The annual box office was 55.9 billion! Top ten keywords take you back to the 2017 movie market.
Special feature of 1905 film network In 2017, the total box office reached 55.911 billion yuan, a year-on-year increase of 13.45%. The domestic movie box office was 30.104 billion yuan, accounting for 53.84% of the total box office; There are 92 films with box office exceeding 100 million yuan, including 51 domestic films. The number of people watching movies in urban cinemas was 1.62 billion, up 18.08% year-on-year.
Looking back on this year’s changes in the film market, it is still full of ups and downs. Judging from the data, the overall situation of the mainland film market is still catching up and has unlimited potential. In 2017, there were 9,597 new screens in China, and the total number of screens has reached 50,776, surpassing North America and ranking first in the world.
Judging from the works, the theme film based on originality and art cinema have become two dark horses that cannot be ignored. Among them, Wolf Warriors 2’s bold attempt to integrate business style not only brought it a series of amazing figures in China — — The single-day box office was 426 million, and the final box office was 5.68 billion, which also attracted great attention in the world. It successfully ranked 55th in the top100 box office list in the world, which once again proved the importance of the theme film to show cultural self-confidence.
In addition, art cinema, represented by Gang Rinpoche and Twenty-two, can break through the tight encirclement with quality in the case of few films, which also proves that the audience’s desire for realistic films has been growing, and the appreciation level has also improved rapidly.
The bright market results are also attributed to the increasingly rational trend of the film market this year. Traffic actors no longer only pay attention to popularity, but also ponder acting skills, reshuffle ticketing websites and change the distribution power structure. These phenomena can be described as returning to the original after washing away the lead.
The formal implementation of the Film Industry Promotion Law has also made the film industry have laws to follow, which has provided a lot of convenience for film creators and provided a basis for the rectification of chaos in the industry. Of course, in the course of the prosperous film market, there are still some episodes that make people reflect. But cleverness can’t shake the big market.
Below, let’s take a look at the top ten keywords of the film market in 2017 and reminisce about this year’s "big surprises and small secrets".
01 Film industry promotion law
On March 1, 2017, the Film Industry Promotion Law came into effect, and China stipulated the standardization and development of the film industry in legal form for the first time.
As the first industrial law in the field of cultural industry in China, the Film Industry Promotion Law clearly stipulates the decentralization of film examination and approval authority, the strengthening of support for rural films and minority films, and the protection of audience rights and interests.
From then on, the film censorship will be reduced to the provincial film authorities, and the Promotion Law stipulates that social funds should be actively guided to invest in rural film screenings in border areas and ethnic areas.
In addition, for some large-scale movies, the Promotion Law also stipulates that cinemas should give tips to "movies that may cause physical or psychological discomfort to minors and other audiences." When Wolverine 3 was released, many cinemas reminded the audience on the online and offline ticket purchase windows.
As an industry law to regulate the order of the film market, the Film Industry Promotion Law also makes relevant provisions on the protection of film intellectual property rights and the act of evading and reporting the box office.
Film intellectual property rights have laws to follow, and piracy and plagiarism in the industry will be severely cracked down; In addition to fines, cinemas will be ordered to suspend business for rectification if the circumstances are serious, and the license will be revoked by the original issuing authority if the circumstances are particularly serious.
Not long after the implementation of the Industrial Promotion Law, the competent authorities imposed penalties on 326 cinemas that evaded and reported the box office in 2016, and severely cracked down, with remarkable results.
Hu zhifeng
Dean, School of Art and Media, Beijing Normal University
The promulgation of the Film Industry Promotion Law has a direct impetus not only to the film itself, but also to the ideology and industrial culture associated with the film, as well as the promotion of the international communication ability of China culture and the promotion of the national cultural soft power.
Yin hong
Director of Tsinghua University Film and Television Communication Research Center
The Film Industry Promotion Law, as the first industrial law in China’s cultural field, not only epitomizes the reform experience of China’s film industry, but also escorts the continued development of China’s films.
02 Art film
In 2017, several art films broke through the tight encirclement and gained good reputation and box office under the attack of many blockbusters.
The first thing to bear the brunt is the Tibet-themed "Gangrinboqi", which earned only 17.03 million yuan in the first week. However, with the good word of mouth, the box office of the film more than tripled in the second week and attacked five times in the third week.
At the moment, the discussion on the belief and the value of life in the film has also become a hot topic in society, and the response from netizens is very enthusiastic.
There is also the performance of "Twenty-two", which was released shortly after. The film takes the experiences of 22 "comfort women" who survived in mainland China as the background and objectively presents their living conditions.
The film finally earned 170 million box office, and evoked people’s memories of that period of history and triggered people’s reflection on reality.
On the one hand, two art films with counter-attacks at the box office mean that the audience’s appreciation ability is generally improved. On the other hand, it also shows that the audience has an increasing demand for movies with realistic themes and social topics.
Chen zhixiong
Co-founder and chief content officer of poison tongue film
Instead of blindly asking the audience to yearn for art, sometimes art can also face the audience. We really need movies that pay attention to reality and have social topics.
Raymond Zhou
movie critic
The counterattack of excellent minority films means that the audience’s appreciation ability is generally improved. It doesn’t mean that all films with good reputation can get the box office results they deserve, but at least it declares the end of the era of box office and word-of-mouth inversion.
03 Commercial theme
If "operation mekong" in 2016, let us see the charm of the main melody film Commercialization 1.0 for the first time. Then, in "Wolf Warriors 2" and "The Great Cause of Building the Army" released in 2017, we saw the infinite possibility of commercialization of the main theme movie 2.0.
Sharp and clean editing, compact narrative, dripping martial arts scenes and promoting the theme of home and country with positive energy have all opened up a new road for "China blockbuster", and these elements have also made the audience excited and passionate.
The box office performances of "Wolf Warriors 2" and "Building the Army" just prove the success of the commercialization of the main theme films. Among them, "Wolf Warriors 2" broke through 100 million yuan in four hours, with a single-day box office of 426 million yuan and a final box office of 5.68 billion yuan, surpassing the opening of "The Mermaid" by 280 million yuan, with a single-day box office of 310 million yuan and a final box office of 3.389 billion yuan, setting a new record for domestic movies.
As the 90th anniversary of the founding of the People’s Republic of China, the film "The Great Cause of Building the Army", with its majestic image style and magnificent war scenes, reproduces the difficult course of the Communist Party of China (CPC) people in building a revolutionary army and has won 400 million box office success.
It can be said that the super-high box office of "Wolf Warriors 2" has revolutionized the audio-visual language of domestic theme films, making the theme of the theme become the main theme of the market. In addition, it is more important to assume social responsibility and carry forward the national spirit.
Yudong
Founder, Chairman and President of Bona Film Group Co., Ltd.
Nowadays, the main melody film is actually assuming its due social responsibility, which not only strengthens the "road confidence, theoretical confidence, institutional confidence and cultural confidence", but also makes the main melody film itself more confident.
Liu yang
Deputy Editor-in-Chief, Cultural Interview Room, Political and Cultural Department, People’s Daily
The super-high box office of "Wolf Warriors 2" has broken the curse that has haunted the domestic main melody movies for many years, and the main melody theme can also become the main melody of the market. The key lies in how to shape the characters and how to tell the story.
04 online celebrity with a huge fan base
In the first two years, the traffic star was the "shoulder handle" on the big screen, and its huge fan flow could make a mediocre film constantly stir up hot topics, thus driving the box office to improve.
However, in such a state, a large number of assembly-line works with stars as gimmicks appear in the market, which also breeds a lot of industry chaos in which traffic stars "use body double for performance and rely on matting for filming".
By this year, the influence of traffic stars on the performance of a film has gradually weakened, and the joining of small fresh meat and flowers is no longer equivalent to high box office, and the audience has gradually returned to the film itself.
In the second half of the year, no matter "The Performer’s Speech" or "The Birth of the Actor", many programs to discuss performance came into being, and many powerful actors were invited to present their opinions, which made the performance return to the essence of art and gave an excellent demonstration to the traffic stars.
Jian Zeng
Team leader of Tencent. com film and television group
The appearance of traffic stars is not a problem, but only traffic stars are a big problem in a movie market. People’s demand for traffic stars is real, but people’s demand for excellent acting is also real.
Chen zhixiong
Co-founder and chief content officer of poison tongue film
From movies (works), we can see that the stars are getting thinner and thinner, but the noise received from outside the movies (works) is getting more and more noisy.
05 originate
The ebb tide of IP and the improvement of originality are the indicators of the film market in 2017. IP adaptation was extremely hot in the past few years, and a large number of love novels and fantasy novels were put on the screen. However, adaptation itself is a technical activity. If it is not changed well, it will easily become a mediocre work that cashes in by piling up stars, thus losing the soul of the original.
The ebb tide of IP does not mean that IP will withdraw from the market, but that IP adaptation will become more rational and no longer blindly follow. At the same time, the power of originality has once again attracted people’s attention and become the focus of the market.
This year, many creators have created a number of high-quality films in the spirit of originality, such as "Riding the Wind and Waves", "Carnival" and "Love each other".
These films not only show the imagination, but also focus on real life, depicting the joys and sorrows of every living individual, which resonates with the audience, and this is also the original charm.
Sairen
movie critic
In 2017, China’s films were imaginative and unrestrained, but they still remembered the meticulous carving of individual dignity. And all this is the source of originality. What is the source, that is, the honesty and courage of the creator.
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