Today’s disk

　　The market bottomed out all day,Leading the gains, the intraday session once hit a new low in the year. As of the close,It rose by 0.48%, Shenzhen Component Index rose by 0.4%, and Growth Enterprise Market Index rose by 0.65%.

　　On the disk, satellite navigation concept stocks continued to erupt in the afternoon.、、Wait for the daily limit The automobile industry chain is active,Leading the way,、、、Wait for nearly 10 daily limit.

　　AI concept stocks rebounded at the end of the session, led by CPO.Daily limit Power stocks fluctuated and rebounded,Daily limit In terms of decline, photovoltaics and lithium mines, etc.Track stocks were once in adjustment.、It fell more than 5%.

　　On the whole, stocks rose more and fell less, with more than 2,700 stocks in the two cities rising. The turnover of Shanghai and Shenzhen stock markets today was 842.5 billion, a decrease of 31.2 billion compared with the previous trading day.

　　In terms of sectors, satellite navigation, integrated die casting and liquid-cooled servers were among the top gainers, followed by coal, real estate and BC., cement and other sectors were among the top losers.

　　Market outlook

　　As the economic data continues to improve, the heavy policy will continue to be blessed, and the yield of superimposed US bonds will fall. The RMB exchange rate is expected to stabilize and market sentiment will be gradually restored.

　　Huijin entered the market and central enterprises intensively increased their holdings.With the help of many forces, investors’ confidence will gradually increase. At present, in the bottom area of the market where A shares are located, the staged opportunities outweigh the risks, waiting for the market to repair and rebound.

　　Strategic direction: 1) Water conservancy infrastructure. Trillion national debtSuperimposed domestic economic data is good, which is good for procyclical sectors such as water conservancy infrastructure and building materials; 2) Science and technology sector. The technology sector represented by Huawei’s industrial chain is still the main investment direction of the market.Marginal improvement, high-end manufacturing with industrial support logic, communication computing power,Equipment and other sub-areas.

　　Plate prospect

　　Short-term opportunities:

　　：beThe official unveiling of the National Data Bureau, an important driving force for development, marks the opening of the first national public platform., authorization, the whole process of circulation transactions, to promote the flow of data elements in the national platform. Under the favorable catalysis of multiple policies, the overall market size of data elements is expected to usher in rapid growth.

　　Medium and long-term opportunities:

　　Huawei cooperation

　　Huawei’s technological innovations in the fields of smart phones and empowered autonomous driving are expected to drive its relatedThe automobile industry chain is developing in a more competitive direction.

　　(1) Huawei’s mobile phones: Huawei aims to ship 60-70 million smart phones in 2024. At present, the orders of relevant suppliers are full, and the market outlook is expected to drive demand recovery;

　　(2): With the deep empowerment of Huawei, the new car M7 is equipped with Huawei HarmonyOS Intelligent Cockpit 3.0, HUAWEIADS2.0 Advanced Intelligent Driving System, HUAWEIDriveONE Extended Range Electric Drive Platform and other black technologies. A number of cooperative models such as Huawei, Chery and Jianghuai will be launched soon, and the prosperity of Huawei’s empowered automobile industry chain will continue to rise;

　　(3) Huawei HarmonyOS: At present, there are more than 700 million ecological smart devices in HarmonyOS, and the ecology continues to prosper. The PC terminal is expected to become the next "main battlefield" of HarmonyOS’s ecology, with an important foundation in technology and ecology, which is expected to further open up the long-term growth space of HarmonyOS.

　　traditional Chinese medicine

　　Traditional Chinese medicine industry has unique disease prevention and control attributes, industrial value and cultural attributes. Under the general environment of policy support and gradual improvement of national recognition, the industry is accelerating its growth and the market scale is expanding steadily.

　　At present, the Chinese medicine industry is shifting from policy-driven to "policy+performance", and the new cycle of "policy-innovation-product-performance" will be gradually realized in the future.

　　In the secondary market, the valuation of the Chinese medicine sector has been fully adjusted, and the performance of individual stocks has continued to grow steadily, and the future development prospects of the industry continue to be optimistic.

　　Hot spot focusing

　　one、The network capacity has increased tenfold, and the 5G "upgraded version" has come?

　　After more than four years of commercialization, the development speed of the 5G industry is unprecedented. At the 2023 China 5G Development Conference held recently, Zhang Yunming, Vice Minister of the Ministry of Industry and Information Technology, said that it is necessary to lay out 5G-A technology research, standard development and product development in a forward-looking way, accelerate the evolution and commercial deployment of 5G lightweight (RedCap) technology, continue to carry out testing and verification of 5G new technologies, and accelerate industrial maturity.

　　Chen Jie, vice mayor of Shanghai, also said that Shanghai will speed up the pilot deployment of 5G-A network and accelerate the development of 10Gigabit households. By 2026, it will become one of the cities with the fastest network speed, the most comprehensive coverage and the lowest delay in the world, and take the lead in entering the ranks of the global dual 10Gigabit cities.

　　2、China’s liquid-cooled servers achieve "explosive growth"

　　existDriven by the computing power demand brought by the upsurge, the liquid-cooled server market achieved "explosive growth" in the first half of this year.

　　According to the latest report released by International Data Corporation (IDC), the liquid-cooled server market in China will continue to grow rapidly in 2023. In the first half of 2023, the market scale of liquid-cooled servers in China reached US$ 660 million, up by 283.3% year-on-year, and it is expected to reach US$ 1.51 billion in 2023.

　　IDC predicts that the compound annual growth rate of China liquid-cooled server market will reach 54.7% from 2022 to 2027, and the market scale will reach 8.9 billion US dollars in 2027.

　　3、Asked about the popularity of the new M7: 5,000 units were "blindly ordered" in 17 days, and the car delivery was scheduled for February next year.

　　On October 25th, AITO released the latest "blind subscription" report card of M9, which has exceeded 15,000 units so far. This achievement is only 17 days after Yu Chengdong, chairman of Huawei’s smart car solution BU, said that "10,450 orders were blindly booked and 8,040 orders were accumulated".

Cctv newsRecently, at the press conference on the development of industrial communication industry in the first half of the year held by the State Council Office, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, gave a detailed introduction to the characteristics of new energy vehicles’ power exchange mode when answering a reporter’s question, which was clear in organization and could be called a textbook answer.

He believes that charging and changing electricity are both ways to supplement the energy of electric vehicles, each with its own advantages, its own application fields and consumer groups. At present, although new energy vehicles have made great progress, they are still in the early stage of industrial development. The technical route and business model are still being explored and changed. He suggested that everyone should support the innovative development of new technologies, new formats and new models, encourage enterprises to develop new charging and power exchange technologies, and explore the application of the mode of separation of vehicles and electricity to meet the needs of different markets.

Compared with the charging methods that you know more about, the power exchange mode also has its own characteristics. Xin Guobin can be summarized as follows.

First, the separation of vehicles and electricity can greatly reduce the cost of consumers buying cars.Now it is generally felt that new energy vehicles are relatively expensive, although the state has a subsidy policy. Moreover, the subsidy policy of this country has made it clear that the slope retreat will be completed by the end of this year. Due to the impact of the epidemic, it is decided to postpone the progress of slope retreat, and it can be extended for another period. Therefore, the separation of vehicle and electricity can greatly reduce the cost of car purchase for consumers.

Second, it can increase the convenience for consumers to travel.The time for changing batteries is even shorter than that for adding a tank of oil. Relevant comparisons show that, for example, if the power station is changed now, it takes less than 3 minutes for the car to drive in and out, and it takes 5 minutes or 8 minutes to add a tank of oil. Therefore, changing electricity is actually very convenient as long as you get used to it.

Third, the centralized monitoring, maintenance and management of batteries by battery operating companies is conducive to prolonging the life of power batteries and improving the safety of batteries.Consumers buy new energy vehicles, and many people just drive them, so the care, attention and maintenance of the vehicles are not so timely. In fact, the battery is also a very fragile component. In addition to the battery monomer, there is also the management problem of the battery pack, which requires high technical requirements and needs to be maintained and tested in time during use. Otherwise, there is a great risk during charging and one hour after charging. Once the thermal control and management are not good, deflagration may occur. Even with this problem, the spontaneous combustion rate of new energy vehicles is lower than that of traditional vehicles. Centralized management by battery operating companies can improve the safety of batteries. In fact, it is very important to change the concept. It is natural and normal for traditional cars to go to gas stations to refuel, so it should be possible for new energy vehicles and electric vehicles to change batteries and rent electricity.

The fourth is to use the difference between peak and valley electricity prices to reduce the charging cost.At present, new energy vehicles are often driven home to charge at night and charged at peak hours, so the price of electricity will be relatively high. If a battery operation company manages batteries, it can fully use the peak-valley preferential electricity price to charge, which can reduce the cost of renting batteries.

Fifth, we can consider how much electricity to rent that day according to the daily mileage.At present, the basic driving range of new energy electric vehicles is 400 kilometers, and a set of batteries in a car is six or seven hundred kilograms, which accounts for a high proportion of vehicle weight. In fact, most people don’t travel more than 50 kilometers a day. Imagine that if you want to run 50 kilometers today, you can rent 50 kilometers of batteries instead of carrying 400 kilometers of batteries, so the weight of the car will be greatly reduced and the power consumption will be greatly reduced. For the whole society, if everyone does this, it will be a great savings. If you are worried about how to rent 50 kilometers of electricity, as a battery operating company, you can do it if you want 50 kilometers and allocate 70 kilometers of electricity just in case there is a little problem.

There’s another way,It can solve the problem of difficult construction of charging piles in old communities.Now, there is still a concern for people to buy new energy vehicles. They live in an old community and need to build a charging pile. The voltage load in this community is not enough, so they can’t install it. When the charging pile company wants to install in this community, it encounters some problems, such as insufficient power load. Who will expand the capacity? Who will pay for the expansion? Therefore, it brings a series of problems. The construction of charging piles in old communities is a social problem and difficult to handle. Therefore, if the power exchange mode is adopted, this problem can be effectively solved.

Sixth, the power exchange model can also give birth to some new service formats.Nowadays, express delivery is very convenient. You can get to your side in 10 minutes by making a phone call. If the industry adopts the mode of changing electricity, engages in a tram and swims in the street, whoever proposes to change electricity must ensure that it will arrive within 10 minutes. In fact, there is no technical problem. This may give birth to some new service models.

Of course, there are still many problems to be solved to promote this power exchange mode. For example, the overall design of the vehicle, the battery box should be standardized and unified, there should be national standards, and the battery should also be standardized, whether it is soft or hard, square or cylindrical, the specifications should be standardized. In addition, the plug-in of batteries should also be standardized, which still needs further exploration.

However, from a technical point of view, there should be no major problems. Therefore, in the next step, the Ministry of Industry and Information Technology will continue to vigorously promote the construction of this charging and replacing infrastructure with relevant departments, further improve relevant technical standards and management policies, and encourage enterprises to develop battery replacement models according to usage scenarios. It will also support pilot projects in places like Beijing and Hainan to promote the high-quality development of new energy vehicles.

In this regard, some places are still moving faster, such as Beijing, where enterprises are ready to push this mode of power exchange. In some fields, such as buses in public transportation, some electric buses adopt the mode of changing electricity. In the field of taxis, some have adopted the electricity-changing mode. For example, after the taxis in Beijing adopted the electricity-changing mode, the order-taking rate increased by more than 30%, the driving mileage increased by nearly 30%, and the personal income of taxi drivers also increased by more than 30%.This is a very beneficial model for all parties.

In the next step, relevant departments will actively promote it. Xin Guobin also put forward an initiative. Welcome everyone to publicize these new things and new formats, give them more encouragement and support, let them mature at an early date, and make more contributions to the green development of the whole society.

　　Photo courtesy of Tik Tok netizens watched by county magistrate online celebrity in live broadcast.

　　On September 19th, at 3pm, on the Aauto Quicker live broadcast platform, Yu Haijun, director of Duolun Urban Management Bureau of Xilin Gol League, Inner Mongolia, was sitting in the live broadcast room to broadcast live on the mobile phone screen.

　　After the one-hour live broadcast, the number of likes in the live broadcast room reached 4476, and the total number of viewers was 313.

　　"This live performance is ok." Comments on Liu Jianjun, the "county magistrate of online celebrity" in Duolun County.

　　In June 2016, Liu Jianjun was appointed as the deputy secretary of Duolun County Committee of Inner Mongolia Autonomous Region and the county magistrate. On July 30, 2019, after the "off-road vehicle rolling grassland" incident, he sent seven short videos in succession, urging the parties to bring them to justice. Let this matter quickly become a hot spot, which triggered media follow-up. Those involved quickly took the initiative to bring the case to justice and apologized. Liu Jianjun in the video was called "online celebrity County Magistrate" by netizens because he was good at using new media to broadcast live.

　　Duolun County is located in the north of Beijing, with a linear distance of 180 kilometers, where the ecological environment is excellent and the tourism resources are abundant. Liu Jianjun said that "Duolun is the most beautiful in the north of Beijing".

　　After Liu Jianjun took office, he found that the information between public opinion and policy was not equal, so how to better convey the policy information to the people? He believes that webcasting platforms such as Tik Tok Aauto Quicker are a good bridge to communicate with the masses.

　　Today, Liu Jianjun has 54,000 fans on "Tik Tok" and 43,000 fans on "Aauto Quicker" short video apps. In addition to personal short video accounts, in Duolun County, live broadcast began to become a new attempt of county governance. Various functional departments and township governments in the county opened live broadcast accounts, and leaders of various departments entered the blue "Duolun Noor government new media live broadcast room". Live broadcast began.

　　On September 19th, Liu Jianjun accepted a telephone interview with The Paper. Liu Jianjun said that for an excellent live broadcast of government affairs, the live broadcast leaders should be familiar with the business, be good at interacting with netizens and answer their questions in time.

　　At 3: 00 pm on September 19th, Yu Haijun, director of Duolun County Urban Management Bureau, broadcast live in Aauto Quicker. Screenshot of "Duolun County People’s Government" live room

　　[Dialogue with Liu Jianjun]

　　The Paper: Can you tell us something about Duolun County People’s Government’s politics live broadcast room?

　　Jianjun LiuAt the end of June this year, our county first established the Duolun Nuo ‘er government affairs new media live broadcast room. We regularly arrange for the main leaders of a department or township to broadcast live in Aauto Quicker from 3: 00 pm to 4: 00 pm every working day. There will be live announcements on the official WeChat WeChat official account and Aauto Quicker of Duolun County Government.

　　The Paper: What’s the heat in the live broadcast room?

　　Jianjun LiuAt present, we use the Aauto Quicker "Duolun County People’s Government" for live broadcast. The live broadcast will be broadcast live on two accounts of the county government and the department through two mobile phones. There was no theme in the first live broadcast, so there were not too many people at that time. There are now more than 4,000 fans in our government.

　　The Paper: What opportunity made you start broadcasting Dolan live?

　　Jianjun LiuIn February this year, I met a person who has more than 1.9 million fans in Tik Tok, and his annual sales income is several hundred million. I was inspired, and this new media can do business in Tik Tok and Aauto Quicker. Later, I made a short video about the local customs of Duolun County, where people often left messages to reflect some problems. I found that it could communicate with the masses, so I tried to broadcast live, and everyone could ask me some questions in the live broadcast room.

　　I think this is very good. Ordinary people don’t need to ask the county magistrate face to face if they have questions. They may just need to ask one thing to do. Although I am the county magistrate, I didn’t answer some questions with WeChat official account from the office, so I started to let the unit broadcast live.

　　The Paper: Why do you want to use short videos to promote Duolun County?

　　Jianjun LiuWe regard Aauto Quicker as our work assistant and speak through Tik Tok. The government has a lot to let the people know. Not everyone can see the traditional use of WeChat WeChat official account to publicize the work. But platforms like Aauto Quicker and Tik Tok are open platforms that everyone can see theoretically. The common people are dissatisfied with the government because the policies are not equal. There are not many live broadcast problems this afternoon because we all deal with them in time. One of the netizens was very resentful, saying that you should take care of the garbage problem, and the director of the urban management said that you should take care of it. Without Aauto Quicker’s political platform, it would be impossible for him to find a director and a county magistrate.

　　The PaperWhat do you think of the negative issues mentioned in the comments?

　　Jianjun Liu: I think there are very few negative comments, and the problems that ordinary people usually reflect will be dealt with in time without much resentment. There are also some netizens who suggest that the problem can’t be solved. For example, if their village needs road construction, I will reply that the road construction is planned. Under normal circumstances, netizens will understand.

　　The Paper: How long will it take you to broadcast live and reply to netizens every day?

　　Jianjun LiuIt takes me two or three hours every night to read netizens’ messages, private letters and answer their questions. But for example, some people reflect the problem of subsistence allowances, which I can’t tell or say. If I say it wrong, it will be bad. I will forward the screenshot of his message to the Civil Affairs Bureau to handle it for him, which is quite time-consuming. But if you ignore him, it becomes "I asked the county magistrate to reflect the problem and he ignored it."

　　The position of county magistrate can’t be solved by sitting in the office. I went to a place the day before yesterday, and I kept broadcasting live for seven hours. My own live broadcast is not like those talented anchors who reward, singing or anything. My live broadcast room can be understood as a chat room. When netizens come in, they will ask all kinds of questions, such as where to travel, how to get there, what’s interesting, how the work was last year, how it was this year and so on. So I’m a little different from the live broadcast of the department.

　　The Paper: What do you think of an excellent live broadcast of government affairs?

　　Jianjun LiuFor example, the director of our Agriculture, Animal Husbandry and Science and Technology Bureau broadcast live very well. I recorded a dozen articles on my own Aauto Quicker and spoke very well. He did go up and interact with netizens. Because he is familiar with his work, the people have responded very well. Sometimes you ask more questions, so it’s easy to broadcast live. There are many problems reflected by the Agriculture Bureau. Just as he is familiar with it, he will talk about it in a series. He is like a personal speech. Like some bureaus, the next step is to consider whether to use them live. For example, the Audit Bureau and Statistics Bureau, which have little relationship with ordinary people at ordinary times, are embarrassed when they broadcast live, and no one asks anything.

　　The Paper: After the live broadcast, compared with before, what changes have taken place in the county governance of Duolun County?

　　Jianjun Liu: For example, in the renovation of our old city, the construction waste is not cleaned up, and the live broadcast reflects that this problem has changed significantly. Change is communication, and there is a bridge with the masses. The effect determines the number of fans.

　　The live broadcast of politics can force the directors to write something. In the face of the questions raised by audiences from all over the world, it is impossible for him to ask the deputy director or the secretary. This is a reverse mechanism, which forces them to learn something.

　　The Paper: What new attempts will Duolun County make in new media?

　　Jianjun Liu: I believe that many people will pay attention to our government live broadcast number, so many questions can be asked directly in the live broadcast room without going around to ask them in person. Next, we want the township government to participate.

　 　 The spy war blockbuster, planned and produced by Chen Guofu and starring Angel, Liu Xiaofeng, Sun Xi and Zhang Yao, will be released nationwide on May 23rd. This film is another powerful film produced by Happiness Blue Ocean Group, which reappears a real spy war around agents and spies on the big screen, and also becomes another suspense and spy war film in later Chinese movies, with great style. At the same time, the film also officially released the film’s first concept poster and 30-second trailer. The poster was filled with dark clouds, the notebook left on the plane was opened, and the film type elements came to the fore, which opened the tip of the iceberg of this spy war drama.

　 　 As a rare spy war blockbuster on the screen in recent years, Target One has gained a lot of attention although it has not been released. It is understood that "Goal One" is another strong film produced by Happy Blue Ocean Film after "Fireworks in the Day". "White Fireworks" won the Golden Bear Award for Best Film and the Silver Bear Award for Best Actor at the 64th Berlin International Film Festival. With the momentum of the international film festival awards, it entered the domestic film market and was released on March 21, and finally won over 100 million box office. On the other hand, the same film "Goal One" was scheduled for March 21st at the earliest. However, in order to avoid fighting in the same room and ensure the arrangement and box office of "Fireworks in the Day", "Goal One" took the initiative to make way and moved the film schedule to May, and finally scheduled it for May 23rd.

　 　 The film producer said, "The publicity of Goal One is even stronger than that of White Fireworks. Although the release of the film was delayed for two months, we were able to make more adequate preparations and received strong support from Jiangsu Radio and Television. After re-integrating more relevant resources, I believe that Goal One will live up to the expectations of all parties.

　 　 As another spy war giant after Wind, the film also officially released the first movie concept poster and 30-second trailer of Goal One recently, which made the propaganda curtain of this spy war blockbuster open again. The whole concept poster is filled with dark clouds at the bottom, and the oppressive feeling is suffocating, which clearly conveys the suspense and spy tone of the film. A plane flew past the poster, leaving a notebook behind. The notebook is open, and the book says "Where is the most difficult place to hide a leaf, in the forest" and an address. The red question mark and circle not only give people a visual impact, but also remind everyone to think: Whose address is this? Why is there this line? The movie elements of suspense and spy war are coming to the fore.

　 　 In the stills, the uniform of Angel’s national army appeared, Liu Xiaofeng was thoughtful and step by step, and Sun Xi, the "Aunt Xi", staged the temptation of cheongsam … … The relationship between characters is beginning to show signs. The three forces even competed around the "No.1 goal", with thrilling stories and suspense, and staged a thrilling dark battle contest. Although it is only 30 seconds, the gorgeous jumping editing technique is integrated with the fast pace of the film, and the tension arises spontaneously. The film said that "Target One" has a very different interpretation than the previous spy war movies, and I believe it will bring a different viewing experience to the audience. The film will be released nationwide on May 23rd, and then a series of publicity activities will be launched.

　　CCTV News:The World Health Organization has released the latest edition of the International Classification of Diseases (ICD-11), and one of the most concerned measures is to formally include "Gaming disorder" as a mental illness and bring it into the medical system. It can be seen that with the popularity of smart phones and tablets, game addiction continues to spread and has become a problem in all countries of the world. Solving this problem is also of great significance.

　　Is "addicted to playing games" a disease?

　　Perhaps many people have thought about this issue. Some people want to quit the game, but they can’t extricate themselves, and continue to indulge while scolding themselves; Some parents are worried about their children’s addiction to games and take various measures to send their children to an internet addiction school. Most people think that this is weak willpower and needs restraint. Few people associate "game addiction" with diseases with specific symptoms in physiology and psychology, such as "smoking addiction" and "drug addiction". Now, WHO lists "game addiction" as a formal disease and defines its symptoms:

　　1. Playing video games uncontrollably (frequency, intensity and length of playing video games should be taken into consideration);

　　2, more and more often put video games before other life interests;

　　3, even if there are negative consequences, continue or increase the time of playing video games.

　　In addition, it is worth noting that the World Health Organization is also very strict about the conditions for diagnosing "game addiction". The behavior pattern of the parties must be serious enough, and it has caused great damage to individuals, families, society, education, work or other important aspects, and it usually lasts for at least 12 months before the diagnosis can be made. But it also shows that if the symptoms are serious, the observation period before diagnosis can also be shortened.

　　Who’s definition of "game addiction"

　　With the diagnostic criteria, it means that doctors will treat "game addiction" as a formal diagnosis result in the future, and then prescribe prescriptions and provide treatment plans. More researchers will also collect and analyze relevant data according to this category to promote the emergence of new treatments.

　　At the same time, the World Health Organization also clearly pointed out that only a small number of people who participate in digital or video game activities are affected by game obstacles. However, people who participate in the game should be alert to the time they spend in the game activities, especially when they are too busy to take care of other daily activities, and be alert to any changes in physical and mental health and social functions caused by the game behavior pattern.

　　In China, the Yang Yongxin will make a comeback?

　　Entering "game addiction" into the search engine will lead to a series of shocking social events: Xiao Liuwo, a 17-year-old Guangdong youth, suffered from a cerebral infarction after playing online games for more than 40 hours in the dormitory; A 13-year-old boy from Hangzhou jumped from a building after being reprimanded by his parents for playing "the glory of the king", causing multiple comminuted fractures. When he was taken to the hospital, he was also required to log in to a mobile game account. A 23-year-old woman from Cili, Hunan Province was brutally killed by a 15-year-old junior high school student who was addicted to violent online games and wanted to experience the pleasure of killing people in reality. ……

　　Minors seem to have become the hardest hit areas of game addiction, and the negative effects of these extreme cases have been maliciously amplified. Therefore, the "electroshock therapy" of Yang Yongxin and the "school for abstaining from internet addiction" such as Yuzhang Academy are rampant all over the world, covering up and even praising the abuse of young people such as detention and electrotherapy. Fortunately, such cruel, tyrannical, contrary to modern medicine, and actually rich behavior was finally exposed, and its practice and reputation have been denied among the general public.

　　Then, this time, who lists game addiction as a "disease", will the influence of games on people be demonized again? What needs to be recognized is that "game addiction" and "love to play games" are two concepts, just as drinking addiction is also a mental illness, but this does not mean that there is a problem with drinking itself, and the problem is addiction.

　　In recent years, some schools have set up e-sports majors one after another, and the e-sports industry in China has entered an explosive period, and e-sports has also become an officially certified sport of the International Olympic Committee … There is no contradiction between the public’s acceptance of online games and the classification of game addiction as a "disease". In the meantime, the normative role of the system is particularly obvious. As early as 2005, China issued the first "Online Game Anti-addiction System Standard"; In September 2016, the National Internet Information Office drafted the Regulations on Network Protection for Minors (Draft for Comment); In January 2017, the Legislative Affairs Office of the State Council publicly solicited opinions on the Regulations on the Network Protection of Minors (Draft for Review); In December 2017, Publicity Department of the Communist Party of China and other eight ministries and commissions jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and the relevant legal systems in China are constantly improving.

　　If it is a disease, it must be cured!

　　In response to this revision, many netizens expressed their support, believing that it will help popularize the concept of Internet addiction and let people face up to their own problems.

　User comments screenshot

　　Some netizens also questioned how it was "sick" when it was good.

　

　　User comments screenshot

　　Although it is controversial that game addiction is classified as "mental illness", in terms of academics, experts have already started research on game addicts. Zhang Jintao, the research group of the State Key Laboratory of Cognitive Neuroscience and Learning of Beijing Normal University, pointed out in the research paper "Brain Mechanism of Abnormal Negative Emotion Processing and Regulation of Online Game Addicts" that a large number of clinical studies and practices have found that online game addicts have a high comorbidity rate with emotional problems such as depression and anxiety. In addition, the lack of ability to adjust negative emotions is also a problem that many online game addicts often report in real life.

　　The experiment shows that online game addicts all show the passive mode of activity in subcortical areas (such as amygdala) and cortical areas (cingulate cortex, lateral prefrontal cortex) when processing negative emotional stimuli and adjusting negative emotions.

　　Screenshot Source: official website, State Key Laboratory of Cognitive Neuroscience and Learning, Beijing Normal University

　　This study shows that online game addicts show a similar pattern of neural activity to substance addicts in processing and regulating negative emotional stimuli, suggesting that this phenomenon of neural passivation in processing and regulating negative emotional stimuli is not entirely the effect of taking addictive drugs, but related to addiction itself.

　　In other words, there is no doubt that "game addicts are suffering". It is very important to classify "game addiction" as a disease, so that they can be placed and treated more pertinently and properly.

　　The greatest significance of WHO’s adjustment this time is to remind us to abandon any improper so-called "treatment" means in the past and help people who are addicted to games out of trouble in a more standardized way. This is the progress of our understanding and science. (Text/Dai Mengmeng)

　　The future has come, how will artificial intelligence change our lives? What role will robots equipped with artificial intelligence play in production and life?

　　The Paper reporter found at the scene of the 2018 World Artificial Intelligence Conference that robots active everywhere inside and outside the venue are leading the participants to appreciate the "charm" of artificial intelligence.

　　The ubiquitous robot "active" venue

　　Robots are shining at the World Artificial Intelligence Conference.

　　A visitor is interacting with a small robot. The pictures in this article are all The Paper reporter Yu Kaitu.

　　The "reception secretaries" in the main venue of the conference are service robots from companies such as Orion Star, Tatsu, Xinsong, etc. They are all skilled in their skills, and they use voice interaction, gesture interaction, screen display, etc. to answer questions and guide the venue, and they can also avoid obstacles on their own.

　　If the participants are tired and want to have a cup of coffee, the unmanned coffee machine in the corner of the venue can accurately judge the status of the milk tank, the coffee machine and the real-time status of the coffee level, and can make a cup of fragrant coffee in just over a minute.

　　The conference has news centers in Hall A and Hall B on the west coast of Shanghai. Journalists who report the conference can "empower themselves" through the "media intelligent production platform" if they find it time-consuming and laborious to compile and write articles and make short videos.

　　Conference volunteers told The Paper that the platform has opened up the whole link of gathering, producing, editing and distributing conference news. Through machine learning the preliminary materials, the conference video materials obtained on the spot can be fragmented and re-edited, and short video information streams with clear themes can be produced in a short time, automatically distributed to various media platforms, and simultaneously transmitted to the official media library of the conference.

　　Chat consultation, education and study, physical fitness, medical rehabilitation … … In the seven theme application experience areas of "AI PARK", robots are everywhere.

　　Microsoft Xiao Bing is a chat robot with emotional computing as its core and complete AI framework, which can write poems, write lyrics and compose music. Iflytek’s Alpha Egg Intelligent Robot integrates educational content, super tv, video calling, smart speakers and natural language interaction, and has a "human brain", and its understanding ability, expression ability and IQ will continue to grow with deep self-learning; Pombert, the second-generation table tennis robot of Xinsong, is not only quick in eye and hand, but also an out-and-out "master of learning". He can collect opponents’ competitive data in real time, learn independently, and make a return strategy through trajectory prediction.

　　"Wang Yangming Robot": Imitating visitors’ writing with a brush.

　　On the first floor of Hall 2 of Oil Tank Art Park, the costume "Wang Yangming Writing Robot" attracted many visitors’ attention.

　　Zhang Wei, a field worker, told The Paper that the humanoid six-axis robot was jointly developed by Fudan University Institute of Engineering and Applied Technology and Zhichang Group, and its shape was made of silicone material, which was taller and more powerful than the real person. Mainly combining robots with Wang Yangming, the purpose is to promote the humanities, calligraphy and other ancient cultures in China.

　　Zhang Wei said that Wang Yangming’s robot can write the word "knowing and doing in one", which is also his core idea. In addition, visitors can also write on the ipad at will, and the robot can read and copy several points on the tablet through its own "learning" function, and then display them on the cooked announcement with a brush through its own algorithm.

　　In order to verify Wang Yangming’s calligraphy skill, the reporter specially wrote the word "smart" on the ipad, and then sent a message. At this time, Wang Yangming’s robot first complimented: "The guest Mo Bao, who combines rigidity with softness, has a unique style. Let the old man make a fool of himself and copy it." As soon as the voice fell, I saw that the robot began to turn the wrist, raise the pen and put pen to paper. In a blink of an eye, the word "intelligence" was written on the rice paper, which was surprisingly consistent with the reporter’s handwriting.

　　There are also a series of medical robots in the experience area to meet the different needs of doctors and patients.

　　For example, the rotatable wrist operating arm of Da Vinci’s surgical robot has seven degrees of freedom, which provides surgeons with flexible and natural operation and wider movements than those of human hands. The three-dimensional high field of view with a maximum magnification of 10 times provides surgeons with an immersive surgical experience. By the end of July 2018, 71 Da Vinci surgical systems had been installed in Chinese mainland, and a total of 85,853 Da Vinci operations were completed.

　　Fourier X1, the lower limb exoskeleton robot of Fourier, is the first lower limb exoskeleton robot with real sense of touch in the industry. It can dynamically adjust the gait trajectory according to the external mechanical environment and provide corresponding assistance according to the user’s exertion, so that hemiplegic and paraplegic patients can regain their walking ability through training and carry out rehabilitation training, which brings hope for returning to normal life.

　　Shanghai robot market is leading the country in scale.

　　The Paper reporter learned from the organizers that China is the robot market with the largest demand and the fastest development speed in the world. According to the World Robotics Report 2018 recently released by the International Federation of Robotics, the global sales of industrial robots reached 380,000 units in 2017, a year-on-year increase of 29%. China is the biggest buyer, buying 138,000 sets of equipment, which is more than one third of the total global sales in the whole year.

　　Relevant data show that the scale of robot industry in China has exceeded 250 billion yuan in 2016, with service robots and industrial robots accounting for the highest proportion, reaching 114.5 billion yuan and 101.8 billion yuan respectively. Shanghai is also a highland for the development of domestic robot industry, and well-known enterprises at home and abroad gather.

　　By the end of 2017, there were 100 enterprises related to robot and system integration in Shanghai, and the output of key industrial robot enterprises reached 58,800 units, accounting for nearly half of the national industrial robot output, with a total output value of 36.37 billion yuan.

　　Swiss ABB, Japanese Fanuc, Japanese Yaskawa Electric and German KUKA, the "four big families" of international robots, all set their China headquarters in Shanghai.

　　Well-known domestic robot companies have also landed in Shanghai, Xinsong Robot has set up an international headquarters in Shanghai, rainbow fish and other enterprises have settled in Lingang, and Harbin Institute of Technology Robot Group has laid out an artificial intelligence industrial park in Qingpu; A number of "industrial robot" enterprises such as Xinshida and Wodi have accelerated their growth and are in the leading position in the industry.

　　At present, the scale of the robot market in Shanghai continues to expand, the growth rate of industrial and special robots is stable, and the growth rate of service robots is outstanding. The upstream and downstream supporting industrial chains of the robot industry are complete, and a relatively complete industrial chain of robot R&D, production (whole machine & parts), system integration, testing and certification, service application and so on has been formed, which is generally at the leading level in the country.

Direct drinking water equipment of Ningbo University.

　　"It’s so convenient to drink safe water at any time!" "Don’t be busy cleaning the water dispenser anymore!" … …

　　These two days, students of Ningbo Institute of Technology are discussing a new thing: this summer vacation, the school unified bidding to install two direct drinking water equipment on each floor of all apartment buildings. Direct drinking water enters the site, and bottled water gives way. Before September 10th, the drinking fountains and empty barrels in the dormitory will be evacuated.

　　In fact, in recent years, it has been a trend for college students to "withdraw barrels" and drink direct drinking water. For example, Ningbo University installed 220 drinking water equipment in October last year. In the second half of last year, the west dormitory of Zijingang Campus of Zhejiang University also introduced a pure drinking machine … … In the bathroom of Tsinghua University student apartment, the healthy drinking fountain has become a standard.

　　Then, why should universities introduce direct drinking water and cancel bottled water? How to ensure the safety of drinking water? Is the price expensive? Is it within the tolerance of college students?

　　Direct drinking water has been in school for nearly a year.

　　Both teachers and students of Ningbo University said yes.

　　Direct drinking water, also known as healthy running water, is simply water that can be directly drunk.

　　"Ningda installed 220 drinking water equipment in October 2018. The students generally responded well, mainly because it is convenient to take water, no need to wait for boiling water, and the taste is good. " Zhou Jingjing, a teacher from the Logistics Management Office of Ningbo University, told Qianbao that according to the actual demand, most of these equipments were installed in the student dormitory building, and a few were placed in the teaching building, which basically met the daily drinking water needs of teachers and students.

　　Why should we promote direct drinking water in the whole school? Zhou Jingjing said: "Direct drinking water into the campus is a general trend. With bottled water from drinking fountains, the water quality is not guaranteed and there are potential safety hazards. The quality of direct drinking water is fresh, the heating technology of boiling water is advanced, the water supply is large and does not exist ‘ Thousands of boiling water ’ 。”

　　The price of direct drinking water in Ningbo University is almost the same as that of bottled water, and it is charged according to the quantity. For each liter of boiled water, 0.4 yuan, warm water is 0.35 yuan, and normal temperature water is 0.3 yuan. The price of normal temperature water is similar to that of ordinary bottled water, while boiled water is slightly more expensive. The school calculated the accounts for the students before making the decision. According to the calculation that each student drinks 2 liters of water every day, the annual drinking water cost is about 100 ~ 200 yuan.

　　"The equipment heating technology we introduced is ‘ Instant heating type ’ Yes, there is a special person stationed in the school for fixed-point service. The filter element is replaced twice every semester and inspected once a week. Therefore, the price of direct drinking water combines many factors, which is more cost-effective than bottled water, but more expensive than the old-fashioned boiling water machine. " Zhou Jingjing told Qianbao that the equipment has been put into use for nearly a year, and the feedback from teachers and students is good.

　　In the interview, for direct drinking water, "convenience", "environmental protection" and "economy" were the most frequently mentioned words by students of Ningbo University.

　　A junior surnamed Wang said happily: "In the past, the equipment provided by the school could only be connected with hot water, so you can’t drink it immediately when you are thirsty. Now you have direct drinking water, both hot water and cold water, and you can also drink warm water. It’s so convenient!"

　　A teacher surnamed Zheng said: "Personally, I feel that direct drinking water is really better than the previous bottled water. Moreover, every time I use my mobile phone to scan the code to draw water, I feel cool. "

　　Why introduce direct drinking water equipment?

　　The teacher said several reasons in one breath.

　　On August 26th, 134 newly imported drinking water equipment from Ningbo Institute of Technology were all installed and debugged. It is still a transitional period, and it will be provided free of charge until September 10. When all the students return to school, the charging standard is the same as that of Ningbo University.

　　"We conducted a one-year pilot project in the early stage, and combined with a thorough investigation of the students in the pilot building, we decided to unify the bidding this summer, and install 2 sets of direct drinking water equipment on each floor of all apartment buildings to replace the original bottled water supply." Wang Jiaqi, a teacher in charge of student logistics management in Ningbo Institute of Technology, said.

　　Direct drinking water enters the field and bottled water exits. Why should the school do this? Teacher Wang Jiaqi snapped her fingers and gave several reasons in one breath:

　　— — The education authorities have clear guidance: in 2014, a college in Zhejiang Province was polluted by Norovirus for the second time, which caused group diarrhea (500 students). The education authorities issued an urgent document demanding that "bottled water gradually withdraw from colleges and universities, and direct drinking water gradually enter colleges and universities".

　　— — The quality of drinking fountains is difficult to guarantee, and dry burning and repeated burning often occur in the dormitory, which has potential safety hazards and occupies the dormitory space.

　　— — For many years, students have carried bottled water to the dormitory by themselves, and it is inconvenient for students to change water, especially for girls.

　　In terms of price, the direct drinking water price of Ningbo Institute of Technology is the same as that of Ningbo University because of the same manufacturer. Normal temperature water is 0.3 yuan/liter, warm water is 0.35 yuan/liter, and hot water is 0.4 yuan/liter (including electricity fee). The basic price is not higher than the standard of Ningda. "Sweeping the payment, on the whole, is more economical, safer and more environmentally friendly than the original bottled water. Just scan the code to register and follow the process. "

　　How to ensure the safety of drinking water?

　　Weekly inspection and regular replacement of filter elements every semester.

　　The direct drinking water equipment of Ningbo Institute of Technology has been officially opened for use, and the duty room of the boarding center of the school is tentatively scheduled to stop selling bottled water from September 1. According to the staff of the lodging center, it is possible to stop selling bottled water in advance. The last batch of 200 barrels of bottled water will not be purchased after it is sold out.

　　Ningbo Institute of Technology stipulates that the drinking fountains and empty barrels in the dormitory will be evacuated before September 10th.

　　Then, how to ensure the water quality safety of direct drinking water?

　　Qianbao reporter found out that Ningbo University and Ningbo Institute of Technology are currently using safe, energy-saving and fast "instant-heating" water dispensers, which can heat the water temperature to the boiling point in just a few seconds.

　　Teacher Wang Jiaqi told the reporter that the supply principle of direct drinking water is to use reverse osmosis filtration, and the outlet water is pure water. "The taste is similar to the pure water on the market. The equipment adopts rapid heating technology, and the uninterrupted supply can be realized by boiling water once, so it can be eliminated. ‘ Thousands of boiling water ’ 。”

　　It is also very convenient for teachers and students to draw water, just scan the QR code with their mobile phones, which is similar to buying things in vending machines. Because it is convenient to get water, students only need to prepare a one-or two-liter thermos pot, which can be used at any time without occupying space.

　　In addition, after the equipment installation is completed, there will be a special person stationed at the later stage for timely maintenance. Before and during each semester, the filter element will be replaced regularly to ensure the water quality. At the same time, before the start of each semester, the authoritative third-party testing company is invited to the school for sampling testing, and the equipment is inspected weekly to ensure that the equipment is always in the best working condition. (Reporter Chen Suping)

Winning money by answering questions, some netizens got thousands of dollars a week.

　　Answer the questions, pass the exam, and get 12 questions correctly, and you will be able to share the bonus with other winners! Summit, Cheese Superman, Million Winners, Million Heroes … … Recently, these knowledge quiz apps have brushed many people’s circle of friends, and some people have tasted the results and are complacent; Some people are crazy about it and gang up; Some people are dismissive and scoff.

　　The summit meeting alone can reach a maximum of nearly 600,000 people. Behind the popularity, more people question, what is the profit of such a "throwing money" quiz? How long will it last?

　　Hot: office white-collar group play

　　At 4 o’clock on the afternoon of January 11th, in the meeting room of an Internet company in the photoelectric park of Liangjiang New Area, before the weekly meeting, 11 employees stared at their mobile phones. At 5 o’clock, there will be a round of answering questions at the "Summit Meeting", with a prize of 50,000 yuan.

　　"Let’s start, let’s talk in groups!" At 4: 45, everyone couldn’t help but be excited and opened the APP. Someone said, "I’ve prepared three mobile phones, and I’m sure I can make it to the top this time!"

　　"What is the first word in most English test dictionaries? Who knows? " "I didn’t pass Band 4. Do you know?" "Come on, just ten seconds!" The first question stuck many people in the office … …

　　Xiao Jin, a staff member, said that everyone can answer questions together, and the collective wisdom is great! Inviting others to answer questions together can also increase one’s life (an opportunity to ask the wrong questions), and many colleagues in the company are "trapped" in this game. In the past two weeks, Xiaojin invited more than 30 colleagues, but only twice succeeded in winning the top prize and got a bonus of more than 30 yuan.

　　Experience: At least 200,000 people are online

　　What is the magic of these answering apps, occupying so many users so quickly? From January 10th, our reporter downloaded the popular "Rushing to the Top Conference" and "Cheese Superman" respectively to experience answering questions.

　　In the form of answering questions, the gameplay of each platform is basically the same. The questions are given by the host and answered by netizens online. There are 12 multiple-choice questions in each game, and those who get all the answers correctly within the specified time can divide the bonus.

　　After two days, 200,000 people took part in the least answer, and the bonus was at least 50,000 yuan. I didn’t get extra life by invitation code. Journalists who "fight alone" didn’t succeed once, and some friends only got 10 yuan’s reward.

　　These 12 questions are all-encompassing, and all of them should be answered quickly within 10 seconds. “‘ Failure is the mother of success ’ ‘ Mother ’ What does it mean? " "What does the idiom vanilla beauty mean?" "Which organ does earthworm rely on to get oxygen on the ground?" Such digressions abound.

　　In addition to the difficulty of the topic, what makes the respondents vomit is the failure of the live broadcast software of major platforms. Stuck and delay occur from time to time, which also leads to users dropping out.

　　"There is a question asking what is the default screen capture shortcut for iPhone7." Xiaojin said that he was using the iPhone7. At that time, he thought he was smart and tried every option. As a result, … … The phone crashed, and the hope of rushing to the top was ruined.

　　Response: "open up" if you can’t answer it.

　　This week’s game rankings show that the player who has accumulated the most bonuses this week has a bonus of more than 3,051.43 yuan, and the player ranked 100 has accumulated a bonus of 1,652.89 yuan. The total prize money accumulated in the list is up to 5159.74 yuan. This kind of achievement is simply "hanging up" for many participants.

　　So, is there really skill?

　　"Is there a group meeting at 9: 30 tonight?" "Cheese makes quick progress" … … In a QQ group called "Answering Mutual Assistance", at the beginning of each live answer, someone will send an answer quickly in the group. Thousands of messages a day, and "addicted" members are online for nearly 10 hours a day.

　　Player Ms. Bai said that in order to get the bonus, she and her colleagues formed a chat group of 20 people, nicknamed "Open Black Group". With several knowledgeable colleagues in the group, Ms. Bai had rushed to the top three times and accumulated more than 40 yuan.

　　Of course, there are other "tricks": searching for answers online within 10 seconds, answering questions by multiple mobile phones using live broadcast time difference, and spending 1 yuan online shopping for "resurrection opportunity" … …

　　Voice: Some people support and some people criticize.

　　Mr. Duan, a middle-level leader of an Internet company in Liangjiang New Area, said that all six "soldiers" under his command were "disarmed" by live answers, and the whole army was wiped out. For this form of game, Mr. Duan sneered: "It’s like someone throwing money on the rooftop, and a group of people blindly pick it up, and they have been busy for a whole day and picked up a dime."

　　Mr. Duan said that the prototype of this game came from an application called HQ abroad. In fact, this model is the "mobile version" of Q&A programs such as "Open the Door" and "One Stop to the End" in previous years. Let a large number of people pay blind attention to it, "delaying work and wasting time."

　　"It’s not for the money, it can broaden the knowledge." Ms. Bai, a staff member, said that answering questions can consolidate the knowledge she has learned before, enrich her knowledge, and cooperate with colleagues to play games, which can also enhance the relationship between colleagues.

　　Our reporter Jing Ran

　　■ Analysis

　　Mainly for traffic and users.

　　May "come and go in a hurry"

　　An industry insider engaged in software development in Photoelectric Park said that this kind of answering APP seems to be throwing money, and the ultimate goal is nothing more than competing for traffic and users.

　　In comparison, the customer acquisition cost of the live answering APP is very low. Some media have calculated that the "Rushing to the Top Conference" spent 100,000 yuan on the day of its official launch, which attracted nearly 300,000 people to participate, and the cost of obtaining customers was only a little more than 30 cents, far lower than that of major Internet companies.

　　In addition, the "resurrection" opportunity of this APP is an "invitation mechanism": as long as one user uses the invitation code, he can get the resurrection opportunity, which also gives the APP the means to spread and precipitate users quickly.

　　"Advertising is the profit model of Internet companies, and so is the live answer." According to insiders, with the live question-and-answer becoming a game for all, whether it is "title" or the host’s oral broadcast, the effect of advertising in this closed situation is expected.

　　However, some insiders believe that live answering questions is only a temporary need. Without continuous user demand, this business model is difficult to sustain, "coming in a hurry and going in a hurry".

　　Can you do these questions?

　　(Some topics of a live broadcast platform)

　　1. Which of the following is not Zhao Benshan’s apprentice?

　　1。 Song Xiaobao II. Small Shenyang 3. Yun-peng Yue

　　2. What is the capital of Switzerland?

　　1。 Zurich 2. Berne 3. Geneva

　　Third, the following "eat chicken" mode mobile game does not belong to Netease?

　　1。 Terminator 2. Judgment Day 2 Wilderness Operation

　　3。 Glorious mission

　　4. Which of the following stars didn’t marry China people?

　　1。 Chae Rim II. Choo Ja Hyun III. Tang Wei

　　5. Which of the following animals will not eat each other after mating?

　　1。 Mantis 2. Spider 3. slug

　　6. Which of the following well-known spring scenic spots has the lowest latitude?

　　1。 Baotu Spring II. Butterfly spring III. Shuihuoquan

　　7. Which of the following movies was not made by Disney?

　　1。 Plane Story II. Racing story

　　3。 Toy story

　　8. Which of the following Japanese cities once competed with Beijing to bid for the Olympic Games?

　　1。 Nagoya II. Osaka 3. Tokyo

　　9. In the American drama "The Big Bang Theory", which university does Sheldon work in?

　　1。 California Institute of Technology State University

　　2。 California Institute of Technology

　　3。 University of southern California

　　10. Which of the following animals has red blood?

　　1。 Sea crab ii. Earthworms 3. cuttlefish

　　11. Where does the loach collect oxygen on land?

　　1。 Intestines 2. Skin 3. nose

　　12. Which of the following works of Mr. Lu Xun was printed at the latest?

　　1。 Scream 2. Weeds 3. Wandering

Paper Rhymes Lucky Mouse, designed by Zhou Ziyi.

Good luck in the Year of the Rat, designed by Liu Yixuan.

《GuardianMouse— — Sealing design of edge-drawing bag, designed by Cao Peiqing.

"Rats are transported in succession", designed by Yi Yao.

Chocolate Design of the 12 Zodiac Edition, designed by Huang Tianqiu, Zhang Chaojin, Lu Lu, Zhang Jinhua and Zhou Zeyu.

　　On the occasion of the Spring Festival of Gengzi, a series of creative designs related to the Chinese zodiac culture are colorful. In the 2020 China University Zodiac Design Competition hosted by Shandong University of Arts and Crafts, teachers and students from more than 300 universities brought more than 6,700 works, including not only posters, illustrations and cartoons, but also web pages, APP, multimedia interactive design, cultural tourism souvenirs, office supplies and household necessities design. In the exhibition of the results of the 2020 Global Jiqing Zodiac Design Competition hosted by Beijing Municipal Bureau of Culture and Tourism and Central Academy of Fine Arts, more design achievements have been transformed, such as bookmarks, tea tables, chocolates and other cultural and life creative products, which are diverse in form, vivid in shape and full of vitality.

　　Contemporary creative design based on traditional Chinese zodiac culture is developing vigorously, which not only endows traditional culture with new vitality, but also broadens the vision of contemporary design art, attracts more designers to take root in the excellent Chinese traditional culture, and integrates spiritual pursuit and life experience into design creation in the new era.

　　Inherit the blood of culture

　　It should be said that the primary proposition of zodiac design is to inherit Chinese excellent traditional culture through contemporary design. Inheriting cultural memory, maintaining emotional ties and continuously inheriting and developing the blood of Chinese culture are the proper meanings of contemporary design.

　　As a unique tradition and creation of the Chinese nation, the Zodiac culture has profound cultural connotations. It is not only the animal sign of birth and the age of life, but also the trunk and branch of chronology and natural phenology. It has been established for thousands of years, integrated into festivals and life etiquette at the age of year, and has become a link between us and nature in the alternation of seasons and years. Zodiac culture represents affection with things, beauty and kindness, and active life. It is a kind of cultural inheritance of "love is close to reason".

　　Throughout the ages, the vivid plastic arts of the Zodiac have formed a set of visual symbol systems including the thinking mode, cultural structure, imagination and creativity of the Chinese nation. A series of intuitive Zodiac shapes reflect the affinity between man and nature, which is the representation of the natural view that "the four seasons are festival-free, and everything does not hurt" and "heaven and earth coexist with me, and everything and I are one". It is also such a harmonious and symbiotic view of nature that constitutes the basis of the Chinese nation’s living art and aesthetics. The artistic expression of the traditional zodiac image also contains the design aesthetics of "neutralization". Whether it is as fierce as a tiger, as magical as a dragon, or as small as a mouse and as docile as a rabbit, the image is always "disobedient, harmonious but different", showing its peaceful and beautiful characteristics and expressing the true interest of life. Chinese traditional design aesthetics is based on such a tolerant, confident and enterprising cultural spirit, and it is also such a cultural spirit and design character that contemporary zodiac design should inherit: transcend the appearance of "things", explore image expression and cultural thinking, and vividly explain the humanistic thought and spiritual pursuit of harmonious coexistence.

　　Rooted time life

　　Historically, traditional Chinese zodiac images have been vividly displayed in folk arts, such as paper-cutting with window grilles, costume embroidery, New Year’s lanterns, dough sculpture and candy toys, etc., which are colorful and interesting, conceived in local conditions and customs, and achieved ingenuity. Although the zodiac style in folk art has strong stability and continuity, it will also change in different periods, forming and evolving thousands of forms. The zodiac design in the new era, whether it is intuitive image or cultural connotation, is bound to be innovative in inheritance, in order to meet people’s yearning for a better life.

　　In the past, the traditional Zodiac window grilles were mainly pasted on paper windows, so the hollowing-out effect of modeling lines should be transparent and beautiful. Contemporary Zodiac window design seeks new changes in application scenes and media materials. Some Zodiac window grilles become creative decorations, which are used in various installations, landscapes and public art, while others are used as image information and integrated into printing, image software and other applications. The changes brought by life in these times have made the image of the zodiac show a new visual beauty.

　　Nowadays, with the acceleration of information dissemination, mobile terminals such as mobile phones have become the main tools for information reception, and people have new demands on the composition of image information and the efficiency of visual communication. Flat design has become a new trend because it meets the needs of efficient and convenient information browsing and reception. Many new generation zodiac design works also strive to meet the needs of society and actively innovate flat design. On the basis of inheriting the traditional schema, many designers choose to use geometric modeling language to highlight the concise subject image and add personalized and creative expression with bright colors, which makes the works full of freshness and impact. It is worth pointing out that the design of the Zodiac is by no means a simple extraction of elements and symbols of traditional culture, nor is it a fragmented application of cultural representations. Instead, we should start from today’s life, understand and interpret the history and spirit behind cultural representations, constantly discover poetic cultural images, and combine the psychological needs of contemporary people to form a cultural expression that embraces traditional and contemporary values. Only by taking root in the life of the times and realizing the connection between history and the present can we form a design with China cultural characteristics.

　　Inspire original vitality

　　If "original" is the beginning and "creation" is creativity, then "original design" not only emphasizes the subjectivity of design, but also means a kind of cultural wisdom and artistic thought. In the last century, the first issue of Chinese Zodiac stamps, representing the original traditional Zodiac culture, entered the contemporary graphic design, and spread widely in the world, which, to a certain extent, promoted the exchange of artistic language and humanistic spirit, including traditional auspicious patterns in China. In this sense, encouraging the integration of traditional culture into original design is conducive to explaining China’s story in design language and truly realizing the cultural going out.

　　In recent years, the theme design activities of the zodiac have been held frequently, building a platform for young design talents to create original designs with rich cultural connotations, and gathering knowledge into wisdom. Behind the design creation and exhibition exchange, it is reflected that the support of contemporary design disciplines and curriculum systems has been continuously strengthened, and the comprehensive role and influence of social culture and evaluation mechanism have been continuously expanded. The younger generation is full of vigor, dreams and creativity. In the industrial field, fully cultivating and stimulating the vitality and potential of young people’s original design will help to further explore and expand the design space, improve the ability of integrated innovation, promote the construction and development of original industrial chain, form more excellent brands supported by humanistic spirit and cultural character, and generate lasting design energy and influence. In a wider field of social life, encouraging the younger generation to develop original designs on the basis of Chinese excellent traditional culture and real life will also deepen their concern and thinking about nature, society and future development, fully interpret and express the life experience, values and ideal pursuit of the new era, and make contemporary design a carrier of national cultural wisdom and serve the development of civilization and social progress.

　　During the Spring Festival, the zodiac culture has once again become the link between us and the natural ecology, history and culture. The intuitive image and long tradition of the zodiac culture have aroused new resonance under the new design language and media interpretation, and the law of design inheritance and innovation contained in it has also left us with deeper cultural enlightenment and thinking about design.

　　(The author is Yin Bo, a professor at Shandong Institute of Arts and Crafts)