November 19, 2022, Journal No.3319

"November’s happiness is given by Jay Chou", "The chorus of the whole staff is being loaded" and "I want to show you, my whole youth" …"Jay Chou Online Friends Association"Since the news of the file was announced, a carnival belonging to Jay fans has spread all over the network. Until the beginning of the song club, Aauto Quicker platform.Number of appointmentsMore than28 million.

In 2019, in order to celebrate the 20th anniversary of entering the music world, Jay Chou opened the meaningful "Jay Chou Carnival World Tour Concert", and then the concert plan was forced to be terminated due to epidemic factors. After the release of the new album in July this year, the Jay Chou concert plan was put on the agenda again. With the announcement of the concert times in Singapore, Malaysia, Australia and Hong Kong, it was impossible to open the mainland venue due to the big environmental reasons, which made fans deeply regret.

On November 8, Jay Chou, who hasn’t appeared for a long time, posted a video on Aauto Quicker, announcing that he was on November 19.KuaishouHold an online song club, in which Jay Chou revealed that he would sing.Two new songsThe other three classic old songs were voted by netizens. The most important thing is that Jay Chou will have a good chat with fans in the live broadcast room.

How Aauto Quicker Played Jay Chou’s "Friends’ Association"

Where there is Jay Chou, there is no shortage of traffic. For this concert, Aauto Quicker also began to prepare in advance in order to make full use of this success. Anyone who is familiar with Jay Chou’s singing knows that his concert has aFixed link, that isLive song orderingThis time, Aauto Quicker has also opened.Online song ordering activity. According to the rules, Jay Chou fans only need to search in Aauto Quicker."Zhou classmate"This label can participate.Make an appointment to choose a song. As soon as the news came out, the circle of friends spontaneously started the song-ordering mode, and everyone entered Aauto Quicker to order their favorite songs, and blew up half the fans in the entertainment circle.Karry, Bo Huang, Sun, JC-T, Ryan and Guo Xiaoting.People have started to order songs through live broadcast rooms and videos.

In the end,Peninsula tin box, sunny dayThe clock in the opposite direction, which was elected by a high vote and ranked third, was fiercely contested.Rice FieldGo ahead and regret losing the election. Plus Jay Chou revealed in the interactive video that he sang two new songs.Missed fireworks, still wanderingBefore the concert began, I knew five songs.

Because it is an online concert, Aauto Quicker has built it.Collector’s Edition tickets, the opportunity of Lian Maijielun, and the fan medal.And a series of exclusive benefits. In addition to booking and voting, the theme activities of Aauto Quicker Jay Chou online concert also includeListen to the song, answer questions, win a big gift package, shoot the same paragraph with Jay, and come to the screening hall to watch Jay Chou classic movies.And a series of activities, but also with the QQ music digital flagship store launched around Jay Chou.

Among them, shooting the same paragraph with Jay is more in line with the short video style, mainly with Jay Chou songs as background music, and users participate in the interaction by remaking the MV action of Jay Chou classic songs. However, compared with the single online concert in the past, this song club."interactivity"It’s stronger, for example, at the bottom of the song voting page, the activity of "Listening to the song and answering questions, winning the grand prize through customs clearance", and the interaction between the live lottery and Jay Chou Lianmai during the live broadcast, etc., and the good interactivity makes the song club more interesting.

For Jay Chou fans, it was three years ago to see a fresh "concert". Although it’s just an online song club, it’s undoubtedly a great surprise at this stage to hear new songs, watch LIVE broadcasts and interact with each other.

Sign a contract for three years,

Has Aauto Quicker returned from Jay Chou?

In recent years, with the changes in the main channels for people to obtain information, the cooperation between the short video live broadcast platform and the stars has officially come."superstar competition"This field. As a youthful memory of a generation, Jay Chou is likeWalking traffic passwordTherefore, he has also become the target that video platforms are vying for.

Why did you choose Aauto Quicker to cooperate? Earlier, Jay Chou said in an interview with the media that there are two requirements for him to endorse: one is what he thinks is powerful, and the other is that fans can afford it. So we saw his endorsement of Kebik potato chips, Metersbonwe Bang Wei, Aima Inc. and so on. Aauto Quicker, who used to take the values of "cuteness", "There is no distinction between high and low life, and every life has its own value and significance, which is worth recording" and "Everyone’s life is worth recording", was naturally more favored by Jay Chou.

Unlike Jay Chou’s cooperation with Aauto Quicker due to inclusiveness, Aauto Quicker wants to re-establish its brand through Jay Chou’s exclusive presence, orBrand upgrade. As we all know, "low" is a label that accompanies Aauto Quicker all the year round, especially in 2020, the MAU gap between Aauto Quicker and Tik Tok has widened to 260 million, and Aauto Quicker really needs a positive event that can enhance its image and attract new traffic pools-"Jay Chou", "Exclusive", "Entering" and "Aauto Quicker", which can be said to be worth a thousand dollars.

Jay Chou, May 2020.The first Chinese social accountsettleKuaishou. This account, nicknamed "Classmate Zhou" and signed with the personality "Only in Aauto Quicker", has exceeded 10 million fans in less than a week. Jay Chou’s first video released in Aauto Quicker was also bursting with traffic, with more than 90 million plays. At the same time that the official announcement stayed in Aauto Quicker, Jewel Music also reached a cooperation agreement with Aauto Quicker, who won.Copyright of all songs and MV short video platforms in Jay Chou.. Subsequently, Aauto Quicker opened the right to use more than 170 Jay Chou classical music to the creators on the platform for short video creation. In the following two years, Jay Chou and Aauto Quicker launched in-depth cooperation including spokesperson identity, short video, live broadcast and the variety of Zhou Travel Notes.

Jay Chou, who has been in Aauto Quicker for three years, has only released 117 short videos, and launched six live broadcasts. Among them, on July 26, 2020, Jay Chou opened in Aauto Quicker.First live broadcastOnly 10 minutes after the broadcast, the cumulative number of viewers exceeded 42.6 million, and the total number of online viewers exceeded.68 millionThe highest number of simultaneous online users is 6.1 million, and the total interaction between live broadcasts is 380 million. On July 18th, Jay Chou held an exclusive event in Aauto Quicker.Live webcast of "Secrets to Tell". According to official data, the cumulative number of viewers of this live broadcast exceeded110 million peopleThe highest number of real-time online viewers exceeded 6.54 million, and the total amount of interaction between live broadcasts exceeded 450 million.

Of course, the data of the platform is good-looking. Compared with the quantification of the data, the result measurement of the brand dimension has no concrete verification. After Jay Chou settled in Aauto Quicker, some artists advertised that their own artists were not particularly opposed to settling in Aauto Quicker, but their interaction in Tik Tok was far more than that in Aauto Quicker. Secondly, everyone wants to watch the Jay Chou concert, but how many people will download Aauto Quicker for a concert? There are rumors that Jay Chou’s signing fee is too high400 millionNow that three years have passed, it seems that Aauto Quicker has not fully achieved the desired effect.

Online concerts are still in the exploratory stage.

In 2020, affected by the big environment, offline performances stopped, prompting"online concert"Be popular. Tencent’sVideo numberWith the help of live concert, Mayday, Westlife and other emotional groups began to sing one after another, and two concerts in Jay Chou were re-screened online, with a viewing volume of nearly 100 million, which became an important achievement of the annual report of video number. After that,DouyinOnline concerts have also been held, and singers such as Andy Lau, JJ Lin, Eason Chan and Stefanie have also entered the show. This year, the number of online concerts in Andy Lau has exceeded 340 million, and that in Stefanie has reached 240 million.

In terms of gaining traffic and attention, the online concert really won, but it can be lively and lively.Commercial transformationBut there are many worries, and the commercialization path is still being explored. At present, online concerts in China are mainly divided into two forms: free and paid. Payment has not yet formed a consumption habit, and it is mainly free. Free online concerts are mainly based onAdvertising investment, gift reward, peripheral salesMainly. such asJay ChouTwo online concerts, which were re-released in May, appeared in many publicity positions such as social accounts and App posters on the hosting platform.Pepsi-Cola, the exclusive brand name.The figure; bybaicExclusive title of its brandCui JianOnline concerts, only customized gifts of polar fox were sent out 1.04 million times. And this time, Jay Chou’s song club,Red flag carIt will also cooperate as a sponsor for advertising placement.

Online concerts that seem to attract good advertising are not as good as everyone thinks. After all, it is difficult for the platform to guarantee that online concerts will recover costs and even make profits. Some online concerts are not inferior to offline concerts in terms of venue specifications, stage setting, rehearsal, and live dance sound effects, and the cost is huge. Moreover, only a few top popular singers or concerts with stars can be considered by sponsors, and many online concerts are.Make a loss and shoutThe promotional value is greater than the commercial value. According to industry sources, the cost of several online concerts on May Day has not been recovered, and the cost invested has far exceeded the sponsorship fee.

Online music performance is a new form of music consumption market, which has great potential for both user expansion and brand building. However, at present, online concerts have not yet formed a normal industrial model, and the market is still in its infancy, which needs continuous exploration.

—

　　Hao Zhongyou’s daughter holds his portrait.

　　Hao Zhongyou’s moment of diving

　　Name: Hao Zhongyou

　　Net name: society and you, Sichuan mouse brother

　　Occupation: migrant workers

　　Dead: 28 years old

　　Cause of death:

　　In order to shoot a video "fire", I jumped into the river and my head hit the bottom and died.

　　On the twelfth day of the first month, the mountain village is still full of joy for the New Year. No one expected that Hao Zhongyou, a 28-year-old young man from Wutong Village, Xunsi Town, Junlian County, Yibin City, had turned into an altar of ashes and returned to his hometown. Two days later, on February 18th, the morning before the Lantern Festival, Hao Zhongyou was buried by his father’s side, shouting from relatives and friends and sobbing from his daughter and mother. Buried together, there is his "online celebrity" dream of "waiting for the fire in the future, so you don’t have to go to work".

　　On the fifth day of the first month, on the afternoon of February 9th, Hao Zhongyou, a user of "Aauto Quicker" who worked in Ke Qiao, Shaoxing, Zhejiang Province, unfortunately hit the bottom of his head and died after being rescued.

　　The death of life

　　"Many old irons say it’s not exciting,

　　I will give you a performance today. "

　　The incident occurred on February 9, the fifth day of the first month of the New Year in Jihai. No matter in Zhejiang or Sichuan, all the lights were decorated and the flavor of the year was strong. According to local media reports in Zhejiang, Aauto Quicker anchor "Society and Your Sichuan Mouse Brother" invited Huang Yihu, a migrant worker in Keqiao District who also likes to brush small videos, as his photographer to shoot a short video, in which "Mouse Brother" dressed in a thin cloth costume jumped into the icy river from the river ridge near Yingjiaqiao Community in Ke Qiao.

　　Jump into the river for a short video.

　　"Mouse Brother", whose real name is Hao Zhongyou, is 28 years old, and he is a villager in Group 8 of Wutong Village, Xunsi Town, Junlian County, Yibin City, Sichuan Province. Huang Yihu is also a Qilian person, and they met through the network platform because of brushing a small video. After learning that they were fellow villagers in Qilian, they added WeChat to each other. Huang Yihu told the local media afterwards that it was less than an hour since he and Hao Zhongyou realized the accident.

　　In the mobile phone of Hao Zhongyou’s second uncle Hao Conglin, he still kept the 13-second short video he got after he arrived in Shaoxing, Zhejiang. In the video, Hao Zhongyou stands barefoot on the marble ridge by the river, wearing a cloth costume, which is very thin. Huang Yihu didn’t appear in the picture. He took Hao Zhongyou’s mobile phone in his left hand and his own mobile phone in his right hand.

　　"Come on, three, two, one." Hao Zhongyou in the video has a relaxed expression, facing the river and pointing his left hand at the mobile phone. "A lot of old irons said that I made jokes, not that (exciting). Today, I’ll give you a performance to remind my friends that it’s only four degrees Celsius. I will shoot a diving joke for the old irons here. " Hao Zhongyou finished and jumped into the river. Hao Zhongyou speaks "Trump" with a strong accent, and he is a bit inarticulate.

　　The 13-second video came to an abrupt end. This video became the last image of Hao Zhongyou’s life, "making a diving joke", and it also became his last dialogue with the world. Huang Yihu soon found that Hao Zhongyou was in a wrong situation after entering the water. With the help of passers-by, he was taken out of the river and sent to the hospital. Huang Yihu told the media that when he went down to the river, he found that the river was very shallow, less than his knee. He found that Hao Zhongyou had head and face injuries.

　　Huang Yihu claimed that he had persuaded Hao Zhongyou to give up before the incident, but he failed. Huang Yihu once told the media, "In a short chat before the incident, Hao Zhongyou revealed to me that the small video of the Spring Festival in Anchang Ancient Town was broadcast live before, which was very popular. He earned hundreds of dollars and was greatly encouraged. He decided to manage the live account well and shared his outlook for the future with me." Huang Yihu also told the media: "He said that when he got angry, he would not have to go to work in the future and make money by live broadcast."

　　The video shows that Hao Zhongyou’s head is in front, slanting and planting into the water. Later, Hao Zhongyou was sent to hospital and died. After investigation by the local police, he ruled out the suspicion of homicide.

　　What should my daughter do if she leaves a "mess"?

　　"There was a hole in the crown of the skull, and the police said there was blood in the chest." Hao Zhongluo, the 31-year-old brother of Hao Zhongyou, told reporters that on the seventh day of the first month, they had to travel for nearly 40 hours before they arrived in Ke Qiao to see the body. After that, I met Huang Yihu, a fellow villager of Junlian who filmed a video for Hao Zhongyou. "I heard that he killed fish in the local area, a very honest person." Hao Zhongluo said that Huang Yihu is older than Hao Zhongyou and his family is not rich.

　　Under the mediation of the local judicial bureau, Hao Zhongluo and Huang Yihu reached an agreement, and Huang Yihu compensated the economic loss of 10,000 yuan at a time, and then gave Hao Zhongyou’s daughter 300 yuan living expenses every month until the child reached the age of 18. "The money is on my mother’s card, and she is taking care of the children." Hao Zhongluo said that he and his family recognized this demodulation opinion. Before that, they got a short video taken at the time of the incident and basically recognized that Huang Yihu had no responsibility in this matter.

　　Under pressure, Hao Zhongluo borrowed 30,000 to 40,000 yuan to take care of his brother’s funeral. "If you work in the future, it will take a year to pay off your debts." Some people in my hometown think that Hao Zhongyou’s "online celebrity Dream" is broken, leaving a pile of "mess".

　　It is understood that Hao Zhongyou talked about the object soon after he went out to Zhejiang and soon gave birth to his daughter. However, in less than two years, the "wife" of his hometown in Henan broke up with him, and Hao Zhongyou gave his daughter to his mother for support. The elders told reporters that Hao Zhongyou would symbolically send some living expenses to his daughter every month, but the amount was not fixed. After Hao Zhongyou’s mother remarried, she took her granddaughter to another village to live and study, and assumed the heavy responsibility of raising her.

　　In the past few years, my daughter and Hao Zhongyou haven’t seen each other several times, so even if her father died, her daughter rarely showed her feelings. "At least she had a father before. Now that her father is dead, what will she do in her future life?" The livelihood of Hao Zhongyou’s daughter has become a new topic of debate among Hao’s family.

　　Online celebrity Dream

　　"The video of the Chinese New Year was rewarded.

　　May have encouraged him. "

　　Hao Zhongyou’s home, on the rock edge of a big ravine, is one of the most remote villagers’ groups in Xunsi Town. The ditch is deep and steep, there is no paddy field, and the drought is serious. Most local young people go out to work. Hao Zhongyou has four brothers in his family, ranking second. Big brother Hao Zhongluo was taken out to work by his cousin when he was very young. He earned money 16 years ago and changed the original adobe straw house into a brick house. Because it was uninhabited for a long time, the brick house leaked everywhere and the family was surrounded. The above is the real situation of his family. So what kind of image does he show on the platform of Aauto Quicker?

　　Claiming to be a chef, my brother is not sure

　　Go back to the day of the incident. At around 21: 00 on February 9, Hao Zhongluo had just finished cleaning up at home in a rented room in Xunsi Town, Junlian, Yibin. My wife’s phone suddenly rang. "The caller claimed to be the Qi Xian police station in Ke Qiao, Shaoxing. He said that my brother had an accident shooting Aauto Quicker in the afternoon." Hao Zhongluo told reporters that he couldn’t believe that he entrusted a neighbor who worked in Ke Qiao in his hometown to find out that his brother was really "gone".

　　"At that time, I couldn’t buy a plane ticket or a high-speed rail ticket." The sudden change made the wussy Hao Zhongluo feel at a loss, so he quickly called his second uncle Hao Conglin, and an uncle discussed that he could only charter a car from the patrol company to Zhejiang. Hao Zhongluo told reporters that it was only a few days before the Chinese New Year that he accidentally found his brother’s account on Aauto Quicker. Hao Zhongluo never imagined that he had only paid attention to his brother’s Aauto Quicker account for about ten days, and then there was bad news.

　　Hao Zhongyou, like his eldest brother, has only a third-grade education and started working in his teens. On the platform of "Aauto Quicker", Hao Zhongyou claimed to be a chef, but Hao Zhongluo was not sure about his career. "I heard that he worked as a chef and later delivered a courier." Hao Zhongluo told reporters that he and his second brother were estranged. In the registration information of Aauto Quicker, Hao Zhongyou also introduced the natural hot springs in Xunsi Town, his hometown, but relatives and friends said that he had no money to soak in the paid hot springs of Xunsi. Hao Zhongyou never mentioned his educational level.

　　After playing beggar, the number of fans increased.

　　Hao Zhongyou’s cousin analyzed that Hao Zhongyou’s "wife" left him or was related to family poverty. In the video released years ago, Hao Zhongyou mentioned twice that he was "single and asked to take it away". In Hao Zhongluo’s eyes, his younger brother, who is nearly 29 years old, "has not been doing well". As the eldest brother, Hao Zhongluo doesn’t know whether his second brother has a girlfriend in Zhejiang, or even his interpersonal circle at all.

　　Hao Zhongluo noticed that there were more than 90 videos released by his younger brother in Aauto Quicker. At first, they were all singing, and not many people watched them. Later, I always made some boring videos in a park, which was also called unattractive. "A Chinese New Year video was rewarded, which may have encouraged him." Hao Zhongluo said that his younger brother was wearing a prop suit when he jumped into the river. A few days ago, he used to pretend to be a beggar to shoot a video, and the number of fans on his Aauto Quicker account increased. The reporter noticed that on the cover of the "Beggar" video, you can still see Hao Zhongyou’s message "In order to get some powder, today … …” A few words, showing that he shot this video to "powder up".

　　However, at the time of the incident, Hao Zhongyou’s account still had only 386 fans. "Taking risks with your own body may be because you are just getting started and are too eager to be concerned by netizens. As a result, it backfires." Online celebrity, a million-fan in Luzhou, analyzes Hao Zhongyou’s risky behavior.

　　Aauto Quicker responded/

　　This kind of video can’t pass the review.

　　To Hao’s family’s surprise, Hao Zhongyou’s account in Aauto Quicker was "disappeared" shortly after the local media exposed the incident, and more than 90 videos released before were also suspected to have been cleaned up. "When a person dies, his mobile phone and account have passwords. Who can empty his account?"

　　Hao Zhongluo said that in the past, he searched for "Sichuan Mouse" and "Mouse Brother" on the Aauto Quicker platform, and Hao Zhongyou’s account was listed. "I know his head photo and I can find it at a glance to see what he took." The reporter accurately searched according to Hao Zhongyou’s Aauto Quicker account, and did not retrieve Hao Zhongyou’s account.

　　For a long time, Hao Zhongyou did not take the initiative to contact his brother, brother or even any relatives and friends in his hometown. Hao Zhongluo took the initiative to pay attention to his younger brother’s Aauto Quicker account and quietly became a bystander, which became the most unique emotional bond between the two brothers during the Spring Festival. Now that Hao Zhongyou has died suddenly, it is an extravagant hope for my brother to look for memory fragments through his brother’s Aauto Quicker account.

　　It was once suggested that Hao Zhongluo find a platform involved in Aauto Quicker to discuss, but Hao Zhongluo gave up after thinking about it: "We don’t have that ability."

　　On February 19th, Aauto Quicker Platform responded to a reporter’s statement: "The platform has regulations on dangerous behaviors, and (the video shot by Hao Zhongyou) can’t pass the review even if it is uploaded." The platform said, "Short videos are a way for people to record their lives, leisure and entertainment. I hope everyone will treat them rationally, pay attention to safety when recording videos, and don’t take risks in order to gain attention."

　　Lawyer’s statement/

　　The platform must assume the main responsibility.

　　Wang Rengen, a lawyer of Sichuan Mingju (Longquanyi) Law Firm, said that the young man once again warned the performers who were addicted to live broadcasts and short videos at the cost of his life, and should not seek novelty and excitement and engage in dangerous activities. Similar tragedies are no longer two together. No matter how high the attention and reward, it is meaningless in the face of life that may suffer accidents.

　　As a video platform, we must take the main responsibility, strictly prohibit the appearance of thrilling, exciting, vulgar and bloody videos, and strictly resist similar live broadcast activities. Wang Rengen believes that the competent departments such as Netan and Netcom should further strengthen supervision, and severely punish live broadcast platforms and performers who ignore laws and regulations and go their own way according to law. If a crime is constituted, criminal responsibility shall be investigated according to law, and a clean and honest network ecology shall be maintained at all times.

　　Lawyer Guo Gang of Sichuan Fangce Law Firm believes that, first of all, the victim Hao Zhongyou in this case, as a person with full capacity for civil conduct, should bear the main responsibility for his own death; Secondly, Huang Yihu, as a fellow photographer, also has the obligation to pay the utmost attention, help and care, including discouraging Hao Zhongyou from being too careless and paying attention to the safety of the place.

　　Guo Gang believes that short video platforms are mainly responsible for notification deletion and knowing that they are responsible. At the same time, according to the Administrative Measures for Internet Information Services, "Internet information service providers are not allowed to produce, copy, publish or disseminate information containing obscenity, pornography, gambling, violence, etc." and Article 3 of the Administrative Regulations for Internet Live Broadcasting Services requires that "providing Internet live broadcasting services should abide by laws and regulations, adhere to correct orientation, and create a clean and upright atmosphere for the growth of netizens, especially teenagers."

　　Short/comment

　　Don’t let your life become the "landscape" of others.

　　Braving the cold and wearing thin pants and light clothes, Hao Zhongyou filmed the video of jumping into the river just to please his "old irons" and satisfy the fans’ curiosity. After reading Hao Zhongyou’s tragedy, the editor not only felt sad for him, but also thought about the lives of most of us.

　　French scholar guy debord once discussed the so-called landscape society. Landscape, that is, a kind of falsehood divorced from essence, a kind of constructed appearance, and everything can be expressed as a "displayed picture". Many of us are keen to create our own "personal design" in the online social space, which is the most obvious "landscape". When you choose something you obviously don’t like to eat in order to shoot a dish of delicious food, when you make a picture so that you don’t even know your mother in order to make friends, when you try something ugly or even extremely risky in order to shoot a video that looks hot, it’s a pity that you are kidnapped by the "landscape".

　　Back in the news, Hao Zhongyou’s story is the most serious consequence of being kidnapped by Landscape. He was not only addicted to creating "Brother Mouse", but even wanted to make a profit through this "man-made". In the end, online celebrity lost his dream and paid the price of his life.

　　I hope we can all take a warning, get rid of the charm of "landscape" and return to the ground with our feet. There is only one life, and there is no "old iron" or reward, so it is worth risking your life. Seeing this kind of risky video on the video platform in the future, without praise, comment or forwarding, may be the greatest kindness.

　　Luo Min, chief reporter of Chengdu Business Daily-Red Star News, photo report.

　　Photo courtesy of Tik Tok netizens watched by county magistrate online celebrity in live broadcast.

　　On September 19th, at 3pm, on the Aauto Quicker live broadcast platform, Yu Haijun, director of Duolun Urban Management Bureau of Xilin Gol League, Inner Mongolia, was sitting in the live broadcast room to broadcast live on the mobile phone screen.

　　After the one-hour live broadcast, the number of likes in the live broadcast room reached 4476, and the total number of viewers was 313.

　　"This live performance is ok." Comments on Liu Jianjun, the "county magistrate of online celebrity" in Duolun County.

　　In June 2016, Liu Jianjun was appointed as the deputy secretary of Duolun County Committee of Inner Mongolia Autonomous Region and the county magistrate. On July 30, 2019, after the "off-road vehicle rolling grassland" incident, he sent seven short videos in succession, urging the parties to bring them to justice. Let this matter quickly become a hot spot, which triggered media follow-up. Those involved quickly took the initiative to bring the case to justice and apologized. Liu Jianjun in the video was called "online celebrity County Magistrate" by netizens because he was good at using new media to broadcast live.

　　Duolun County is located in the north of Beijing, with a linear distance of 180 kilometers, where the ecological environment is excellent and the tourism resources are abundant. Liu Jianjun said that "Duolun is the most beautiful in the north of Beijing".

　　After Liu Jianjun took office, he found that the information between public opinion and policy was not equal, so how to better convey the policy information to the people? He believes that webcasting platforms such as Tik Tok Aauto Quicker are a good bridge to communicate with the masses.

　　Today, Liu Jianjun has 54,000 fans on "Tik Tok" and 43,000 fans on "Aauto Quicker" short video apps. In addition to personal short video accounts, in Duolun County, live broadcast began to become a new attempt of county governance. Various functional departments and township governments in the county opened live broadcast accounts, and leaders of various departments entered the blue "Duolun Noor government new media live broadcast room". Live broadcast began.

　　On September 19th, Liu Jianjun accepted a telephone interview with The Paper. Liu Jianjun said that for an excellent live broadcast of government affairs, the live broadcast leaders should be familiar with the business, be good at interacting with netizens and answer their questions in time.

　　At 3: 00 pm on September 19th, Yu Haijun, director of Duolun County Urban Management Bureau, broadcast live in Aauto Quicker. Screenshot of "Duolun County People’s Government" live room

　　[Dialogue with Liu Jianjun]

　　The Paper: Can you tell us something about Duolun County People’s Government’s politics live broadcast room?

　　Jianjun LiuAt the end of June this year, our county first established the Duolun Nuo ‘er government affairs new media live broadcast room. We regularly arrange for the main leaders of a department or township to broadcast live in Aauto Quicker from 3: 00 pm to 4: 00 pm every working day. There will be live announcements on the official WeChat WeChat official account and Aauto Quicker of Duolun County Government.

　　The Paper: What’s the heat in the live broadcast room?

　　Jianjun LiuAt present, we use the Aauto Quicker "Duolun County People’s Government" for live broadcast. The live broadcast will be broadcast live on two accounts of the county government and the department through two mobile phones. There was no theme in the first live broadcast, so there were not too many people at that time. There are now more than 4,000 fans in our government.

　　The Paper: What opportunity made you start broadcasting Dolan live?

　　Jianjun LiuIn February this year, I met a person who has more than 1.9 million fans in Tik Tok, and his annual sales income is several hundred million. I was inspired, and this new media can do business in Tik Tok and Aauto Quicker. Later, I made a short video about the local customs of Duolun County, where people often left messages to reflect some problems. I found that it could communicate with the masses, so I tried to broadcast live, and everyone could ask me some questions in the live broadcast room.

　　I think this is very good. Ordinary people don’t need to ask the county magistrate face to face if they have questions. They may just need to ask one thing to do. Although I am the county magistrate, I didn’t answer some questions with WeChat official account from the office, so I started to let the unit broadcast live.

　　The Paper: Why do you want to use short videos to promote Duolun County?

　　Jianjun LiuWe regard Aauto Quicker as our work assistant and speak through Tik Tok. The government has a lot to let the people know. Not everyone can see the traditional use of WeChat WeChat official account to publicize the work. But platforms like Aauto Quicker and Tik Tok are open platforms that everyone can see theoretically. The common people are dissatisfied with the government because the policies are not equal. There are not many live broadcast problems this afternoon because we all deal with them in time. One of the netizens was very resentful, saying that you should take care of the garbage problem, and the director of the urban management said that you should take care of it. Without Aauto Quicker’s political platform, it would be impossible for him to find a director and a county magistrate.

　　The PaperWhat do you think of the negative issues mentioned in the comments?

　　Jianjun Liu: I think there are very few negative comments, and the problems that ordinary people usually reflect will be dealt with in time without much resentment. There are also some netizens who suggest that the problem can’t be solved. For example, if their village needs road construction, I will reply that the road construction is planned. Under normal circumstances, netizens will understand.

　　The Paper: How long will it take you to broadcast live and reply to netizens every day?

　　Jianjun LiuIt takes me two or three hours every night to read netizens’ messages, private letters and answer their questions. But for example, some people reflect the problem of subsistence allowances, which I can’t tell or say. If I say it wrong, it will be bad. I will forward the screenshot of his message to the Civil Affairs Bureau to handle it for him, which is quite time-consuming. But if you ignore him, it becomes "I asked the county magistrate to reflect the problem and he ignored it."

　　The position of county magistrate can’t be solved by sitting in the office. I went to a place the day before yesterday, and I kept broadcasting live for seven hours. My own live broadcast is not like those talented anchors who reward, singing or anything. My live broadcast room can be understood as a chat room. When netizens come in, they will ask all kinds of questions, such as where to travel, how to get there, what’s interesting, how the work was last year, how it was this year and so on. So I’m a little different from the live broadcast of the department.

　　The Paper: What do you think of an excellent live broadcast of government affairs?

　　Jianjun LiuFor example, the director of our Agriculture, Animal Husbandry and Science and Technology Bureau broadcast live very well. I recorded a dozen articles on my own Aauto Quicker and spoke very well. He did go up and interact with netizens. Because he is familiar with his work, the people have responded very well. Sometimes you ask more questions, so it’s easy to broadcast live. There are many problems reflected by the Agriculture Bureau. Just as he is familiar with it, he will talk about it in a series. He is like a personal speech. Like some bureaus, the next step is to consider whether to use them live. For example, the Audit Bureau and Statistics Bureau, which have little relationship with ordinary people at ordinary times, are embarrassed when they broadcast live, and no one asks anything.

　　The Paper: After the live broadcast, compared with before, what changes have taken place in the county governance of Duolun County?

　　Jianjun Liu: For example, in the renovation of our old city, the construction waste is not cleaned up, and the live broadcast reflects that this problem has changed significantly. Change is communication, and there is a bridge with the masses. The effect determines the number of fans.

　　The live broadcast of politics can force the directors to write something. In the face of the questions raised by audiences from all over the world, it is impossible for him to ask the deputy director or the secretary. This is a reverse mechanism, which forces them to learn something.

　　The Paper: What new attempts will Duolun County make in new media?

　　Jianjun Liu: I believe that many people will pay attention to our government live broadcast number, so many questions can be asked directly in the live broadcast room without going around to ask them in person. Next, we want the township government to participate.

　　　　This year’s Chengdu Auto Show, regardless of the number of exhibitors or the exhibition area, has reached a record high. Many media believe that this fully shows that auto companies attach great importance to the western market.

　　　　In fact, the reason why the Chengdu Auto Show and the Chongqing Auto Show are so popular not long ago is the great potential of the western market. Just like the driving force for the rapid growth of China’s automobile industry, it just comes from the rapid pull of domestic automobile market demand.

　　　　This year’s Chengdu Auto Show, which happened to open on September 22nd as "Car Free Day", was on the road, as peaceful and quiet as the China Lunar New Year. On the other side is the auto show, which is as unrestrained and lively as celebrating the western carnival. Such a prominent unity of contradictions may only appear in the rapidly developing China market.

　　　　Desiring to have a car life, but also hoping to have a "car-free day" smooth, which is the ideal of every ordinary people; It is the pursuit of governments at all levels to hope that the popularization of automobiles will boost GDP and at the same time minimize the pollution and energy consumption caused by it.

　　　　In the long river of human history, only cars have been evaluated as "machines that change the world", although their birth is only a short 120-year history. In Europe and America, the first countries to benefit from automobiles, several generations have been lucky enough to enjoy the "car life"; Although Chinese people all have their own car dreams, the reality of "car life" has just begun.

　　　　However, due to the progress of society, people gradually realize that cars consume huge energy and destroy the environment day by day. To this end, in this context, we will inevitably "pay the bill" for energy conservation and environmental protection, and also contribute to the sustainable development of mankind.

　　　　The automobile industry is moving forward in this contradiction, and people’s car life is constantly upgrading in the ideal and reality.

　　　　At this year’s Chengdu Auto Show, Volkswagen announced its "performance" of imported cars: since 2002, the average annual growth rate has exceeded 220%; Since the beginning of this year, the sales volume in China market (including Hong Kong and Macao) has risen to the fourth place among all high-end imported car brands, and it is expected to exceed 8,000 vehicles throughout the year.

　　　　It should be said that compared with nearly one million cars jointly produced by Volkswagen in China, or compared with imported cars from other multinational companies, Volkswagen imported cars are not only far from the mainstream, but also marginalized.

　　　　According to the information released by Volkswagen, in the past five years, Volkswagen brands have introduced Phaeton, Touareg, New Beetle, convertible and Golf GTI.

　　　　After careful analysis, only because of catching up with the rapid growth of the domestic high-end SUV market, Touareg has seen a high growth, and other Volkswagen imported cars are lacking.

　　　　Phaeton, the once proud flagship model of Volkswagen, not only failed to challenge BMW 7 Series and Mercedes-Benz S-Class, but its sales volume was far less than that of Audi A8 under the Volkswagen Group. Such a performance is almost enough to smash Volkswagen’s "dream of high-end cars."

　　　　Because of the high price, the lovely Beetle is always in an embarrassing situation of "too high, too low". In fact, in China, an automobile market that sells nearly 10 million new cars every year, even highly personalized products, such as Volkswagen Beetle, have many fans. The shortage of BMW MINI seems to prove this point.

　　　　Since the price of golf GTI was announced, it has attracted criticism from the media and netizens, and its performance has been flat after listing.

　　　　Even the successful Volkswagen imported Touareg, compared with other high-end SUV models such as BMW X5, Porsche Cayenne and Audi Q7, is not only inferior in brand, but also has no outstanding performance in sales.

　　　　Obviously, Volkswagen did not realize the driving effect of imported cars, especially high-end imported cars, on the whole Volkswagen brand. This also directly leads to the fact that the most essential advantages of the models produced by their domestic joint ventures are not reflected, and they have to compete with the same level models, such as POLO, Sagitar and Magotan.

　　　　In fact, Volkswagen brands do not lack good models. "Maybe there is a lack of good strategy and tactics." An imported car dealer said. It seems that it is indeed time for Volkswagen to change its thinking on imported cars. (Zhang Yuxing)

Editor: multinational beauty

　　CCTV News:The World Health Organization has released the latest edition of the International Classification of Diseases (ICD-11), and one of the most concerned measures is to formally include "Gaming disorder" as a mental illness and bring it into the medical system. It can be seen that with the popularity of smart phones and tablets, game addiction continues to spread and has become a problem in all countries of the world. Solving this problem is also of great significance.

　　Is "addicted to playing games" a disease?

　　Perhaps many people have thought about this issue. Some people want to quit the game, but they can’t extricate themselves, and continue to indulge while scolding themselves; Some parents are worried about their children’s addiction to games and take various measures to send their children to an internet addiction school. Most people think that this is weak willpower and needs restraint. Few people associate "game addiction" with diseases with specific symptoms in physiology and psychology, such as "smoking addiction" and "drug addiction". Now, WHO lists "game addiction" as a formal disease and defines its symptoms:

　　1. Playing video games uncontrollably (frequency, intensity and length of playing video games should be taken into consideration);

　　2, more and more often put video games before other life interests;

　　3, even if there are negative consequences, continue or increase the time of playing video games.

　　In addition, it is worth noting that the World Health Organization is also very strict about the conditions for diagnosing "game addiction". The behavior pattern of the parties must be serious enough, and it has caused great damage to individuals, families, society, education, work or other important aspects, and it usually lasts for at least 12 months before the diagnosis can be made. But it also shows that if the symptoms are serious, the observation period before diagnosis can also be shortened.

　　Who’s definition of "game addiction"

　　With the diagnostic criteria, it means that doctors will treat "game addiction" as a formal diagnosis result in the future, and then prescribe prescriptions and provide treatment plans. More researchers will also collect and analyze relevant data according to this category to promote the emergence of new treatments.

　　At the same time, the World Health Organization also clearly pointed out that only a small number of people who participate in digital or video game activities are affected by game obstacles. However, people who participate in the game should be alert to the time they spend in the game activities, especially when they are too busy to take care of other daily activities, and be alert to any changes in physical and mental health and social functions caused by the game behavior pattern.

　　In China, the Yang Yongxin will make a comeback?

　　Entering "game addiction" into the search engine will lead to a series of shocking social events: Xiao Liuwo, a 17-year-old Guangdong youth, suffered from a cerebral infarction after playing online games for more than 40 hours in the dormitory; A 13-year-old boy from Hangzhou jumped from a building after being reprimanded by his parents for playing "the glory of the king", causing multiple comminuted fractures. When he was taken to the hospital, he was also required to log in to a mobile game account. A 23-year-old woman from Cili, Hunan Province was brutally killed by a 15-year-old junior high school student who was addicted to violent online games and wanted to experience the pleasure of killing people in reality. ……

　　Minors seem to have become the hardest hit areas of game addiction, and the negative effects of these extreme cases have been maliciously amplified. Therefore, the "electroshock therapy" of Yang Yongxin and the "school for abstaining from internet addiction" such as Yuzhang Academy are rampant all over the world, covering up and even praising the abuse of young people such as detention and electrotherapy. Fortunately, such cruel, tyrannical, contrary to modern medicine, and actually rich behavior was finally exposed, and its practice and reputation have been denied among the general public.

　　Then, this time, who lists game addiction as a "disease", will the influence of games on people be demonized again? What needs to be recognized is that "game addiction" and "love to play games" are two concepts, just as drinking addiction is also a mental illness, but this does not mean that there is a problem with drinking itself, and the problem is addiction.

　　In recent years, some schools have set up e-sports majors one after another, and the e-sports industry in China has entered an explosive period, and e-sports has also become an officially certified sport of the International Olympic Committee … There is no contradiction between the public’s acceptance of online games and the classification of game addiction as a "disease". In the meantime, the normative role of the system is particularly obvious. As early as 2005, China issued the first "Online Game Anti-addiction System Standard"; In September 2016, the National Internet Information Office drafted the Regulations on Network Protection for Minors (Draft for Comment); In January 2017, the Legislative Affairs Office of the State Council publicly solicited opinions on the Regulations on the Network Protection of Minors (Draft for Review); In December 2017, Publicity Department of the Communist Party of China and other eight ministries and commissions jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and the relevant legal systems in China are constantly improving.

　　If it is a disease, it must be cured!

　　In response to this revision, many netizens expressed their support, believing that it will help popularize the concept of Internet addiction and let people face up to their own problems.

　User comments screenshot

　　Some netizens also questioned how it was "sick" when it was good.

　

　　User comments screenshot

　　Although it is controversial that game addiction is classified as "mental illness", in terms of academics, experts have already started research on game addicts. Zhang Jintao, the research group of the State Key Laboratory of Cognitive Neuroscience and Learning of Beijing Normal University, pointed out in the research paper "Brain Mechanism of Abnormal Negative Emotion Processing and Regulation of Online Game Addicts" that a large number of clinical studies and practices have found that online game addicts have a high comorbidity rate with emotional problems such as depression and anxiety. In addition, the lack of ability to adjust negative emotions is also a problem that many online game addicts often report in real life.

　　The experiment shows that online game addicts all show the passive mode of activity in subcortical areas (such as amygdala) and cortical areas (cingulate cortex, lateral prefrontal cortex) when processing negative emotional stimuli and adjusting negative emotions.

　　Screenshot Source: official website, State Key Laboratory of Cognitive Neuroscience and Learning, Beijing Normal University

　　This study shows that online game addicts show a similar pattern of neural activity to substance addicts in processing and regulating negative emotional stimuli, suggesting that this phenomenon of neural passivation in processing and regulating negative emotional stimuli is not entirely the effect of taking addictive drugs, but related to addiction itself.

　　In other words, there is no doubt that "game addicts are suffering". It is very important to classify "game addiction" as a disease, so that they can be placed and treated more pertinently and properly.

　　The greatest significance of WHO’s adjustment this time is to remind us to abandon any improper so-called "treatment" means in the past and help people who are addicted to games out of trouble in a more standardized way. This is the progress of our understanding and science. (Text/Dai Mengmeng)

　　From July 1st, China implemented heavy-duty diesel vehicles.National sixth stage emission standardThis puts forward stricter standards for the environmental protection emissions of diesel vehicles.

　　The national six emission standards for heavy-duty diesel vehicles will be implemented soon, and they will be used.Vehicle ureaIt is indispensable, through which nitrogen oxides emitted by diesel engines can be converted into pollution-free nitrogen and water vapor, thus effectively reducing tail gas pollution.

　　Qin Jian, General Manager of Jiangsu Kelansu Environmental Protection Technology Co., Ltd.:From the conversion efficiency of more than 70% in the past, to more than 80% in the fifth (emission standard) and more than 97% in the sixth (emission standard), higher requirements are also put forward for the quality of urea.

　　The person in charge of China Automobile Industry Association pointed out that at present, domestic engine enterprises and heavy truck enterprises have done a lot of preparatory work.There are 735 automobile manufacturers with more than 20,000 models, which have been developed and verified according to the national emission standard of heavy vehicles.At the same time, the national six emission standards have also promoted the comprehensive upgrading of products by parts enterprises of aftertreatment systems and urea enterprises for vehicles. Although diesel vehicles only account for about 8% of the total number of motor vehicles in China, 57.3% of nitrogen oxides and 77.8% of particulate matter are from diesel vehicles.

　　Shi Jianhua, Deputy Secretary General of China Automobile Industry Association:After the implementation of the national six (emission) standard (for heavy diesel vehicles),The emission limits of nitrogen oxides and particulate matter will be reduced by 77% and 67% respectively.It is of great significance to promote the high-quality development of China’s automobile industry, and help the national peak carbon dioxide emissions and achieve the goal of carbon neutrality.

　　On April 5, 2007, local time, Canadian Federal Court Judge De Mundigo made a decision to accept Lai Changxing’s application for judicial review of his pre-repatriation risk assessment. Lai Changxing tried to avoid reporters’ questions at the press conference that day, but claimed to be "very happy" when talking about his recent mood. China News Agency issued Lu Zhenya photo

　　Beijing, August 11 (Xinhua) According to Canada’s Global China News, Lai Changxing, who has been avoiding the media recently, accepted an exclusive interview with the newspaper on the ferry in Vancouver’s False Creek on August 8. Lai Changxing admits that it’s too late to regret not knowing the law when studying.

　　When asked why she divorced Ceng Mingna in the first place, Lai Changxing said: Ceng Mingna took the initiative to put it forward, mainly because she felt too much pressure. Maybe divorce can keep her away from me and reduce the pressure. She suggested that I respect her and agreed. As long as she feels good.

　　In response to a question that he divorced Ceng Mingna for the purpose of transferring assets, Lai Changxing said, "Where do I have any assets? My previous things have long been confiscated or frozen.". If we must say transfer, we can only transfer the lawsuit. Because she didn’t commit a crime, the lawsuit should not involve her. After divorce, the lawsuit will be transferred to me, and it has nothing to do with her.

　　He said that after Ceng Mingna and his youngest daughter returned to China, they also contacted him by telephone. Moreover, as Ceng Mingna’s mother told the media, during the three months when Ceng Mingna and her youngest daughter returned, he kept his promise and remitted the living expenses to Ceng Mingna. He said: "As in the past, when you have money, give it, and everything will be natural."

　　Speaking of the "Yuanhua" smuggling case, Lai Changxing said that at that time, the customs regulations were not perfect and there were loopholes in management. He just made more money by taking advantage of legal loopholes. He said: "I haven’t read much books, and I don’t know much about the law. I feel happy when I have money to earn." I didn’t think so much at that time. Now that I think about it, it would be nice to read more and know more, but it is too late to understand. "

　　It is reported that Lai Changxing is an important suspect in the "Yuanhua" smuggling case accused and wanted by the judicial department of China. After the incident in August 1999, his family fled from Hong Kong to Canada and stayed in Vancouver illegally. In November 2000, Lai Changxing and his wife were arrested by the Canadian immigration department for illegal immigration, and since then, they have started nine years of judicial proceedings to escape the fate of being sent back to China. In the past two years, the Canadian Immigration Department has been conducting risk assessment for the repatriation of Lai Changxing, and Lai himself has successively obtained a driving license and a work permit issued by the relevant Canadian authorities. According to media reports, Lai Changxing now lives in Bennaby, Greater Vancouver, claiming to be a consultant for a Chinese real estate company. (Huang Yunrong)

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