Official announcement! Xiaomi car is coming.
On March 12th, Lei Jun, founder, chairman and CEO of Xiaomi Group, announced in Weibo that Xiaomi SU7 will be officially released on March 28th. On March 25th, 59 stores in 29 cities including Beijing, Shanghai, Guangzhou, Shenzhen and Changsha will open appointments simultaneously.
Lei Jun said on the social platform that this is our three-year contract.
Image source: Weibo
The secret is only the price
Building a car is the most concerned topic in Xiaomi in the past year, and it is also an important part of the whole ecology of Xiaomi people, cars and families. To this end, Lei Jun also gave up the keynote speech at the Xiaomi 14Ultra conference, saying that he would put more energy into the automobile business.
At the Xiaomi Automobile Technology Conference in December 2023, Lei Jun said that there are three kinds of SU7 in appearance: bay blue, elegant gray and olive green. In terms of performance, it supports the ejection start, with a top speed of 265 kilometers per hour, an acceleration of 2.78 seconds per 100 kilometers and a battery life of 800 kilometers.
With the disclosure of SU7′ s appearance, performance and other aspects, the price became the final suspense of the conference.
On March 6th, Li Guoqing, founder of Dangdang, sent a video calling Lei Jun, and set the price of Xiaomi Automobile at 150,000-200,000 yuan.
Li Guoqing said in the video: "Mr. Lei, pay attention to it. () The price has been reduced, and 85,000 yuan has been obtained … The appearance is atmospheric and the sense of experience has increased, but the price of the battery has been reduced … For 50 million fans, I will give you a price, 150,000-200,000, and forget about 400,000-500,000."
Previously, a screenshot from the Internet said that the basic price of Xiaomi Automobile was 219,000 yuan, but it was refuted by Wang Hua, general manager of Xiaomi Group’s public relations department in Weibo.
The general curiosity of the market is essentially to know whether Xiaomi can still play a "cost-effective" role in the context of the automobile price war in 2023 and 2024.
Since 2024, the price war of car companies has been in full swing. The original price of more than 200,000 yuan fell to less than 200,000 yuan, and the price reduction of A-class cars came to the range of 70,000 yuan, and the range of 150,000 yuan to 200,000 yuan became a battleground.
On March 11th, Nezha Automobile Terminal launched a big welfare promotion activity, and the purchase of Nezha AYA and Nezha X can participate in the extraction of Nezha U-II half-price car purchase qualification; All Tucki G6 models have a limited time discount of 20,000 yuan, entering the range of less than 200,000 yuan; BYD, Tesla, Chery, Geely and many other car companies have also announced price cuts.
The market’s expectation of Xiaomi’s "cost performance" is also to see if Xiaomi’s car will enter the market and whether it can add fire to the price war of car companies. Chen Shihua, deputy secretary-general of China Automobile Industry Association, also said that the current price range of 150,000-200,000 yuan is the most competitive price range for new energy vehicles.
In this regard, Lei Jun once said: "The pricing of Xiaomi SU7 is indeed a bit expensive, but it will definitely make everyone feel that it is expensive, and the experience will definitely exceed everyone’s expectations."
Recently, Lei Jun is accepting
The reporter said in an interview: "At this moment, the competition in the new energy vehicle market is fierce, and I think Xiaomi Automobile is ready."
Build the top five car factories in the world
Xiaomi has a clear goal to build Xiaomi’s "full ecology of people and cars" and expressed his willingness to spend 15 -20 years building cars.
At the Xiaomi Automobile Technology Conference held at the end of last year, Lei Jun said that the application ecology of Xiaomi tablet can be seamlessly boarded, and the mobile phone application can also be pinned to the car to become the native application of the car. All the equipment of Mijia can get on the car without feeling. In addition, Xiaomi has also created the CarIoT ecosystem, which is fully open to third parties.
The listing of Xiaomi Automobile will make Xiaomi’s "all-ecological strategy for people and cars" officially closed. "This is our major, and we don’t have to compare with others. Xiaomi is strong in ecology." Lei Jun said.
Xiaomi said that it plans to invest 10 billion US dollars and strive to become the top 5 car factories in the world in 15 to 20 years. Lei Jun said: "We have 10 or 20 years of determination and courage, and I believe that Xiaomi Automobile will be successful."
For Apple, which has been preparing for ten years, to give up making cars, Lei Jun made no secret of his surprise. On February 28th, Lei Jun released Weibo and said, "I am very shocked to see this news! Xiaomi’s strategy is’ the whole ecology of people and cars’. We are well aware of the difficulty of building a car. Three years ago, we still made an extremely firm strategic choice and seriously built a good car for rice noodles! "
According to the official poster of Xiaomi Automobile, 59 Xiaomi Automobile stores will be opened in 29 cities across the country, and the scheduled test drive will be started three days earlier than the press conference (March 25th). The reporter learned that these 29 cities are Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Hangzhou, Chengdu, Suzhou, Nanjing, Wenzhou, Ningbo, Wuxi, Chongqing, Foshan, Dongguan, Xi ‘an, Zhengzhou, Tianjin, Xiamen, Hefei, Changsha, Qingdao, Haikou, Shijiazhuang, Kunming, Fuzhou, Taiyuan, Nanchang and Shenyang. There are 8 stores in Beijing, 6 stores in Shanghai and 5 stores in Guangzhou.