Cctv newsAccording to the website of the National Network Information Office, recently, in response to the phenomenon that the people strongly reflect that the App illegally obtains, collects beyond the scope, and excessively claims personal information, the National Internet Information Office has organized the collection and use of personal information of some common types of apps that are widely used by the public, such as short videos, browsers, and job hunting, in accordance with laws and relevant regulations. The relevant information is hereby notified as follows:

　　First, the short video App situation

　　Second, the browser App situation

　　Third, the job recruitment App situation

　　Fourth, the situation of utility App

　　V. Job Requirements

　　In view of the problems found in the inspection, the relevant App operators should complete the rectification within 15 working days from the date of publication of this circular, and send the rectification report to the e-mail address: Appzhili@cac.gov.cn. If the rectification is not completed within the time limit, our office will deal with it according to law.

November 19, 2022, Journal No.3319

"November’s happiness is given by Jay Chou", "The chorus of the whole staff is being loaded" and "I want to show you, my whole youth" …"Jay Chou Online Friends Association"Since the news of the file was announced, a carnival belonging to Jay fans has spread all over the network. Until the beginning of the song club, Aauto Quicker platform.Number of appointmentsMore than28 million.

In 2019, in order to celebrate the 20th anniversary of entering the music world, Jay Chou opened the meaningful "Jay Chou Carnival World Tour Concert", and then the concert plan was forced to be terminated due to epidemic factors. After the release of the new album in July this year, the Jay Chou concert plan was put on the agenda again. With the announcement of the concert times in Singapore, Malaysia, Australia and Hong Kong, it was impossible to open the mainland venue due to the big environmental reasons, which made fans deeply regret.

On November 8, Jay Chou, who hasn’t appeared for a long time, posted a video on Aauto Quicker, announcing that he was on November 19.KuaishouHold an online song club, in which Jay Chou revealed that he would sing.Two new songsThe other three classic old songs were voted by netizens. The most important thing is that Jay Chou will have a good chat with fans in the live broadcast room.

How Aauto Quicker Played Jay Chou’s "Friends’ Association"

Where there is Jay Chou, there is no shortage of traffic. For this concert, Aauto Quicker also began to prepare in advance in order to make full use of this success. Anyone who is familiar with Jay Chou’s singing knows that his concert has aFixed link, that isLive song orderingThis time, Aauto Quicker has also opened.Online song ordering activity. According to the rules, Jay Chou fans only need to search in Aauto Quicker."Zhou classmate"This label can participate.Make an appointment to choose a song. As soon as the news came out, the circle of friends spontaneously started the song-ordering mode, and everyone entered Aauto Quicker to order their favorite songs, and blew up half the fans in the entertainment circle.Karry, Bo Huang, Sun, JC-T, Ryan and Guo Xiaoting.People have started to order songs through live broadcast rooms and videos.

In the end,Peninsula tin box, sunny dayThe clock in the opposite direction, which was elected by a high vote and ranked third, was fiercely contested.Rice FieldGo ahead and regret losing the election. Plus Jay Chou revealed in the interactive video that he sang two new songs.Missed fireworks, still wanderingBefore the concert began, I knew five songs.

Because it is an online concert, Aauto Quicker has built it.Collector’s Edition tickets, the opportunity of Lian Maijielun, and the fan medal.And a series of exclusive benefits. In addition to booking and voting, the theme activities of Aauto Quicker Jay Chou online concert also includeListen to the song, answer questions, win a big gift package, shoot the same paragraph with Jay, and come to the screening hall to watch Jay Chou classic movies.And a series of activities, but also with the QQ music digital flagship store launched around Jay Chou.

Among them, shooting the same paragraph with Jay is more in line with the short video style, mainly with Jay Chou songs as background music, and users participate in the interaction by remaking the MV action of Jay Chou classic songs. However, compared with the single online concert in the past, this song club."interactivity"It’s stronger, for example, at the bottom of the song voting page, the activity of "Listening to the song and answering questions, winning the grand prize through customs clearance", and the interaction between the live lottery and Jay Chou Lianmai during the live broadcast, etc., and the good interactivity makes the song club more interesting.

For Jay Chou fans, it was three years ago to see a fresh "concert". Although it’s just an online song club, it’s undoubtedly a great surprise at this stage to hear new songs, watch LIVE broadcasts and interact with each other.

Sign a contract for three years,

Has Aauto Quicker returned from Jay Chou?

In recent years, with the changes in the main channels for people to obtain information, the cooperation between the short video live broadcast platform and the stars has officially come."superstar competition"This field. As a youthful memory of a generation, Jay Chou is likeWalking traffic passwordTherefore, he has also become the target that video platforms are vying for.

Why did you choose Aauto Quicker to cooperate? Earlier, Jay Chou said in an interview with the media that there are two requirements for him to endorse: one is what he thinks is powerful, and the other is that fans can afford it. So we saw his endorsement of Kebik potato chips, Metersbonwe Bang Wei, Aima Inc. and so on. Aauto Quicker, who used to take the values of "cuteness", "There is no distinction between high and low life, and every life has its own value and significance, which is worth recording" and "Everyone’s life is worth recording", was naturally more favored by Jay Chou.

Unlike Jay Chou’s cooperation with Aauto Quicker due to inclusiveness, Aauto Quicker wants to re-establish its brand through Jay Chou’s exclusive presence, orBrand upgrade. As we all know, "low" is a label that accompanies Aauto Quicker all the year round, especially in 2020, the MAU gap between Aauto Quicker and Tik Tok has widened to 260 million, and Aauto Quicker really needs a positive event that can enhance its image and attract new traffic pools-"Jay Chou", "Exclusive", "Entering" and "Aauto Quicker", which can be said to be worth a thousand dollars.

Jay Chou, May 2020.The first Chinese social accountsettleKuaishou. This account, nicknamed "Classmate Zhou" and signed with the personality "Only in Aauto Quicker", has exceeded 10 million fans in less than a week. Jay Chou’s first video released in Aauto Quicker was also bursting with traffic, with more than 90 million plays. At the same time that the official announcement stayed in Aauto Quicker, Jewel Music also reached a cooperation agreement with Aauto Quicker, who won.Copyright of all songs and MV short video platforms in Jay Chou.. Subsequently, Aauto Quicker opened the right to use more than 170 Jay Chou classical music to the creators on the platform for short video creation. In the following two years, Jay Chou and Aauto Quicker launched in-depth cooperation including spokesperson identity, short video, live broadcast and the variety of Zhou Travel Notes.

Jay Chou, who has been in Aauto Quicker for three years, has only released 117 short videos, and launched six live broadcasts. Among them, on July 26, 2020, Jay Chou opened in Aauto Quicker.First live broadcastOnly 10 minutes after the broadcast, the cumulative number of viewers exceeded 42.6 million, and the total number of online viewers exceeded.68 millionThe highest number of simultaneous online users is 6.1 million, and the total interaction between live broadcasts is 380 million. On July 18th, Jay Chou held an exclusive event in Aauto Quicker.Live webcast of "Secrets to Tell". According to official data, the cumulative number of viewers of this live broadcast exceeded110 million peopleThe highest number of real-time online viewers exceeded 6.54 million, and the total amount of interaction between live broadcasts exceeded 450 million.

Of course, the data of the platform is good-looking. Compared with the quantification of the data, the result measurement of the brand dimension has no concrete verification. After Jay Chou settled in Aauto Quicker, some artists advertised that their own artists were not particularly opposed to settling in Aauto Quicker, but their interaction in Tik Tok was far more than that in Aauto Quicker. Secondly, everyone wants to watch the Jay Chou concert, but how many people will download Aauto Quicker for a concert? There are rumors that Jay Chou’s signing fee is too high400 millionNow that three years have passed, it seems that Aauto Quicker has not fully achieved the desired effect.

Online concerts are still in the exploratory stage.

In 2020, affected by the big environment, offline performances stopped, prompting"online concert"Be popular. Tencent’sVideo numberWith the help of live concert, Mayday, Westlife and other emotional groups began to sing one after another, and two concerts in Jay Chou were re-screened online, with a viewing volume of nearly 100 million, which became an important achievement of the annual report of video number. After that,DouyinOnline concerts have also been held, and singers such as Andy Lau, JJ Lin, Eason Chan and Stefanie have also entered the show. This year, the number of online concerts in Andy Lau has exceeded 340 million, and that in Stefanie has reached 240 million.

In terms of gaining traffic and attention, the online concert really won, but it can be lively and lively.Commercial transformationBut there are many worries, and the commercialization path is still being explored. At present, online concerts in China are mainly divided into two forms: free and paid. Payment has not yet formed a consumption habit, and it is mainly free. Free online concerts are mainly based onAdvertising investment, gift reward, peripheral salesMainly. such asJay ChouTwo online concerts, which were re-released in May, appeared in many publicity positions such as social accounts and App posters on the hosting platform.Pepsi-Cola, the exclusive brand name.The figure; bybaicExclusive title of its brandCui JianOnline concerts, only customized gifts of polar fox were sent out 1.04 million times. And this time, Jay Chou’s song club,Red flag carIt will also cooperate as a sponsor for advertising placement.

Online concerts that seem to attract good advertising are not as good as everyone thinks. After all, it is difficult for the platform to guarantee that online concerts will recover costs and even make profits. Some online concerts are not inferior to offline concerts in terms of venue specifications, stage setting, rehearsal, and live dance sound effects, and the cost is huge. Moreover, only a few top popular singers or concerts with stars can be considered by sponsors, and many online concerts are.Make a loss and shoutThe promotional value is greater than the commercial value. According to industry sources, the cost of several online concerts on May Day has not been recovered, and the cost invested has far exceeded the sponsorship fee.

Online music performance is a new form of music consumption market, which has great potential for both user expansion and brand building. However, at present, online concerts have not yet formed a normal industrial model, and the market is still in its infancy, which needs continuous exploration.

—

Cctv newsRecently, at the press conference on the development of industrial communication industry in the first half of the year held by the State Council Office, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, gave a detailed introduction to the characteristics of new energy vehicles’ power exchange mode when answering a reporter’s question, which was clear in organization and could be called a textbook answer.

He believes that charging and changing electricity are both ways to supplement the energy of electric vehicles, each with its own advantages, its own application fields and consumer groups. At present, although new energy vehicles have made great progress, they are still in the early stage of industrial development. The technical route and business model are still being explored and changed. He suggested that everyone should support the innovative development of new technologies, new formats and new models, encourage enterprises to develop new charging and power exchange technologies, and explore the application of the mode of separation of vehicles and electricity to meet the needs of different markets.

Compared with the charging methods that you know more about, the power exchange mode also has its own characteristics. Xin Guobin can be summarized as follows.

First, the separation of vehicles and electricity can greatly reduce the cost of consumers buying cars.Now it is generally felt that new energy vehicles are relatively expensive, although the state has a subsidy policy. Moreover, the subsidy policy of this country has made it clear that the slope retreat will be completed by the end of this year. Due to the impact of the epidemic, it is decided to postpone the progress of slope retreat, and it can be extended for another period. Therefore, the separation of vehicle and electricity can greatly reduce the cost of car purchase for consumers.

Second, it can increase the convenience for consumers to travel.The time for changing batteries is even shorter than that for adding a tank of oil. Relevant comparisons show that, for example, if the power station is changed now, it takes less than 3 minutes for the car to drive in and out, and it takes 5 minutes or 8 minutes to add a tank of oil. Therefore, changing electricity is actually very convenient as long as you get used to it.

Third, the centralized monitoring, maintenance and management of batteries by battery operating companies is conducive to prolonging the life of power batteries and improving the safety of batteries.Consumers buy new energy vehicles, and many people just drive them, so the care, attention and maintenance of the vehicles are not so timely. In fact, the battery is also a very fragile component. In addition to the battery monomer, there is also the management problem of the battery pack, which requires high technical requirements and needs to be maintained and tested in time during use. Otherwise, there is a great risk during charging and one hour after charging. Once the thermal control and management are not good, deflagration may occur. Even with this problem, the spontaneous combustion rate of new energy vehicles is lower than that of traditional vehicles. Centralized management by battery operating companies can improve the safety of batteries. In fact, it is very important to change the concept. It is natural and normal for traditional cars to go to gas stations to refuel, so it should be possible for new energy vehicles and electric vehicles to change batteries and rent electricity.

The fourth is to use the difference between peak and valley electricity prices to reduce the charging cost.At present, new energy vehicles are often driven home to charge at night and charged at peak hours, so the price of electricity will be relatively high. If a battery operation company manages batteries, it can fully use the peak-valley preferential electricity price to charge, which can reduce the cost of renting batteries.

Fifth, we can consider how much electricity to rent that day according to the daily mileage.At present, the basic driving range of new energy electric vehicles is 400 kilometers, and a set of batteries in a car is six or seven hundred kilograms, which accounts for a high proportion of vehicle weight. In fact, most people don’t travel more than 50 kilometers a day. Imagine that if you want to run 50 kilometers today, you can rent 50 kilometers of batteries instead of carrying 400 kilometers of batteries, so the weight of the car will be greatly reduced and the power consumption will be greatly reduced. For the whole society, if everyone does this, it will be a great savings. If you are worried about how to rent 50 kilometers of electricity, as a battery operating company, you can do it if you want 50 kilometers and allocate 70 kilometers of electricity just in case there is a little problem.

There’s another way,It can solve the problem of difficult construction of charging piles in old communities.Now, there is still a concern for people to buy new energy vehicles. They live in an old community and need to build a charging pile. The voltage load in this community is not enough, so they can’t install it. When the charging pile company wants to install in this community, it encounters some problems, such as insufficient power load. Who will expand the capacity? Who will pay for the expansion? Therefore, it brings a series of problems. The construction of charging piles in old communities is a social problem and difficult to handle. Therefore, if the power exchange mode is adopted, this problem can be effectively solved.

Sixth, the power exchange model can also give birth to some new service formats.Nowadays, express delivery is very convenient. You can get to your side in 10 minutes by making a phone call. If the industry adopts the mode of changing electricity, engages in a tram and swims in the street, whoever proposes to change electricity must ensure that it will arrive within 10 minutes. In fact, there is no technical problem. This may give birth to some new service models.

Of course, there are still many problems to be solved to promote this power exchange mode. For example, the overall design of the vehicle, the battery box should be standardized and unified, there should be national standards, and the battery should also be standardized, whether it is soft or hard, square or cylindrical, the specifications should be standardized. In addition, the plug-in of batteries should also be standardized, which still needs further exploration.

However, from a technical point of view, there should be no major problems. Therefore, in the next step, the Ministry of Industry and Information Technology will continue to vigorously promote the construction of this charging and replacing infrastructure with relevant departments, further improve relevant technical standards and management policies, and encourage enterprises to develop battery replacement models according to usage scenarios. It will also support pilot projects in places like Beijing and Hainan to promote the high-quality development of new energy vehicles.

In this regard, some places are still moving faster, such as Beijing, where enterprises are ready to push this mode of power exchange. In some fields, such as buses in public transportation, some electric buses adopt the mode of changing electricity. In the field of taxis, some have adopted the electricity-changing mode. For example, after the taxis in Beijing adopted the electricity-changing mode, the order-taking rate increased by more than 30%, the driving mileage increased by nearly 30%, and the personal income of taxi drivers also increased by more than 30%.This is a very beneficial model for all parties.

In the next step, relevant departments will actively promote it. Xin Guobin also put forward an initiative. Welcome everyone to publicize these new things and new formats, give them more encouragement and support, let them mature at an early date, and make more contributions to the green development of the whole society.

Transfer from: Upstream News

On April 6th, Xiaomi Auto released Xiaomi SU7 to answer questions from netizens (episode IX), which responded to 14 questions about where the name of Xiaomi SU7 came from, why the insurance cost was close to that of more than 500,000 oil trucks, and whether one-button Boost could be used continuously.

?01?

Is there any reason why Xiaomi SU7 is named?

SU, short for Speed Ultra. High performance is the gene of Xiaomi. I believe that the excellent performance of Xiaomi SU7 will not be questioned after reading so many evaluations. As for how to pronounce it, we also discussed it seriously internally. In the end, everyone thought that it would be more cordial to call it "Su Qi", just like calling a friend’s name.

?02

The unique number nameplate on the steering wheel of Xiaomi SU7 inaugural edition, some netizens said it was a sticker, is this true?

The exclusive nameplate is carefully created by us for the founding users. Nickel-based chrome-plated metal plate is used, and the number is carved with laser laser. The texture is very good, of course, it is not a sticker. ?

In order to give users the greatest freedom to use the car, we didn’t engrave the numbered laser on the steering wheel, but used the exclusive nameplate attached with the car. You can choose whether to attach it in the APP. ?

?03

The insurance cost of Xiaomi SU7 is close to that of more than 500,000 oil trucks. Why?

The commercial insurance clauses of new energy vehicles and fuel vehicles are different. The exclusive clauses of new energy vehicles not only provide protection for the "three electricity" system, but also comprehensively cover the use scenarios of driving, parking, charging and operation of new energy vehicles. And it will be comprehensively calculated according to new/used cars, brands, models, household types, insurance types, insurance coverage and other factors, and the premium prices are not the same, so it is impossible to simply compare them by car prices. ?

?04

If Xiaomi’s official cooperative insurance is not adopted, will it be treated differently when picking up the car? ?

Xiaomi provides official cooperative insurance services, but users are free to choose insurance companies and will not be treated differently. ?

?05

Why does the founding version of Xiaomi SU7 still show the status of "to be produced" on the APP? ?

Our delivery classmates are busy coordinating the delivery of resources for everyone’s vehicles. After the vehicles arrive at the delivery center, everyone can see their vehicle status updates. ?

?06

Dark Phoenix crew

The annual new york International Animation Expo opened recently in Javits Convention and Exhibition Center, new york. Two new heavyweight films, X-Men: Dark Phoenix and Alita: Battle Angel, made their debut in the comic exhibition. The film’s creators shared interesting stories with fans during the film making process, and even showed wonderful clips of the films that had never been disclosed before. Bad Times at the El Royale, a thriller and suspense masterpiece that will be fully released on October 12th, also held a film meeting at the comic exhibition, which was well received by movie-watching fans. Previously, foreign media had a very good evaluation of the film.

Sophie revealed that the director of "Microwave Rehearsal Method" praised "Model Worker Sister" for paying attention to details.

As the latest sequel to the classic IP "X-Men", "X-Men: Dark Phoenix" brings the plot line that is popular among fans to the big screen, and the lineup of Cass is Starlight Glimmer, which brings together many new and old movie stars. The "Iron Triangle" composed of Jennifer Lawrence, Michael Fassbender and James McAvoy continues to play the leading role, while a large number of beloved powerful stars such as Sophie Turner, Tye Sheridan and Jessica Chastain are newly joined.

Simon Kinberg, the director, and Simon Kinberg, the producer, and sophie turner and Tye Sheridan, the two leading actors, appeared at the booth to share the original intention and anecdotes of the film. Sophie, who is familiar with the role of "Sansa" in Quan You, has made great efforts to play Jean Grey. In order to feel the feeling of being permeated by cosmic energy, she often stands by the microwave oven to "absorb energy" and even yells at her mother. Aside from this joke, Sophie spent a long time studying the problem of split personality and multiple personalities, and especially subscribed to a related YouTube channel for this purpose.

Director Ginberg praised "Model Worker Sister" Jessica Chastain by name. This is the first time that Chastain has appeared in a superhero movie. She has many ideas of her own, and even the voice of the role has to be carefully designed. As the villain in the film, she chose an unusually cold voice for her role, just like the plain and calm voice of a veterinarian when he gave a notice of "humane destruction" to a pet owner.

Alita crew

Mutant team launches cosmic rescue film showing more role conflicts.

"X-Men: Dark Phoenix" broadcast a 13-minute movie clip on the spot, focusing on a special action of the X-Men squad. A spaceship encountered a strange event in the universe. After receiving a call from the President for help, Professor X decided to send a team to rescue the universe. Although many players have doubts about this, in the end, Raven led Jean Grey, Laser Eye, Fast Silver, Storm and Nightcrawler on the X-Jet. Under the command of Raven, the team members cooperated with each other to rescue the crew of the spaceship, and only the commander of the spaceship remained on the spaceship. At this time, the spacecraft is about to disintegrate, and the cosmic energy is about to devour everything, but Professor X insists on rescuing the commander, and also specifically asks Jean Grey to control the spacecraft that is about to explode. In the end, the commander was rescued, but Jean Grey was penetrated by cosmic energy rays, and all the energy rays were absorbed to protect everyone. The X-Men who returned to Earth became heroes in people’s minds, but Ruiwen fell out with Professor X, accusing him of being greedy for vanity, just to gain attention, regardless of everyone’s safety.

Director Ginberg once said that "X-Men: Dark Phoenix" is a film that highlights the internal conflicts of the X-Men, which has also been verified in the film clips. The rescue operation was opposed by Hank (Beast), and Jean Grey also communicated with Raven privately. Without reading minds, she can feel that Raven is as worried as she is. After the action, Raven had an argument with the professor. She accused the professor of being greedy for vanity and putting the team members in danger, and even ridiculed that the latter would not "get involved in danger" and "save the world by women". "X-Men should be renamed X-WOMEN". The only 13-minute fragment has fully revealed the division within the team, and also laid the groundwork for the blackening of the piano and the civil war of the team. "X-Men: Dark Phoenix" will land in the North American film market on June 7, 2019.

The props help the amazing special effects "Alita: Fighting Angel" to share the long clips.

Alita: Fighting Angel is a blockbuster science fiction masterpiece, which will land in North America on February 14th, 2019. This time, FOSS played a 22-minute film clip at the comic exhibition, covering several important time nodes in the film, centering on the protagonist Alita, from her awakening, stepping into the scrap metal city, getting to know Hugo, to her awakening the warrior instinct and launching a fierce battle with the enemy. Director Robert Rodriguez, producer Jon Landau, two leading actors Rosa Salazar and Keean Keean Johnson shared the behind-the-scenes tidbits of Alita: Fighting Angel with fans. Producer Landau is the creative partner of great director James Cameron for many years, and he has also published some little-known behind-the-scenes stories. The project "Contact between Ka Shen and Landau" was in 1999, and it was learned through another "otaku" director, Guillermo Del Toro. Card god wanted to write and direct at first, but it was not until 2005 that he wrote his own satisfactory script. As a result, Ka Shen was busy with Avatar at that time, so he had to give up the project and chose Rodriguez as the director. He didn’t direct it himself, but Ka Shen still had high hopes for this film. According to Landau, Ka Shen was originally going to practice filming Avatar first.I will use skilled technology in Alita: Fighting Angel. I didn’t expect that the technology used in Alita: Fighting Angel will benefit the sequel of Avatar a lot.

Rosa Sa lazare began five months of physical training the day after she got the role. She spends several hours every day receiving training in Muay Thai and boxing, which she thinks is not only a physical training, but also a mental and spiritual training. When filming, she also has to stand upright and imitate the standing posture of robots, which is also a big challenge for her. The amazing pictures and special effects of this film are inseparable from CGI, but the crew also created a lot of real scenes and props. Many scenes in the film are real, and there are a lot of real props and extras. Johnson, who plays Hugo, revealed: "The scene during the live shooting is really like a lively city. There are more than 200 sets of costumes in the wardrobe of the crew, and there are many mechanical arm props that look very realistic. The flying motorcycle I rode in the movie is also real, but I can’t fly. "

Murder at the Royal Hotel: Word-of-mouth explosion Black comedy pays tribute to the crazy 1960s.

The highly anticipated thriller "Murder of the Royal Hotel" has appeared in several film festivals before, and the media reputation is quite good. This time, FOSS also held a film-watching event in NYCC, and the response after the screening was also good. The film took place in a poorly run hotel near Lake Tahoe, where a group of strangers with different intentions met by chance and settled in at the same time. What happened afterwards was unexpected, and the dark background of the hotel itself was gradually revealed. The Wrap praised this film as a rare and vibrant work in the film industry today. Some people may use "indulgence" to describe the film style, but "decadence" may be a more appropriate adjective. Culturess thinks this film is a hilarious black comedy, paying tribute to the paranoid and crazy 1960s. IndieWire commented that the more director Gundam reversed the fans’ guesses and perceptions of the good and evil characters in the film, the more people deeply understood and supported these characters to return to the right path and integrate into society. The film has a lot of preaching elements, but it is carried out in a way that encourages everyone and makes them feel the feelings of these characters.

Murder at the Royal Hotel is a new work by Drew Goddard, a genius director. The suspense elements, closed scenes and dark style of the film are quite similar to hateful eight directed by Quentin Tarantino. Jeff Bridges, Dakota Johnson, Jon Hamm, and Cynthia Erivo gave wonderful performances, and the evil cult leader played by "Hammer Brother" Chris Hemsworth was even more amazing. The murder of the Royal Hotel will be fully released in North America on October 12th.

　　On September 12, Baojun Automobile officially announced that the "Lingxi Intelligent Driving 2.0" Baojun Yunyunlingxi Edition will be heavily listed on September 26, marking that high-end intelligent driving will enter the 150,000-level mainstream market and be popularized nationwide. "Lingxi Intelligent Driving 2.0" was jointly built by Baojun and DJI Vehicle Power, and realized a series of high-order intelligent driving functions, such as the first nationwide high-speed intelligent navigation assistance, industry-leading cross-layer memory parking, tracking and reversing, etc. on Baojun Yunyunlingxi Edition. Conventional intelligent driving functions, such as intelligent driving assistance in the full speed range of 0-130km/h and intelligent parking assistance like an old driver, have achieved the top experience in the industry. Baojun brand is committed to popularizing cutting-edge technology, becoming the popularization of intelligent driving in China, and accelerating the arrival of the era of intelligent driving that "everyone loves to use it".

　　Baojun × DJI Vehicle Jointly Create High-level Intelligent Driving and Become the Popularizer of Automobile Intelligent Driving in China.

　　Baojun Automobile and DJI Vehicle Power jointly built "Lingxi Intelligent Driving 2.0", which popularized advanced intelligent driving assistance technology and made intelligent driving truly "everyone loves it". In order to achieve the popularization goal of automobile intelligent driving in China, "Lingxi Intelligent Driving 2.0" takes high-quality landing experience and nationwide scenes as the core development goal, and takes the technical route of "strong eyes, strong perception and high algorithm".

　　On the entry threshold, in order to push the advanced intelligent driving into the most mainstream price range of China automobile market, Baojun instigated the popularization of intelligent driving, abandoned the high-cost hardware dependence, and deeply tapped the hardware potential with the scheme of "strong eyes+strong perception" to develop an intelligent driving system with affordable performance. Baojun YunYunLinXi Edition is equipped with an 8-megapixel inertial navigation binocular camera, which is combined with four panoramic cameras and one rear monocular camera to form the core sensing hardware, which greatly reduces the user’s use threshold, thus making Baojun YunLinXi Edition the only model with high-level intelligent driving ability within 150,000 yuan after it is listed this year.

　　In order to truly popularize high-level intelligent driving, Baojun chose the "global map-free" mode, abandoned the shackles of high development cost and high development cycle brought by high-precision maps, and realized the real landing of high-level intelligent driving nationwide.

　　Popularize cutting-edge technology to create a leap-forward experience, high-level wisdom and landing, Baojun Yunyunlingxi Edition

　　Aiming at different car scenes such as urban car scenes, high-speed scenes and parking scenes, Baojun Yunyun injects the core of intelligent technology on the basis of texture and comfort, breaking the pattern that high-level intelligent driving must be expensive, and putting cutting-edge technology into mainstream market models. The Lingxi version launched this time realizes the advanced intelligent driving functions of high-speed intelligent navigation assistance, cross-layer memory parking and tracking reversing, and is also equipped with industry-leading intelligent driving assistance and intelligent parking assistance:

　　The industry’s first high-speed intelligent navigation assistance covering the whole country, the only one that does not rely on high-precision maps, can complete the high-speed intelligent navigation function only through BEV perception and vehicle navigation information. In the scene of expressway, urban expressway and most viaducts, after the user sets the navigation destination, the system will drive along the navigation intelligence to reduce the driving fatigue of the user.

High-speed intelligent navigation assistance

　　The industry-leading cross-layer memory parking function is simple to use, with many practical scenes and wide coverage. It can realize full scene memory parking and support route memory of indoor, outdoor and cross-floor scenes; It has the function of non-inductive positioning and intelligent recommendation, and supports starting at any position of the memory route; The memory route is long and has many paths, which can support the memory of 1km parking route at the longest, and can remember up to 10 parking routes; It can also avoid obstacles, intelligently bypass and intelligently optimize and adjust the path.

Cross-floor memory parking

　　The only tracking and reversing function at the same level can "return" to the starting point with one key at any time and place. The effective distance of tracking and reversing is as long as 100m, and the broken road can be easily dealt with, thus solving the problem of difficult reversing.

Track backwards

　　At the same time, Baojun Yunduo Linxi Edition is equipped with the only intelligent driving assistance in the same class with a speed range of 0-130km/h, which can be opened by pulling the lever. It can realize intelligent driving functions such as intelligent congestion response, intelligent obstacle avoidance, and intelligent lane change with one-button lever. At the same time, it also has industry-leading cornering ability, making it easier and more convenient for users to drive. Equipped with intelligent parking assistance function that is better used as an old driver, the average parking time is only 30 seconds, and it can be stopped when it is visible, covering 99% of daily parking scenes, allowing users to park calmly and elegantly.

Intelligent lane change

Intelligent parking

　　"Comfortable five-seat pure electric family car" Baojun Yunduo intelligent advanced, redefining the new energy intelligent pure electric benchmark within 150,000, and making it for popularization. In the era of intelligence, we will break the industry threshold with high-level intelligent driving and high-quality experience, and bring users a leapfrog intelligent driving experience that everyone loves. Baojun Yunduo Linxi Edition will be heavily listed on September 26th this year, so stay tuned! (Photo: Provided by Baojun Automobile)

In 2022, the self-driving track has been highly recognized by capital for market segments, and financing information has come one after another; At the same time, the high-level self-driving mass production has a long cycle, high complexity, and the development process and standards are not uniform, which makes the self-driving technology companies face many challenges in promoting mass production. While the auto-driving /ADAS function has gradually become the standard of newly listed models of major car companies, the integration of parking and parking has become a new "window" for car intelligence. Although the track is not very wide, it has also attracted many companies to "compete".

"The New Year of Integrated Navigation and Parking is Coming, Supplier Analysis (I)" points out that the integration of navigation and parking is helpful to promote the coverage of intelligent driving in the whole scene, including high speed, low speed, driving and parking. Its biggest advantage is that it can significantly reduce the cost by reducing the number of controllers, at the same time, it can maximize the use of different sensors to increase the reuse of hardware, and maintain the flexibility of sensor configuration to obtain the best perception of the surrounding situation.

Yesterday’s article "The New Year of Integrated Shipping and Parking is Coming, Supplier Analysis (I)" took stock of some integrated shipping and parking suppliers, and today continues to introduce the characteristics of integrated shipping and parking schemes of other companies.

The DCU3.0 integrated domain controller scheme of Yingchi Technology is jointly developed with Horizon and NXP. It is based on NXP vehicle network processor S32G (which can cross the intelligent driving domain and intelligent gateway domain at the same time), Horizon high-performance car-level AI chip Journey 3 (which is responsible for the integrated parking and navigation scheme), and the high-performance computing software platform EMOS of Yingchi Technology.

DCU3.0 provides the greatest possible functional safety design, and can achieve greater flexibility and scalability for different high and low configurations of vehicles. The biggest challenge for most domain controllers in the market is the chip security level. Some chip manufacturers didn’t consider the functional safety requirements at the initial design, so they should meet the L3 functional safety requirements at a higher cost at the system level when composing L3 scheme. DCU3.0 not only provides the greatest possible functional safety design, but also considers the high and low configuration requirements of different models, which is both flexible and extensible, and meets the demand trend of the market in the integration of high-speed and low-speed intelligent driving ONE-BOX.

Neusoft Ruichi’s self-driving parking and parking integrated domain controller is designed independently, with TI TDA4. Through the integration of parking and driving functions and the sharing of sensors, L2+ enhances the perception ability, which improves the safety and user experience. This product is based on SOA software architecture, supports OTA upgrade through preset basic software and special middleware for autonomous driving, and provides rich "developer-friendly" tools for developers, which saves 20%-30% compared with the traditional 1V1R+APA technical scheme. Comply with information security standards and regulations, and functional security supports ASIL-B(D) level.

In terms of software, NeuSAR, a basic software product independently developed by Neusoft Ruichi and compatible with the latest standards of AUTOSAR, and related development tools are standard, and Neusoft Ruichi is equipped with an open SOA architecture for autonomous driving. The software architecture supports the requirements of L0-L4 autopilot function, and the software and hardware are decoupled efficiently through autopilot middleware and NeuSAR basic software, thus realizing the flexible deployment mechanism of reusable, configurable and extensible upper application. The product design is also equipped with special information security components and functional security mechanisms to support self-evolution and iteration of functions.

Based on the integrated platform of software and hardware, Fretek has built a multi-sensor integrated parking and traveling scheme, which can meet the product requirements of different levels of L2-L4 in the whole vehicle factory. The scheme is oriented to mass-produced ADAS and autopilot scenarios, including 1V, 1V1R and 1V3R；. The self-developed ADC domain controller provides high efficiency, flexibility and cost performance for the high-order autopilot solution of the software carrier platform, which not only supports the integration of parking and parking, but also supports the more powerful high-performance L2.9 driving function. Its integration scheme uses embedded hardware, continuous data optimization and OTA to realize continuous growth of functions and performance, more anthropomorphic system control, reduce driving fatigue, and make driving experience more comfortable and safer.

At the same time, the ADC20 domain controller platform, which integrates driving domain controller, parking domain controller and DMS controller with high-precision map and positioning, and rearview camera, can realize the functions of expressway navigation-assisted driving and AVP parking. It will be mass-produced and delivered to passenger car customers in the second half of 2022, and its functions can be continuously upgraded through OTA.

Moshi intelligent

Magic Vision Intelligence is one of the first autopilot companies to apply deep learning technology to ADAS. In order to enhance the recognition accuracy, such as vehicles recognizing objects or pedestrians from all angles directly behind and obliquely behind, Magic Vision Intelligence has also developed a deep learning framework Motovis UniVisity.

Magic Vision Intelligence has profound technical accumulation and experience in front-loading mass production projects in both driving and parking fields. For parking, Magic Vision Intelligent has developed an accurate and real-time environment perception and car body positioning system, launched a series of parking schemes from APA to AVP, and is accelerating the mass production of upgraded APA functions such as memory parking.

In terms of driving, Magic Vision’s early mass production projects were mainly L1 early warning, AEB (Automatic Brake System) /ACC (Adaptive Cruise) and other functions, and in 2018, it achieved mass production in BYD Song. Nowadays, the driving products of Magic Vision Intelligent have gone through three iterations. The third generation products are L2.5 class driving domain controller and parking integrated domain controller, which have NOA (pilot assisted driving) capability and will be produced in SOP (small batch) in the second half of this year.

As a full-stack ADAS and autopilot solution provider with algorithms, software and hardware, Magic Vision Intelligence has been deeply cultivated in four major areas: passenger car front-loading, commercial vehicle front-loading, active safety and vehicle-road coordination. It is estimated that the shipment volume will reach 400,000 units before 2022.

The intelligent pilot-assisted driving system products of Zhijia Technology are based on the deep learning perception algorithm, and the perception is integrated into the planning and control full-stack technology chain for self-research, which supports point-to-point one-click smooth operation. MAXIPILOT?2.0 can meet the L0-L2++ level function of automatic driving defined by SAE J3016?, and supports the NOM pilot assistance system and the integrated scheme of navigation and parking.

The system accesses high-precision maps, uses mapping and positioning technology, and makes full use of all kinds of information of the surrounding environment through FPP fusion path planning technology, and makes comprehensive judgment on information such as navigation, lane line, traffic flow, railings, guardrails and curbs with priority, which effectively reduces the takeover rate and improves the fluency of the system.

In order to improve the sensing accuracy and reduce the impact of accidental failure, the system adopts the dual redundancy design of target information; At the same time, it has the advantage of autonomous long-distance forward vision, which can help the parking system to achieve positioning and improve agility (parking at a faster speed). The system supports the deployment of OTA online upgrade technology and shadow mode, and provides users with a closed loop of data-driven technology, product and service innovation.

The application scenarios of MAXIPILOT?2.0 include passenger car application scenarios based on open roads and commercial vehicle application scenarios based on open roads.

The advantage of Yinjia Technology’s scheme lies in that it can integrate superior resources, build the full-stack software and hardware integration capability, and have the ability to decouple the software and hardware algorithms, and provide an all-round one-stop intelligent driving solution for the main engine factory, and quickly support it to meet the differentiated needs of different main engine factories.

In terms of the integration of navigation and parking, Yinjia Technology has five types of layouts, covering different intelligent driving stages from low speed to high speed and from assistance to automation. APA system identifies the available parking spaces around the vehicle through the combination of vision and radar, and controls the vehicle horizontally and vertically to complete parking after the driver selects the parking space, among which supporting the parking of mechanical parking spaces is the exclusive highlight function of Yinjia Technology; The HPA memory parking system can learn by itself, record the parking spaces in specific areas, and complete the functions of automatically finding and recording parking spaces within 100m, avoiding obstacles, automatically parking, and calling with one button. AVP can realize automatic driving in the whole process from the entrance of the parking lot to the parking space, while AVP+ aims at entering a strange parking lot without learning in advance, that is, it can complete the functions of autonomous library patrol, obstacle avoidance and remote summoning in the whole parking lot; In view of traffic congestion, TJP navigation system can avoid obstacles and change lanes; NOA automatic assisted navigation driving can realize point-to-point automatic driving according to high-precision positioning map.

Millimeter Zhixing is one of the fastest self-driving companies except Tesla. Less than half a year after the high-speed NOH landing, Mimo Zhixing took the lead in realizing the large-scale landing of urban assisted driving products.

The HPilot 1.0 system launched by Mimo Zhixing has the function of assisting driving in high-speed domain, and is mounted on five models of Great Wall Motor, namely Wei Mocha, Wei Latte DHT, Wei Macchiato DHT, Tank 300 and Haval Beast. In March, 2022, the brand-new tank 500 equipped with HPilot 2.0 system was officially launched, which added the integrated function of parking and navigation on the basis of supporting the assisted driving function in high-speed domain, further expanding the assisted driving range and experience of users. In April, HPilot 3.0 was officially released at 2022 HAOMO AI DAY, supported by the self-developed self-driving computing platform Magic Box 3.0, which supports the assisted driving function in urban areas. It will not only achieve landing during the year, but also further realize the boarding of more production models in the future.

According to statistics, from January to May, 2022, the average monthly growth rate of HM HPilot was over 200%. As of June, the total mileage of users equipped with HM Zhixing driver assistance system exceeded 10 million kilometers. Mimo Zhixing said that by the end of this year, the assisted driving system will be equipped with 34 different models of Great Wall Motor, and the total number will reach 1 million in the next two years.

Recently, Newtech’s intelligent driving solution based on the Orin chip platform in NVIDIA has been delivered in stages, and the mass production plan of large computing power domain has been further implemented. At this point, its high, medium and low computing power product solutions based on the automatic driving platform technology have all started substantial delivery.

New York Technology’s integrated intelligent driving project is the first domestic landing based on the standard version of Orin chip platform (110 TOPS), covering high-speed, urban and parking full-scene mass production applications. It is estimated that by 2023, the first model of the project will be delivered on the market, and the total mass production scale will be close to one million.

Under the premise of fully considering the functional safety requirements and various customization requirements, Newell Technology’s integrated intelligent driving solution can provide all mainstream functions such as navigation-assisted driving, congestion-following, parking assistance, conventional ADAS, etc. At the same time, it also reserves the upgrade space to support more innovative functions and the upgrade of automatic driving functions.

Its Orin platform scheme integrates a large number of cutting-edge technologies, and applies the data closed-loop tool chain with completely independent intellectual property rights for the first time to empower industrial customers. On the basis of conventional full-stack applications that provide perception, planning and control, Niuqi Technology helps to build an automated closed-loop data platform, drive the system to continue to grow itself, realize OTA upgrade in the whole life cycle, and meet the diverse needs of autonomous driving.

As a leading provider of autonomous driving technology in China, AutoBrain recently signed a strategic cooperation agreement with Hikang Automobile to jointly devote itself to the R&D and commercialization of mass-produced products in the field of intelligent driving, thus escorting intelligent travel. The two parties will cooperate in the development of integrated parking system, joint bid, joint promotion and other aspects, and establish a joint development team, including the systematic integration of the intelligent driving software system developed by AutoBrain with the high-performance and low-power intelligent driving domain controller, high-definition camera, ultrasonic radar and millimeter-wave radar of Haikang automobile, so as to provide automobile enterprises with mass production solutions including L1-L2.99 integrated parking.

AutoBrain has leading technology and development experience in the field of autonomous driving, providing high-performance front-loaded ADAS and mass-produced software products of autonomous driving system for passenger cars, covering all scene functions. The algorithm based on self-developed software can realize functions such as ADAS, NOP, CityPilot, etc. By establishing a data closed-loop cloud platform, the algorithm can be rapidly iterated and OTA upgraded, and through the fusion test verification scheme, the continuous iterative mass production system software can be provided for the main engine factory. As the earliest leader in the field of autonomous driving, AutoBrain has established strategic cooperative relations with OEMs such as BAIC Group and Sinotruk Group.

As a leading autonomous driving technology company in China, since the start of mass production, Immobile Technology has obtained the pre-loading mass production project in the domestic market and started to cooperate with international OEMs such as Japan and South Korea. Its full-stack self-developed intelligent driving system provides an integrated solution of driving, parking and parking based on SOA software architecture. The scheme integrates high-level ADAS functions such as traffic jam assistance (TJA), expressway assisted driving (NOA), automatic parking (APA), remote parking (RPA), memory parking (HPA) and parking service (AVP).

In order to help customers cope with the increasingly fierce market competition, in terms of hardware design, Immobile Technology has preset a memory space with high computing power and large storage, which can meet the needs of mass production and development of high-order autopilot functions and scenes in the next few years, and realize the continuous iterative upgrade and update of high computing power algorithms and software functions in the later period; In terms of software, the SOA-based software architecture presupposes basic software, standard middleware and various development tools. Deploying layered software architecture can realize efficient decoupling of software and hardware, make upper-level applications reusable, configurable, extensible, and portable on different platforms, ensure sufficient flexibility and openness, meet the individualized and differentiated development needs of different customers, significantly reduce development costs and shorten development cycles.

By integrating powerful visual perception algorithms, highly reliable application algorithms, efficient arbitration mechanisms, high-precision crowdsourcing and high-precision maps, Immobile Technology realizes driving and parking functions in different scenes, ensuring a comfortable, smooth and safe driving experience. The scheme also supports OTA unified upgrade and special information security components and functional security mechanisms. Rich interface protocols, high bandwidth and flexible communication mechanisms can meet the huge data requirements.

At present, the intelligent ADAS market is in a period of rapid growth, and the integrated solution of bank and berth will become the mainstream solution in the next few years, and mass production and loading will be ushered in in 2022 -2023. Integrating the driving and parking functions in the same domain control scheme will help to reduce the cost of intelligent driving, reduce the power consumption and weight of equipment, reduce the complexity of the whole vehicle, and accelerate the mass production process of the integrated driving and parking scheme.

"I went to estimate the price. The P5 bought in 2021 can only sell for 120,000 yuan, and fall in price is nearly 40%." On November 6, Mr. Huang, the owner of Shanghai, told Shell Finance reporter. The reason why he wants to sell P5, Mr. Huang thinks that the propaganda of the manufacturer is inconsistent with the reality, which has triggered some car owners to defend their rights.

On October 24th, Xpeng Motors Science and Technology Day, He Xiaopeng showed a series of new technologies in Xpeng Motors. Including Tianqi intelligent cockpit, more powerful assisted driving ability and so on. According to the plan, 50 cities will land in Xpeng Motors for assisted driving this year.

However, after the event, hundreds of Tucki P5 car owners published a joint letter to Xpeng Motors. These old car owners said that they had bought P5 models equipped with lidar before, but they were not included in the smart driving plan to open 50 cities this year, and the overall technology update speed was also very slow. I hope Xpeng Motors will give compensation.

Tucki P5. source map

On November 3rd, in response to hundreds of P5 old car owners’ rights protection incidents, Xpeng Motors issued "Notes on Upgrading NGP Function in P5 City of Tucki". In addition to various upgrading promises, Xpeng Motors offered car owners the rights and interests of smart driving priority vouchers worth 20,000 yuan.

Mr. Huang told the reporter, "It may be better to sell the vouchers, but 20,000 yuan vouchers to sell idle fish is 18,000 yuan. Generally speaking, it is not particularly satisfactory. Talk is better than nothing. "

According to Mr. Huang, among the P5 car owners’ rights protection groups, many car owners said that they would continue to protect their rights.

The coverage of high-level assisted driving function in P5 city is slow, and some car owners accuse it of "false propaganda".

In September, 2021, Xpeng Motors listed Tucki’s third product, Tucki P5, which was equipped with laser radar and CNGP, and the price range reached 157,900-223,900 yuan. Some car owners said that they spent an extra 25,000 to 35,000 yuan just because they took a fancy to the CNGP function.

The ideal is full and the reality is very skinny. Since its listing, Tucki P5 has only completed the opening of five cities in terms of urban advanced assisted driving. This has caused dissatisfaction among some P5 car owners.

On October 24th, Xpeng Motors Science and Technology Day, the enterprise announced that it would open 50 cities’ smart driving during the year, and 200 cities would be opened in 2024. But these openings do not include car owners who bought the old P5 lidar. Due to the huge difference between the publicity and the final presentation, some Tucki P5 car owners chose to publish a "joint letter" publicly.

Part of the joint letter

According to the contents of the joint letter, the car owners think that the Tucki P5 no longer supports high-end chips+lidar except that they are not included in the urban assisted driving update and the cockpit system does not support the update; The reason why the Tianji system can’t be updated is because of the "vertical screen", which means that P5 car owners who bought cars for "smart driving" may become "abandoned children".

In response to this incident, Xpeng Motors gave a solution of 20,000 yuan car purchase vouchers. The scheme shows that the purchase of Tucki G6, P7i, G9 and X9 vehicles equipped with XNGP intelligent assisted driving system can be offset at the time of first purchase, additional purchase and replacement, and this right can be used by car buyers designated by the owner.

Xpeng Motors responded.

In addition, the official of Xpeng Motors also issued a document explaining that the city NGP in P5, Tucki is an urban intelligent driving assistance function that strongly relies on high-precision map technology. The opening of this function is affected by many factors, which not only requires a long research and development process of collection, production, verification and multiple tests to improve the reliability and safety of use, but also requires the approval of city map information according to specifications, which makes it difficult to achieve rapid coverage of different cities.

In 2024, the enterprise expects to gradually launch the functions of intelligent scene, steering assistance, sentry mode optimization, map optimization, Netease cloud music access, instrument display lyrics and so on for P5 models.

The development of the intelligent driving system skips the high-precision map, and the industry is facing "the pain of change"

Zhang Xiang, a visiting professor at Huanghe Institute of Science and Technology, said that the controversy caused by P5 in Tucki is not an isolated case, but a "pain" that must be passed on the road of rapid development and reform of intelligent driving.

Previously, car companies and smart driving companies chose smart driving routes, relying more on the development of high-precision maps, fully recognizing road information through high-precision maps, avoiding the shortcomings of weak algorithms under pure vision (radar+camera) solutions, and improving safety.

However, after a period of development, the policy problems and updating problems of high-precision maps have become "obstacles".

Because it is difficult to rely on high-precision maps to improve the ability of intelligent driving, car companies and intelligent driving companies have to choose to skip high-precision maps and gradually develop intelligent driving without maps. In the past, the P5 model was built on the basis of high-precision maps. With the gradual landing of the new system, it is difficult to synchronize the old system.

Zhang Xiang mentioned that in 2021, P5, Extreme Fox Alpha S and other products were once representative models in the era of high-precision maps, but because high-precision maps involve sensitive landmarks, there is uncertainty in open applications. It is reported that in February, March and August, 2022, the Ministry of Natural Resources announced the latest results of Grade A surveying and mapping qualification re-examination and renewal in three batches. Before the re-examination, there were 31 units, 12 of which had not been audited. The reduction of this figure also intuitively shows the trend of current policy tightening.

According to public information, important map suppliers such as NavInfo and Gaode are gradually weakening the high-precision map scheme. Due to the need to collect a lot of extremely accurate data, high-precision maps are basically seasonal. Car companies hope that map vendors can update by the day, and cooperative map manufacturers can’t bear such cost pressure.

At the same time, the hardware perception ability is improved, and the graph-less scheme has become a new consensus in the industry. Without high-precision maps, vehicles can also achieve high-order assisted driving in cities with the support of strong hardware perception and algorithm capabilities.

Huawei’s managing director, terminal BG CEO and chairman of BU, a smart car solution, also mentioned during the year that "domestic roads are changing every day, and if we rely on high-precision maps, there is no way to popularize them. In addition, the production cost of high-precision maps is very high, and it is very difficult to collect data from all over the country. Sometimes even after collecting data today, it will be changed tomorrow. "

Zhang Xiang mentioned that in the general trend, car companies and smart drivers are shifting from maps to no maps. But at the same time of rapid development, it is necessary for enterprises to appease consumers who once trusted enterprises and spent real money to support them.

Beijing News Shell Financial Reporter Bai Haotian

Editor Xu Chao

Proofread Liu Baoqing

　　Editor’s note:March 5 this year is the 61st anniversary of learning from Lei Feng. For more than 60 years, the activity of learning from Lei Feng has been carried out continuously and deeply throughout the country, and the spirit of Lei Feng nourishes the hearts of generations of Chinese children. Volunteer service of national fitness is a vivid embodiment of Lei Feng’s spirit in the field of national fitness. Since 2021, the Mass Sports Department of the State Sports General Administration has organized the collection of outstanding cases of national fitness volunteer service, and a number of national fitness volunteer service activities with stories, quality and temperature stand out. These excellent cases provide valuable experience and useful reference for all localities and units to develop national fitness volunteer service, and play a due role in building a higher level national fitness public service system.

　　In 2023, the excellent case series of national fitness volunteer service reports will share the national fitness volunteer service activities that highlight Lei Feng’s spirit. I hope more people will join the ranks of national fitness volunteer service and jointly contribute to creating a healthy, progressive and civilized social atmosphere.

　　In Balizhuang area of Beijing, there is a special football team. They not only make friends with the ball, but also convey warmth and strength with the ball. This is the peer football team of Beijing Balizhuang Football Association, a volunteer team composed of like-minded middle-aged people. They sweat on the pitch, transmit health and happiness with football, and also sow the seeds of friendship and mutual assistance in the community.

　　The peer football team of Beijing Balizhuang Football Association was established in 2015. It is composed of 37 community football fans and retired professional football players in Balizhuang area. In addition to daily team participation in various competitions, it focuses on creating the brand of "Volunteer Service Activities of Peer Football Team of Beijing Balizhuang Football Association", providing football training for young people and providing guidance for more people who are interested in participating in football training.

　　During the period of volunteer service, the peer football team of Beijing Balizhuang Football Association held many football knowledge lectures, youth football skills training, parent-child football activities in the community, and established the regional football museum … … It has created a good football environment for the community residents and school students in Balizhuang area, improved everyone’s interest in football and cultivated their living habits of participating in physical exercise.

　　From 2015 to 2023, with the gradual growth of the peer football team in Balizhuang, the team actively promoted football to the people in the community, not only organized team training three times a week, but also set their sights on the campus to provide football courses for children in fangcaodi international school free of charge; At the same time, children’s parent-child football activities were held in Zhongli Football Stadium in Ganluyuan. Through fun football projects such as football chariots and crab football, the enthusiasm of community children for football was fully mobilized, so that children could feel the charm of football in a happy atmosphere, which also laid a good foundation for the subsequent training of street football talents.

　　In the daily training and training, the football team of the same age found that the venue could not meet the needs of football fans in the area, so they proposed to the relevant departments and actively promoted the reconstruction and construction of the football field. After coordination with many departments, an abandoned venue in the jurisdiction was converted into a football field, which promoted the solution of the problem of insufficient football venues for community football fans.

　　The volunteer service activities of this football team have not only been warmly welcomed and highly praised by community residents, but also received extensive attention and recognition from all walks of life. Their good deeds not only convey health and happiness, but also make people feel the power of unity, friendship and mutual assistance. Their efforts have become a banner of national fitness volunteer service, and they have made positive contributions to building a harmonious community and promoting the high-quality development of national fitness.

　　CCTV News:On the morning of April 26th, the 14th China International Cartoon & Animation Festival Animation Film Promotion and Venture Capital Fair officially kicked off in Yichuang Town, Xihu District, Hangzhou. During the two-day event, 26 upcoming heavy animation films and venture capital projects, such as Adventure in Mysterious World 4, Adventure in the Deep Sea, Submarine Story: Two Wan Li under the Sea, The Boxer Empire, Life and Death Bull Ring, Two Pretty princesses, Growing Up Every Day, The Adventure of the Puppy, The Legend of the Elephant, took turns to stage to promote roadshows, attracting important national cinema lines. And nearly 200 guests from China Film Co., Wanda, Alibaba Pictures, Iqiyi, Huaqiang and other important production and publicity companies watched, exchanged and discussed cooperation on the spot, which promoted the great development of China animation film industry.

　　This year’s Animation Film Promotion and Venture Capital Fair was hosted by China International Cartoon & Animation Festival Executive Committee, undertaken by Xihu District Committee of the Communist Party of China, Xihu District People’s Government and China International Animation Festival Exhibition Office, and co-organized by Juyinghui (Beijing) Film and Television Culture Co., Ltd., Yichuang Town and Hangzhou China International Cartoon & Animation Festival Exhibition Co., Ltd. as executing units. Zhang Genming, Party Secretary of Xihu District, Guofu Wang, Deputy Director of Zhejiang Press, Publication, Radio, Film and Television Bureau and Deputy Director of China International Cartoon & Animation Festival Executive Committee, Wang Xiaomei, Vice Chairman of Hangzhou CPPCC and Deputy Director of China International Cartoon & Animation Festival Executive Committee, Liu Zheng, Deputy Secretary of Party Committee of China Academy of Fine Arts, and Zhang Baiqing, Honorary President of China Film Critics Association, delivered speeches and witnessed the signing ceremony of the cooperation between "Yichuang Animation Film Research and Innovation Exchange Center" and "Yichuang Phoenix Financial Plan".

　　China Animation Film Development Report (2017) was officially released.

　　On the morning of 26th, the highly anticipated China Animation Film Development Report (2017) was grandly released. The report comprehensively combs and analyzes the investment, production, content creation, marketing and promotion, distribution and screening, audience consumption and non-box office income of animated films in the past year, grasps the development pulse of the animated film industry and looks forward to the future development trend. In addition, the report also makes an in-depth analysis of vivid cases such as Journey to the Dream Ring, Daddy Thief 3, Bears in Fantasy Space, and summarizes the experience of head animation films in content creation, marketing and distribution, derivative development, etc., with a view to bringing new enlightenment to colleagues in the domestic industry through the study of "Stones from Other Mountains".

　　As the only important document dedicated to the integration of Industry-University-Research and animation in China, China Animation Film Development Report has been closely following the development trend of animation market and going deep into the practice of animation industry. Since its first publication in 2014, it has been highly praised by many industry and academic experts. This time, under the background of the increasingly obvious trend of "audience-oriented, content is king", the research on movie-watching consumption behavior and psychology of movie audiences, especially animated movie audiences, was intensified, and a nationwide survey covering nearly 10,000 people was conducted to provide the most authentic and objective first-line data for the industry personnel and guide the creation, marketing and distribution of films.

　　Zhu Yuqing, the founder of Juyinghui and editor-in-chief of China Animation Film Development Report (2017), released the data of China animation film industry in 2017 on behalf of the editorial board: in 2017, a total of 52 Chinese and foreign animation films entered the mainstream cinemas in China, with a total of 10.134 million screenings, with 143 million people watching movies and an output box office of over 4.72 billion yuan. Among them, 30 domestic animated films were released, with a total of 2.781 million screenings and 40.068 million people watching movies, achieving a box office income of 1.303 billion yuan.

　　When talking about the prospect and future development trend of the animated film market in 2018, Zhu Yuqing emphasized that in the first quarter of this year, the total number of screens in China has exceeded 54,000, and the box office has exceeded 20.2 billion yuan, up 39.8% year-on-year, returning to rapid growth, of which the animated film box office has exceeded 1.09 billion yuan. According to the latest information, this year will be a big year for animated films, and many new animated films with market potential will be released one after another, and the themes and types will be more diverse. On the one hand, parent-child family animated films, such as the sequel of a series of high-quality animated films such as Bears and Adventures in the Mysterious World, have maintained a high production level; On the other hand, more original animated films and excellent animated films focusing on "non-parent-child" people are accelerating to enter the market. All these make the overall performance of this year’s animated films highly anticipated.

　　"New era, new animation", the industry focuses on "new format" of animated films.

　　In 2017, the domestic film market returned to the fast track of development, with a cumulative box office output of 55.911 billion yuan, a year-on-year increase of 13.45%. However, in the context of the rapid development of the overall situation, what are the opportunities and challenges for animated films that are in their infancy? How will the future animated films be expanded? Where is the way for domestic original animated films? How to upgrade a series of animated films?

　　At this year’s "New Era, New Animation" animated film theme salon, Zhu Yuqing collided with senior vice president of shenzhen huaqiang Fangte Culture and Technology Group Co., Ltd., general director of "Bears Appear" series, executive deputy general manager of Huaxia Film Distribution Co., Ltd. Huang Qunfei, chairman and CEO of Zhejiang Bocai Media Co., Ltd. and other industry veterans around the above topics, and analyzed the current situation of the animated film industry and explored the development of animated films in the new era from the perspectives of its development trend, production, distribution and screening.

　　Director Ding Liang, who successfully created the series "Bears Come and Go", shared the behind-the-scenes story of this national IP creation on the spot, and pointed out that the creation of a series of animation can not be separated from the overall idea of industrial development and the precise positioning of the target population. Only by actively understanding children’s perspectives and preferences can we create works that the audience likes. In the future, the series of Bears will continue to increase investment and development in box office, derivatives and theme parks, and actively expand other new brands while extending the life cycle of the project. At the same time, Ding Liang also stressed that the future domestic animation needs to strengthen the study, collation and research in basic software technology, 3D animation mining, and the establishment of values.

　　Leo Lee, who has attracted much attention because of his two Kunta series animations, tells the story of the creation and maintenance of the animation of the start-up brand based on his own experience. He thinks that the difficulty in the creation of animated films lies in the communication of information: on the one hand, it refers to how to convey the values and world outlook contained in animated films to the audience in a quiet and simple way; On the other hand, it refers to how to make hundreds of workers convey the desired effect through a static role image at the same time. Regarding the grasping and application of the audience’s needs, Director Leo Lee thinks that as a creator, he should actually guide or even create the audience’s needs, instead of pandering blindly, and find a balance between the audience and the initial heart.

　　Huang Qunfei, who has rich experience in film distribution and investment screening management, interprets the overall changes of animated films in 2017 from a market perspective, and thinks that the decline of the animated film market in 2017 exceeding 30% and domestic animation exceeding 70% is beyond many people’s expectations, mainly due to the lack of explosions, the deep-rooted label of domestic animation and the lack of bright spots in marketing distribution. At the same time, Huang Qunfei also pointed out that 2017 is a watershed for China films, and many small literary films have achieved good results, which proves that quality films are catching the hearts of the audience. In the future, domestic animation should also seize this opportunity to make a breakthrough in family animation and build a China animation brand.

　　Zhu Yuqing, who devotes himself to film audience and market research, points out that China films have entered a "user-driven" audience era in synchronization with the current new retail era. At present, the appreciation level of movie audiences is constantly improving, which means that the creation and production of animated films must be rapidly upgraded to keep up with the audience’s cultural consumption demand, especially the story and the culture contained in it need to be carefully polished to truly win the audience’s recognition and love. "Today, when the content is king, a good film will not be buried. In the highly competitive Spring Festival this year, the box office of" Bear Infested 5 "can successfully break through 600 million yuan. Therefore, it is the top priority of animated films now and in the future to study the audience carefully and carefully create excellent films. "

　　Heavy domestic animations such as Adventure in Mysterious World 4 and Two Pretty Princesses appeared at the cinema promotion meeting.

　　At the animation film promotion meeting on 26th, Beijing Qixinran Digital Technology Co., Ltd., Shanghai Xinyue Film and Television Culture Co., Ltd., China Film Animation Industry Co., Ltd., Chuchuzhuoer Film and Television Media Co., Ltd., Jiuqian (Shanghai) Culture Communication Co., Ltd., Beijing Qingqingshu Animation Technology Co., Ltd. and other well-known animation film production and publicity companies brought "Adventure in the Mysterious World 4", "Submarine Story: Two Wan Li under the Sea", "Life and Death Bull Ring" and "Two Pretty princesses".

　　At the event site, Wang Yunfei, the general director of "Adventures in the Mysterious World" series, personally took the stage to promote "Adventures in the Mysterious World 4", interacted with the virtual animation image and the audience, and announced on the spot that the film was officially finalized on August 3, and there were even more materials specially customized for this animated film promotion and venture capital meeting. Shanghai Xinyue Film and Television Culture Co., Ltd. also brought four blockbuster films, Submarine Story: Two Wan Li under the Sea, Deep Sea Adventure, Wukong Christmas Adventure and Police Car Alliance, to make a collective appearance at one time, covering adventure, fantasy, warmth, safety education and other topics, which will be shown in the "June 1" file, summer file and Mid-Autumn Festival file respectively. With an investment of over 100 million yuan, the main scene, props and characters are as high as 72, 10,000+and 400+ respectively, and the order of magnitude is comparable to that of Zootopia’s "The Empire of Hackers". Many creative details are also announced at the promotion meeting. The film will be released in the summer next year, when more than 100 jokes, cute points and tears will come to the audience intensively.

　　The first domestic animated film "Two Pretty Princesses" with a fairy tale theme, which is also scheduled for the summer file, was created by the new army in the animation film industry — — Produced by Chuchuzhuoer Film and Television Media Co., Ltd., the film adopts 4K shooting technology and quotes the latest foreign three-dimensional animation technology, which is full of visual impact; Jilin Animation Institute, the producer of the best-selling frog kingdom series in the international market, also appeared with the latest masterpiece "The Adventure of the Fantasy Queen of the Frog Kingdom", which will be released in July. Jilin Animation Institute also announced on the spot that it will build an alumni entrepreneurial platform of "creating the world together"; The "most beautiful animated film" and "Hua Sen Ling", which successfully emerged from the Animation Festival Animation Film Venture Capital Conference, are about to be completed. This time, I returned to the event site with the latest wonderful clips. Thank you for your support and encouragement.

　　Representatives from China Film Xingmei, China Film Digital, China Film Southern Shinkansen, Zhejiang Times, Zhejiang Xingguang, Shanghai Lianhe, Poly Wanhe, Fujian Zhongxing, Liaoning North, Evergrande Cinema and other important national cinema institutions, together with representatives from Jiangsu Youman Cartoon, Hunan Golden Eagle Cartoon, Guangdong Jiajia Cartoon, Shandong Children, Jiangxi Children and Chongqing Children, made suggestions for 12 excellent films participating in roadshows.

　　New films, such as Growing Up Every Day and Indiana Jones 2, were supported by venture capital.

　　As the most professional and largest animation film venture capital meeting at present, the scene is full of surprises. After a rigorous screening of nearly 100 venture capital projects, the final "Doll Jones 2", "Growing Up Every Day", "There are beasts in this world", "Fu Xing Gao Zhao Zhu Xiaoba" and "Prince Yamaraja — Fourteen high-quality projects, such as Treading in Spring Chronicle, Dog Adventure, Legend of the Elephant, Little Child and Top Scholar, stood out and successfully entered the roadshow.

　　The cartoon "Growing Up Every Day", which was launched in 2017, once aroused the collective memories of the beautiful rural life from the 1970s to the 1990s, and was recommended as an excellent domestic animation by the State Administration of Radio, Film and Television. This time, the launch of the animated film project of the same name has attracted a lot of attention; Raiders of the Doll 2 was produced by Submarine Story series animated films — — Produced by Shenzhen Global Digital Film and Television Culture Co., Ltd., the rich experience in cultivating series of brand animations and excellent production make this film optimistic by many companies.

　　"There are beasts in this world" tells the story of the bloody adventure of the mutual crossing and interaction between the human world, the beast world and the game world under the background of the mature AR/VR technology, and at the same time reflects the inner feelings of the "floating generation" living in big cities. The film’s full creativity and exquisite painting style have won many praises; Well-made and innovative "Puppy Adventure" was jointly developed by Golden Globe screenwriter Rob Tobin and Jiangsu Golden Oak Film Industry. With the business philosophy and ideas of "China wisdom, international expression and global market", it is expected to become a new benchmark for co-animation. The 16-year-old "little broken child" will also have his own big movie — — The whole story of "Little Broken Kid’s Top Scholar" is interspersed with many traditional story segments such as Bao Qingtian, Liang Zhu, Shuihu, Journey to the West, and many popular emoticons. With a huge basic user group, profound traditional cultural heritage and easy-to-understand international image setting, "Little Broken Kid" has an extremely broad space for IP and derivatives development.

　　Many high-quality projects have attracted the participation of senior executives of major film and television investment production and production companies in China, such as Huaqiang Fantawild Animation Inc., iQiyi Film, Ali Film, Wanda Film, Lechuang Entertainment, Fujian Hengye, 1905 Film, etc., and made suggestions for animation projects participating in roadshows, and expressed strong cooperation intentions on the spot. In the end, a number of venture capital projects reached cooperation with the investment institutions present, and won the praise and blessings of the guests at the scene. "We found our favorite partner at the venture capital meeting of the animation festival. I hope that after the film is made, we can come back like" Hua Senling "to thank you!" The film representative who successfully won the favor of investment institutions told reporters.