The new snow season kicks off, and ice and snow tourism unlocks new ways of playing.

　　After the opening of the ski resort, the ice and snow tourism market in Jilin continued to heat up. In order to better meet the needs of tourists to enjoy, taste and play with snow, a variety of new ice and snow games have been set up in various parts of Jilin in combination with regional characteristics. Preferential policies such as ice and snow coupons make practitioners full of confidence in the new snow season.

　　After the arrival of winter this year, Jilin Province ushered in a number of large-scale snowfalls, and the city entered the annual world of snow and ice. Citizens started entertainment in the snow, and snow and ice activities such as building snow houses, making snowmen, having snowball fights and skiing outdoors attracted a lot of attention.

　　Jilin Province is located in the golden latitude zone of ice and snow in the world and the core area of ice and snow resources in Northeast Asia. According to statistics, as of last snow season, there were 75 tourist ski resorts with a total length of 358.12 kilometers, and 14 skating halls, more than 400 ice rinks and nearly 100 ice and snow parks were built. What are the new ways to play ice and snow tourism in Jilin this year?

　　After the ski resort opened, it ushered in a hot scene.

　　In fact, after the "Double Eleven", major ski resorts have been opened one after another, and merchants first felt the continuous warming of the market. Chen Yan, the relevant person in charge of Jilin Construction Group, told the reporter that the Tiandingshan Ski Resort in Changchun ushered in a hot scene as soon as it opened this year. The bookings of scenic homestays and hotels increased greatly, and the dining area was full of tourists, often before noon, and the ski equipment was not enough.

　　"I can clearly feel that the market is heating up. The number of Japanese tourists has exceeded 2,000, which is much higher than last year, and the proportion of foreign tourists has been increasing. It is expected that the total number of tourists will exceed 320,000 this year." Chen Yan said.

　　Snowmaking began on November 3, and guests were welcomed on November 11. Tianding Mountain Ski Resort opened one week earlier than last year. On the first day of the opening ceremony, the ski resort welcomed many experiencers. In front of the ropeway and magic carpet leading to the ski run, skiers waiting to climb the mountain lined up.

　　"In the past, in our construction industry, we worked for half a year and rested for half a year. We couldn’t build in winter and there was no income. Now winter leisure becomes busy, and sand and concrete become ice and snow. " Chen Yan said that the warming of the ice and snow economy has led to a large number of jobs. Tianding Mountain Ski Resort and Ice and Snow Xintiandi Scenic Area need nearly 5,000 workers and 1,000 operators in each snow season. Now the scenic area has to expand its scale, and there is even a labor shortage.

　　Ski coach Master Wang told reporters that he can receive 4-5 students every day. "I usually live by odd jobs, and my income is unstable. After the arrival of the snow season, more and more people ski, and our income has followed."

　　Excavate regional characteristics and create new ways to play ice and snow.

　　See the Tianchi Lake in Changbai Mountain, enjoy the rime in Jilin City, and watch the winter catch in Chagan Lake … … When it comes to Jilin ice and snow tour, these classic "old brands" have long been famous all over the country. After the arrival of the new snow season, in order to better meet the needs of tourists to enjoy, taste and play with snow, many new ice and snow games have been set up in various parts of Jilin Province in full combination with regional characteristics.

　　"To build ‘ It snows during the long day ’ Brand, to solve the shortcomings of tourists coming to Changbai Mountain to experience fewer projects in the past winter. In the new snow season, we have new experiences and gameplay in products such as snow appreciation, skiing and hot springs. " Wang Junchao, deputy general manager of Changbai Mountain Tourism Co., Ltd. said that on the basis of the original sightseeing tour, Changbai Mountain Scenic Area will increase interactive and experiential ice and snow projects such as snow hiking, snowmobile crossing and snow jumping, so that "sightseeing+experience" will be deeply integrated. At the same time, online celebrity projects such as Genting Market, Edelweiss and Cedar Forest Lonely Post Office were built in Erdaobaihe Town at the foot of Changbai Mountain.

　　"Edelweiss is a snow amusement park with the theme of looking from the first to the last, romance. There are many scenes in the Edelweiss Ice Waterfall Park that are very suitable for taking photos and playing cards and entertaining snow, such as slightly drunk ice bars, elf performances, frozen beauties and large snow slides of chinchillas, so that tourists can enjoy the snow." Wang Junchao introduced.

　　The 29th Jilin International Rime Ice and Snow Festival, which started on November 18th, has set up nine rime viewing belts, and specially created a series of ice and snow entertainment activities such as the snow sledge in the largest indoor cross-country ski resort in China, and the immersive performing arts in Songhua Lake in winter, supporting the export of food games such as snow hot pot and indoor night market. The 22nd Chagan Lake Ice and Snow Fishing and Hunting Cultural Tourism Festival designed 38 series of activities, such as customized small net fishing, sacred lake bonfire party, ice car rally, and large collection of intangible products, to make the winter fishing in Chagan Lake "delicious, novel and fun" from a new perspective.

　　"The new product projects in various places are very good support for the upgrading of our travel agency products, especially for southern tourists, because the ice and snow tour is not only ornamental, but also experiential." Cai Zhiyu, director of the planning department of Changchun Culture International Travel Service, told the reporter that in order to meet the new snow season, the travel agency has made full preparations in product design and marketing, and the continuous updating and enrichment of Jilin ice and snow products have made the confidence and enthusiasm of tourism practitioners more and more sufficient.

　　Provide the highest quality service for tourists.

　　On November 18th, 2023 Jilin Province Ice and Snow Voucher was officially launched, and online travel platforms were distributed simultaneously. Tickets for scenic spots, hot springs and skiing were all 30% off, which added fuel to the already hot ice and snow consumption.

　　"The snow scene is very romantic, skiing is very exciting, and it is delicious and fun to come to Jilin for an ice and snow tour. The price is not expensive and the cost performance is very high." After experiencing the ice and snow tour project in Jilin for the first time, Ms. Guo, who works in Tianjin, said that she likes the snacks and delicious food here best when she travels to Jilin in winter. Everything can be stewed in iron pot, hot pit roast, and fried noodles on the street to roast cold noodles, which makes her feel different in winter.

　　During the "Fourteenth Five-Year Plan" period, Jilin Province identified tourism as one of the three trillion pillar industries, and formulated the "Action Plan for Tackling the Trillion Industry in Tourism", which plans to increase the income from ice and snow tourism to 500 billion yuan in five years. Not long ago, the "Ice and Snow Policy of Jilin Province in the New Snow Season of 2023-2024" was released. For market players such as tourists, travel agents, clubs and investment enterprises, 11 preferential policies were formulated in three aspects, including coupons, through trains, routes, project investment and loan interest subsidies.

　　"Policy support has warmed up the winter in Jilin, and the markets of transportation, catering, accommodation and skiing equipment have great development potential." Chen Yan is full of confidence in the future. "We will also expand the scale of snow resorts, increase the number of snow trails and magic carpets, and create more advanced supporting facilities to provide tourists with the highest quality services and better meet the needs of tourists."