Great Wall Cannon： Happy to mention 300,000 yuan, a ＂fancy play＂ in a pluralistic situation.

For a long time, pickup trucks have become irreplaceable models of cars, SUVs and other categories by virtue of their high practicality and excellent ductility. In the past, people’s use of pickup trucks was usually limited to simple transportation. With the diversification of the whole domestic automobile market in recent years, pickup trucks that are both customers and goods have gradually been tapped into more potential by the market. The seemingly niche category has been derived from dual-use vehicles, and its subdivided version is several times more abundant than other passenger cars.

300,000 vehicles are reached, and then a new industry record is set.

On May 9th, a brand-new trailer-mounted passenger gun was officially driven out of the production workshop from Chongqing Smart Factory, and the goal of getting the 300,000 th vehicle off the assembly line was successfully achieved.

It took less than 100 days from the first car to the 10,000 th car. On the first anniversary, the 100,000 th car rolled off the assembly line. On the second anniversary, the sales volume exceeded 200,000. Now it takes only 2 years and 8 months to achieve the milestone of the 300,000 th car. In the category of self-owned brand pickup trucks, it has shown the strength of riding the dust, and the new industry record has been refreshed again.

At the same time, in March alone, the sales volume exceeded 14,500 units, an increase of 70.4% from the previous month, and its market share accounted for more than 40% of all categories. Such brilliant achievements not only promoted the development of domestic pickup truck culture, but also made great contributions to the lifting of the pickup truck policy in conjunction with the China Automobile Association and the Passenger Association. At present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city.

Of course, behind the achievement of 300,000 yuan, there is a strong support of excellent quality. As a production base, Chongqing Smart Factory relies on strong system capability and manufacturing strength, and around the concept of "environmental protection, lean and efficient", it strictly controls all links from parts screening to four major processes, and then off-line testing to ensure that every new car off-line can be delivered with high quality.

With the continuous development of pickup truck market in China, it has entered a new era of 3.0 multi-purpose ride after experiencing 1.0 commercial era and 2.0 commercial ride era. Based on this, according to the various needs of users, various subdivided versions are continuously introduced, which are based on the two series of commercial version and passenger version, covering rich product pedigrees such as gasoline/diesel, two/four-wheel drive, MT/AT, TEU/long container/flat container; In addition, according to the diversified use scenarios, many derivative versions such as locomotive gun, brigade gun, RV gun, artillery and super-running gun have been extrapolated.

In addition, it has also gained a good record in the global market. Up to now, it has been sold in more than 50 countries around the world, and it has also become the first China brand with five-star safety rating under the latest Australian ANCAP standard. It can be said that the launch of the 300,000th model means its complete success in the China market, and with the comprehensive and in-depth globalization strategy, it has also become the "China business card" of the global pickup truck category.

In response to C6 traction qualification, the trailer version ushered in the market.

While the 300,000th vehicle rolled off the assembly line to welcome flowers and applause, the trailer versions of passenger guns and commercial guns were also listed simultaneously. Its official selling price is increased by 2000 yuan on the basis of four-wheel drive AT models of passenger guns and commercial guns respectively. Among them, the trailer version of the passenger gun is divided into 7 models, and the price range is 141,800-168,800 yuan; The commercial gun trailer version is divided into 10 models, and the price range is 98,800-136,800 yuan; The trailer version of the off-road gun is divided into 8 models, and the price range is 170,800-188,800 yuan.

It is worth mentioning that on April 1 this year, the "Regulations on the Application and Use of Motor Vehicle Driver’s License" added a driver’s license for light tractor trailer (C6), and vehicles also need to have traction qualification. The trailer model listed this time is launched for this policy adjustment.

The towing qualification with C6 driving gives strong extensibility. The new car is not only equipped with 2.5 tons of trailer qualification, but also provides special trailer power intake and trailer installation port, which can infinitely expand the use scenarios of towing, including transporting motorcycles, towing yachts, RVs, motorboats, etc. By adapting to the full-scene pickup life, users can enjoy the charm of pickup culture.

According to the plan, the future will evolve into two categories: passenger leisure and fashion business. Among them, the passenger leisure category is based on the tank platform and will cover medium, large and full-size pickup trucks; The fashion business goods category focuses on creating two categories: compact and medium-sized pickup trucks. In addition, it will also make efforts in new energy fields such as hybrid, pure electric and hydrogen energy.

Summary: Even under the influence of epidemic situation and shortage of raw materials, car companies are in an unprecedented unfavorable situation, but with excellent product strength and stable market reputation, they have unexpectedly become a successful example in the reverse environment. Whether it is the realization of the goal of 300,000 vehicles off the assembly line or the listing of this trailer model, it can be said that it has established full confidence in the road of future development, and also given the confidence to climb the peak of sales.