Winning money by answering questions, some netizens got thousands of dollars a week.

　　Answer the questions, pass the exam, and get 12 questions correctly, and you will be able to share the bonus with other winners! Summit, Cheese Superman, Million Winners, Million Heroes … … Recently, these knowledge quiz apps have brushed many people’s circle of friends, and some people have tasted the results and are complacent; Some people are crazy about it and gang up; Some people are dismissive and scoff.

　　The summit meeting alone can reach a maximum of nearly 600,000 people. Behind the popularity, more people question, what is the profit of such a "throwing money" quiz? How long will it last?

　　Hot: office white-collar group play

　　At 4 o’clock on the afternoon of January 11th, in the meeting room of an Internet company in the photoelectric park of Liangjiang New Area, before the weekly meeting, 11 employees stared at their mobile phones. At 5 o’clock, there will be a round of answering questions at the "Summit Meeting", with a prize of 50,000 yuan.

　　"Let’s start, let’s talk in groups!" At 4: 45, everyone couldn’t help but be excited and opened the APP. Someone said, "I’ve prepared three mobile phones, and I’m sure I can make it to the top this time!"

　　"What is the first word in most English test dictionaries? Who knows? " "I didn’t pass Band 4. Do you know?" "Come on, just ten seconds!" The first question stuck many people in the office … …

　　Xiao Jin, a staff member, said that everyone can answer questions together, and the collective wisdom is great! Inviting others to answer questions together can also increase one’s life (an opportunity to ask the wrong questions), and many colleagues in the company are "trapped" in this game. In the past two weeks, Xiaojin invited more than 30 colleagues, but only twice succeeded in winning the top prize and got a bonus of more than 30 yuan.

　　Experience: At least 200,000 people are online

　　What is the magic of these answering apps, occupying so many users so quickly? From January 10th, our reporter downloaded the popular "Rushing to the Top Conference" and "Cheese Superman" respectively to experience answering questions.

　　In the form of answering questions, the gameplay of each platform is basically the same. The questions are given by the host and answered by netizens online. There are 12 multiple-choice questions in each game, and those who get all the answers correctly within the specified time can divide the bonus.

　　After two days, 200,000 people took part in the least answer, and the bonus was at least 50,000 yuan. I didn’t get extra life by invitation code. Journalists who "fight alone" didn’t succeed once, and some friends only got 10 yuan’s reward.

　　These 12 questions are all-encompassing, and all of them should be answered quickly within 10 seconds. “‘ Failure is the mother of success ’ ‘ Mother ’ What does it mean? " "What does the idiom vanilla beauty mean?" "Which organ does earthworm rely on to get oxygen on the ground?" Such digressions abound.

　　In addition to the difficulty of the topic, what makes the respondents vomit is the failure of the live broadcast software of major platforms. Stuck and delay occur from time to time, which also leads to users dropping out.

　　"There is a question asking what is the default screen capture shortcut for iPhone7." Xiaojin said that he was using the iPhone7. At that time, he thought he was smart and tried every option. As a result, … … The phone crashed, and the hope of rushing to the top was ruined.

　　Response: "open up" if you can’t answer it.

　　This week’s game rankings show that the player who has accumulated the most bonuses this week has a bonus of more than 3,051.43 yuan, and the player ranked 100 has accumulated a bonus of 1,652.89 yuan. The total prize money accumulated in the list is up to 5159.74 yuan. This kind of achievement is simply "hanging up" for many participants.

　　So, is there really skill?

　　"Is there a group meeting at 9: 30 tonight?" "Cheese makes quick progress" … … In a QQ group called "Answering Mutual Assistance", at the beginning of each live answer, someone will send an answer quickly in the group. Thousands of messages a day, and "addicted" members are online for nearly 10 hours a day.

　　Player Ms. Bai said that in order to get the bonus, she and her colleagues formed a chat group of 20 people, nicknamed "Open Black Group". With several knowledgeable colleagues in the group, Ms. Bai had rushed to the top three times and accumulated more than 40 yuan.

　　Of course, there are other "tricks": searching for answers online within 10 seconds, answering questions by multiple mobile phones using live broadcast time difference, and spending 1 yuan online shopping for "resurrection opportunity" … …

　　Voice: Some people support and some people criticize.

　　Mr. Duan, a middle-level leader of an Internet company in Liangjiang New Area, said that all six "soldiers" under his command were "disarmed" by live answers, and the whole army was wiped out. For this form of game, Mr. Duan sneered: "It’s like someone throwing money on the rooftop, and a group of people blindly pick it up, and they have been busy for a whole day and picked up a dime."

　　Mr. Duan said that the prototype of this game came from an application called HQ abroad. In fact, this model is the "mobile version" of Q&A programs such as "Open the Door" and "One Stop to the End" in previous years. Let a large number of people pay blind attention to it, "delaying work and wasting time."

　　"It’s not for the money, it can broaden the knowledge." Ms. Bai, a staff member, said that answering questions can consolidate the knowledge she has learned before, enrich her knowledge, and cooperate with colleagues to play games, which can also enhance the relationship between colleagues.

　　Our reporter Jing Ran

　　■ Analysis

　　Mainly for traffic and users.

　　May "come and go in a hurry"

　　An industry insider engaged in software development in Photoelectric Park said that this kind of answering APP seems to be throwing money, and the ultimate goal is nothing more than competing for traffic and users.

　　In comparison, the customer acquisition cost of the live answering APP is very low. Some media have calculated that the "Rushing to the Top Conference" spent 100,000 yuan on the day of its official launch, which attracted nearly 300,000 people to participate, and the cost of obtaining customers was only a little more than 30 cents, far lower than that of major Internet companies.

　　In addition, the "resurrection" opportunity of this APP is an "invitation mechanism": as long as one user uses the invitation code, he can get the resurrection opportunity, which also gives the APP the means to spread and precipitate users quickly.

　　"Advertising is the profit model of Internet companies, and so is the live answer." According to insiders, with the live question-and-answer becoming a game for all, whether it is "title" or the host’s oral broadcast, the effect of advertising in this closed situation is expected.

　　However, some insiders believe that live answering questions is only a temporary need. Without continuous user demand, this business model is difficult to sustain, "coming in a hurry and going in a hurry".

　　Can you do these questions?

　　(Some topics of a live broadcast platform)

　　1. Which of the following is not Zhao Benshan’s apprentice?

　　1。 Song Xiaobao II. Small Shenyang 3. Yun-peng Yue

　　2. What is the capital of Switzerland?

　　1。 Zurich 2. Berne 3. Geneva

　　Third, the following "eat chicken" mode mobile game does not belong to Netease?

　　1。 Terminator 2. Judgment Day 2 Wilderness Operation

　　3。 Glorious mission

　　4. Which of the following stars didn’t marry China people?

　　1。 Chae Rim II. Choo Ja Hyun III. Tang Wei

　　5. Which of the following animals will not eat each other after mating?

　　1。 Mantis 2. Spider 3. slug

　　6. Which of the following well-known spring scenic spots has the lowest latitude?

　　1。 Baotu Spring II. Butterfly spring III. Shuihuoquan

　　7. Which of the following movies was not made by Disney?

　　1。 Plane Story II. Racing story

　　3。 Toy story

　　8. Which of the following Japanese cities once competed with Beijing to bid for the Olympic Games?

　　1。 Nagoya II. Osaka 3. Tokyo

　　9. In the American drama "The Big Bang Theory", which university does Sheldon work in?

　　1。 California Institute of Technology State University

　　2。 California Institute of Technology

　　3。 University of southern California

　　10. Which of the following animals has red blood?

　　1。 Sea crab ii. Earthworms 3. cuttlefish

　　11. Where does the loach collect oxygen on land?

　　1。 Intestines 2. Skin 3. nose

　　12. Which of the following works of Mr. Lu Xun was printed at the latest?

　　1。 Scream 2. Weeds 3. Wandering

　　People’s Daily Online, Zhengzhou, March 23 (Yu Siyuan) "Qi Shui Tang Tang, gradually wearing a car." Recently, the Ministry of Ecology and Environment released outstanding cases of beautiful rivers and lakes and beautiful bays in 2021, and the Hebi section of Qihe River was nominated by the first batch of beautiful rivers and lakes.

　　It is reported that there were three outstanding ecological and environmental problems in Qihe River: First, seasonal cut-off. In the case of non-centralized water regulation and replenishment, the Bailongmiao-Xugou hot spring section of Qihe River has been cut off for a long time, about 14 kilometers long; The downstream reach of the Beijing-Zhuhai Expressway Dam is seasonally cut off, about 28 kilometers long. The second is the ecological degradation of the basin. The river buffer zone is almost lost, the national second-class protected plant wild soybean and the national second-class endangered key protected wild plant Taihang chrysanthemum are almost extinct, and the crucian carp and spotted fish in Qihe River are greatly reduced. Third, Qihe River passes through the city, and the water quality is threatened by industrial and agricultural pollution sources scattered on both sides of the river and black and odorous water bodies in the city. The task of controlling sources, intercepting pollution, ensuring quality and expanding capacity is arduous.

　　In order to protect Qihe River, Hebi City, Henan Province promulgated and implemented the Regulations on Qihe River Protection in Hebi City, which brought Qihe River protection into the legal track. Full implementation of the closed fishing period system, prohibiting all types of fishing operations (including fishing); Set up Qihe River Protection Office, implement the system of river guards, and implement normalized supervision.

　　After treatment, Hebi City completely solved the problem of seasonal cut-off of Qihe River, and basically realized the long-term flow of rivers and water. At present, the average annual flow of Qihe River reaches 16.96 cubic meters per second, and the average annual natural runoff is 535 million cubic meters. Not only that, Qihe River has fully restored the basin ecology.

　　According to reports, there are 64 species of fish in Qihe River, including 34 species of phytoplankton, 10 species of zooplankton and 14 species of macrobenthos, among which the giant panda in the water — — Peach blossom jellyfish frequently appear; National protected animals such as egrets, mandarin ducks, black storks and white swans can be seen along the river. Based on the comprehensive evaluation of water quality and aquatic biodiversity, the ecological environment quality of Huanghuaying water in Qihe River is rated as 5.0, which is the best monitoring point of water ecological status in Haihe River Basin.

　　It is reported that today’s Qihe River water quality maintains more than Class II standards all the year round, ranking first among 60 rivers announced by Henan Province over the years, and becoming the only unpolluted river in the Haihe River Basin, which is rare in North China.

Today, Qihe River has an excellent ecological environment. Photo courtesy of Henan Provincial Department of Ecology and Environment

　　After the opening of the ski resort, the ice and snow tourism market in Jilin continued to heat up. In order to better meet the needs of tourists to enjoy, taste and play with snow, a variety of new ice and snow games have been set up in various parts of Jilin in combination with regional characteristics. Preferential policies such as ice and snow coupons make practitioners full of confidence in the new snow season.

　　After the arrival of winter this year, Jilin Province ushered in a number of large-scale snowfalls, and the city entered the annual world of snow and ice. Citizens started entertainment in the snow, and snow and ice activities such as building snow houses, making snowmen, having snowball fights and skiing outdoors attracted a lot of attention.

　　Jilin Province is located in the golden latitude zone of ice and snow in the world and the core area of ice and snow resources in Northeast Asia. According to statistics, as of last snow season, there were 75 tourist ski resorts with a total length of 358.12 kilometers, and 14 skating halls, more than 400 ice rinks and nearly 100 ice and snow parks were built. What are the new ways to play ice and snow tourism in Jilin this year?

　　After the ski resort opened, it ushered in a hot scene.

　　In fact, after the "Double Eleven", major ski resorts have been opened one after another, and merchants first felt the continuous warming of the market. Chen Yan, the relevant person in charge of Jilin Construction Group, told the reporter that the Tiandingshan Ski Resort in Changchun ushered in a hot scene as soon as it opened this year. The bookings of scenic homestays and hotels increased greatly, and the dining area was full of tourists, often before noon, and the ski equipment was not enough.

　　"I can clearly feel that the market is heating up. The number of Japanese tourists has exceeded 2,000, which is much higher than last year, and the proportion of foreign tourists has been increasing. It is expected that the total number of tourists will exceed 320,000 this year." Chen Yan said.

　　Snowmaking began on November 3, and guests were welcomed on November 11. Tianding Mountain Ski Resort opened one week earlier than last year. On the first day of the opening ceremony, the ski resort welcomed many experiencers. In front of the ropeway and magic carpet leading to the ski run, skiers waiting to climb the mountain lined up.

　　"In the past, in our construction industry, we worked for half a year and rested for half a year. We couldn’t build in winter and there was no income. Now winter leisure becomes busy, and sand and concrete become ice and snow. " Chen Yan said that the warming of the ice and snow economy has led to a large number of jobs. Tianding Mountain Ski Resort and Ice and Snow Xintiandi Scenic Area need nearly 5,000 workers and 1,000 operators in each snow season. Now the scenic area has to expand its scale, and there is even a labor shortage.

　　Ski coach Master Wang told reporters that he can receive 4-5 students every day. "I usually live by odd jobs, and my income is unstable. After the arrival of the snow season, more and more people ski, and our income has followed."

　　Excavate regional characteristics and create new ways to play ice and snow.

　　See the Tianchi Lake in Changbai Mountain, enjoy the rime in Jilin City, and watch the winter catch in Chagan Lake … … When it comes to Jilin ice and snow tour, these classic "old brands" have long been famous all over the country. After the arrival of the new snow season, in order to better meet the needs of tourists to enjoy, taste and play with snow, many new ice and snow games have been set up in various parts of Jilin Province in full combination with regional characteristics.

　　"To build ‘ It snows during the long day ’ Brand, to solve the shortcomings of tourists coming to Changbai Mountain to experience fewer projects in the past winter. In the new snow season, we have new experiences and gameplay in products such as snow appreciation, skiing and hot springs. " Wang Junchao, deputy general manager of Changbai Mountain Tourism Co., Ltd. said that on the basis of the original sightseeing tour, Changbai Mountain Scenic Area will increase interactive and experiential ice and snow projects such as snow hiking, snowmobile crossing and snow jumping, so that "sightseeing+experience" will be deeply integrated. At the same time, online celebrity projects such as Genting Market, Edelweiss and Cedar Forest Lonely Post Office were built in Erdaobaihe Town at the foot of Changbai Mountain.

　　"Edelweiss is a snow amusement park with the theme of looking from the first to the last, romance. There are many scenes in the Edelweiss Ice Waterfall Park that are very suitable for taking photos and playing cards and entertaining snow, such as slightly drunk ice bars, elf performances, frozen beauties and large snow slides of chinchillas, so that tourists can enjoy the snow." Wang Junchao introduced.

　　The 29th Jilin International Rime Ice and Snow Festival, which started on November 18th, has set up nine rime viewing belts, and specially created a series of ice and snow entertainment activities such as the snow sledge in the largest indoor cross-country ski resort in China, and the immersive performing arts in Songhua Lake in winter, supporting the export of food games such as snow hot pot and indoor night market. The 22nd Chagan Lake Ice and Snow Fishing and Hunting Cultural Tourism Festival designed 38 series of activities, such as customized small net fishing, sacred lake bonfire party, ice car rally, and large collection of intangible products, to make the winter fishing in Chagan Lake "delicious, novel and fun" from a new perspective.

　　"The new product projects in various places are very good support for the upgrading of our travel agency products, especially for southern tourists, because the ice and snow tour is not only ornamental, but also experiential." Cai Zhiyu, director of the planning department of Changchun Culture International Travel Service, told the reporter that in order to meet the new snow season, the travel agency has made full preparations in product design and marketing, and the continuous updating and enrichment of Jilin ice and snow products have made the confidence and enthusiasm of tourism practitioners more and more sufficient.

　　Provide the highest quality service for tourists.

　　On November 18th, 2023 Jilin Province Ice and Snow Voucher was officially launched, and online travel platforms were distributed simultaneously. Tickets for scenic spots, hot springs and skiing were all 30% off, which added fuel to the already hot ice and snow consumption.

　　"The snow scene is very romantic, skiing is very exciting, and it is delicious and fun to come to Jilin for an ice and snow tour. The price is not expensive and the cost performance is very high." After experiencing the ice and snow tour project in Jilin for the first time, Ms. Guo, who works in Tianjin, said that she likes the snacks and delicious food here best when she travels to Jilin in winter. Everything can be stewed in iron pot, hot pit roast, and fried noodles on the street to roast cold noodles, which makes her feel different in winter.

　　During the "Fourteenth Five-Year Plan" period, Jilin Province identified tourism as one of the three trillion pillar industries, and formulated the "Action Plan for Tackling the Trillion Industry in Tourism", which plans to increase the income from ice and snow tourism to 500 billion yuan in five years. Not long ago, the "Ice and Snow Policy of Jilin Province in the New Snow Season of 2023-2024" was released. For market players such as tourists, travel agents, clubs and investment enterprises, 11 preferential policies were formulated in three aspects, including coupons, through trains, routes, project investment and loan interest subsidies.

　　"Policy support has warmed up the winter in Jilin, and the markets of transportation, catering, accommodation and skiing equipment have great development potential." Chen Yan is full of confidence in the future. "We will also expand the scale of snow resorts, increase the number of snow trails and magic carpets, and create more advanced supporting facilities to provide tourists with the highest quality services and better meet the needs of tourists."

　　On WeChat, have you ever met a "sister" with a very beautiful avatar who took the initiative to chat up and told you that "she" earned 100,000 yuan a month? In the chat, the "low-key luxury" girl is white, rich, beautiful and considerate, and cares for you … … In fact, this is a well-planned "beauty" investment scam, focusing on men over 35 years old and with a certain economic foundation in the name of spot investment. After all kinds of showing off your wealth, unconsciously, you have fallen into this carefully laid-out WeChat marketing routine.

　　Insider of self-explosion of employees before the spot platform:

　　Customers lose money, company employees get commission.

　　Recently, with the support of the municipal anti-fraud center, Yueqing police in Wenzhou, Zhejiang Province cracked a series of online virtual investment fraud cases and smashed fraud gangs in the name of investment spot, involving tens of millions of yuan.

　　Similar cases may happen around us. Last week, Mr. Yi, who once worked in a spot trading platform, told the Beijing Morning Post reporter that the illegal spot platform used "beauty" marketing to focus on men over 35 years old, and after defrauding the trust, it finally made investors suffer huge losses and obtained the investor’s principal.

　　Mr. Yi told the Beijing Morning Post that he had worked in a secondary member unit of a crude oil spot trading platform. "One of my customers in Beijing invested 50,000 yuan and earned 110,000 yuan in a short time. The company called directly, so I have to make customers lose money! " Mr. Yi said that he did not agree and chose to leave. But what he didn’t expect was that the company directly obtained the customer’s password, reversed the operation, and finally made the customer lose money completely.

　　Secret of the whole process of "Beauty" WeChat marketing

　　Start saying hello

　　Open WeChat, and suddenly a beautiful "beauty" greets you. Unsuspecting, you may click "accept" and "beauty" appears in your circle of friends.

　　Mr. yi: You know what? The "beauty" seen on WeChat is actually just the male salesman of the company.

　　Step 1 Chat

　　You will see that the circle of friends of "beauty" will be updated every day, and your own life photos will be exposed. "Beauty" is always "low-key luxury", either a fragrant bag or a famous car, or traveling around. "Beauty" will also chat with you, from far to near, from birth to maturity.

　　Mr. yi, the informant: A male salesman will have such a "beauty" partner, and when voice or telephone contact is needed, the "beauty" will appear in time. But I would like to ask, which "beauty" has the time to type and chat with you when she has nothing to do?

　　Step 2: Invite and fry the spot.

　　Mr. yi, the whistleblower: In addition to "Beauty" WeChat marketing, illegal spot platforms generally use live broadcast rooms, QQ groups and other means to attract customers. After customers enter the live broadcast room or QQ group, there will generally be a "master" teacher to guide everyone to operate, and the "teacher" has a huge number of fans. "But the truth is that these fans are often fake by company salesmen in various names, and they are all childcare."

　　If you continue to talk, you will also find out that "beauty" makes money almost every day in "speculation" … … When you have a crush, "Beauty" will invite you to join the group or send you a QQ number to recommend a "teacher" who calls himself "analyst".

　　Step 3 "Teacher" Guidance

　　As soon as you join the group, you will find that the "teacher" has many "fans" and the guidance of the "teacher" is "good cow"! At first, under the guidance of "teachers", you will make money soon. But in the following days, your good luck will not be so much.

　　Mr. yi, the informant: The "teacher" is watertight when guiding the operation. If the predicted direction is correct, the "teacher" will say, "Look, listen to me, did you do it right?" If the direction is opposite, the teacher will say, "This suggestion is for reference only."

　　And fell into a bottomless pit

　　After constantly "buying up and buying down", the money you put in has gradually become a bottomless pit. You come with a dream of making money, but the other person is thinking about your principal.

　　Mr. yi, the whistleblower: The ultimate goal of the illegal spot trading platform, whether it is beauty marketing or teacher guidance, is to make you trust "beauty" or "teacher" so that you can shout out "empty orders or multiple orders" which are contrary to the market trend, and eventually the customers will lose money and the company will make money. In some illegal spot platforms, if the client’s funds lose money, the person in charge of the company and the investment director will have a certain proportion of the share, and the instructor will also have a commission of 5% to 10%.

　　■ Industry views

　　CSRC:

　　Clean-up depends on local governments.

　　In recent years, there have been many disputes on platforms with spot, crude oil, silver and some bulk commodities as trading targets. Not long ago, Chen Baifeng, director of the China Securities Regulatory Commission, introduced that by the end of September this year, there were 369 cases or clues involving illegal securities and futures. 54 cases were transferred to public security organs and 78 cases were transferred to local governments or industrial and commercial departments. So far, the public security organs have filed 27 cases and arrested nearly 200 suspects.

　　The State Council once issued Guo Fa [2011] No.38 Document, and the General Office of the State Council also issued the Implementation Opinions on Cleaning up and Rectifying Various Trading Places (Guo Ban Fa [2012] No.37). "Both documents clarify the principle of who approves and who manages. Spot trading places are approved by local governments, and the responsibility of cleaning up and rectifying them is also the responsibility of local governments. The joint meeting mainly plays a role in supervision and coordination. " Chen Baifeng said, therefore, the final clean-up and rectification of illegal spot trading platforms still depends on the strength of local governments.

　　■ Background link

　　There are only 8 state-level exchanges.

　　Spot trading is a new investment channel. There are many spot trading markets in China, most of which are approved by local governments, and they mainly participate in the operation of bulk primary raw materials, including agricultural products, metals, building materials and other trading varieties.

　　The operation methods of spot trading and futures trading are very similar. Both transactions are T+0, which can amplify leverage, and there is a short-selling mechanism, which is very flexible, unlike stocks that can only be long. Spot trading platforms are mostly approved by local governments, and each trading platform trades different varieties, with a large leverage ratio of up to 1:100.

　　The Beijing Morning Post reporter learned that at present, there are only eight state-level exchanges approved by the State Council in China:

　　1. Shanghai Stock Exchange;

　　2. Shenzhen Stock Exchange;

　　3. China Financial Futures Exchange;

　　4. Shanghai Futures Exchange;

　　5. Zhengzhou Commodity Exchange;

　　6. Dalian Commodity Exchange;

　　7. National Small and Medium-sized Enterprise Share Transfer System (New Third Board);

　　8. Shanghai Gold Exchange.

　　This edition of the article

　　Wang Jie, chief reporter of Beijing Morning Post

　　CCTV News:Pay attention to the weather during the New Year holiday. According to the news of China Meteorological Bureau yesterday, during the New Year’s Day holiday in 2018 (December 30 to January 1), most parts of the country are mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

　　

　　The Central Meteorological Observatory predicts that during the New Year’s Day holiday in 2018, most parts of the country will be mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

　　During the period, on the 30th, due to the influence of cold air, the temperature dropped by 4 ~ 8℃ from west to east and from north to south in eastern China, and it was 10℃ in some areas. There are 4 ~ 6 northerly winds in the Yangtze River and most of its northern areas; From 31st to 1st January, there was light snow in the eastern and northeastern parts of Inner Mongolia, with moderate to heavy snow in the eastern part of Northeast China. There is light rain (light snow at high altitude) in southwest China, western South China and western Jiangnan, and precipitation is scarce in most other areas.

　　Cold air strikes: the smog in Huanghuai, North China will improve, and there is moderate to heavy snow in the northeast.

　　The Central Meteorological Observatory predicts that the foggy and hazy weather in North China, Huanghuai and other places will be the heaviest in this round on the 29th.The Central Meteorological Observatory issued a foggy orange warning at 6: 00. On the 30th, affected by cold air, the air quality began to improve. As the cold air continues to move southward, the areas with high temperature in China will gradually return to normal level.

　　When cold air strikes, the smog will gradually weaken from north to south.

　　This morning, some parts of Beijing were caught in heavy fog, with low visibility, and some expressways were closed for a time. In Shandong, at 6 o’clock this morning, the Shandong Meteorological Observatory issued a foggy red warning. In some areas of Liaocheng, Dezhou, Binzhou, Dongying, Jinan, Zibo, Weifang, Jining, Zaozhuang and Rizhao, the visibility is less than 50 meters.Affected by bad weather, as of 9: 00 am, more than 300 toll stations of G2 Beijing-Shanghai Expressway, G20 Qingyin Expressway and other expressways were temporarily closed.

　　In addition, from the morning of the 29th to the 30th, the atmospheric diffusion conditions in central and southern North China, Huanghuai, Jianghuai, Jianghan and Sichuan Basin were poor, with mild to moderate haze, with severe haze in central and southern North China, central and western Huanghuai and Jianghan. Since the 30th, the North China Plain, Huanghuai and other places have been affected by cold air, and the atmospheric diffusion conditions have gradually improved.Haze weather gradually weakens and dissipates from north to south, but due to the influence of upstream transportation, haze will be aggravated in parts of Huanghuai, Jianghuai, Jianghan and northern Jiangnan.

　　Meteorologists reminded that due to the fog and haze weather,If the public has a travel plan, it is necessary to plan the driving route in advance and check the accessible sections. The public should wear masks and hats when going out. Try to minimize outdoor sports and exercise in haze weather. Wash your face in time after returning home and wash your mouth and nose with normal saline. In some areas, visibility is low due to fog. When driving, you need to turn on fog lights, slow down and pay attention to pedestrians.

　　Tomorrow and the day after tomorrow, there will be heavy snow in eastern Jilin and precipitation in southern Jilin will end, and the temperature will drop.

　　On the 27th, due to the influence of cold air, there were heavy snowstorms along the Tianshan Mountains in northern Xinjiang. Monitoring shows that at 8: 00 am on the 28th, the snow has reached 36 cm. In addition, snowflakes also appear in western Qinghai and eastern Liaoning.

　　The Central Meteorological Observatory predicts that there will be light snow or sleet in northwestern Xinjiang, central and eastern Qinghai, northern Sichuan Plateau and central Shandong from 08: 00 on December 29 to 08: 00 on December 30. There are small to moderate rains in the eastern part of Southwest China, western Jiangnan, western South China, central and eastern Hainan Island and parts of Taiwan Province.

　　Tomorrow and the day after tomorrow, there will be a large range of snowfall in eastern Inner Mongolia, Jilin and Heilongjiang, especially in eastern Jilin.For the snow-poor area of Beijing, Tianjin and Liaoning, there is still basically no possibility of snowfall in this cold air activity. With the southward movement of cold air, it will still be rainy in Jiangnan and western South China tomorrow, but the intensity is generally not strong, mainly light rain, with moderate rain in the local area. It will generally clear up the day after tomorrow, but the air will become dry again.

　　Meteorologists reminded that,There will be snowfall in Northeast China, Inner Mongolia and other places tomorrow and the day after tomorrow. The public should be careful about road snow and ice, and be careful when crossing the road. Affected by cold air, the temperature in most parts of the country will drop again. The public should pay attention to cold and warmth, and be careful of catching a cold.

Special feature of 1905 film network In 2017, the total box office reached 55.911 billion yuan, a year-on-year increase of 13.45%. The domestic movie box office was 30.104 billion yuan, accounting for 53.84% of the total box office; There are 92 films with box office exceeding 100 million yuan, including 51 domestic films. The number of people watching movies in urban cinemas was 1.62 billion, up 18.08% year-on-year.

Looking back on this year’s changes in the film market, it is still full of ups and downs. Judging from the data, the overall situation of the mainland film market is still catching up and has unlimited potential. In 2017, there were 9,597 new screens in China, and the total number of screens has reached 50,776, surpassing North America and ranking first in the world.

　　

Judging from the works, the theme film based on originality and art cinema have become two dark horses that cannot be ignored. Among them, Wolf Warriors 2’s bold attempt to integrate business style not only brought it a series of amazing figures in China — — The single-day box office was 426 million, and the final box office was 5.68 billion, which also attracted great attention in the world. It successfully ranked 55th in the top100 box office list in the world, which once again proved the importance of the theme film to show cultural self-confidence.

　

　 　In addition, art cinema, represented by Gang Rinpoche and Twenty-two, can break through the tight encirclement with quality in the case of few films, which also proves that the audience’s desire for realistic films has been growing, and the appreciation level has also improved rapidly.

　

　　

The bright market results are also attributed to the increasingly rational trend of the film market this year. Traffic actors no longer only pay attention to popularity, but also ponder acting skills, reshuffle ticketing websites and change the distribution power structure. These phenomena can be described as returning to the original after washing away the lead.

　　

The formal implementation of the Film Industry Promotion Law has also made the film industry have laws to follow, which has provided a lot of convenience for film creators and provided a basis for the rectification of chaos in the industry. Of course, in the course of the prosperous film market, there are still some episodes that make people reflect. But cleverness can’t shake the big market.

　

Below, let’s take a look at the top ten keywords of the film market in 2017 and reminisce about this year’s "big surprises and small secrets".

01　Film industry promotion law

　

On March 1, 2017, the Film Industry Promotion Law came into effect, and China stipulated the standardization and development of the film industry in legal form for the first time.

　

　

As the first industrial law in the field of cultural industry in China, the Film Industry Promotion Law clearly stipulates the decentralization of film examination and approval authority, the strengthening of support for rural films and minority films, and the protection of audience rights and interests.

　

From then on, the film censorship will be reduced to the provincial film authorities, and the Promotion Law stipulates that social funds should be actively guided to invest in rural film screenings in border areas and ethnic areas.

　

In addition, for some large-scale movies, the Promotion Law also stipulates that cinemas should give tips to "movies that may cause physical or psychological discomfort to minors and other audiences." When Wolverine 3 was released, many cinemas reminded the audience on the online and offline ticket purchase windows.

　

　

As an industry law to regulate the order of the film market, the Film Industry Promotion Law also makes relevant provisions on the protection of film intellectual property rights and the act of evading and reporting the box office.

　

Film intellectual property rights have laws to follow, and piracy and plagiarism in the industry will be severely cracked down; In addition to fines, cinemas will be ordered to suspend business for rectification if the circumstances are serious, and the license will be revoked by the original issuing authority if the circumstances are particularly serious.

　

Not long after the implementation of the Industrial Promotion Law, the competent authorities imposed penalties on 326 cinemas that evaded and reported the box office in 2016, and severely cracked down, with remarkable results.

　

Hu zhifeng

Dean, School of Art and Media, Beijing Normal University

The promulgation of the Film Industry Promotion Law has a direct impetus not only to the film itself, but also to the ideology and industrial culture associated with the film, as well as the promotion of the international communication ability of China culture and the promotion of the national cultural soft power.

Yin hong

Director of Tsinghua University Film and Television Communication Research Center

The Film Industry Promotion Law, as the first industrial law in China’s cultural field, not only epitomizes the reform experience of China’s film industry, but also escorts the continued development of China’s films.

　

02　Art film

　　

In 2017, several art films broke through the tight encirclement and gained good reputation and box office under the attack of many blockbusters.

　

The first thing to bear the brunt is the Tibet-themed "Gangrinboqi", which earned only 17.03 million yuan in the first week. However, with the good word of mouth, the box office of the film more than tripled in the second week and attacked five times in the third week.

　

　

At the moment, the discussion on the belief and the value of life in the film has also become a hot topic in society, and the response from netizens is very enthusiastic.

　

There is also the performance of "Twenty-two", which was released shortly after. The film takes the experiences of 22 "comfort women" who survived in mainland China as the background and objectively presents their living conditions.

　

　

The film finally earned 170 million box office, and evoked people’s memories of that period of history and triggered people’s reflection on reality.

　

On the one hand, two art films with counter-attacks at the box office mean that the audience’s appreciation ability is generally improved. On the other hand, it also shows that the audience has an increasing demand for movies with realistic themes and social topics.

　

Chen zhixiong

Co-founder and chief content officer of poison tongue film

Instead of blindly asking the audience to yearn for art, sometimes art can also face the audience. We really need movies that pay attention to reality and have social topics.

Raymond Zhou

movie critic

The counterattack of excellent minority films means that the audience’s appreciation ability is generally improved. It doesn’t mean that all films with good reputation can get the box office results they deserve, but at least it declares the end of the era of box office and word-of-mouth inversion.

　

03　Commercial theme

　　　

If "operation mekong" in 2016, let us see the charm of the main melody film Commercialization 1.0 for the first time. Then, in "Wolf Warriors 2" and "The Great Cause of Building the Army" released in 2017, we saw the infinite possibility of commercialization of the main theme movie 2.0.

　

Sharp and clean editing, compact narrative, dripping martial arts scenes and promoting the theme of home and country with positive energy have all opened up a new road for "China blockbuster", and these elements have also made the audience excited and passionate.

　

　　

The box office performances of "Wolf Warriors 2" and "Building the Army" just prove the success of the commercialization of the main theme films. Among them, "Wolf Warriors 2" broke through 100 million yuan in four hours, with a single-day box office of 426 million yuan and a final box office of 5.68 billion yuan, surpassing the opening of "The Mermaid" by 280 million yuan, with a single-day box office of 310 million yuan and a final box office of 3.389 billion yuan, setting a new record for domestic movies.

　

　

As the 90th anniversary of the founding of the People’s Republic of China, the film "The Great Cause of Building the Army", with its majestic image style and magnificent war scenes, reproduces the difficult course of the Communist Party of China (CPC) people in building a revolutionary army and has won 400 million box office success.

　

It can be said that the super-high box office of "Wolf Warriors 2" has revolutionized the audio-visual language of domestic theme films, making the theme of the theme become the main theme of the market. In addition, it is more important to assume social responsibility and carry forward the national spirit.

　

Yudong

Founder, Chairman and President of Bona Film Group Co., Ltd.

Nowadays, the main melody film is actually assuming its due social responsibility, which not only strengthens the "road confidence, theoretical confidence, institutional confidence and cultural confidence", but also makes the main melody film itself more confident.

Liu yang

Deputy Editor-in-Chief, Cultural Interview Room, Political and Cultural Department, People’s Daily

The super-high box office of "Wolf Warriors 2" has broken the curse that has haunted the domestic main melody movies for many years, and the main melody theme can also become the main melody of the market. The key lies in how to shape the characters and how to tell the story.

　

04　online celebrity with a huge fan base

　　

In the first two years, the traffic star was the "shoulder handle" on the big screen, and its huge fan flow could make a mediocre film constantly stir up hot topics, thus driving the box office to improve.

　

However, in such a state, a large number of assembly-line works with stars as gimmicks appear in the market, which also breeds a lot of industry chaos in which traffic stars "use body double for performance and rely on matting for filming".

　

By this year, the influence of traffic stars on the performance of a film has gradually weakened, and the joining of small fresh meat and flowers is no longer equivalent to high box office, and the audience has gradually returned to the film itself.

　

　

In the second half of the year, no matter "The Performer’s Speech" or "The Birth of the Actor", many programs to discuss performance came into being, and many powerful actors were invited to present their opinions, which made the performance return to the essence of art and gave an excellent demonstration to the traffic stars.

　

　　

Jian Zeng

Team leader of Tencent. com film and television group

The appearance of traffic stars is not a problem, but only traffic stars are a big problem in a movie market. People’s demand for traffic stars is real, but people’s demand for excellent acting is also real.　

Chen zhixiong

Co-founder and chief content officer of poison tongue film

From movies (works), we can see that the stars are getting thinner and thinner, but the noise received from outside the movies (works) is getting more and more noisy.

　

05　originate

　

The ebb tide of IP and the improvement of originality are the indicators of the film market in 2017. IP adaptation was extremely hot in the past few years, and a large number of love novels and fantasy novels were put on the screen. However, adaptation itself is a technical activity. If it is not changed well, it will easily become a mediocre work that cashes in by piling up stars, thus losing the soul of the original.

　

　　

The ebb tide of IP does not mean that IP will withdraw from the market, but that IP adaptation will become more rational and no longer blindly follow. At the same time, the power of originality has once again attracted people’s attention and become the focus of the market.

　

This year, many creators have created a number of high-quality films in the spirit of originality, such as "Riding the Wind and Waves", "Carnival" and "Love each other".

　

　

These films not only show the imagination, but also focus on real life, depicting the joys and sorrows of every living individual, which resonates with the audience, and this is also the original charm.

　

Sairen

movie critic

In 2017, China’s films were imaginative and unrestrained, but they still remembered the meticulous carving of individual dignity. And all this is the source of originality. What is the source, that is, the honesty and courage of the creator.

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From the very beginning of this round of Israeli-Palestinian conflict, there have been different statements about some facts in this conflict. For example, whether this conflict is called "Palestinian-Israeli conflict" or "Israel-Kazakhstan conflict" is quite controversial on the Internet. Another example is the Israeli captured by the Palestinian resistance. Are they called "hostages", "prisoners of war" or "detainees"? Many military fans also use them casually, so what should we think of these words?

Ivan the Great’s point of view, there is no doubt that the power of language will define the nature of the event, and what words are used to describe what happened on the east coast of the Mediterranean Sea directly reflects the attitude of a certain country and individual towards this event. For example, Israel did not hesitate to call those who were taken away by resistance organizations "hostages", and the United States and other western countries also called them "hostages". Seeing this scene, many military fans in our country were puzzled and followed the cry of "hostages, hostages".

In fact, the word "hostage" did have the meaning of "the population plundered by war forced the enemy to agree to certain conditions" in ancient Chinese. However, in the context of modern Chinese, the word "hostage" is mostly used in scenes such as illegal crimes and terrorist attacks. Who will catch "hostage"? Kidnappers take hostages, terrorists take hostages. Therefore, Israel and others refer to the people taken by Hamas as "hostages", which is in line with Israel’s slander of resistance organizations as terrorists. China does not recognize Hamas as a terrorist organization, but neither does it recognize Hamas as a national army. Without a national army, there is no right to engage in war, and the term "prisoner of war" is not applicable. Therefore, as you can see, at the CCTV level, our name for these people is unified as "detained persons", which is very neutral.

The so-called "Palestinian-Israeli conflict" and "Israel-Kazakhstan conflict/war" are also the same. The reason why China describes this conflict as "Palestinian-Israeli conflict" is that on the one hand, it recognizes that the resistance organization led by the Palestinian Islamic resistance movement can represent the resistance spirit of the Palestinian people to a certain extent and is enough to be a representative of the Palestinian people; On the other hand, it is believed that the wanton bombing of the Gaza Strip by the Israeli army has made the victims of the conflict all the Palestinian people, which makes this conflict have the nature of total war and is enough to be called "Palestinian-Israeli conflict".

However, some people who keep saying "Israel-Kazakhstan conflict" literally understand "Israel-Kazakhstan" as if Hamas is detached from the existence of the Palestinian people and can neither act as the representative of the Palestinian people nor exercise the right of resistance on their behalf. At the same time, it also makes Israel’s war goal seem to point only at Hamas and have nothing to do with the Palestinian people. Obviously, this is by no means the case …

Compared with War of Resistance against Japan, can we call the September 18th Incident a "conflict between Japan and Zhang" and the national government’s war of resistance against Japan and Chiang Kai-shek? Obviously not, which dilutes the significance of War of Resistance against Japan’s national war of resistance and inter-state war. This is also the real concern of these people who keep saying "Israel-Kazakhstan conflict"-Hamas’s "illegal resistance" has caused heavy casualties in the Gaza Strip and cannot represent the interests of the Palestinian people. To put it bluntly, this is a routine with the well-known anti-Japanese guerrilla warfare that attacked the enemy’s rear.

In fact, according to these people’s ideas, we can also call the current Russia-Ukraine conflict "Russia-Jersey conflict"-after all, Hamas is more like a person than the Kiev ruling group, which has "sold, sold and sold" the country. You ask these people who keep saying "Kazakhstan-Israel conflict", who is willing to change their words to "Russia-Azerbaijan conflict"? I can guarantee that 99.99% of people are unwilling, so, isn’t that enough?