CCTV News:On the morning of April 26th, the 14th China International Cartoon & Animation Festival Animation Film Promotion and Venture Capital Fair officially kicked off in Yichuang Town, Xihu District, Hangzhou. During the two-day event, 26 upcoming heavy animation films and venture capital projects, such as Adventure in Mysterious World 4, Adventure in the Deep Sea, Submarine Story: Two Wan Li under the Sea, The Boxer Empire, Life and Death Bull Ring, Two Pretty princesses, Growing Up Every Day, The Adventure of the Puppy, The Legend of the Elephant, took turns to stage to promote roadshows, attracting important national cinema lines. And nearly 200 guests from China Film Co., Wanda, Alibaba Pictures, Iqiyi, Huaqiang and other important production and publicity companies watched, exchanged and discussed cooperation on the spot, which promoted the great development of China animation film industry.
This year’s Animation Film Promotion and Venture Capital Fair was hosted by China International Cartoon & Animation Festival Executive Committee, undertaken by Xihu District Committee of the Communist Party of China, Xihu District People’s Government and China International Animation Festival Exhibition Office, and co-organized by Juyinghui (Beijing) Film and Television Culture Co., Ltd., Yichuang Town and Hangzhou China International Cartoon & Animation Festival Exhibition Co., Ltd. as executing units. Zhang Genming, Party Secretary of Xihu District, Guofu Wang, Deputy Director of Zhejiang Press, Publication, Radio, Film and Television Bureau and Deputy Director of China International Cartoon & Animation Festival Executive Committee, Wang Xiaomei, Vice Chairman of Hangzhou CPPCC and Deputy Director of China International Cartoon & Animation Festival Executive Committee, Liu Zheng, Deputy Secretary of Party Committee of China Academy of Fine Arts, and Zhang Baiqing, Honorary President of China Film Critics Association, delivered speeches and witnessed the signing ceremony of the cooperation between "Yichuang Animation Film Research and Innovation Exchange Center" and "Yichuang Phoenix Financial Plan".
China Animation Film Development Report (2017) was officially released.
On the morning of 26th, the highly anticipated China Animation Film Development Report (2017) was grandly released. The report comprehensively combs and analyzes the investment, production, content creation, marketing and promotion, distribution and screening, audience consumption and non-box office income of animated films in the past year, grasps the development pulse of the animated film industry and looks forward to the future development trend. In addition, the report also makes an in-depth analysis of vivid cases such as Journey to the Dream Ring, Daddy Thief 3, Bears in Fantasy Space, and summarizes the experience of head animation films in content creation, marketing and distribution, derivative development, etc., with a view to bringing new enlightenment to colleagues in the domestic industry through the study of "Stones from Other Mountains".
As the only important document dedicated to the integration of Industry-University-Research and animation in China, China Animation Film Development Report has been closely following the development trend of animation market and going deep into the practice of animation industry. Since its first publication in 2014, it has been highly praised by many industry and academic experts. This time, under the background of the increasingly obvious trend of "audience-oriented, content is king", the research on movie-watching consumption behavior and psychology of movie audiences, especially animated movie audiences, was intensified, and a nationwide survey covering nearly 10,000 people was conducted to provide the most authentic and objective first-line data for the industry personnel and guide the creation, marketing and distribution of films.
Zhu Yuqing, the founder of Juyinghui and editor-in-chief of China Animation Film Development Report (2017), released the data of China animation film industry in 2017 on behalf of the editorial board: in 2017, a total of 52 Chinese and foreign animation films entered the mainstream cinemas in China, with a total of 10.134 million screenings, with 143 million people watching movies and an output box office of over 4.72 billion yuan. Among them, 30 domestic animated films were released, with a total of 2.781 million screenings and 40.068 million people watching movies, achieving a box office income of 1.303 billion yuan.
When talking about the prospect and future development trend of the animated film market in 2018, Zhu Yuqing emphasized that in the first quarter of this year, the total number of screens in China has exceeded 54,000, and the box office has exceeded 20.2 billion yuan, up 39.8% year-on-year, returning to rapid growth, of which the animated film box office has exceeded 1.09 billion yuan. According to the latest information, this year will be a big year for animated films, and many new animated films with market potential will be released one after another, and the themes and types will be more diverse. On the one hand, parent-child family animated films, such as the sequel of a series of high-quality animated films such as Bears and Adventures in the Mysterious World, have maintained a high production level; On the other hand, more original animated films and excellent animated films focusing on "non-parent-child" people are accelerating to enter the market. All these make the overall performance of this year’s animated films highly anticipated.
"New era, new animation", the industry focuses on "new format" of animated films.
In 2017, the domestic film market returned to the fast track of development, with a cumulative box office output of 55.911 billion yuan, a year-on-year increase of 13.45%. However, in the context of the rapid development of the overall situation, what are the opportunities and challenges for animated films that are in their infancy? How will the future animated films be expanded? Where is the way for domestic original animated films? How to upgrade a series of animated films?
At this year’s "New Era, New Animation" animated film theme salon, Zhu Yuqing collided with senior vice president of shenzhen huaqiang Fangte Culture and Technology Group Co., Ltd., general director of "Bears Appear" series, executive deputy general manager of Huaxia Film Distribution Co., Ltd. Huang Qunfei, chairman and CEO of Zhejiang Bocai Media Co., Ltd. and other industry veterans around the above topics, and analyzed the current situation of the animated film industry and explored the development of animated films in the new era from the perspectives of its development trend, production, distribution and screening.
Director Ding Liang, who successfully created the series "Bears Come and Go", shared the behind-the-scenes story of this national IP creation on the spot, and pointed out that the creation of a series of animation can not be separated from the overall idea of industrial development and the precise positioning of the target population. Only by actively understanding children’s perspectives and preferences can we create works that the audience likes. In the future, the series of Bears will continue to increase investment and development in box office, derivatives and theme parks, and actively expand other new brands while extending the life cycle of the project. At the same time, Ding Liang also stressed that the future domestic animation needs to strengthen the study, collation and research in basic software technology, 3D animation mining, and the establishment of values.
Leo Lee, who has attracted much attention because of his two Kunta series animations, tells the story of the creation and maintenance of the animation of the start-up brand based on his own experience. He thinks that the difficulty in the creation of animated films lies in the communication of information: on the one hand, it refers to how to convey the values and world outlook contained in animated films to the audience in a quiet and simple way; On the other hand, it refers to how to make hundreds of workers convey the desired effect through a static role image at the same time. Regarding the grasping and application of the audience’s needs, Director Leo Lee thinks that as a creator, he should actually guide or even create the audience’s needs, instead of pandering blindly, and find a balance between the audience and the initial heart.
Huang Qunfei, who has rich experience in film distribution and investment screening management, interprets the overall changes of animated films in 2017 from a market perspective, and thinks that the decline of the animated film market in 2017 exceeding 30% and domestic animation exceeding 70% is beyond many people’s expectations, mainly due to the lack of explosions, the deep-rooted label of domestic animation and the lack of bright spots in marketing distribution. At the same time, Huang Qunfei also pointed out that 2017 is a watershed for China films, and many small literary films have achieved good results, which proves that quality films are catching the hearts of the audience. In the future, domestic animation should also seize this opportunity to make a breakthrough in family animation and build a China animation brand.
Zhu Yuqing, who devotes himself to film audience and market research, points out that China films have entered a "user-driven" audience era in synchronization with the current new retail era. At present, the appreciation level of movie audiences is constantly improving, which means that the creation and production of animated films must be rapidly upgraded to keep up with the audience’s cultural consumption demand, especially the story and the culture contained in it need to be carefully polished to truly win the audience’s recognition and love. "Today, when the content is king, a good film will not be buried. In the highly competitive Spring Festival this year, the box office of" Bear Infested 5 "can successfully break through 600 million yuan. Therefore, it is the top priority of animated films now and in the future to study the audience carefully and carefully create excellent films. "
Heavy domestic animations such as Adventure in Mysterious World 4 and Two Pretty Princesses appeared at the cinema promotion meeting.
At the animation film promotion meeting on 26th, Beijing Qixinran Digital Technology Co., Ltd., Shanghai Xinyue Film and Television Culture Co., Ltd., China Film Animation Industry Co., Ltd., Chuchuzhuoer Film and Television Media Co., Ltd., Jiuqian (Shanghai) Culture Communication Co., Ltd., Beijing Qingqingshu Animation Technology Co., Ltd. and other well-known animation film production and publicity companies brought "Adventure in the Mysterious World 4", "Submarine Story: Two Wan Li under the Sea", "Life and Death Bull Ring" and "Two Pretty princesses".
At the event site, Wang Yunfei, the general director of "Adventures in the Mysterious World" series, personally took the stage to promote "Adventures in the Mysterious World 4", interacted with the virtual animation image and the audience, and announced on the spot that the film was officially finalized on August 3, and there were even more materials specially customized for this animated film promotion and venture capital meeting. Shanghai Xinyue Film and Television Culture Co., Ltd. also brought four blockbuster films, Submarine Story: Two Wan Li under the Sea, Deep Sea Adventure, Wukong Christmas Adventure and Police Car Alliance, to make a collective appearance at one time, covering adventure, fantasy, warmth, safety education and other topics, which will be shown in the "June 1" file, summer file and Mid-Autumn Festival file respectively. With an investment of over 100 million yuan, the main scene, props and characters are as high as 72, 10,000+and 400+ respectively, and the order of magnitude is comparable to that of Zootopia’s "The Empire of Hackers". Many creative details are also announced at the promotion meeting. The film will be released in the summer next year, when more than 100 jokes, cute points and tears will come to the audience intensively.
The first domestic animated film "Two Pretty Princesses" with a fairy tale theme, which is also scheduled for the summer file, was created by the new army in the animation film industry — — Produced by Chuchuzhuoer Film and Television Media Co., Ltd., the film adopts 4K shooting technology and quotes the latest foreign three-dimensional animation technology, which is full of visual impact; Jilin Animation Institute, the producer of the best-selling frog kingdom series in the international market, also appeared with the latest masterpiece "The Adventure of the Fantasy Queen of the Frog Kingdom", which will be released in July. Jilin Animation Institute also announced on the spot that it will build an alumni entrepreneurial platform of "creating the world together"; The "most beautiful animated film" and "Hua Sen Ling", which successfully emerged from the Animation Festival Animation Film Venture Capital Conference, are about to be completed. This time, I returned to the event site with the latest wonderful clips. Thank you for your support and encouragement.
Representatives from China Film Xingmei, China Film Digital, China Film Southern Shinkansen, Zhejiang Times, Zhejiang Xingguang, Shanghai Lianhe, Poly Wanhe, Fujian Zhongxing, Liaoning North, Evergrande Cinema and other important national cinema institutions, together with representatives from Jiangsu Youman Cartoon, Hunan Golden Eagle Cartoon, Guangdong Jiajia Cartoon, Shandong Children, Jiangxi Children and Chongqing Children, made suggestions for 12 excellent films participating in roadshows.
New films, such as Growing Up Every Day and Indiana Jones 2, were supported by venture capital.
As the most professional and largest animation film venture capital meeting at present, the scene is full of surprises. After a rigorous screening of nearly 100 venture capital projects, the final "Doll Jones 2", "Growing Up Every Day", "There are beasts in this world", "Fu Xing Gao Zhao Zhu Xiaoba" and "Prince Yamaraja — Fourteen high-quality projects, such as Treading in Spring Chronicle, Dog Adventure, Legend of the Elephant, Little Child and Top Scholar, stood out and successfully entered the roadshow.
The cartoon "Growing Up Every Day", which was launched in 2017, once aroused the collective memories of the beautiful rural life from the 1970s to the 1990s, and was recommended as an excellent domestic animation by the State Administration of Radio, Film and Television. This time, the launch of the animated film project of the same name has attracted a lot of attention; Raiders of the Doll 2 was produced by Submarine Story series animated films — — Produced by Shenzhen Global Digital Film and Television Culture Co., Ltd., the rich experience in cultivating series of brand animations and excellent production make this film optimistic by many companies.
"There are beasts in this world" tells the story of the bloody adventure of the mutual crossing and interaction between the human world, the beast world and the game world under the background of the mature AR/VR technology, and at the same time reflects the inner feelings of the "floating generation" living in big cities. The film’s full creativity and exquisite painting style have won many praises; Well-made and innovative "Puppy Adventure" was jointly developed by Golden Globe screenwriter Rob Tobin and Jiangsu Golden Oak Film Industry. With the business philosophy and ideas of "China wisdom, international expression and global market", it is expected to become a new benchmark for co-animation. The 16-year-old "little broken child" will also have his own big movie — — The whole story of "Little Broken Kid’s Top Scholar" is interspersed with many traditional story segments such as Bao Qingtian, Liang Zhu, Shuihu, Journey to the West, and many popular emoticons. With a huge basic user group, profound traditional cultural heritage and easy-to-understand international image setting, "Little Broken Kid" has an extremely broad space for IP and derivatives development.
Many high-quality projects have attracted the participation of senior executives of major film and television investment production and production companies in China, such as Huaqiang Fantawild Animation Inc., iQiyi Film, Ali Film, Wanda Film, Lechuang Entertainment, Fujian Hengye, 1905 Film, etc., and made suggestions for animation projects participating in roadshows, and expressed strong cooperation intentions on the spot. In the end, a number of venture capital projects reached cooperation with the investment institutions present, and won the praise and blessings of the guests at the scene. "We found our favorite partner at the venture capital meeting of the animation festival. I hope that after the film is made, we can come back like" Hua Senling "to thank you!" The film representative who successfully won the favor of investment institutions told reporters.
The reporter said in an interview: "At this moment, the competition in the new energy vehicle market is fierce, and I think Xiaomi Automobile is ready."
