＂online celebrity County Magistrate＂ asked the functional departments to broadcast live and forced the directors to learn.
Photo courtesy of Tik Tok netizens watched by county magistrate online celebrity in live broadcast.
On September 19th, at 3pm, on the Aauto Quicker live broadcast platform, Yu Haijun, director of Duolun Urban Management Bureau of Xilin Gol League, Inner Mongolia, was sitting in the live broadcast room to broadcast live on the mobile phone screen.
After the one-hour live broadcast, the number of likes in the live broadcast room reached 4476, and the total number of viewers was 313.
"This live performance is ok." Comments on Liu Jianjun, the "county magistrate of online celebrity" in Duolun County.
In June 2016, Liu Jianjun was appointed as the deputy secretary of Duolun County Committee of Inner Mongolia Autonomous Region and the county magistrate. On July 30, 2019, after the "off-road vehicle rolling grassland" incident, he sent seven short videos in succession, urging the parties to bring them to justice. Let this matter quickly become a hot spot, which triggered media follow-up. Those involved quickly took the initiative to bring the case to justice and apologized. Liu Jianjun in the video was called "online celebrity County Magistrate" by netizens because he was good at using new media to broadcast live.
Duolun County is located in the north of Beijing, with a linear distance of 180 kilometers, where the ecological environment is excellent and the tourism resources are abundant. Liu Jianjun said that "Duolun is the most beautiful in the north of Beijing".
After Liu Jianjun took office, he found that the information between public opinion and policy was not equal, so how to better convey the policy information to the people? He believes that webcasting platforms such as Tik Tok Aauto Quicker are a good bridge to communicate with the masses.
Today, Liu Jianjun has 54,000 fans on "Tik Tok" and 43,000 fans on "Aauto Quicker" short video apps. In addition to personal short video accounts, in Duolun County, live broadcast began to become a new attempt of county governance. Various functional departments and township governments in the county opened live broadcast accounts, and leaders of various departments entered the blue "Duolun Noor government new media live broadcast room". Live broadcast began.
On September 19th, Liu Jianjun accepted a telephone interview with The Paper. Liu Jianjun said that for an excellent live broadcast of government affairs, the live broadcast leaders should be familiar with the business, be good at interacting with netizens and answer their questions in time.
At 3: 00 pm on September 19th, Yu Haijun, director of Duolun County Urban Management Bureau, broadcast live in Aauto Quicker. Screenshot of "Duolun County People’s Government" live room
[Dialogue with Liu Jianjun]
The Paper: Can you tell us something about Duolun County People’s Government’s politics live broadcast room?
Jianjun LiuAt the end of June this year, our county first established the Duolun Nuo ‘er government affairs new media live broadcast room. We regularly arrange for the main leaders of a department or township to broadcast live in Aauto Quicker from 3: 00 pm to 4: 00 pm every working day. There will be live announcements on the official WeChat WeChat official account and Aauto Quicker of Duolun County Government.
The Paper: What’s the heat in the live broadcast room?
Jianjun LiuAt present, we use the Aauto Quicker "Duolun County People’s Government" for live broadcast. The live broadcast will be broadcast live on two accounts of the county government and the department through two mobile phones. There was no theme in the first live broadcast, so there were not too many people at that time. There are now more than 4,000 fans in our government.
The Paper: What opportunity made you start broadcasting Dolan live?
Jianjun LiuIn February this year, I met a person who has more than 1.9 million fans in Tik Tok, and his annual sales income is several hundred million. I was inspired, and this new media can do business in Tik Tok and Aauto Quicker. Later, I made a short video about the local customs of Duolun County, where people often left messages to reflect some problems. I found that it could communicate with the masses, so I tried to broadcast live, and everyone could ask me some questions in the live broadcast room.
I think this is very good. Ordinary people don’t need to ask the county magistrate face to face if they have questions. They may just need to ask one thing to do. Although I am the county magistrate, I didn’t answer some questions with WeChat official account from the office, so I started to let the unit broadcast live.
The Paper: Why do you want to use short videos to promote Duolun County?
Jianjun LiuWe regard Aauto Quicker as our work assistant and speak through Tik Tok. The government has a lot to let the people know. Not everyone can see the traditional use of WeChat WeChat official account to publicize the work. But platforms like Aauto Quicker and Tik Tok are open platforms that everyone can see theoretically. The common people are dissatisfied with the government because the policies are not equal. There are not many live broadcast problems this afternoon because we all deal with them in time. One of the netizens was very resentful, saying that you should take care of the garbage problem, and the director of the urban management said that you should take care of it. Without Aauto Quicker’s political platform, it would be impossible for him to find a director and a county magistrate.
The PaperWhat do you think of the negative issues mentioned in the comments?
Jianjun Liu: I think there are very few negative comments, and the problems that ordinary people usually reflect will be dealt with in time without much resentment. There are also some netizens who suggest that the problem can’t be solved. For example, if their village needs road construction, I will reply that the road construction is planned. Under normal circumstances, netizens will understand.
The Paper: How long will it take you to broadcast live and reply to netizens every day?
Jianjun LiuIt takes me two or three hours every night to read netizens’ messages, private letters and answer their questions. But for example, some people reflect the problem of subsistence allowances, which I can’t tell or say. If I say it wrong, it will be bad. I will forward the screenshot of his message to the Civil Affairs Bureau to handle it for him, which is quite time-consuming. But if you ignore him, it becomes "I asked the county magistrate to reflect the problem and he ignored it."
The position of county magistrate can’t be solved by sitting in the office. I went to a place the day before yesterday, and I kept broadcasting live for seven hours. My own live broadcast is not like those talented anchors who reward, singing or anything. My live broadcast room can be understood as a chat room. When netizens come in, they will ask all kinds of questions, such as where to travel, how to get there, what’s interesting, how the work was last year, how it was this year and so on. So I’m a little different from the live broadcast of the department.
The Paper: What do you think of an excellent live broadcast of government affairs?
Jianjun LiuFor example, the director of our Agriculture, Animal Husbandry and Science and Technology Bureau broadcast live very well. I recorded a dozen articles on my own Aauto Quicker and spoke very well. He did go up and interact with netizens. Because he is familiar with his work, the people have responded very well. Sometimes you ask more questions, so it’s easy to broadcast live. There are many problems reflected by the Agriculture Bureau. Just as he is familiar with it, he will talk about it in a series. He is like a personal speech. Like some bureaus, the next step is to consider whether to use them live. For example, the Audit Bureau and Statistics Bureau, which have little relationship with ordinary people at ordinary times, are embarrassed when they broadcast live, and no one asks anything.
The Paper: After the live broadcast, compared with before, what changes have taken place in the county governance of Duolun County?
Jianjun Liu: For example, in the renovation of our old city, the construction waste is not cleaned up, and the live broadcast reflects that this problem has changed significantly. Change is communication, and there is a bridge with the masses. The effect determines the number of fans.
The live broadcast of politics can force the directors to write something. In the face of the questions raised by audiences from all over the world, it is impossible for him to ask the deputy director or the secretary. This is a reverse mechanism, which forces them to learn something.
The Paper: What new attempts will Duolun County make in new media?
Jianjun Liu: I believe that many people will pay attention to our government live broadcast number, so many questions can be asked directly in the live broadcast room without going around to ask them in person. Next, we want the township government to participate.