On April 22, 2010, in the New China Exhibition, some exhibition cars from auto china entered the museum.

　　　　 The 11th beijing international automotive exhibition 2010 will be held in the new China International Exhibition Center (Tianzhu) and the old China International Exhibition Center (Jing ‘anzhuang) from April 25th to May 2nd, 2010.

　　　　 The new national exhibition mainly displays domestic and foreign passenger cars and commercial vehicles. The exhibition date of the old national exhibition is April 23-April 27, which mainly displays domestic and foreign auto parts and related products. This year’s auto show has more than 2,100 exhibitors from 16 countries and regions, with an exhibition area of nearly 200,000 square meters.

The schedule of this auto show:

1. The new China International Exhibition Center.

April 23 and April 24The exhibition news day is dedicated to receiving visits and interviews from domestic and foreign media reporters. The press day only accepts media personnel and exhibitors with exhibition press cards. Daily exhibition time: 9: 00-18: 00.

April 25th and 26th., professional visit day, daily exhibition time: 9: 00-17: 00

27 April-2 May, public visit day, exhibition time: 9: 00-17: 00, of which, the exhibition time on May 1st is 9: 00-18: 00. Exhibition time on May 2nd: 9: 00-15: 00,

2. Old China International Exhibition Center.

23 April-27 April 2010Exhibition time: 9: 00-17: 00.

The visit time is from 9: 00 to 15: 00 on April 27th. Professional visitors are admitted free of charge after registration.

3. Schedule of main activities:

On April 24th, from 12: 00 to 17: 00, a public welfare activity will be held in the new National Exhibition Hall.

At 10: 00 am on April 25th, the opening ceremony of this auto show was held in the South Landing Hall of the new National Exhibition Hall.

Produced by | Sohu Auto Sohu New Car

Author | Li Wei

Editor | Ma Liang

I remember that when I was a child, I read The Three Kingdoms at the beginning: "Great things in the world must be separated if they are combined for a long time, and the combination of Wei Lai, Ideal and Tucki seems to have become the new" Three Kingdoms "for new forces to break into the high-end luxury car market. Of course, this time we are not talking about their "combination", but about their own "points". Recently, both Weilai and Tucki have exposed their second brands with lower positioning, and Ideality seems to want to open up new product lines through the less successful MEGA, and has plans to launch low-priced models. Then, why are these new forces in a hurry to open the "trumpet"?

● The turn of new forces to build cars

Unlike those traditional China brands that have gradually developed from low-end to high-end markets, the new car-making forces we all talk about usually choose to enter the market with mid-to high-end products, which not only means that they can make more rich profits, but also help the innovation and application of cutting-edge technologies, and also establish their own higher brand image and tonality.

The most typical one is Weilai, whose target is always the German luxury giant BBA (Mercedes-Benz, BMW, Audi), and we can also see Weilai’s exhibition hall in the middle and high-end business districts of major cities. Judging from the sales achievement of 160,000 yuan in 2023, Weilai’s brand image has initially stood firm in the middle and high-end market (300,000-500,000 yuan), but compared with the huge domestic base, there is still huge room for improvement. So we saw the second brand that has announced its official name-"Ledao".

According to the previous news, "Ledao" will be released in the first half of May, and it will focus on the new energy family car market of 200,000-300,000 yuan. All models will be developed based on NT3.0, the third generation technology platform of Weilai. Judging from the spy photos previously exposed, Ledao’s first model is a pure electric slip-back SUV, or it will be named L60, which will be unveiled in the second quarter of this year, listed in the third quarter and delivered in the fourth quarter.

Different from Weilai’s existing products, Ledao L60 (tentatively named) is mainly based on Model Y. The official revealed that the cost of this car is about 10% lower than that of Tesla Model Y, and the price has an advantage; With the listing of Xiaomi SU7, it seems that this model has more late-comer advantages in pricing. At the same time, Weilai has also planned about 60kWh and 90kWh versions for this car, and will be compatible with Weilai’s power exchange service.

Not only that, but in addition to Ledao, Weilai will also launch the third brand-Firefly. The spy photos of the first model have been exposed. It is said that it also focuses on exchangeable electricity. It is estimated that the price will be controlled within 200,000, and it will be produced in Hefei, Anhui, with high cost performance.

Unlike Weilai’s high-profile brand image, Tucki opened its early market through Tucki G3, whose price is relatively close to the people. However, judging from the recent product layout and planning, with the listing of Tucki X9, whose price has exceeded 400,000 yuan, the focus of the brand has shifted to higher-priced models. Judging from the sales achievement of 142,000 vehicles in 2023, Tucki can’t achieve scale effect with existing products, so it is imperative to launch new brands.

In fact, Tucki officials have confirmed the existence of the new brand, which is expected to be released at the Beijing Auto Show. Combined with the previous news, the brand expects the project code to be "MONA", which is positioned at the level of 100,000-150,000 yuan, and the first product will be listed in the third quarter of 2024. Xpeng Motors will integrate the technical foundation of Didi Chuche in MONA project, and add the intelligent software capabilities such as XNGP and intelligent cockpit developed by Xpeng Motors, and the related products will be manufactured in its own production base in Xpeng Motors.

It is worth mentioning that Volkswagen has also signed a technical cooperation agreement with Tucki, and announced that it will jointly develop two intelligent networked vehicles for the China market. Tucki will provide the platform and technology, and Volkswagen will do engineering research and development, design and manufacture. The first two models have been confirmed to be listed in 2026, and the first product will be an SUV. Although this is not a new brand, it is also a new change in the development direction of new forces compared with traditional overseas car companies.

At present, LI has not made it clear whether it will launch multi-brand strategy, but from its product planning, it can smell the breath of exploring the middle market. Ideally, the price of the upcoming L6 model is expected to be lower than the 300,000-yuan mark for the first time, changing the pricing tradition of all previous models to more than 300,000 yuan. From 450,000 yuan for L9, 560,000 yuan for MEGA, to less than 300,000 yuan for L6, Ideal is also trying to leverage price to incite a broader market demand.

In fact, from the above summary of "Wei Xiaoli", it is not difficult to see that with the gradual maturity of the new car-making forces, the greatest significance of sub-brands lies in their ability to break the thinking framework of existing brands, enrich their own product matrix, and capture more users with different consumption levels through differentiated competition. After all, high-end luxury and pragmatism are contradictory, and it is impossible for 20-year-old users and 50-year-old users to have the same car demand. These may be one of the reasons why new power brands launch new brands, but there may be others in combination with the current market. ….

The road to survival under "involution"

At present, the new energy market of 150,000-300,000+concentrates the fiercest competitive firepower of domestic new energy vehicle companies, including new power vehicle companies, traditional China brands, and more and more new car-making players: with the help of Huawei’s blessing, the world has moved to the front desk, with sales exceeding 10,000 in three months; The admission of Xiaomi SU7 at least taught the car companies a lesson in marketing; The practice of creating brand-new brands and grafting mature supply chains and production lines has also been played by Changan, SAIC, Geely, Great Wall and BYD. As for the traditional multinational car giants such as Volkswagen, GM, Toyota and BBA, they will naturally not miss the domestic electric vehicle feast, and continue to increase the pace of launching new cars in the field of smart electric vehicles.

As for the mature "Wei Xiaoli", it seems that it has reached the "year of no doubt", which not only lacks some new-comer spirit, but also faces the reality of survival. It is well known that the new forces making cars are losing money. In 2023, Weilai’s net loss reached 20.72 billion yuan, an increase of 6.283 billion yuan over the previous year. Xpeng Motors’s net loss in 2023 was 10.38 billion yuan, up 13.6% year-on-year. Due to the failure to achieve the scale effect, new car-making enterprises such as Weilai and Tucki have been unable to achieve profitability, which also makes Weimar, who has gone bankrupt, and Gao He, who is still lying in the ICU, smile at each other. ….

Therefore, the underlying reasons for Weilai and Tucki to launch sub-brands are to reduce costs, reduce losses and promote the profitability process. Once the value chain of a new car enterprise is formed, the marginal cost of launching a new brand is relatively low, and the existing technology, platform, production, marketing and channel service capabilities can be fully utilized. Covering multiple market segments through multiple brands can effectively increase sales and market share, so as to improve financial performance quickly.

In fact, both Tucki and Weilai have said before that they expect to turn losses into profits or break even in 2025, which means that Weilai and Tucki have only two years to achieve their profit targets, and marching into the lower-priced market with a larger share has become their common choice.

Can the multi-brand road really work?

I have to say that it is not an easy task to run many brands. If we want to make enough differentiation between different sub-brands, it means that car companies need to have sufficient technical reserves, otherwise it will inevitably form mutual relations between sub-brands. For intelligent electric vehicles, at least there should be enough separation in the core areas of vehicle platform, three-electric system, intelligent cockpit and automatic driving. How to create differentiation with as little capital investment and limited technical reserves within a limited pricing interval is a challenge they have to face.

In addition, with the cost reduction, for Weilai, a new force with high investment in service and power exchange capacity as its selling point, it is bound to choose between price and selling point. And the third brand of Weilai, which has lost its service and power exchange, depends on what to kill the quartet in the sinking market?

At the same time, positioning different series under the same brand and launching brand-new sub-brands can certainly establish a complete product matrix, but it also means that no matter from marketing, marketing channels, or even car owners’ community apps, we must start from scratch. The increased operating costs behind it will also be a big burden.

Say at the end:

The strategy of "having more children and fighting" once pursued by China brand seems to be not practical in today’s market, and it is obviously not the will of the new forces that are maturing. Therefore, the second brand under the "prenatal and postnatal care" seems to be a more secure way. After all, with the increase of the penetration rate of new energy vehicles, it will be more and more difficult to eat the world through one or two explosive products, and the new energy market will blossom like the current fuel vehicle market.

　　On December 28th, it was 1003 days since Xiaomi officially announced the car, and less than 100 days after the first car SU7 was officially released.Finally held the first press conference in Beijing. In two and a half hours, Xiaomi Chairman and CEO Lei Jun was right., platform architecture, self-developed CTB integration, die casting, automatic driving, intelligent cockpit and other technologies, as well as the design of the first car SU7.

　　It is worth mentioning that there have been rumors in the industry that the starting price of the first car is 149,000 yuan. When explaining the products, Lei Jun said that the price of products with the same performance and configuration is more than 400,000 yuan. "Don’t talk about 99,000, it’s impossible, and don’t talk about 149,000. We still have to respect technology."

　　Just a few days before the press conference, Lei Jun himself frequently voiced through the media and social platforms to explain the concept and goals of Xiaomi Automobile. Xiaomi Auto even included several outdoor billboards,、, Ideal, Huawei, etc.The car "pioneer" pays tribute. However, Lei Jun did not disclose the information about the price of products that users and industries are more concerned about.

　　In March 2021, Xiaomi officially announced its entry into the smart electric vehicle industry, and plans to achieve mass production in the first half of 2024. In Q1 financial report in 2021, Xiaomi put forward the strategy of intelligent electric vehicle for the first time.

　　In September 2021, Xiaomi officially registered Xiaomi Automobile Co., Ltd. with a registered capital of 10 billion yuan, and Lei Jun personally served as the legal representative.

　　At the same time, Xiaomi officialThe photo of Lei Jun and the other 16 team backbones was released. Except for Li Tianyuan, a former BMW Group IX designer, the others were all internal backbones of Xiaomi. Lei Jun personally took the lead as CEO of Xiaomi Automobile, and three Xiaomi partners, Hong Feng, Lu Weibing and Liu De, served as Xiaomi Automobile.And supervisors.

　　Since then, Xiaomi has rapidly recruited mature talents in the automotive industry in the fields of R&D, manufacturing, supply chain and intelligence, including Yu Liguo, former president of Polar Fox, Huang Zhenyu, former vice president of Magna China, and Hu Zhengnan, former president of Geely Research Institute.

　　The reporter learned that compared with traditional car companies, the organizational structure of Xiaomi Automobile is flatter. More than 10 business divisions have been established under CEO Lei Jun, and the general manager of each business division reports directly to Lei Jun.. Among them, Huang Zhenyu from Magna is the general manager of the supply chain department, and Li Xiaoshuang from Xiaomi’s former department is the general manager of the marketing department.

　　The construction of Xiaomi Auto Autopilot Team was earlier than the official registration of the company. In July 2021, Xiaomi released 500 jobs related to autonomous driving on the official recruitment interface, including decision-making planning, algorithms and other fields of autonomous driving. In August 2021, Xiaomi announced the acquisition of Shendong Technology, an autonomous driving technology company, with a total transaction amount of about 77.37 million US dollars. Since then, the former CEO of Shendong Technology Cai Rui, CTO Li Zhiwei, chief scientist Yang Kuiyuan and R&D director Zhang Chi have joined Xiaomi Automobile. In Xiaomi’s official micro-business, the above four people are called "super brain" of Xiaomi Automobile.

　　As of the second quarter of 2023, the number of R&D personnel related to Xiaomi Automobile has approached 3,000. Recently, Lei Jun said in an interview with the media that Xiaomi’s first car invested 3,400 engineers as a whole, and the entire R&D investment exceeded 10 billion.

　　Different from Huawei’s smart car selection model and new OEM model, Xiaomi Automobile decided to firmly grasp manufacturing in its hands. In the second quarter of 2022, the construction of Xiaomi Automobile’s car-making base in Yizhuang New City started. CBN previously reported that Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of nearly 720,000 square meters. It will be started in April 2022 and completed in June 2023. The annual production capacity is expected to reach 200,000 vehicles. The whole base includes six workshops, including die casting, stamping, body painting, final assembly and so on, which are divided into No.1 workshop for punching, welding, painting and power to No.4 workshop and test building. The second phase is planned to start in 2024 and be completed in 2025.

　　On December 25 and 26 this year, Lei Jun published "small essays" on Xiaomi Automobile in succession, and published his views of "insisting on positive development and starting from the underlying core technology". At today’s press conference, Lei Jun said that in the first stage of the automobile industry, cars were just travel vehicles; In the second stage of the automobile industry, the automobile is transformed into a mobile computing terminal; In the third stage of the automobile industry, the automobile will further evolve into an "advanced mobile intelligent space", and this is the starting point for Xiaomi to build a car.

　　In order to ensure the success of the first car, Lei Jun called it "ten times investment to build a good car", with a total R&D investment of 10 billion yuan. At today’s press conference, Lei Jun introduced Xiaomi’s investment and achievements in the fields of electronic control, die casting integration and self-developed battery technology. Among them, Xiaomi has applied for 155 patents in the field of electronic control and obtained more than 60 patents.

　　In the core field of automatic driving and intelligent cockpit, Xiaomi Intelligent Driving System has the functions of calling vehicles with one button, automatically entering the ramp, actively changing lanes and overtaking, unprotected turning/turning, automatic parking service and so on, covering high-speed, urban areas, parking lots and other scenes. In addition, Xiaomi’s self-developed 澎湃 OS also announced to get on the bus, realizing the complete opening of the whole ecology of people and cars.

　　The opening of Xiaomi automobile, Xiaomi mobile phone and Xiaomi ecological products is also considered to be the biggest advantage of Xiaomi car.

　　The revolution of intelligent electric vehicle is not only the upgrade of automobile power form, but also the key change lies in the establishment of electronic and electrical architecture, the decoupling of software and hardware technology and the development of intelligent application. Automobile has derived hardware and software control systems from mechanical parts, and applications such as assisted driving and intelligent cockpit have intensified the industrial differentiation of smart cars, and formed a series of industrial chain links such as mechanical parts, hardware, software, internet and charging.

　　As a leading manufacturer of smart phones, Xiaomi has a deep accumulation in the field of software algorithms. Chips, cameras and panels are also important parts of automobiles. Xiaomi Automobile can improve R&D efficiency and quality by reusing R&D talents and supply chains of mobile phones and other businesses.

　　In addition, "mobile phone ×AIOT () "is the core strategy that Xiaomi has adhered to for a long time. By Q2 of 2023, the connected equipment of Xiaomi AIOT platform has reached 655 million; The number of active users of Mijia APP reached 82.9 million. The addition of smart cars will make Xiaomi’s layout in the intelligent hardware ecosystem more perfect and have greater value. In the future, Xiaomi will realize mobile phones, cars, tablets, wearable devices,Fully connected, fully integrated in operating system, application ecology, underlying data and hardware mutual assistance, creating a new experience of multi-device collaborative cross-device and cross-scene intelligent cockpit.

　　It is believed that the car system and native application of Xiaomi Automobile will also become favorable channels for Internet advertising. mounted on a vehicle, audio-visual entertainment, etc. may also build a sharing mechanism similar to mobile phones, which is expected to become an additional channel for realizing the company’s Internet business. At the same time, considering the high-end positioning of Xiaomi smart car, the ARPU space of advertising and other services is expected to be higher than the average level of mobile Internet services. Due to the nature of high gross profit,It is the core business of Xiaomi to create profits, and this logic is also expected to be fulfilled on the automobile side.

　　The reporter noticed that as a company good at software and a "new army" in the automobile industry, Xiaomi Automobile’s research and investment in automobile technology and materials broke the outside world’s perception of Xiaomi. At the technical conference, Xiaomi Automobile released the super motor V8s, which has a rotating speed of 27200rpm, a maximum horsepower of 578ps, a peak power of 425kW, a peak torque of 635N.m, a maximum efficiency of 98.11% and a power density of 10.14kW/kg. It is expected to get on the train in 2025. At present, the mainstream motor speed in the industry is below 20000rpm, onlyThe motor speed of a few products such as, Zhiji can exceed 20000rpm. Lei Jun also said at the press conference that the power density of Xiaomi automobile motor is ahead of that of Porsche.

　　At the same time, the Xiaomi super motor technology is pre-researched, and the carbon fiber laser winding process is adopted, and the rotation speed reaches 35000rpm；; In terms of car body, Xiaomi Automobile adopts the self-developed material "Xiaomi Titan Alloy", which contains 30% recycled aluminum, and Xiaomi Automobile has become the second car company to independently develop car body metal materials; In addition, Xiaomi’s first product, SU7, will also adopt technologies such as battery body integration (CTC) and integrated die casting.

　　As the time for mass production to market approaches, information about suppliers of SU7, Xiaomi’s first pure electric car, has surfaced one after another, among which battery cells come from.And its subsidiary Xiangyang Fudi Co., Ltd., will provide three yuan respectively.And iron phosphate; ABS braking system comes from Bosch Suzhou; The driving motors are provided by Suzhou Huichuan United Power System Co., Ltd. and United Automotive Electronics Co., Ltd. respectively. Besides,、、、、、、、、、A number of A-share listed companies have said that they have entered the Xiaomi Automobile Purchasing Group.

　　In addition, Xiaomi has invested in a number of electrification and intelligent parts., three electric systems, intelligent cockpit and intelligent driving companies, including more than 30 investments in the field. In the field of intelligent driving, Xiaomi acquired Shendong Technology and invested.Technology,wait for、Millimeter wave radar company has basically realized the layout of the whole industrial chain of intelligent driving.

　　Some analysts in the industry believe that smart electric vehicles are in the most competitive knockout stage, and Xiaomi cars are too late to catch up with the most "rolling" stage. But there are alsocompanyIt is believed that the smart electric vehicle is going through the transition stage from the initial stage of smart phone development to the second half, and the market concentration is still relatively low. From the structure of the development history of the mobile phone market, the first Mover may not come to the end, and the latecomers still have the opportunity to catch up.

Cctv newsRecently, at the press conference on the development of industrial communication industry in the first half of the year held by the State Council Office, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, gave a detailed introduction to the characteristics of new energy vehicles’ power exchange mode when answering a reporter’s question, which was clear in organization and could be called a textbook answer.

He believes that charging and changing electricity are both ways to supplement the energy of electric vehicles, each with its own advantages, its own application fields and consumer groups. At present, although new energy vehicles have made great progress, they are still in the early stage of industrial development. The technical route and business model are still being explored and changed. He suggested that everyone should support the innovative development of new technologies, new formats and new models, encourage enterprises to develop new charging and power exchange technologies, and explore the application of the mode of separation of vehicles and electricity to meet the needs of different markets.

Compared with the charging methods that you know more about, the power exchange mode also has its own characteristics. Xin Guobin can be summarized as follows.

First, the separation of vehicles and electricity can greatly reduce the cost of consumers buying cars.Now it is generally felt that new energy vehicles are relatively expensive, although the state has a subsidy policy. Moreover, the subsidy policy of this country has made it clear that the slope retreat will be completed by the end of this year. Due to the impact of the epidemic, it is decided to postpone the progress of slope retreat, and it can be extended for another period. Therefore, the separation of vehicle and electricity can greatly reduce the cost of car purchase for consumers.

Second, it can increase the convenience for consumers to travel.The time for changing batteries is even shorter than that for adding a tank of oil. Relevant comparisons show that, for example, if the power station is changed now, it takes less than 3 minutes for the car to drive in and out, and it takes 5 minutes or 8 minutes to add a tank of oil. Therefore, changing electricity is actually very convenient as long as you get used to it.

Third, the centralized monitoring, maintenance and management of batteries by battery operating companies is conducive to prolonging the life of power batteries and improving the safety of batteries.Consumers buy new energy vehicles, and many people just drive them, so the care, attention and maintenance of the vehicles are not so timely. In fact, the battery is also a very fragile component. In addition to the battery monomer, there is also the management problem of the battery pack, which requires high technical requirements and needs to be maintained and tested in time during use. Otherwise, there is a great risk during charging and one hour after charging. Once the thermal control and management are not good, deflagration may occur. Even with this problem, the spontaneous combustion rate of new energy vehicles is lower than that of traditional vehicles. Centralized management by battery operating companies can improve the safety of batteries. In fact, it is very important to change the concept. It is natural and normal for traditional cars to go to gas stations to refuel, so it should be possible for new energy vehicles and electric vehicles to change batteries and rent electricity.

The fourth is to use the difference between peak and valley electricity prices to reduce the charging cost.At present, new energy vehicles are often driven home to charge at night and charged at peak hours, so the price of electricity will be relatively high. If a battery operation company manages batteries, it can fully use the peak-valley preferential electricity price to charge, which can reduce the cost of renting batteries.

Fifth, we can consider how much electricity to rent that day according to the daily mileage.At present, the basic driving range of new energy electric vehicles is 400 kilometers, and a set of batteries in a car is six or seven hundred kilograms, which accounts for a high proportion of vehicle weight. In fact, most people don’t travel more than 50 kilometers a day. Imagine that if you want to run 50 kilometers today, you can rent 50 kilometers of batteries instead of carrying 400 kilometers of batteries, so the weight of the car will be greatly reduced and the power consumption will be greatly reduced. For the whole society, if everyone does this, it will be a great savings. If you are worried about how to rent 50 kilometers of electricity, as a battery operating company, you can do it if you want 50 kilometers and allocate 70 kilometers of electricity just in case there is a little problem.

There’s another way,It can solve the problem of difficult construction of charging piles in old communities.Now, there is still a concern for people to buy new energy vehicles. They live in an old community and need to build a charging pile. The voltage load in this community is not enough, so they can’t install it. When the charging pile company wants to install in this community, it encounters some problems, such as insufficient power load. Who will expand the capacity? Who will pay for the expansion? Therefore, it brings a series of problems. The construction of charging piles in old communities is a social problem and difficult to handle. Therefore, if the power exchange mode is adopted, this problem can be effectively solved.

Sixth, the power exchange model can also give birth to some new service formats.Nowadays, express delivery is very convenient. You can get to your side in 10 minutes by making a phone call. If the industry adopts the mode of changing electricity, engages in a tram and swims in the street, whoever proposes to change electricity must ensure that it will arrive within 10 minutes. In fact, there is no technical problem. This may give birth to some new service models.

Of course, there are still many problems to be solved to promote this power exchange mode. For example, the overall design of the vehicle, the battery box should be standardized and unified, there should be national standards, and the battery should also be standardized, whether it is soft or hard, square or cylindrical, the specifications should be standardized. In addition, the plug-in of batteries should also be standardized, which still needs further exploration.

However, from a technical point of view, there should be no major problems. Therefore, in the next step, the Ministry of Industry and Information Technology will continue to vigorously promote the construction of this charging and replacing infrastructure with relevant departments, further improve relevant technical standards and management policies, and encourage enterprises to develop battery replacement models according to usage scenarios. It will also support pilot projects in places like Beijing and Hainan to promote the high-quality development of new energy vehicles.

In this regard, some places are still moving faster, such as Beijing, where enterprises are ready to push this mode of power exchange. In some fields, such as buses in public transportation, some electric buses adopt the mode of changing electricity. In the field of taxis, some have adopted the electricity-changing mode. For example, after the taxis in Beijing adopted the electricity-changing mode, the order-taking rate increased by more than 30%, the driving mileage increased by nearly 30%, and the personal income of taxi drivers also increased by more than 30%.This is a very beneficial model for all parties.

In the next step, relevant departments will actively promote it. Xin Guobin also put forward an initiative. Welcome everyone to publicize these new things and new formats, give them more encouragement and support, let them mature at an early date, and make more contributions to the green development of the whole society.

　　On September 12, Baojun Automobile officially announced that the "Lingxi Intelligent Driving 2.0" Baojun Yunyunlingxi Edition will be heavily listed on September 26, marking that high-end intelligent driving will enter the 150,000-level mainstream market and be popularized nationwide. "Lingxi Intelligent Driving 2.0" was jointly built by Baojun and DJI Vehicle Power, and realized a series of high-order intelligent driving functions, such as the first nationwide high-speed intelligent navigation assistance, industry-leading cross-layer memory parking, tracking and reversing, etc. on Baojun Yunyunlingxi Edition. Conventional intelligent driving functions, such as intelligent driving assistance in the full speed range of 0-130km/h and intelligent parking assistance like an old driver, have achieved the top experience in the industry. Baojun brand is committed to popularizing cutting-edge technology, becoming the popularization of intelligent driving in China, and accelerating the arrival of the era of intelligent driving that "everyone loves to use it".

　　Baojun × DJI Vehicle Jointly Create High-level Intelligent Driving and Become the Popularizer of Automobile Intelligent Driving in China.

　　Baojun Automobile and DJI Vehicle Power jointly built "Lingxi Intelligent Driving 2.0", which popularized advanced intelligent driving assistance technology and made intelligent driving truly "everyone loves it". In order to achieve the popularization goal of automobile intelligent driving in China, "Lingxi Intelligent Driving 2.0" takes high-quality landing experience and nationwide scenes as the core development goal, and takes the technical route of "strong eyes, strong perception and high algorithm".

　　On the entry threshold, in order to push the advanced intelligent driving into the most mainstream price range of China automobile market, Baojun instigated the popularization of intelligent driving, abandoned the high-cost hardware dependence, and deeply tapped the hardware potential with the scheme of "strong eyes+strong perception" to develop an intelligent driving system with affordable performance. Baojun YunYunLinXi Edition is equipped with an 8-megapixel inertial navigation binocular camera, which is combined with four panoramic cameras and one rear monocular camera to form the core sensing hardware, which greatly reduces the user’s use threshold, thus making Baojun YunLinXi Edition the only model with high-level intelligent driving ability within 150,000 yuan after it is listed this year.

　　In order to truly popularize high-level intelligent driving, Baojun chose the "global map-free" mode, abandoned the shackles of high development cost and high development cycle brought by high-precision maps, and realized the real landing of high-level intelligent driving nationwide.

　　Popularize cutting-edge technology to create a leap-forward experience, high-level wisdom and landing, Baojun Yunyunlingxi Edition

　　Aiming at different car scenes such as urban car scenes, high-speed scenes and parking scenes, Baojun Yunyun injects the core of intelligent technology on the basis of texture and comfort, breaking the pattern that high-level intelligent driving must be expensive, and putting cutting-edge technology into mainstream market models. The Lingxi version launched this time realizes the advanced intelligent driving functions of high-speed intelligent navigation assistance, cross-layer memory parking and tracking reversing, and is also equipped with industry-leading intelligent driving assistance and intelligent parking assistance:

　　The industry’s first high-speed intelligent navigation assistance covering the whole country, the only one that does not rely on high-precision maps, can complete the high-speed intelligent navigation function only through BEV perception and vehicle navigation information. In the scene of expressway, urban expressway and most viaducts, after the user sets the navigation destination, the system will drive along the navigation intelligence to reduce the driving fatigue of the user.

High-speed intelligent navigation assistance

　　The industry-leading cross-layer memory parking function is simple to use, with many practical scenes and wide coverage. It can realize full scene memory parking and support route memory of indoor, outdoor and cross-floor scenes; It has the function of non-inductive positioning and intelligent recommendation, and supports starting at any position of the memory route; The memory route is long and has many paths, which can support the memory of 1km parking route at the longest, and can remember up to 10 parking routes; It can also avoid obstacles, intelligently bypass and intelligently optimize and adjust the path.

Cross-floor memory parking

　　The only tracking and reversing function at the same level can "return" to the starting point with one key at any time and place. The effective distance of tracking and reversing is as long as 100m, and the broken road can be easily dealt with, thus solving the problem of difficult reversing.

Track backwards

　　At the same time, Baojun Yunduo Linxi Edition is equipped with the only intelligent driving assistance in the same class with a speed range of 0-130km/h, which can be opened by pulling the lever. It can realize intelligent driving functions such as intelligent congestion response, intelligent obstacle avoidance, and intelligent lane change with one-button lever. At the same time, it also has industry-leading cornering ability, making it easier and more convenient for users to drive. Equipped with intelligent parking assistance function that is better used as an old driver, the average parking time is only 30 seconds, and it can be stopped when it is visible, covering 99% of daily parking scenes, allowing users to park calmly and elegantly.

Intelligent lane change

Intelligent parking

　　"Comfortable five-seat pure electric family car" Baojun Yunduo intelligent advanced, redefining the new energy intelligent pure electric benchmark within 150,000, and making it for popularization. In the era of intelligence, we will break the industry threshold with high-level intelligent driving and high-quality experience, and bring users a leapfrog intelligent driving experience that everyone loves. Baojun Yunduo Linxi Edition will be heavily listed on September 26th this year, so stay tuned! (Photo: Provided by Baojun Automobile)

　 　 The spy war blockbuster, planned and produced by Chen Guofu and starring Angel, Liu Xiaofeng, Sun Xi and Zhang Yao, will be released nationwide on May 23rd. This film is another powerful film produced by Happiness Blue Ocean Group, which reappears a real spy war around agents and spies on the big screen, and also becomes another suspense and spy war film in later Chinese movies, with great style. At the same time, the film also officially released the film’s first concept poster and 30-second trailer. The poster was filled with dark clouds, the notebook left on the plane was opened, and the film type elements came to the fore, which opened the tip of the iceberg of this spy war drama.

　 　 As a rare spy war blockbuster on the screen in recent years, Target One has gained a lot of attention although it has not been released. It is understood that "Goal One" is another strong film produced by Happy Blue Ocean Film after "Fireworks in the Day". "White Fireworks" won the Golden Bear Award for Best Film and the Silver Bear Award for Best Actor at the 64th Berlin International Film Festival. With the momentum of the international film festival awards, it entered the domestic film market and was released on March 21, and finally won over 100 million box office. On the other hand, the same film "Goal One" was scheduled for March 21st at the earliest. However, in order to avoid fighting in the same room and ensure the arrangement and box office of "Fireworks in the Day", "Goal One" took the initiative to make way and moved the film schedule to May, and finally scheduled it for May 23rd.

　 　 The film producer said, "The publicity of Goal One is even stronger than that of White Fireworks. Although the release of the film was delayed for two months, we were able to make more adequate preparations and received strong support from Jiangsu Radio and Television. After re-integrating more relevant resources, I believe that Goal One will live up to the expectations of all parties.

　 　 As another spy war giant after Wind, the film also officially released the first movie concept poster and 30-second trailer of Goal One recently, which made the propaganda curtain of this spy war blockbuster open again. The whole concept poster is filled with dark clouds at the bottom, and the oppressive feeling is suffocating, which clearly conveys the suspense and spy tone of the film. A plane flew past the poster, leaving a notebook behind. The notebook is open, and the book says "Where is the most difficult place to hide a leaf, in the forest" and an address. The red question mark and circle not only give people a visual impact, but also remind everyone to think: Whose address is this? Why is there this line? The movie elements of suspense and spy war are coming to the fore.

　 　 In the stills, the uniform of Angel’s national army appeared, Liu Xiaofeng was thoughtful and step by step, and Sun Xi, the "Aunt Xi", staged the temptation of cheongsam … … The relationship between characters is beginning to show signs. The three forces even competed around the "No.1 goal", with thrilling stories and suspense, and staged a thrilling dark battle contest. Although it is only 30 seconds, the gorgeous jumping editing technique is integrated with the fast pace of the film, and the tension arises spontaneously. The film said that "Target One" has a very different interpretation than the previous spy war movies, and I believe it will bring a different viewing experience to the audience. The film will be released nationwide on May 23rd, and then a series of publicity activities will be launched.

　　Editor’s note:March 5 this year is the 61st anniversary of learning from Lei Feng. For more than 60 years, the activity of learning from Lei Feng has been carried out continuously and deeply throughout the country, and the spirit of Lei Feng nourishes the hearts of generations of Chinese children. Volunteer service of national fitness is a vivid embodiment of Lei Feng’s spirit in the field of national fitness. Since 2021, the Mass Sports Department of the State Sports General Administration has organized the collection of outstanding cases of national fitness volunteer service, and a number of national fitness volunteer service activities with stories, quality and temperature stand out. These excellent cases provide valuable experience and useful reference for all localities and units to develop national fitness volunteer service, and play a due role in building a higher level national fitness public service system.

　　In 2023, the excellent case series of national fitness volunteer service reports will share the national fitness volunteer service activities that highlight Lei Feng’s spirit. I hope more people will join the ranks of national fitness volunteer service and jointly contribute to creating a healthy, progressive and civilized social atmosphere.

　　In Balizhuang area of Beijing, there is a special football team. They not only make friends with the ball, but also convey warmth and strength with the ball. This is the peer football team of Beijing Balizhuang Football Association, a volunteer team composed of like-minded middle-aged people. They sweat on the pitch, transmit health and happiness with football, and also sow the seeds of friendship and mutual assistance in the community.

　　The peer football team of Beijing Balizhuang Football Association was established in 2015. It is composed of 37 community football fans and retired professional football players in Balizhuang area. In addition to daily team participation in various competitions, it focuses on creating the brand of "Volunteer Service Activities of Peer Football Team of Beijing Balizhuang Football Association", providing football training for young people and providing guidance for more people who are interested in participating in football training.

　　During the period of volunteer service, the peer football team of Beijing Balizhuang Football Association held many football knowledge lectures, youth football skills training, parent-child football activities in the community, and established the regional football museum … … It has created a good football environment for the community residents and school students in Balizhuang area, improved everyone’s interest in football and cultivated their living habits of participating in physical exercise.

　　From 2015 to 2023, with the gradual growth of the peer football team in Balizhuang, the team actively promoted football to the people in the community, not only organized team training three times a week, but also set their sights on the campus to provide football courses for children in fangcaodi international school free of charge; At the same time, children’s parent-child football activities were held in Zhongli Football Stadium in Ganluyuan. Through fun football projects such as football chariots and crab football, the enthusiasm of community children for football was fully mobilized, so that children could feel the charm of football in a happy atmosphere, which also laid a good foundation for the subsequent training of street football talents.

　　In the daily training and training, the football team of the same age found that the venue could not meet the needs of football fans in the area, so they proposed to the relevant departments and actively promoted the reconstruction and construction of the football field. After coordination with many departments, an abandoned venue in the jurisdiction was converted into a football field, which promoted the solution of the problem of insufficient football venues for community football fans.

　　The volunteer service activities of this football team have not only been warmly welcomed and highly praised by community residents, but also received extensive attention and recognition from all walks of life. Their good deeds not only convey health and happiness, but also make people feel the power of unity, friendship and mutual assistance. Their efforts have become a banner of national fitness volunteer service, and they have made positive contributions to building a harmonious community and promoting the high-quality development of national fitness.

　　CCTV News:The World Health Organization has released the latest edition of the International Classification of Diseases (ICD-11), and one of the most concerned measures is to formally include "Gaming disorder" as a mental illness and bring it into the medical system. It can be seen that with the popularity of smart phones and tablets, game addiction continues to spread and has become a problem in all countries of the world. Solving this problem is also of great significance.

　　Is "addicted to playing games" a disease?

　　Perhaps many people have thought about this issue. Some people want to quit the game, but they can’t extricate themselves, and continue to indulge while scolding themselves; Some parents are worried about their children’s addiction to games and take various measures to send their children to an internet addiction school. Most people think that this is weak willpower and needs restraint. Few people associate "game addiction" with diseases with specific symptoms in physiology and psychology, such as "smoking addiction" and "drug addiction". Now, WHO lists "game addiction" as a formal disease and defines its symptoms:

　　1. Playing video games uncontrollably (frequency, intensity and length of playing video games should be taken into consideration);

　　2, more and more often put video games before other life interests;

　　3, even if there are negative consequences, continue or increase the time of playing video games.

　　In addition, it is worth noting that the World Health Organization is also very strict about the conditions for diagnosing "game addiction". The behavior pattern of the parties must be serious enough, and it has caused great damage to individuals, families, society, education, work or other important aspects, and it usually lasts for at least 12 months before the diagnosis can be made. But it also shows that if the symptoms are serious, the observation period before diagnosis can also be shortened.

　　Who’s definition of "game addiction"

　　With the diagnostic criteria, it means that doctors will treat "game addiction" as a formal diagnosis result in the future, and then prescribe prescriptions and provide treatment plans. More researchers will also collect and analyze relevant data according to this category to promote the emergence of new treatments.

　　At the same time, the World Health Organization also clearly pointed out that only a small number of people who participate in digital or video game activities are affected by game obstacles. However, people who participate in the game should be alert to the time they spend in the game activities, especially when they are too busy to take care of other daily activities, and be alert to any changes in physical and mental health and social functions caused by the game behavior pattern.

　　In China, the Yang Yongxin will make a comeback?

　　Entering "game addiction" into the search engine will lead to a series of shocking social events: Xiao Liuwo, a 17-year-old Guangdong youth, suffered from a cerebral infarction after playing online games for more than 40 hours in the dormitory; A 13-year-old boy from Hangzhou jumped from a building after being reprimanded by his parents for playing "the glory of the king", causing multiple comminuted fractures. When he was taken to the hospital, he was also required to log in to a mobile game account. A 23-year-old woman from Cili, Hunan Province was brutally killed by a 15-year-old junior high school student who was addicted to violent online games and wanted to experience the pleasure of killing people in reality. ……

　　Minors seem to have become the hardest hit areas of game addiction, and the negative effects of these extreme cases have been maliciously amplified. Therefore, the "electroshock therapy" of Yang Yongxin and the "school for abstaining from internet addiction" such as Yuzhang Academy are rampant all over the world, covering up and even praising the abuse of young people such as detention and electrotherapy. Fortunately, such cruel, tyrannical, contrary to modern medicine, and actually rich behavior was finally exposed, and its practice and reputation have been denied among the general public.

　　Then, this time, who lists game addiction as a "disease", will the influence of games on people be demonized again? What needs to be recognized is that "game addiction" and "love to play games" are two concepts, just as drinking addiction is also a mental illness, but this does not mean that there is a problem with drinking itself, and the problem is addiction.

　　In recent years, some schools have set up e-sports majors one after another, and the e-sports industry in China has entered an explosive period, and e-sports has also become an officially certified sport of the International Olympic Committee … There is no contradiction between the public’s acceptance of online games and the classification of game addiction as a "disease". In the meantime, the normative role of the system is particularly obvious. As early as 2005, China issued the first "Online Game Anti-addiction System Standard"; In September 2016, the National Internet Information Office drafted the Regulations on Network Protection for Minors (Draft for Comment); In January 2017, the Legislative Affairs Office of the State Council publicly solicited opinions on the Regulations on the Network Protection of Minors (Draft for Review); In December 2017, Publicity Department of the Communist Party of China and other eight ministries and commissions jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and the relevant legal systems in China are constantly improving.

　　If it is a disease, it must be cured!

　　In response to this revision, many netizens expressed their support, believing that it will help popularize the concept of Internet addiction and let people face up to their own problems.

　User comments screenshot

　　Some netizens also questioned how it was "sick" when it was good.

　

　　User comments screenshot

　　Although it is controversial that game addiction is classified as "mental illness", in terms of academics, experts have already started research on game addicts. Zhang Jintao, the research group of the State Key Laboratory of Cognitive Neuroscience and Learning of Beijing Normal University, pointed out in the research paper "Brain Mechanism of Abnormal Negative Emotion Processing and Regulation of Online Game Addicts" that a large number of clinical studies and practices have found that online game addicts have a high comorbidity rate with emotional problems such as depression and anxiety. In addition, the lack of ability to adjust negative emotions is also a problem that many online game addicts often report in real life.

　　The experiment shows that online game addicts all show the passive mode of activity in subcortical areas (such as amygdala) and cortical areas (cingulate cortex, lateral prefrontal cortex) when processing negative emotional stimuli and adjusting negative emotions.

　　Screenshot Source: official website, State Key Laboratory of Cognitive Neuroscience and Learning, Beijing Normal University

　　This study shows that online game addicts show a similar pattern of neural activity to substance addicts in processing and regulating negative emotional stimuli, suggesting that this phenomenon of neural passivation in processing and regulating negative emotional stimuli is not entirely the effect of taking addictive drugs, but related to addiction itself.

　　In other words, there is no doubt that "game addicts are suffering". It is very important to classify "game addiction" as a disease, so that they can be placed and treated more pertinently and properly.

　　The greatest significance of WHO’s adjustment this time is to remind us to abandon any improper so-called "treatment" means in the past and help people who are addicted to games out of trouble in a more standardized way. This is the progress of our understanding and science. (Text/Dai Mengmeng)

　　The future has come, how will artificial intelligence change our lives? What role will robots equipped with artificial intelligence play in production and life?

　　The Paper reporter found at the scene of the 2018 World Artificial Intelligence Conference that robots active everywhere inside and outside the venue are leading the participants to appreciate the "charm" of artificial intelligence.

　　The ubiquitous robot "active" venue

　　Robots are shining at the World Artificial Intelligence Conference.

　　A visitor is interacting with a small robot. The pictures in this article are all The Paper reporter Yu Kaitu.

　　The "reception secretaries" in the main venue of the conference are service robots from companies such as Orion Star, Tatsu, Xinsong, etc. They are all skilled in their skills, and they use voice interaction, gesture interaction, screen display, etc. to answer questions and guide the venue, and they can also avoid obstacles on their own.

　　If the participants are tired and want to have a cup of coffee, the unmanned coffee machine in the corner of the venue can accurately judge the status of the milk tank, the coffee machine and the real-time status of the coffee level, and can make a cup of fragrant coffee in just over a minute.

　　The conference has news centers in Hall A and Hall B on the west coast of Shanghai. Journalists who report the conference can "empower themselves" through the "media intelligent production platform" if they find it time-consuming and laborious to compile and write articles and make short videos.

　　Conference volunteers told The Paper that the platform has opened up the whole link of gathering, producing, editing and distributing conference news. Through machine learning the preliminary materials, the conference video materials obtained on the spot can be fragmented and re-edited, and short video information streams with clear themes can be produced in a short time, automatically distributed to various media platforms, and simultaneously transmitted to the official media library of the conference.

　　Chat consultation, education and study, physical fitness, medical rehabilitation … … In the seven theme application experience areas of "AI PARK", robots are everywhere.

　　Microsoft Xiao Bing is a chat robot with emotional computing as its core and complete AI framework, which can write poems, write lyrics and compose music. Iflytek’s Alpha Egg Intelligent Robot integrates educational content, super tv, video calling, smart speakers and natural language interaction, and has a "human brain", and its understanding ability, expression ability and IQ will continue to grow with deep self-learning; Pombert, the second-generation table tennis robot of Xinsong, is not only quick in eye and hand, but also an out-and-out "master of learning". He can collect opponents’ competitive data in real time, learn independently, and make a return strategy through trajectory prediction.

　　"Wang Yangming Robot": Imitating visitors’ writing with a brush.

　　On the first floor of Hall 2 of Oil Tank Art Park, the costume "Wang Yangming Writing Robot" attracted many visitors’ attention.

　　Zhang Wei, a field worker, told The Paper that the humanoid six-axis robot was jointly developed by Fudan University Institute of Engineering and Applied Technology and Zhichang Group, and its shape was made of silicone material, which was taller and more powerful than the real person. Mainly combining robots with Wang Yangming, the purpose is to promote the humanities, calligraphy and other ancient cultures in China.

　　Zhang Wei said that Wang Yangming’s robot can write the word "knowing and doing in one", which is also his core idea. In addition, visitors can also write on the ipad at will, and the robot can read and copy several points on the tablet through its own "learning" function, and then display them on the cooked announcement with a brush through its own algorithm.

　　In order to verify Wang Yangming’s calligraphy skill, the reporter specially wrote the word "smart" on the ipad, and then sent a message. At this time, Wang Yangming’s robot first complimented: "The guest Mo Bao, who combines rigidity with softness, has a unique style. Let the old man make a fool of himself and copy it." As soon as the voice fell, I saw that the robot began to turn the wrist, raise the pen and put pen to paper. In a blink of an eye, the word "intelligence" was written on the rice paper, which was surprisingly consistent with the reporter’s handwriting.

　　There are also a series of medical robots in the experience area to meet the different needs of doctors and patients.

　　For example, the rotatable wrist operating arm of Da Vinci’s surgical robot has seven degrees of freedom, which provides surgeons with flexible and natural operation and wider movements than those of human hands. The three-dimensional high field of view with a maximum magnification of 10 times provides surgeons with an immersive surgical experience. By the end of July 2018, 71 Da Vinci surgical systems had been installed in Chinese mainland, and a total of 85,853 Da Vinci operations were completed.

　　Fourier X1, the lower limb exoskeleton robot of Fourier, is the first lower limb exoskeleton robot with real sense of touch in the industry. It can dynamically adjust the gait trajectory according to the external mechanical environment and provide corresponding assistance according to the user’s exertion, so that hemiplegic and paraplegic patients can regain their walking ability through training and carry out rehabilitation training, which brings hope for returning to normal life.

　　Shanghai robot market is leading the country in scale.

　　The Paper reporter learned from the organizers that China is the robot market with the largest demand and the fastest development speed in the world. According to the World Robotics Report 2018 recently released by the International Federation of Robotics, the global sales of industrial robots reached 380,000 units in 2017, a year-on-year increase of 29%. China is the biggest buyer, buying 138,000 sets of equipment, which is more than one third of the total global sales in the whole year.

　　Relevant data show that the scale of robot industry in China has exceeded 250 billion yuan in 2016, with service robots and industrial robots accounting for the highest proportion, reaching 114.5 billion yuan and 101.8 billion yuan respectively. Shanghai is also a highland for the development of domestic robot industry, and well-known enterprises at home and abroad gather.

　　By the end of 2017, there were 100 enterprises related to robot and system integration in Shanghai, and the output of key industrial robot enterprises reached 58,800 units, accounting for nearly half of the national industrial robot output, with a total output value of 36.37 billion yuan.

　　Swiss ABB, Japanese Fanuc, Japanese Yaskawa Electric and German KUKA, the "four big families" of international robots, all set their China headquarters in Shanghai.

　　Well-known domestic robot companies have also landed in Shanghai, Xinsong Robot has set up an international headquarters in Shanghai, rainbow fish and other enterprises have settled in Lingang, and Harbin Institute of Technology Robot Group has laid out an artificial intelligence industrial park in Qingpu; A number of "industrial robot" enterprises such as Xinshida and Wodi have accelerated their growth and are in the leading position in the industry.

　　At present, the scale of the robot market in Shanghai continues to expand, the growth rate of industrial and special robots is stable, and the growth rate of service robots is outstanding. The upstream and downstream supporting industrial chains of the robot industry are complete, and a relatively complete industrial chain of robot R&D, production (whole machine & parts), system integration, testing and certification, service application and so on has been formed, which is generally at the leading level in the country.

1905 movie network news We have never forgotten these classic pictures on the screen:InZhou XunDriving a taxi through the streets of Kunming, looking for the love of my life.

Gao Cangjian in the park, walking alone in Old Town of Lijiang, embarked on a journey of self-salvation.

"It’s better to go all the way to west go to dali", where Bo Huang sang "go to dali" and he met love.

These movies all have one thing in common — — The location is in the beautiful "south of colorful clouds" — — Yunnan.

"Jade Dragon Snow Mountain, shining with silver, beautiful Lijiang, people are on the road. South of the colorful clouds, where to go. "

With its unique geographical conditions, charming natural scenery and rich and diverse national cultures, Yunnan has gradually become an important film and television location shooting base in China.

At the same time, Yunnan’s minority films are also an important part of China’s films, and become an important artistic carrier to spread Yunnan’s minority culture.

At the important moment when the National People’s Congress and the National People’s Congress were held, China Film Report specially published the special report "I love movies and I love my hometown", reviewing the highlights of film development in various places, grasping the pulse of the film industry and singing the dream of future movies.

In the second issue, Roger, executive deputy director of the Propaganda Department of Yunnan Provincial Committee of the Communist Party of China, director of the Provincial Film Bureau, Chunmin Zhao, director of Yunnan National Film Studio, and Yu Rongguang, a filmmaker, were invited to review the development history of Yunnan film industry and look forward to a new era of Yunnan film.

Yunnan film two treasures

Natural Studio+Cradle of Minority Movies

"In 2002, the TV series" Qian Wang "starring Zhao Wenxuan and I filmed in Yunnan. Since then, I have formed an indissoluble bond with this magical land with the reputation of’ the south of colorful clouds’."

Yu Rongguang is a Beijinger to the core. In his view, Yunnan has long been his second hometown.After starring in the TV series "Qian Wang", Yu Rongguang began to try to be a director and producer, and set up a local film and television production team in Yunnan, and launched hundreds of film and television works, winning many awards including the Five One Project Award, Golden Rooster Award, Flying Award and Golden Eagle Award.

The TV series Mufu Fengyun, directed by Yu Rongguang, tells the feud and enmity within the Mu family during the local rule in Naxi, Yunnan Province in the Ming Dynasty, and integrates the customs of Naxi people in Yunnan into historical stories, conveying the spiritual theme of national unity and harmony. The drama became the first CCTV TV series with a rating of 200 million.

In 2018, Yu Rongguang directed the costume martial arts drama "Breaking the Sky", starring Leo and Jelly Lin, and also shot in Yunnan. The unique natural scenery in Yunnan injected more magnificent fantasy colors into the film.

There are also many excellent directors in China who have led teams to Yunnan to shoot and create in many film and television bases, such as Yulong Bay in Kunming, Yuanyang Terrace, Shuhe Tea-Horse Ancient Road and Shilin Jiuxiang.

Zhang Yimou’s Riding Alone for a Thousand Miles, Jiang Wen’s and Cao Baoping’s Li Mi’s Conjecture, Ning Hao’s The Way to Spend the Heart, JASON ZHANG’s and Cheng ‘er’s lethal hostage, etc., which are well-known movies at home and abroad, have publicized Yunnan’s treasures and expanded the reputation of Yunnan’s rich culture.

In these films, many actors have made progress and achievements in their careers because of Yunnan’s "help". For example, Zhou Xun won the Golden Rooster Award for Best Actress in Chinese films for the first time with Li Mi’s Guess. Because of a go to dali, many viewers saw for the first time that Bo Huang not only can act, but also has a good singing voice, and the movie "Let’s Go" became the box office champion of domestic films in 2014.

Yunnan is rich in film and television resources, which is not only known as a "natural studio", but also a major feature of Yunnan films with minority themes, occupying an irreplaceable position in the history of China films.

The first film about ethnic minorities in Yunnan was The Bells of Horses in the Mountains, which was filmed in 1954. Subsequently, Love Song of Lusheng, Five Golden Flowers and Ashima came out one after another and became popular all over the country.

Love Song of Lusheng uses images to outline the beauty of the Lancang River, Five Golden Flowers make Cangshan Erhai famous at home and abroad, and Ashima makes people realize the beautiful wonders of the Stone Forest. These three films show the ethnic customs of Lahu, Bai and Yi respectively, and together, they have made great achievements in the film history of Yunnan.

After the reform and opening-up, Yunnan minority films gradually expanded to genre films, and romantic films, war films and myth films full of local characteristics emerged one after another. In the new century, the themes of Yunnan minority movies are more diverse, and the lens is more focused on the individual stories of the ethnic groups, which is also more artistic.

　

Such as "The Court on horseback", "Biluo Snow Mountain" and "The Taste of Rice Flowers" and other literary masterpieces, actively participated in the international competitive market, were shortlisted for major international film festivals, won many awards, and spread the charm of "the south of colorful clouds" to all corners of the country.

As the first state-owned film studio in Yunnan Province, Yunnan Ethnic Film Studio is rooted in the fertile soil of Yunnan minority culture, and has filmed more than 50 ethnic feature films for decades.

Next, Yunnan Ethnic Film Studio will continue to maintain the fine tradition of creating ethnic films. Chunmin Zhao, the director of the factory, said: "At present, the Dai theme film Ye Da, the Bulang theme film and the Achang theme film Knife Sacrifice have been filmed, and the Wa theme film The Wa people sing new songs again is in operation."

　

It can be predicted that Yunnan minority movies are gradually forming local brands and gaining the popularity of "Yunnan Image".

Policy Support+Cultural Tourism+Major Theme Creation

Help Yunnan film industry fly high.

Nowadays, the film industry in Yunnan Province has developed steadily as a whole and has made a series of remarkable achievements.

By the end of December 2019, there were 375 cinemas in Yunnan Province with a total of 1,474 screens. Last year, the province’s box office output was 949 million yuan, up 7.7% year-on-year, ranking 20th in 31 provinces, municipalities and autonomous regions.

From Mufu Fengyun to to the sky kingdom, Lijiang, Wenshan and Puzhehei have become "online celebrity" tourist attractions. Yunnan also uses the film and television industry to promote local tourism and realize the mutual integration and promotion of culture and tourism.

Roger, executive deputy director of the Propaganda Department of Yunnan Provincial Committee of the Communist Party of China and director of the Provincial Film Bureau, specially introduced: "At present, the production company, together with Snow Mountain Canyon Performing Arts Company, has created a scenic spot of Mufu Fengyun, which combines scenery, drama and people, bringing visitors a real, vivid and fantastic’ scenic version of Mufu Fengyun’, effectively promoting the development of local tourism and realizing the integration and mutual promotion of culture and tourism."

今年受疫情影响，全国电影产业受到不同层面的冲击和挑战，云南省也及时出台了《关于应对新冠肺炎疫情 稳定经济运行22条措施的意见》、《云南省支持文旅产业应对新冠肺炎疫情 加快转型发展若干措施的通知》、《关于进一步加强疫情防控 推进电影企业安全防护有序复工的意见》等政策措施，从降低企业运营成本、加快推进文旅业态升级等多方面支持各行各业及电影行业平稳发展。

在云南民族电影制片厂厂长赵春明看来，“面对疫情影响，不能悲观，电影人更需要团结起来，冷静思考，敢于面对，走出困境。”云南民族电影制片厂作为国有企业，也将履行社会责任，对合作的小微企业给予免除租金的优惠措施。

“内容为王”是云南电影产业始终坚持的创作理念与核心，中共云南省委宣传部常务副部长、省电影局局长罗杰明确表示，他们将着力保障重点影片的创作生产，已经有不少重大题材影片在加速推进中，其中包括：围绕云南全面建成小康社会，深入宣传新时代云南新发展新成就，创作重大现实题材电影《新·五朵金花》。

围绕落实习近平总书记考察云南时的重要指示精神，反映云南光荣革命传统，讲好党史、新中国史的云南篇章，创作重大革命题材电影《巧渡金沙江》；Focusing on Yunnan’s poverty alleviation, national unity and progress, and the construction of ecological civilization, the documentary film "Taking Roots" created in the first line of poverty in Zhanu River for four years was launched, and "Farmer Academician Zhu Youyong", who devoted himself to the people and wrote his paper on the earth, was launched;Focusing on telling the story of saving the country through education in The National SouthWest Associated University, Wen Yiduo published the "last speech" and the story of sacrificing his life for righteousness, and launched a major historical film One Day When We Were Young and a TV series "Our The National SouthWest Associated University".

At the same time, Yunnan National Film Studio will also launch Eagle Hunting in the Sky and Achang Theme Film Sword Sacrifice this year, which tells the story of China Air Force’s bloody battle in the anti-Japanese battlefield in western. The film "Monument to the Soul", a tribute to the centenary of the founding of the Party with the theme of the historical event of national unity in Yunnan, is also being actively created.

"After the epidemic, our creation needs to be more real, more vivid and more sincere. It will touch the writers to create masterpieces with temperature, thickness and strength. " Chunmin Zhao, director of Yunnan National Film Studio, said firmly.

Golden flowers are in full bloom, south of colorful clouds, and Yunnan is a shooting paradise that filmmakers yearn for. In the future, Yunnan also needs to continue to make full use of the advantages of national cultural resources, accelerate the support of local film and television creation, tell the story of Yunnan well, and tell the story of China well, so that more Yunnan films can go out of China and go overseas.

Just like the ardent expectation of filmmaker Yu Rongguang: "Let’s take root in this hot land of Yunnan, dig up Yunnan’s history, culture and national stories, and show the charming Yunnan to the world through film and television works."