drugs. This is ridiculous! The Music radio Awards Ceremony asked me to only take the award and not attend the awards ceremony. The reason I was given was that I was afraid that my appearance would become the focus of the media and be unfair to other singers, but I think their practice is equivalent to agreeing with those false rumors. For my own innocence, I decided to give up this award! "

Who is "superstar drug demolition"? Guess the result is ready to come.

　　　 There are only a handful of mainland superstar artists, and even fewer people meet the two conditions of living in Beijing and high status. It is reported that the heavyweight superstar has been arrested by the police for drug dismantling, and there are also rumors that he has escaped at the wind. Who is this "superstar drug demolition"? Although the answer has not yet been revealed, the results of netizens’ guesses are relatively concentrated.

　　　 A website even gave four choices according to the opinions of netizens, namely W Tianhou, Jade Girl Director, Northeast Song Queen and Rock Old Gun, who lived in Beijing for everyone to vote. As a result, the highest number of netizens voted was the ace diva and her husband. The website pointed out that before getting married and having children, she always liked marijuana after being "poisonous" in the circle, and later she was restrained because she was afraid that pregnancy would have an impact on the health of the next generation. Before her husband met her, he often smoked in nightclubs and was witnessed. The netizen voted for the second place, which is the sister of the ace queen, Amoy, the "Northeast Song Queen". According to the analysis, she had been "invited" by the police to the police station for a cooperation investigation before, but not many people knew it, which was a decent ending. She was also involved in Man Wenjun’s drug-related case before. On the night of Man Wenjun’s arrest, she happened to be performing in other places, so she escaped.

The identity of the poison star has attracted great attention, and netizens are vying to be Conan.

　　　 In addition to the so-called "superstar demolition", the identities of other drug-related artists in the circle have also received widespread attention. The super-first-line stars in the mainland, such as the director of Jade Girl, the old rock gun, the director of women, the high-pitched husband, and the big-eyed actress, are all compelling. Some netizens said that the biggest gap is the director of Jade Girl, who has always been shown as an intellectual jade girl, but also has drug abuse experience. Before a fifth-generation director was arrested, it is said that she also shared drugs with her at another party.

List of drug-taking stars confessed by actor Sun Xing:

　　　 Ace diva and husband: Faye Wong and Li Yapeng.

　　　 Jade Girl Director: Xu Jinglei

　　　 Curly hair director: Zhang Yuan

　　　 Old Rock Gun: Ding Wu

　　　 The Queen of Northeast Songs: Na Ying

　　　 Rock boy: Zheng Jun.

　　　 Women’s director and high-pitched husband: Hongmei Mai and Sun Nan.

　　　 Big-eyed actress: Zhao Wei

　　　 Juggling male singer: Sha Baoliang

　　　 Senior model: Qu Ying.　
　

　As the festive season is approaching, Jinan carefully sorts out the key cultural activities, and plans to launch a series of IP brand activities of "literature+culture+cultural travel" to enrich the spiritual and cultural life of the citizens, create a strong festive atmosphere, continuously improve the satisfaction and gain of the general public tourists, and provide more rich choices for holiday travel. Let’s browse Jinan’s "literary calendar" together, walk into the colorful scene of literary and cultural activities, and experience a wonderful and happy life together!

1.2024 "sound of spring" New Year National Concert

Held at 19:30 on December 31st, 2023.

Venue: Shandong Provincial Grand Theatre

Highlights: The New Year National Concert brought by the Central National Orchestra on December 31st brought together many top domestic artists, such as conductor William Liu, pipa player Zhao Cong, huqin player Tang Feng and young flute and flute player Ding Xiaokui. Zhao Cong will perform the classic Chinese classical music "A Moonlit Night on a Spring River" and her pipa concerto "Fudi Tianchang" live, and Tang Feng will also bring his classic work "Dancing in the Clouds and Breeze". In addition, the women’s chamber orchestra "Lirenxing" and the men’s chamber orchestra "Qingshandu", which the orchestra made great efforts to build, will also appear in this concert, bringing new folk music performances with the national trend style to Shandong audiences. In the aspect of song selection, many classic tracks such as Yimeng Mountain Minor and Haohan Song with unique Shandong characteristics have been added.

2.2024 Shandong New Year Symphony Concert

Held at 19:30 on January 1, 2024.

Venue: Shandong Provincial Grand Theatre

Highlights: Big coffee gathering, bright stars. In this concert, Tang Muhai, a famous conductor of Chinese symphony orchestra and choir, Lv Siqing, Chen Jun, Song Siheng, Tian Jiaxin, Zhang Qianyuan, a young singer vilen, Zhuang Sheng Vocal Orchestra and young violinist Tang Susan, Chen Yimiao and Lv Liangjie were invited to present a concert full of innovation and vitality.

3. Magic theme party "Magic Academy"

-Celebrate the performance of the magic theme party in the Spring Festival.

Held at 15:00 on December 30th and 31st, 2023, and on February 13th and 14th, 2024 (the fourth and fifth day of Lunar New Year’s Day).

Venue: Performing Arts Hall of Shandong Provincial Grand Theatre

Highlights: Everyone is enthusiastic and eager to explore the secrets of the magical world and feel the charm brought by magic! Exquisite performance skills and incredible magical scenes will continue one after another, and magician Wu Wei will bring you a wonderful fantasy journey.

4. Immersive emotional management children’s drama "Magic Little Wooden Box"

Held on December 31st, 2023 (10:00) and January 1st, 2024 (10:00).

Venue: Jinan Children’s Art Theatre 4 1/2 Drama Space

5. Jinan Opera Huimin Performance Season-"Chinese New Year Peking Opera Concert"

Held at 19:30 on January 1, 2024.

Venue: Beiyang Grand Theatre

Highlights: At that time, all the outstanding actors of Jinan Peking Opera Theatre will be on the stage, singing brilliant famous passages, so that the majority of opera lovers can listen to classic genre aria and spend the festive season in the peaceful atmosphere of Beijing Opera and Beijing Rhyme.

6. The project of "Master Chuan Xi"-Cheng Pai’s famous drama "Suolinnang"

Held at 19:30 on January 1, 2024.

Venue: Beiyang Grand Theatre

Wonderful point of view: the storm outside the Spring and Autumn Pavilion, where the sadness breaks the loneliness. I saw a sedan chair through the curtain. I think it must be a wedding crossing the magpie bridge. When a good day is a good day, laugh, why do you shed tears? At this time, I understand that there are so many rich people in the world. There are occasional disappointments in life, so I advise you to listen to "Suolin Capsule" more often. The representative work of Cheng School, Suolinnang, has been performed for a long time and is deeply loved by the majority of opera fans. On January 1st, 2024, the "Master Chuan Xi" presented you with the unique charm of the Beijing Opera School!

7. Lu Opera "Long song is Beautiful"

-"Spring Lotus Award" The 9th New Plays Appraisal Exhibition in Jinan

Time: January 6, 2024 at 19:30.

Venue: Star Theater

Highlights: Based on the real historical background and with the help of drama creation, the drama restores the revolutionary course of Comrade Wang Jinmei as the founder of the Shandong Party Organization in the Communist Party of China (CPC) to the greatest extent, and shows the noble feelings of a great revolutionary from the perspectives of war friendship, mother-child love and marital love, which is touching. The overture is ups and downs, showing Comrade Wang Jinmei’s spirit of selfless struggle and brave sacrifice for the party, the people and the revolution; The curtain call song "Comrades in Arms" sang the true friendship of revolutionaries.

8. Laiwu Bangzi’s "The Fire of Love"

-"Spring Lotus Award" The 9th New Plays Appraisal Exhibition in Jinan

Held at 19:30 on January 12, 2024.

Venue: Laiwu Bangzi Performing Arts Theater

Highlights: Laiwu Bangzi’s "Farewell to the Fire" uses the vocal and passionate singing style of Laiwu Bangzi to tell the touching story of Yamako, a small blacksmith who joined the revolution during the war, and Eiko, his bride, from "forced marriage" to "caring for each other" to "dying together" and then "dying on the cliff", and writes a swing.

9. Musical "There is a river in front of my house"

Held at 19:30 on January 13th, 2024.

Venue: Star Theater

Highlights: The musical "There is a river in front of my house" is based on the "post-relocation era" in the beach area of the Yellow River. It tells the vivid story that Li Dandan, secretary of the Party Committee of Happy River Community, tried his best to solve problems and attract investment, and led the villagers to live and work in peace and contentment at home in order to let the people in the beach area "move out".

10. Exhibition of Laiwu Bangzi’s traditional classic plays and new plays.

—— "Drama Gathering Weekend and Winter Yue Laiwu" 2024 Jinan Opera Huimin Performance Season.

Held at 19:00 on January 5, 6, 12, 13, 19, 20, 26 and 27, 2024.

Venue: Laiwu Bangzi Performing Arts Theater

Highlights: Twelve classic dramas of Laiwu Bangzi, such as Zhao Liandai’s Borrowing Daughter, Mu Kezhai, Dragon and Phoenix Face, Tan Mei Case and Huilong Biography, are staged in turn, and the wonderful performances and authentic singing will make the fans and friends have a wonderful trick addiction.

11. "la la land" World Spring City Choir New Year Concert

Time: January 6, 2024 at 19:30.

Venue: Shandong Provincial Grand Theatre

Highlights: In two hours, the choir will perform several excellent works with different styles. These works are all well-known classic melodies, which popularize chorus art to the audience in full resonance.

12. "The return of the king is still romantic"-Richard Clayderman 2024 New Year Piano Concert

Time: January 6, 2024 at 19:30.

Venue: Shandong Provincial Grand Theatre

Highlights: The legend of Richard Clayderman is bound to shoulder everyone’s concern, and Richard Clayderman is no exception. Countless fans follow him, and countless younger generations also pay tribute to him in their own way. The calm charm of black and white keys and the ethereal notes beat far away, sketching out a period of wandering memories at his fingertips. Richard Clayderman China Piano Tour Concert, a legendary figure in the piano field in 2024, will take you through time and space to embrace the classics and enjoy the 40-year masterpiece.

13. "Drama Weekend Winter Yuequan City" Jinan Opera Huimin Performance Season Peking Opera Special Session

Held at 19:30 on January 12, 19 and 26, 2024.

Venue: Beiyang Grand Theatre

Highlights: The famous segments of traditional Peking Opera "Hu Jiazhuang" and "Female Interpretation" are staged in turn, which makes the majority of opera fans addicted to drama; Peking Opera performance artists will perform on the stage one after another, and perform famous passages of Mei Peking Opera such as Drunk Guifei, Farewell My Concubine and Mu Guiying.

14. The traditional Peking Opera "Shiro Visiting Mother"

Held at 19:30 on January 21st, 2024.

Venue: Shandong Provincial Grand Theatre

Highlights: The Beijing Opera "Shiro Visiting Mother" is not only an old opera with a long history, but also reflects the wisdom of many schools and famous artists since its birth more than 200 years ago. The play has reached a high level in text, singing, performance and emotional expression. Today, "Shiro Visiting Mother" is still widely spread, which shows that its artistic value and cultural background are very rich.

15. World classic pantomime Dumbo

Time: January 27th, 2024 (19:30) and January 28th (10:30).

Venue: Mahua FunAge Theater

Highlights: As mothers, we have always been children’s umbrellas, but have you ever thought about what children will do if their mothers are in danger one day? The live-action children’s drama Dumbo gives you the best interpretation. A good children’s drama not only has full positive energy, but also helps children learn to be brave and responsible, which will benefit them for life.

16. The world classic pantomime "Residents and Robbers in Cardamom Town"

Held on February 14th, 2024 (10:00) and February 15th, 2024 (10:00).

Venue: Jinan Children’s Art Theatre Baby Theatre

Highlights: Cardamom Town is a wonderful town, where there are plenty of bread and sausages, and there will be roses from Simmel, which is a world in the eyes of children and a utopia in the eyes of adults. It’s a paradise, a never-ending island, a paradise, and a beautiful world where time no longer flows. We never had it, but we always wanted to find it back.

17. The world classic pantomime "Three Little Pigs"

Held on February 23rd, 2024 (19:30) and February 24th, 2024 (10:30).

Venue: Mahua FunAge Theater

18. The stage play "Fifteen Days in Beijing"

Held at 19:30 on January 28th, 2024.

Venue: Shandong Provincial Grand Theatre

Highlights: Fifteen Days in Two Cities is based on a true history of Zhu Zhanji, the Ming Emperor Xuanzong. This 50-word description was turned into a ups and downs tense story by Ma Boyong, and the 2022 edition of the stage play Fifteen Days in Two Cities was adapted from this hot novel of the same name. The most attractive thing about "Fifteen Days in Two Beijing" is its ups and downs and exciting plots. In the nearly three and a half hours of stage presentation, this "speed and passion" across Nanjing to Beijing is vividly displayed in front of the audience. As one of the series of works of "IP Project of the New Classic of Chinese Theater", the 2022 version of the stage play "Fifteen Days in Beijing" was produced by caeg.

19. Que Hua Yu Ying

——2023 National Art College Landscape Painting Teaching and Creation Seminar and Teacher-student Works Exhibition "

Held from December 23rd, 2023 to February 29th, 2024.

Venue: Jinan Art Museum

Highlights: Since the first exhibition led by the Central Academy of Fine Arts in 2013, "Que Hua Yi Ying-2023 National Landscape Painting Teaching and Creation Seminar and Teacher-student Works Exhibition" has been successfully held in major art colleges across the country for nine times. This exhibition will display more than 500 outstanding landscape paintings from 35 art colleges and professional creative units across the country, which are large in quantity, large in scale and high in quality, and show the new exploration, new look and new achievements of landscape painting teaching and creation in art colleges and universities across the country.

20.2024 Spring Festival Evening in Quancheng

Held on February 6, 2024.

Venue: 1,000m2 studio hall of Jinan Radio and Television Station.

Highlights: The party will not only be broadcast live on the news comprehensive channel of Jinan Radio and Television Station, but also the new media platforms of Jinan Radio and Television, such as Jinan Net, Tianxia Quancheng News Client, Wireless Jinan, Dingdong FM and Quanyan Client, will be linked with the head media such as CCTV, Tik Tok, Aauto Quicker, Netease, Baijiahao, VideoNo. and Sina Weibo to construct an all-media matrix and broadcast live on the whole network.

21. The 15th Community Gala

Held from December 2023 to February 9, 2014.

Venue: Jinan’s major communities, Jinan Radio and Television Station’s 1000 square meters studio hall.

Highlights: "Community Gala" actively explores ordinary people’s stars, invites them to take the stage, tells the story of dream-chasing, and shares happiness and joy.

22.2024 Jinan Radio and TV Lantern Festival Joy Club

Time: February 1, 2024

Venue: 1,000m2 studio hall of Jinan Radio and Television Station.

Highlights: Through the unique program content of Quancheng, the party enriched the diverse interactive experience and presented a cultural feast with strong feelings and full highlights for Quancheng citizens.

23. Poetry recitation to commemorate Xu Zhimo’s birthday

Time: February 1, 2024

Venue: Bulgari Hotel, Jinan

24. "Village Night, Warm Village"

——2024 "Winter Village Evening" series activities in Jinan.

Held from the end of December to February 1, 2023.

Venue: rural gatherings in various districts and counties, scenic spots, cultural venues, cultural squares, etc.

25. "’the source of the river and the source of the pulse are sustainable’.

-The Third Calligraphy Exhibition of Shandong and Jinan Couplets Collecting Excellent Works "

Held from mid-January 2024 to early March 2024.

Venue: Shandong Cultural Center and Jinan Cultural Center.

26. Jitu Night School

Held from December 26, 2023 to March 2024.

Venue: Jinan Library and some Quancheng study rooms.

27. "Qin Qiong Blessing" Cultural Tourism Festival

Time: February 1, 2024 (twelfth lunar month)

Venue: Wulongtan Park

Highlights: This Qin Qiong Blessing Cultural Tourism Festival takes "Jinan, the hometown of Qin Qiong, as the theme, and it is divided into modules such as" Blessing, Giving Blessings and Getting Blessed ",aiming to show the loyalty, filial piety, righteousness, courage, faith and the civilization of Quancheng in Qin Qiong culture and Qin Qiong legacy, so as to make the history and culture deeply hidden in the city alive and let citizens and tourists celebrate the traditional festival in China.

28. The 41st Drum Dance Yangko Show

Held on February 23rd, 2024 (14th day of the first month).

Venue: Shanghe County National Fitness Center 　

Highlights: Shanghe Guzi Yangko has a history of more than 2,000 years, and it is an art form of folk singing and dancing for Qingfeng Harvest. Because of its large number of people, strong and vigorous dance skills and grand array, the drum yangko not only contains a heavy sense of history and culture, but also has a strong flavor of the times and distinctive local characteristics.

29. The Third Impression Jinan Quancheng Most Beautiful Lantern Festival

Held from December 29th, 2023 to March 11th, 2024.

Venue: Impression Jinan Spring World Quanyin Square

Highlights: At the event site, you can not only see the surprise appearance of the 100-meter dragon lantern, but also see the provincial intangible cultural heritage projects. The performance of "West Zhang Cun Hydrangea Lantern", dragon dance and wonderful dance are definitely a colorful and trendy lantern festival feast.

30.2024 Jinan Fangte New Year’s Eve Event

Time: December 30th, 2023-January 1st (15:00-21:00).

Venue: Jinan Fangte

Highlights: online celebrity artists, Yan value men’s group’s New Year’s Eve, bonfire disco surprise party, bears haunting Xuexiang Valley, romantic countdown to Leifeng Tower laser show, and sky surprise show.

31.2024 Jinan Sunac Cultural Travel New Year’s Music Party+Lighting Festival

Time: Open on the same day.

Venue: Jinan Rongchuang Paradise

Highlights: Fantasy Fairy Tale Castle and Millions of Stars are about to light up Jinan, and Golden Fantasy Night is coming! Five major theme light and shadow areas, more than 20 light and shadow punch points, step by step, step by step, and five cute dragons accompanying you, bringing you five kinds of blessings!

32. Qilu Xuexiang enjoys folk culture.

-Happy Valley Qilu Snow Culture Festival

Time: from now until February 29th, 2024.

Venue: Happy Valley

Highlights: The Cultural Festival focuses on traditional folk performances such as dragon dancing, yangko dance, canoeing, big-headed dolls, etc., and focuses on performances every day. Under the lively performances, tourists can enjoy the visual experience brought by traditional literature and art.

33. The 2nd Animal Forest Ice Adventure

Time: New Year’s Day during the Spring Festival.

Venue: Jinan Wildlife World

Highlights: The scenic spot has carefully built the "Animals Meet the Snow" Snow Park, set up banana boats, rolling, bowling and other recreational facilities, and regularly carry out parent-child ice and snow games every day. This winter, you can get close to nature and meet more than 4,000 exotic wild animals here, and you can also play in the snow park and meet the ice and snow.

34. Commemorating the 120th anniversary of Wang Xuetao’s birth.

—— Invitational Exhibition of Famous Flower and Bird Painters in Shandong Province

Time: from now until January 1, 2024.

Venue: Baotu Spring Scenic Area Wanzhu Park

35. Picture a century.

-Exhibition of Revolutionary Historical Works Collected by Shandong Art Museum

Time: New Year’s Day during the Spring Festival.

Venue: Exhibition Hall D1 of Shandong Provincial Art Museum

Highlights: Through combing, analyzing and studying more than 100 revolutionary historical works in the collection, the exhibition selects more than 40 representative works of Chinese painting, oil painting, printmaking, sculpture, watercolor (pastel), New Year pictures and comprehensive materials, and appreciates the classic works, interprets their artistic value, spreads the knowledge of party history, and artistically presents the story of the Communist Party of China (CPC)’s century-old struggle in the form of combining literature and pictures.

(Source: Jinan Propaganda)

　　The first TV series "Winning the Gold", which tells the glorious course of table tennis in China, released the leading poster and stills today. The TV series is based on the time background from the early 1950s to the reform and opening up. It tells the story that Liu Zhengguang, a poor student, ignored the opposition of his family, cherished the dream of table tennis from being selected into the provincial team to entering the national team to win the championship overseas, and even spared no expense to open a table tennis school and cultivate a new generation of young athletes with the spirit of winning the gold. The story of passionate struggle and the brave and fearless hero’s character give Liu Zhengguang the shadow of "Ping-Pong Li Yunlong".

　　The stills released this time truly reproduce the characteristics of the times in the 1950s and 1960s, and people can’t help but feel a sense of returning to the youth era. The characters in the stills are dressed in the costumes of that era, which are simple but exquisite. The girls have tiny bangs on their foreheads, and their hair tips are flush with their earlobes. Posters with scarlet letters on a white background and flying red flags make people really feel the atmosphere of the times. The crew of "Winning Gold" pays attention to the details to a harsh degree, and these details strive to respect and restore history. Not only that, table tennis is full of time from specific tactics to rackets. In different periods, rackets are different. Art props have high standards and strict requirements on the details of rackets, and strive to be truly restored. It can be said that the preliminary homework of "Winning Gold" is fully prepared. Full of texture, very chronological stills hit people’s hearts directly.

　　"Winning Gold" is a TV series with a great span of time, which contains strong patriotic feelings and national pride, which makes it different from the previous TV series with sports themes of youth idols. "Winning Gold" not only digs into the details of fine arts and costumes, but also takes eight years to prepare the script in the early stage, and the leading actors also collectively entered the national team for closed training for three months. From the exquisiteness of costume props to the study of the script, "Winning the Gold" carefully polished every detail and made a classic drama.

　　As a brand-new drama of the era of bloody sports competition created by Zhang Qian after "Bright Sword", it is the fighting spirit and patriotism contained in it that impressed Zhang Qian. He boldly said, "Either don’t shoot it, or shoot it as the benchmark of China sports drama!" From war TV series to sports TV series, the director always uses "sword spirit" to create quality TV series. Director Zhang Qian, who entered the play with the spirit of "soul", runs through the whole play with the spirit of passionate sports. This time, the hero Liu Zhengguang will go forward bravely and strive for progress, which will also let the audience see the image of a "ping-pong Li Yunlong" sports powerhouse.

　　随着观众对电视剧作品的要求越来越高，观众对青春偶像剧的套路逐渐产生疲乏，对优质影视作品的期待、对正能量内容的诉求空前强烈，这正为正剧的回归提供了契机。《夺金》以中国乒乓球真实历史为背景，讲述中国体育健儿拼搏奋斗、不屈不挠创造辉煌战绩，其中注入的拼搏奋斗的体育精神，可以说是中国人自强不息、傲骨谦卑的一个缩影。乒乓的发展历史更是新中国发展的一个缩影，起起伏伏的比赛诉说着中国社会的变革。而中国体育健儿不断创造辉煌的轨迹，正是中国从弱到强的强国轨迹，是中华民族崛起和复兴的象征，是习主席所说的“中国梦”。相信剧中角色的勇气、拼搏、努力、热血等体育精神，也必将深深打动观众。

　　据悉，这部国家体育总局首次对外联合出品的电视剧，更会有多位乒乓球冠军加持助威。国内金牌导演、一流幕后团队、高质量的剧本带来了品质的保证。“振兴中华，拼搏奋斗”的第一价值观，更是赋予了这部电视剧不入俗套的体育题材电视剧品格，将为观众带来与众不同的类型剧标杆之作。

　　本剧由国家体育总局，霍尔果斯新鼎明影视文化联合出品，广州环球瑞都文化传播有限公司承制，《夺金》预计将于2019年与观众见面。

Author: Zang Mengya

Summer is the peak season for people to travel and spend, and the summer tourism market is more powerful. It is understood that although the single-day adult ticket price has risen to 719 yuan, Shanghai Disneyland still ushered in the peak of passenger flow at high temperature. Beijing Universal Resort is also welcoming the summer travel craze. If tourists don’t buy fast ticket products, ordinary tickets for some popular projects are likely to have to wait in line for more than three hours. Restoring and expanding consumption is an important task at present and an inevitable requirement for achieving high-quality development. Summer consumption, especially summer tourism consumption, is a good starting point. For all localities, summer tourism consumption is an opportunity and a challenge.

As consumer demand becomes more personalized, consumption scenarios become more diversified, and it is increasingly difficult for homogeneous products to be recognized by consumers. As an important group of people traveling in summer vacation, the tourist base of students and parent-child groups welcoming summer vacation is huge. For students who pursue freshness, excitement and popularity, theme parks that focus on animation and movie consumption, as well as cultural and artistic theme destinations such as museums, ancient buildings and Guofeng resorts, are popular choices for summer tourism. There are still many students who choose to travel to characteristic villages or punch in online celebrity, and these destinations provide new ways for tourists to feel a better life.

If college students tend to choose "go on road trip" and "personalized customized tour" to enjoy the hard-won long vacation, then primary and secondary school students and parents prefer "study tour" which is entertaining and entertaining, making the summer vacation full and meaningful. Some traditional tourist attractions have launched research tourism products such as "punching cards with textbooks" by excavating the knowledge in primary and secondary school textbooks, so that students can feel the cultural background and historical allusions in textbooks on the spot.

However, the "pain points" such as the pressure of transportation, the difficulty of getting a ticket in many theme parks and museums, and the high prices of tickets and accommodation reflect the difficulties in the development of the summer tourism market, and also inject some cold thinking into the "hot" summer tourism market. Summer tourism consumption is different from the usual small holiday tourism consumption, which can meet the longer and deeper tourism needs of tourists, and the quality and service level of tourism products have a more "deep" impact on tourists accordingly. This requires tourism practitioners to constantly enrich product supply, adjust product supply structure, respond to market changes in time, truly grasp the hearts of consumers, and gain a firm foothold in the fierce summer tourism market competition.

In view of this, in the context of the overall recovery of tourism, all relevant departments in various localities should optimize the tourism market environment, strengthen strict supervision of scenic spots and platforms, and improve the standards and systems of tourism industry, which is related to the expansion and upgrading of tourism in various localities and the transformation and development of economy and society. The summer tourism data forecast of several online travel platforms shows that the summer tourism market in 2023 is expected to surpass the same period in 2019. Tourism-related enterprises should seize the opportunity of industry recovery, win the summer tourism consumption market, and make further progress on the basis of the substantial improvement of previous performance. (Zang Mengya)

Source: Economic Daily