The TV series "Dear Child" is about to usher in the grand finale on 26th, and at the same time, it is heated again because "Xiao Lufang promised to have a second child to save Hehe". Fang Yinuo, the heroine, cheated on Xiao Lu, the hero, and divorced her. Later, both of them also set up new families. Unexpectedly, their daughter got leukemia. They had planned to regenerate a child through test tubes to save her daughter, but unfortunately, the artificial way did not work. Thinking twice, Xiao Lu and Fang Yinuo want to try to conceive naturally. ……

In this regard, how do you view divorced couples trying to have a second child in order to save their children? According to the survey, as of 13: 00 on April 24, a total of 13,769 Phoenix netizens participated in the discussion on this topic.

In the play, Xiao Nai and Fang Yinuo tried to have another one in order to save their children. More than 50% people thought it was understandable for the children’s life, while 32% people thought it was ridiculous and unethical. Finally, about 14% people said that they had not seen the play and were not very clear.

For the parties in the play, every choice is a very difficult choice, and as an audience, you may not be able to feel the same for many times, so Phoenix netizens replied, "If you are a party, you have divorced and reorganized your family, and you need to have a second child with your predecessor to save the boss, what would you choose?" At that time, 73% said they wanted to save the children, of which about 44% said "save the children by any means" and about 30% said "if the incumbent agrees, it is acceptable", but nearly 30% still said that they would not accept it under any circumstances.

In the play, the current Xie Tianhua of Fang Yinuo, the heroine, expressed her willingness to accept the children born to her ex-wife, and refused to divorce Fang Yinuo, while the current Dong Fan of Xiao Lu, the hero, could not accept it and asked for a divorce. If you are the current client, can you accept your other half to have another child with your ex in order to save her children? Phoenix netizens said that what they can accept is still the mainstay. About 69% netizens said that they can accept it, but about 34% of them "will choose divorce at the same time", and the remaining 30% said that they can’t accept it, and a small number of people about 10% think that "if I have children, it will be unfair and unacceptable to the children".

After the TV series "Dear Children" was broadcast, it has achieved a double high score of 8.2 for the public and 7.3 for the experts in the Phoenix Network Index. The audience felt that the play focused on the female reproductive dilemma and created many different images of mothers. However, with the development of the plot, the focus of the story slowly extended to the topic of "trying to have a second child in order to save the child", constantly challenging the audience’s moral bottom line.

As a mother, Fang Yinuo will try her best to save her children. Then, "As a bystander, what do you think of divorced families having a second child in order to save their children?" The data shows that nearly 50% of people think that "human life is understandable." And about 28% people said "unacceptable, this is irresponsible for a new life and a betrayal of a new family". The remaining 23% said that "if both divorced parties are single, this is no problem".

At present, for Dear Children, "What do you think of divorced couples trying to have a second child in order to save their children?" The voting is still under discussion. Welcome to continue to participate in the voting and discussion.

Do you like running?

Finally, I stripped several waves of dramas and watched several bloody sports dramas, and found "Strong Wind Blowing"-a drama about running.

I was amazed at the production ability of Japanese animation. I saw Tennis Prince from Slam Dunk Master and Volleyball Boys from Basketball of Sunspots. After chasing down one by one, I seemed to understand the routine, but when I saw the new drama again, I couldn’t help but be excited, happy and gratified by their growth.

Like most anime, a teenager with extremely high talent-Zangyuan Zou, a big brother who always smiles and says "It doesn’t matter", a former decadent Nigu senior, a senior who passed the judicial examination at one time, two twin brothers Shintaro and Shinjiro, a prince who loves comics, and king, a prodigy who is about to graduate and is still worried about employment, and an international student Moussa. Ten people, from a layman with no running experience at first to a post biography in Hakone; Everyone has different purposes, and finally came to the peak of Hakone’s posthumous biography.

Ten people live in Zhuqingzhuang, a cheap apartment near the school, but it is actually the dormitory of the track and field club of Kuanzheng University.

What is the meaning of running?

Everyone has their own answers.

Ten people, with different personalities, finally came together, rushed out of the qualifiers and went to Hakone.

I like these protagonists, and I also like the characters who lead them, because they have a longing for victory.

As he himself said.

He became the protagonist in those cartoons, and he became the protagonist in his life. Even if he is dragged into the water, even if he hates running, he has experienced so much pain for so long. If he chooses to give up here, then he will hate himself.

He did it, he found it, just as he learned from comics, there are his companions waiting for him ahead, so he must never give up.

Don’t try to be brave, don’t panic, keep your feet on the ground.

This is the evaluation of Moussa by Grey II.

Huajian Area 2 is the area where the trump card is located, and it is also where fierce competition takes place.

Moussa, the second best, needs to make up for the time he left before, so he is impetuous. "Moussa, you are now 18, and there is a group of seven in front."

Don’t try to be brave, don’t panic, down-to-earth, Moussa stabilized his rhythm and kept up with it step by step in his own interval. Finally, he surpassed seven people, and he caught up!

They are the other half of each other’s souls, sleeping together, playing together, going to school together and running together. But they also have many differences, such as the location of the mole, their favorite food, the character and talent of girls.

My brother knows that his younger brother loves running more than himself, and he can also make outstanding achievements. It is precisely because of his company that his younger brother can make continuous progress and surpass himself.

The younger brother takes Ah Zou as the goal. "If you like it, just try your best to catch up." I’m still not sure who Ye Cai’s sister really likes, so let it go and run behind!

Weiqi is a profound knowledge. The stronger a person is, the more he will think about his attitude when he retreats. How to admit defeat and how to admit defeat are very important. No one will blame the person who gave up after a serious challenge, and will not laugh at him for running away from the cold. On the contrary, he will praise them for quitting at the right time, because everyone knows that this person is eager for victory until the end.

From joining the track and field club to establishing the track and field support club of Kuancheng University, prodigies have paid a lot for track and field. Because of a bad cold, the prodigy in Zone 5 faltered and stopped for a time. However, as long as we hold the relay belt in our hands, we must continue, because there are companions waiting ahead. Whether we run for ourselves or for the goals in our hearts, we must move forward, which is exactly what makes us shocked by running.

Whether it’s the judicial examination or Hakone Biography, seniors always keep their promises, so come on and get the interval prize.

Senior Xue, who passed the judicial examination at one time, has a cool head and a stable center of gravity, so he is responsible for the downhill section of the return journey. Calmly calculate the time per kilometer, observe calmly, and concentrate on the eyes for more than 20 kilometers. On the way, he saw his remarried mother, the family he didn’t know how to get along with. In the end, he chose to reconcile with his family, and he was relieved.

Please enjoy running.

Maintaining the level of 3 minutes per kilometer is the most ideal state. Senior Nico participated in long-distance running in the school track and field team, but because of physical reasons, he finally had to give up long-distance running even if he loved it. It is also the case that he chose decadence in college and lost his former enthusiasm.

"If you want to relax, just don’t run. No matter whether you quit smoking or lose weight, no one is relaxed. Once you make up your mind, you already know that the next road will not be easy. "

Fortunately, Grey II ignited his enthusiasm; Fortunately, there is such a group of people running with him; Fortunately, he still loves long-distance running.

When we meet at the finish line, tell me about the origin of the parade temple.

Like most people, I am mediocre, too ordinary to live in an ordinary university, full of smiling faces, but unwilling to open my heart to others, lonely and alone.

When running, everything is different. The relay race of ten people is essential for anyone, and they also deeply feel that they are needed. While running alone, you can be liberated from all kinds of shackles and face yourself honestly; Only when running, you don’t have to play yourself.

That night, when I saw you running in front of me, I thought my dream was there. He ran figuratively in front of me, and that feeling shocked me. What I have been struggling for is there, and the ideal appearance that I can never reach is you, you know? I can see a straight path of light under your running feet, like a meteor.

Grey 2: "What is the best compliment for a long-distance runner?"

A Zou: "Is it’ fast’?"

Grey two: "No, it’s’ a powerful country runs fast, and it can’t stand out in the long-distance running." Weather, venue, competition development, physical fitness, as well as their own mental state-long-distance runners must calmly analyze these many factors, even in the face of great difficulties, they must persevere in breaking through the difficulties. What long-distance runners need is real’ strength’. Therefore, we must regard’ strong’ as the highest honor and keep running every day. "

A Zou has a very high talent for long-distance running, which is why he far surpassed others in the initial training. It was also the first time that it was an idiotic dream to put forward the idea of going to Hakone to post a biography.

Grey Er’s persuasion, from letting A Zou watch other people’s games as the audience, to A Zou opening his heart to the whole team. A Zou gradually walked out of his demons since high school. This time, because it was us, not me, Ah Zou succeeded in breaking through himself.

"You are the best athlete in my heart." Grey II’s evaluation of A Zou. A Zou untied the knot and liberated himself. He took the relay belt and passed the competitors in front one by one. He broke Fujioka’s record and won the interval championship.

Even if I can’t run anymore, I still love running.

Gray II, who also has a talent for long-distance running, is different from A Zou’s fate. In high school, he eventually stayed away from the track and field because of training injuries, doubted himself, hated himself and could not accept the reality. But in the end, because of his love for long-distance running, he returned to the track and field. The meaning of running is not victory, nor is it the achievement and ranking written on paper, but the contest with yourself again and again, breaking through yourself.

In front of the finish line, it is the teammate who greets the gray two, the scenery of the vertex, and the answer of the gray two.

Strong winds are blowing head-on, running against the wind, firmly believing that the answer is ahead.

What is powerful?

What is running?

What is survival?

Everything is on the other side of the wind.

Hope lies in our respective hearts.

Look, the road is right under our feet.

So, we have to keep running today.

Keep running until eternity.

Everyone has changed in running, and everyone has found the answer to his running more or less.

So, please ask: "Do you like running?"

Yi Geng (there is still a lot to say, but I haven’t had time to say it yet)

WeChat official account: Never Time on the Island.

Winning money by answering questions, some netizens got thousands of dollars a week.

　　Answer the questions, pass the exam, and get 12 questions correctly, and you will be able to share the bonus with other winners! Summit, Cheese Superman, Million Winners, Million Heroes … … Recently, these knowledge quiz apps have brushed many people’s circle of friends, and some people have tasted the results and are complacent; Some people are crazy about it and gang up; Some people are dismissive and scoff.

　　The summit meeting alone can reach a maximum of nearly 600,000 people. Behind the popularity, more people question, what is the profit of such a "throwing money" quiz? How long will it last?

　　Hot: office white-collar group play

　　At 4 o’clock on the afternoon of January 11th, in the meeting room of an Internet company in the photoelectric park of Liangjiang New Area, before the weekly meeting, 11 employees stared at their mobile phones. At 5 o’clock, there will be a round of answering questions at the "Summit Meeting", with a prize of 50,000 yuan.

　　"Let’s start, let’s talk in groups!" At 4: 45, everyone couldn’t help but be excited and opened the APP. Someone said, "I’ve prepared three mobile phones, and I’m sure I can make it to the top this time!"

　　"What is the first word in most English test dictionaries? Who knows? " "I didn’t pass Band 4. Do you know?" "Come on, just ten seconds!" The first question stuck many people in the office … …

　　Xiao Jin, a staff member, said that everyone can answer questions together, and the collective wisdom is great! Inviting others to answer questions together can also increase one’s life (an opportunity to ask the wrong questions), and many colleagues in the company are "trapped" in this game. In the past two weeks, Xiaojin invited more than 30 colleagues, but only twice succeeded in winning the top prize and got a bonus of more than 30 yuan.

　　Experience: At least 200,000 people are online

　　What is the magic of these answering apps, occupying so many users so quickly? From January 10th, our reporter downloaded the popular "Rushing to the Top Conference" and "Cheese Superman" respectively to experience answering questions.

　　In the form of answering questions, the gameplay of each platform is basically the same. The questions are given by the host and answered by netizens online. There are 12 multiple-choice questions in each game, and those who get all the answers correctly within the specified time can divide the bonus.

　　After two days, 200,000 people took part in the least answer, and the bonus was at least 50,000 yuan. I didn’t get extra life by invitation code. Journalists who "fight alone" didn’t succeed once, and some friends only got 10 yuan’s reward.

　　These 12 questions are all-encompassing, and all of them should be answered quickly within 10 seconds. “‘ Failure is the mother of success ’ ‘ Mother ’ What does it mean? " "What does the idiom vanilla beauty mean?" "Which organ does earthworm rely on to get oxygen on the ground?" Such digressions abound.

　　In addition to the difficulty of the topic, what makes the respondents vomit is the failure of the live broadcast software of major platforms. Stuck and delay occur from time to time, which also leads to users dropping out.

　　"There is a question asking what is the default screen capture shortcut for iPhone7." Xiaojin said that he was using the iPhone7. At that time, he thought he was smart and tried every option. As a result, … … The phone crashed, and the hope of rushing to the top was ruined.

　　Response: "open up" if you can’t answer it.

　　This week’s game rankings show that the player who has accumulated the most bonuses this week has a bonus of more than 3,051.43 yuan, and the player ranked 100 has accumulated a bonus of 1,652.89 yuan. The total prize money accumulated in the list is up to 5159.74 yuan. This kind of achievement is simply "hanging up" for many participants.

　　So, is there really skill?

　　"Is there a group meeting at 9: 30 tonight?" "Cheese makes quick progress" … … In a QQ group called "Answering Mutual Assistance", at the beginning of each live answer, someone will send an answer quickly in the group. Thousands of messages a day, and "addicted" members are online for nearly 10 hours a day.

　　Player Ms. Bai said that in order to get the bonus, she and her colleagues formed a chat group of 20 people, nicknamed "Open Black Group". With several knowledgeable colleagues in the group, Ms. Bai had rushed to the top three times and accumulated more than 40 yuan.

　　Of course, there are other "tricks": searching for answers online within 10 seconds, answering questions by multiple mobile phones using live broadcast time difference, and spending 1 yuan online shopping for "resurrection opportunity" … …

　　Voice: Some people support and some people criticize.

　　Mr. Duan, a middle-level leader of an Internet company in Liangjiang New Area, said that all six "soldiers" under his command were "disarmed" by live answers, and the whole army was wiped out. For this form of game, Mr. Duan sneered: "It’s like someone throwing money on the rooftop, and a group of people blindly pick it up, and they have been busy for a whole day and picked up a dime."

　　Mr. Duan said that the prototype of this game came from an application called HQ abroad. In fact, this model is the "mobile version" of Q&A programs such as "Open the Door" and "One Stop to the End" in previous years. Let a large number of people pay blind attention to it, "delaying work and wasting time."

　　"It’s not for the money, it can broaden the knowledge." Ms. Bai, a staff member, said that answering questions can consolidate the knowledge she has learned before, enrich her knowledge, and cooperate with colleagues to play games, which can also enhance the relationship between colleagues.

　　Our reporter Jing Ran

　　■ Analysis

　　Mainly for traffic and users.

　　May "come and go in a hurry"

　　An industry insider engaged in software development in Photoelectric Park said that this kind of answering APP seems to be throwing money, and the ultimate goal is nothing more than competing for traffic and users.

　　In comparison, the customer acquisition cost of the live answering APP is very low. Some media have calculated that the "Rushing to the Top Conference" spent 100,000 yuan on the day of its official launch, which attracted nearly 300,000 people to participate, and the cost of obtaining customers was only a little more than 30 cents, far lower than that of major Internet companies.

　　In addition, the "resurrection" opportunity of this APP is an "invitation mechanism": as long as one user uses the invitation code, he can get the resurrection opportunity, which also gives the APP the means to spread and precipitate users quickly.

　　"Advertising is the profit model of Internet companies, and so is the live answer." According to insiders, with the live question-and-answer becoming a game for all, whether it is "title" or the host’s oral broadcast, the effect of advertising in this closed situation is expected.

　　However, some insiders believe that live answering questions is only a temporary need. Without continuous user demand, this business model is difficult to sustain, "coming in a hurry and going in a hurry".

　　Can you do these questions?

　　(Some topics of a live broadcast platform)

　　1. Which of the following is not Zhao Benshan’s apprentice?

　　1。 Song Xiaobao II. Small Shenyang 3. Yun-peng Yue

　　2. What is the capital of Switzerland?

　　1。 Zurich 2. Berne 3. Geneva

　　Third, the following "eat chicken" mode mobile game does not belong to Netease?

　　1。 Terminator 2. Judgment Day 2 Wilderness Operation

　　3。 Glorious mission

　　4. Which of the following stars didn’t marry China people?

　　1。 Chae Rim II. Choo Ja Hyun III. Tang Wei

　　5. Which of the following animals will not eat each other after mating?

　　1。 Mantis 2. Spider 3. slug

　　6. Which of the following well-known spring scenic spots has the lowest latitude?

　　1。 Baotu Spring II. Butterfly spring III. Shuihuoquan

　　7. Which of the following movies was not made by Disney?

　　1。 Plane Story II. Racing story

　　3。 Toy story

　　8. Which of the following Japanese cities once competed with Beijing to bid for the Olympic Games?

　　1。 Nagoya II. Osaka 3. Tokyo

　　9. In the American drama "The Big Bang Theory", which university does Sheldon work in?

　　1。 California Institute of Technology State University

　　2。 California Institute of Technology

　　3。 University of southern California

　　10. Which of the following animals has red blood?

　　1。 Sea crab ii. Earthworms 3. cuttlefish

　　11. Where does the loach collect oxygen on land?

　　1。 Intestines 2. Skin 3. nose

　　12. Which of the following works of Mr. Lu Xun was printed at the latest?

　　1。 Scream 2. Weeds 3. Wandering

Paper Rhymes Lucky Mouse, designed by Zhou Ziyi.

Good luck in the Year of the Rat, designed by Liu Yixuan.

《GuardianMouse— — Sealing design of edge-drawing bag, designed by Cao Peiqing.

"Rats are transported in succession", designed by Yi Yao.

Chocolate Design of the 12 Zodiac Edition, designed by Huang Tianqiu, Zhang Chaojin, Lu Lu, Zhang Jinhua and Zhou Zeyu.

　　On the occasion of the Spring Festival of Gengzi, a series of creative designs related to the Chinese zodiac culture are colorful. In the 2020 China University Zodiac Design Competition hosted by Shandong University of Arts and Crafts, teachers and students from more than 300 universities brought more than 6,700 works, including not only posters, illustrations and cartoons, but also web pages, APP, multimedia interactive design, cultural tourism souvenirs, office supplies and household necessities design. In the exhibition of the results of the 2020 Global Jiqing Zodiac Design Competition hosted by Beijing Municipal Bureau of Culture and Tourism and Central Academy of Fine Arts, more design achievements have been transformed, such as bookmarks, tea tables, chocolates and other cultural and life creative products, which are diverse in form, vivid in shape and full of vitality.

　　Contemporary creative design based on traditional Chinese zodiac culture is developing vigorously, which not only endows traditional culture with new vitality, but also broadens the vision of contemporary design art, attracts more designers to take root in the excellent Chinese traditional culture, and integrates spiritual pursuit and life experience into design creation in the new era.

　　Inherit the blood of culture

　　It should be said that the primary proposition of zodiac design is to inherit Chinese excellent traditional culture through contemporary design. Inheriting cultural memory, maintaining emotional ties and continuously inheriting and developing the blood of Chinese culture are the proper meanings of contemporary design.

　　As a unique tradition and creation of the Chinese nation, the Zodiac culture has profound cultural connotations. It is not only the animal sign of birth and the age of life, but also the trunk and branch of chronology and natural phenology. It has been established for thousands of years, integrated into festivals and life etiquette at the age of year, and has become a link between us and nature in the alternation of seasons and years. Zodiac culture represents affection with things, beauty and kindness, and active life. It is a kind of cultural inheritance of "love is close to reason".

　　Throughout the ages, the vivid plastic arts of the Zodiac have formed a set of visual symbol systems including the thinking mode, cultural structure, imagination and creativity of the Chinese nation. A series of intuitive Zodiac shapes reflect the affinity between man and nature, which is the representation of the natural view that "the four seasons are festival-free, and everything does not hurt" and "heaven and earth coexist with me, and everything and I are one". It is also such a harmonious and symbiotic view of nature that constitutes the basis of the Chinese nation’s living art and aesthetics. The artistic expression of the traditional zodiac image also contains the design aesthetics of "neutralization". Whether it is as fierce as a tiger, as magical as a dragon, or as small as a mouse and as docile as a rabbit, the image is always "disobedient, harmonious but different", showing its peaceful and beautiful characteristics and expressing the true interest of life. Chinese traditional design aesthetics is based on such a tolerant, confident and enterprising cultural spirit, and it is also such a cultural spirit and design character that contemporary zodiac design should inherit: transcend the appearance of "things", explore image expression and cultural thinking, and vividly explain the humanistic thought and spiritual pursuit of harmonious coexistence.

　　Rooted time life

　　Historically, traditional Chinese zodiac images have been vividly displayed in folk arts, such as paper-cutting with window grilles, costume embroidery, New Year’s lanterns, dough sculpture and candy toys, etc., which are colorful and interesting, conceived in local conditions and customs, and achieved ingenuity. Although the zodiac style in folk art has strong stability and continuity, it will also change in different periods, forming and evolving thousands of forms. The zodiac design in the new era, whether it is intuitive image or cultural connotation, is bound to be innovative in inheritance, in order to meet people’s yearning for a better life.

　　In the past, the traditional Zodiac window grilles were mainly pasted on paper windows, so the hollowing-out effect of modeling lines should be transparent and beautiful. Contemporary Zodiac window design seeks new changes in application scenes and media materials. Some Zodiac window grilles become creative decorations, which are used in various installations, landscapes and public art, while others are used as image information and integrated into printing, image software and other applications. The changes brought by life in these times have made the image of the zodiac show a new visual beauty.

　　Nowadays, with the acceleration of information dissemination, mobile terminals such as mobile phones have become the main tools for information reception, and people have new demands on the composition of image information and the efficiency of visual communication. Flat design has become a new trend because it meets the needs of efficient and convenient information browsing and reception. Many new generation zodiac design works also strive to meet the needs of society and actively innovate flat design. On the basis of inheriting the traditional schema, many designers choose to use geometric modeling language to highlight the concise subject image and add personalized and creative expression with bright colors, which makes the works full of freshness and impact. It is worth pointing out that the design of the Zodiac is by no means a simple extraction of elements and symbols of traditional culture, nor is it a fragmented application of cultural representations. Instead, we should start from today’s life, understand and interpret the history and spirit behind cultural representations, constantly discover poetic cultural images, and combine the psychological needs of contemporary people to form a cultural expression that embraces traditional and contemporary values. Only by taking root in the life of the times and realizing the connection between history and the present can we form a design with China cultural characteristics.

　　Inspire original vitality

　　If "original" is the beginning and "creation" is creativity, then "original design" not only emphasizes the subjectivity of design, but also means a kind of cultural wisdom and artistic thought. In the last century, the first issue of Chinese Zodiac stamps, representing the original traditional Zodiac culture, entered the contemporary graphic design, and spread widely in the world, which, to a certain extent, promoted the exchange of artistic language and humanistic spirit, including traditional auspicious patterns in China. In this sense, encouraging the integration of traditional culture into original design is conducive to explaining China’s story in design language and truly realizing the cultural going out.

　　In recent years, the theme design activities of the zodiac have been held frequently, building a platform for young design talents to create original designs with rich cultural connotations, and gathering knowledge into wisdom. Behind the design creation and exhibition exchange, it is reflected that the support of contemporary design disciplines and curriculum systems has been continuously strengthened, and the comprehensive role and influence of social culture and evaluation mechanism have been continuously expanded. The younger generation is full of vigor, dreams and creativity. In the industrial field, fully cultivating and stimulating the vitality and potential of young people’s original design will help to further explore and expand the design space, improve the ability of integrated innovation, promote the construction and development of original industrial chain, form more excellent brands supported by humanistic spirit and cultural character, and generate lasting design energy and influence. In a wider field of social life, encouraging the younger generation to develop original designs on the basis of Chinese excellent traditional culture and real life will also deepen their concern and thinking about nature, society and future development, fully interpret and express the life experience, values and ideal pursuit of the new era, and make contemporary design a carrier of national cultural wisdom and serve the development of civilization and social progress.

　　During the Spring Festival, the zodiac culture has once again become the link between us and the natural ecology, history and culture. The intuitive image and long tradition of the zodiac culture have aroused new resonance under the new design language and media interpretation, and the law of design inheritance and innovation contained in it has also left us with deeper cultural enlightenment and thinking about design.

　　(The author is Yin Bo, a professor at Shandong Institute of Arts and Crafts)

Why is it so popular?

Wulitou+Japanese tucao+heavy taste+parody+good story = super popularity

　 　　"100,000 Cold Jokes" was originally a cartoon drawn by cartoonist Han Wu. Since June, 2010, it has been serialized on a sinister website, and its popularity has exploded, with a total of 1.5 billion network hits and 73 million readings. In July 2012, the cartoon was turned into an animated series, which was serialized and played on the video website. It was clicked more than 10 million times in three days. By the end of the first season, the number of online clicks reached 1 billion, and the average number of single episodes was over 90 million times. Whether you have a concept or not, these figures mean that they are very popular. So, how does it do it?

Almost all the main characters in 100,000 Cold Jokes are taken from other classic works.

　 　　This is first attributed to its nonsense style. Every episode of "Ten Lengs" cartoon is a spoof of other classic film and television works or popular elements on the Internet. Its main chapters are Hulu, Nezha, Pinocchio and Journey to the West, etc. The stories are closely related to the classic works involved in the title, or directly taken from them. Like the first episode of the first season, it tells the story of Nezha’s birth in the list of gods: Li Jing’s wife was pregnant for three years and gave birth to Nezha. Unexpectedly, he was born with an adult figure and was ugly. The author’s brain is wide open, which makes Li Jing redesign Nezha’s appearance like playing a computer game, so the latter becomes a monster with a face and a voice like a little girl, but with a huge figure and a very uncoordinated head and body.

　 　　Secondly, the success of "Ten Lengs" is also inseparable from its Japanese-style spit throughout the whole article. The main characters spit almost all the time. They complain about the illogical behavior of other characters and even the unreasonable plot design of the creator with exaggerated tone and extremely fast speech speed, which makes the lines become a kind of self-mockery of the creator, and self-mockery is a kind of advanced humor. Its source of nutrition is the Japanese cartoon "Funny Comics Day and Peace" which is popular on the Internet, and the latter draws on the talents known as Japanese cross talk. This form of comedy is usually performed by two people, one is responsible for playing the fool and the other is responsible for finding fault with anger. Although it is imitation, the content of Ten Lengs is original, and it is closely related to the growth experience and cultural background of young audiences in China, so it has regained its vitality.

　 　　Bad customs are also one of the reasons for the popularity of this series. Still taking the first episode of the first season as an example, after hearing the good news, Li Jing rushed into the delivery room and found that his wife had put a huge ball at the bedside, thinking it was a fetus. He was so angry that he was about to split the ball in half, but his wife stopped him, saying that it was just a nose excrement that she had been boring for more than three years. Another example is "Superman" in the first episode of the second season. The hero in the film is called "Shit Superman", and he can only become a superhero after shit. This evil custom is not limited to shit, but also the reproductive system: in the second episode of the second season, the protagonist must attack the weak position of dinosaurs to defeat them, and this weak position refers to the dinosaur’s "Little Tintin".

　 　　The film is also full of references, parody or ridicule to other media, including computer games, movies, TV dramas, advertisements, news programs and works of art … … Excavate is set to be 100% empty-handed, and every time he raises his sword and cuts people, he is always caught by others inexplicably. This refers to computer games. The stool superman can’t change because of constipation, so the creator immediately inserted an advertisement of "Jushuang brand" Kaisailu here; The key parts of the dinosaur are mosaiced, which is undoubtedly a "tribute" AV film. We might as well think that each episode of "100,000 Cold Jokes" is completed by quoting and piecing together, and there are not many purely original plots and characters in this work.

　 　　But this does not mean that "100,000 Cold Jokes" does not pay attention to stories. In fact, the reason why it can make people never tire of watching it depends on the story conflict hidden under the fancy packaging. Although an episode lasts only five minutes, it also follows the theory of Hollywood classic plays, putting the characters in a difficult position and letting them come out through their own efforts: Li Jing’s dilemma is that his wife gave birth to a monster; The dilemma of shit superman is that it can’t be pulled out. In the process of getting rid of the predicament, the protagonist will conflict with the external environment and other roles again and again. Conflict is the root of the story’s vitality and the key to shaping the characters.

Cold Dance, Li Shujie andHenry Lu

Who created 100,000 Cold Jokes?

Low-key original author+couple director+new company = high-profile works

　 　　At the movie premiere on December 28th, Han Wu, a cartoonist who has always kept a low profile and never appeared in public, quietly appeared and answered his long-puzzled fans’ gender questions. Judging only from his appearance and voice, this young man is tall and thin, and he is more shy than Lu Hengyu and Li Shujie, directors of dramas and movies. "100,000 Cold Jokes" was originally just his work, but the serialization of "Hulupian" stopped. Unexpectedly, after the serialization of "The End of the World" resumed, it gained a lot of popularity. There is an evil spirit and the idea of making it into a series cartoon.

　 　　Yaoqi is a comic sharing website launched in October 2009. Its full name is Yaoqi original comic DreamWorks, which belongs to Beijing April Star Network Technology Co., Ltd., which is a subsidiary of Shanda Network. Since its establishment, Yaoqi has always positioned itself as an Internet company. There is no comic book author in the company. It mainly obtains works through manuscripts and netizens’ contributions, and provides readers with all kinds of original comics such as fans, teenagers and girls. Cold Dance began to serialize comics in a sinister way by submitting a manuscript, and became the most popular star author of this website because of "100,000 Cold Jokes".

　 　　In 2012, the demon found Lu Hengyu and Li Shujie, whose animation works have been published. Both directors were born in 1980s, and graduated from the Central Academy of Fine Arts and the Animation Department of Shaanxi University of Science and Technology respectively. In 2006, Lu Hengyu made his feature film debut "Days in the Clouds" and met Li Shujie. They have worked in Chengdu Zhongxuan Digital, Beijing Huazang Guangming and Chengdu Katu Animation. In 2009, they collaborated on a series of short films "The City of Ivory", with Li Shujie as the director and Lu Hengyu as the screenwriter and producer. In 2012, Lu Hengyu and Li Shujie Studio was formally established to undertake the production of the drama version of 100,000 Cold Jokes, one episode per month, with the two co-writers and directors.

　 　 At present, the business of Lu Hengyu and Li Shujie Studios has been greatly expanded, no matter whether it is evil or not. There is a demon spirit that began to move to the mobile animation market, providing content to the animation bases of operators such as mobile and telecommunications, and launching APP applications. At the same time, it also made a further breakthrough in the adaptation of animation film and television drama, produced another animated drama series "Duannao", and plans to turn it into a movie. In addition, it also paid attention to the development of peripheral products, launched shirts, business cards, etc. around the brand of "100,000 jokes", and cooperated with the publishing house to publish comic books of "100,000 jokes". At the end of 2012, Lu Hengyu and Li Shujie cooperated with Tencent to launch the 50-episode animated film "Brother Dead" based on the comic book of the same name.

Big movie producers, second from right and third from right are crowdfunding project investors.

How are big movies made?

Crowdfunding+tripartite investment+advertising placement+resource replacement =0 cost

　 　 100,000 Cold Jokes is still directed by Lu Hengyu and Li Shujie, and it has been widely discussed since its preparation. This aspect is related to the large number of fans accumulated in comics and dramas, but it also benefits from its unique fund-raising method: crowdfunding. The so-called crowdfunding is to raise funds for the public. In March 2013, the crowdfunding project "100,000 Cold Jokes" was launched in roll call time, a professional crowdfunding website, becoming the first film crowdfunding project in China. By August of that year, the project had raised 1.37 million yuan from 5,533 people, and the production work started smoothly. Crowdfunding has also become a hot topic in the film industry that year.

　 　 However, more than 1 million yuan is far from enough to make a movie. Some media said that the production and publicity cost of this film was more than 30 million. Chen Hongwei, the producer of the film and Wanda Pictures, also revealed that crowdfunding is more like a marketing move for the film. Judging from the attention of its harvest, this marketing can be said to be successful. In fact, before the crowdfunding project was launched, Wanda Pictures, Yaoqi and Xuandong Communication had already raised funds. Through crowdfunding, they not only expanded the audience of the film, but also learned about the possible reaction of the market in advance. In addition, they also took the opportunity to convey such a message to the outside world: "Ten Lengs" is trendy, and even its financing methods are at the forefront of the times.

　 　 Advertising placement also brings a lot of money to the film. Suning.cn, Xiaomi Technology and China Merchants Bank all placed advertisements in the film. Compared with other films, the explicit degree of implanted advertisements in this film is staggering. In addition to showing the sponsoring brands in turn at the beginning of the film, the producer directly designed Xiaomi mobile phone and China Merchants Bank Card as the key props of the film, and the protagonist relied on them to save the world. In the course of the story, an advertisement for Suning Tesco was also unprecedented on the big screen. Like the drama version, the advertisement has become a funny stalk of this film. It is abrupt, but it makes sense, so it is easily accepted by the audience.

　 　 With the replacement of resources, "Ten Lengs" has also received publicity and ticketing support from Sina, Guevara, Blueport and other media platforms. Suning.cn also put advertisements in more than 50 office buildings in Beijing for this cooperation. Coupled with the high-priced new media copyright, the big movie "100,000 Cold Jokes" has already recovered its cost before it was released. With Wanda’s powerful distribution system, it is not a problem for the film to make a profit on New Year’s Day. The producer’s box office expectation is 100 million yuan, which is obviously a very pragmatic goal in this era when the box office is over 100 million yuan. However, for this small-budget production, it already means a rich profit return.

　　People’s Daily Online, Zhengzhou, March 23 (Yu Siyuan) "Qi Shui Tang Tang, gradually wearing a car." Recently, the Ministry of Ecology and Environment released outstanding cases of beautiful rivers and lakes and beautiful bays in 2021, and the Hebi section of Qihe River was nominated by the first batch of beautiful rivers and lakes.

　　It is reported that there were three outstanding ecological and environmental problems in Qihe River: First, seasonal cut-off. In the case of non-centralized water regulation and replenishment, the Bailongmiao-Xugou hot spring section of Qihe River has been cut off for a long time, about 14 kilometers long; The downstream reach of the Beijing-Zhuhai Expressway Dam is seasonally cut off, about 28 kilometers long. The second is the ecological degradation of the basin. The river buffer zone is almost lost, the national second-class protected plant wild soybean and the national second-class endangered key protected wild plant Taihang chrysanthemum are almost extinct, and the crucian carp and spotted fish in Qihe River are greatly reduced. Third, Qihe River passes through the city, and the water quality is threatened by industrial and agricultural pollution sources scattered on both sides of the river and black and odorous water bodies in the city. The task of controlling sources, intercepting pollution, ensuring quality and expanding capacity is arduous.

　　In order to protect Qihe River, Hebi City, Henan Province promulgated and implemented the Regulations on Qihe River Protection in Hebi City, which brought Qihe River protection into the legal track. Full implementation of the closed fishing period system, prohibiting all types of fishing operations (including fishing); Set up Qihe River Protection Office, implement the system of river guards, and implement normalized supervision.

　　After treatment, Hebi City completely solved the problem of seasonal cut-off of Qihe River, and basically realized the long-term flow of rivers and water. At present, the average annual flow of Qihe River reaches 16.96 cubic meters per second, and the average annual natural runoff is 535 million cubic meters. Not only that, Qihe River has fully restored the basin ecology.

　　According to reports, there are 64 species of fish in Qihe River, including 34 species of phytoplankton, 10 species of zooplankton and 14 species of macrobenthos, among which the giant panda in the water — — Peach blossom jellyfish frequently appear; National protected animals such as egrets, mandarin ducks, black storks and white swans can be seen along the river. Based on the comprehensive evaluation of water quality and aquatic biodiversity, the ecological environment quality of Huanghuaying water in Qihe River is rated as 5.0, which is the best monitoring point of water ecological status in Haihe River Basin.

　　It is reported that today’s Qihe River water quality maintains more than Class II standards all the year round, ranking first among 60 rivers announced by Henan Province over the years, and becoming the only unpolluted river in the Haihe River Basin, which is rare in North China.

Today, Qihe River has an excellent ecological environment. Photo courtesy of Henan Provincial Department of Ecology and Environment