Do you like running?

Finally, I stripped several waves of dramas and watched several bloody sports dramas, and found "Strong Wind Blowing"-a drama about running.

I was amazed at the production ability of Japanese animation. I saw Tennis Prince from Slam Dunk Master and Volleyball Boys from Basketball of Sunspots. After chasing down one by one, I seemed to understand the routine, but when I saw the new drama again, I couldn’t help but be excited, happy and gratified by their growth.

Strong wind blows, still moving forward.

Like most anime, a teenager with extremely high talent-Zangyuan Zou, a big brother who always smiles and says "It doesn’t matter", a former decadent Nigu senior, a senior who passed the judicial examination at one time, two twin brothers Shintaro and Shinjiro, a prince who loves comics, and king, a prodigy who is about to graduate and is still worried about employment, and an international student Moussa. Ten people, from a layman with no running experience at first to a post biography in Hakone; Everyone has different purposes, and finally came to the peak of Hakone’s posthumous biography.

Ten people live in Zhuqingzhuang, a cheap apartment near the school, but it is actually the dormitory of the track and field club of Kuanzheng University.

Won the seed right for the coming year.

What is the meaning of running?

Everyone has their own answers.

Ten people, with different personalities, finally came together, rushed out of the qualifiers and went to Hakone.

I like these protagonists, and I also like the characters who lead them, because they have a longing for victory.

As he himself said.

He became the protagonist in those cartoons, and he became the protagonist in his life. Even if he is dragged into the water, even if he hates running, he has experienced so much pain for so long. If he chooses to give up here, then he will hate himself.

He did it, he found it, just as he learned from comics, there are his companions waiting for him ahead, so he must never give up.

Moussa, a foreign student

Don’t try to be brave, don’t panic, keep your feet on the ground.

This is the evaluation of Moussa by Grey II.

Huajian Area 2 is the area where the trump card is located, and it is also where fierce competition takes place.

Moussa, the second best, needs to make up for the time he left before, so he is impetuous. "Moussa, you are now 18, and there is a group of seven in front."

Don’t try to be brave, don’t panic, down-to-earth, Moussa stabilized his rhythm and kept up with it step by step in his own interval. Finally, he surpassed seven people, and he caught up!

Twin city taro city Jiro

They are the other half of each other’s souls, sleeping together, playing together, going to school together and running together. But they also have many differences, such as the location of the mole, their favorite food, the character and talent of girls.

My brother knows that his younger brother loves running more than himself, and he can also make outstanding achievements. It is precisely because of his company that his younger brother can make continuous progress and surpass himself.

The younger brother takes Ah Zou as the goal. "If you like it, just try your best to catch up." I’m still not sure who Ye Cai’s sister really likes, so let it go and run behind!

Weiqi is a profound knowledge. The stronger a person is, the more he will think about his attitude when he retreats. How to admit defeat and how to admit defeat are very important. No one will blame the person who gave up after a serious challenge, and will not laugh at him for running away from the cold. On the contrary, he will praise them for quitting at the right time, because everyone knows that this person is eager for victory until the end.

From joining the track and field club to establishing the track and field support club of Kuancheng University, prodigies have paid a lot for track and field. Because of a bad cold, the prodigy in Zone 5 faltered and stopped for a time. However, as long as we hold the relay belt in our hands, we must continue, because there are companions waiting ahead. Whether we run for ourselves or for the goals in our hearts, we must move forward, which is exactly what makes us shocked by running.

Whether it’s the judicial examination or Hakone Biography, seniors always keep their promises, so come on and get the interval prize.

Senior Xue, who passed the judicial examination at one time, has a cool head and a stable center of gravity, so he is responsible for the downhill section of the return journey. Calmly calculate the time per kilometer, observe calmly, and concentrate on the eyes for more than 20 kilometers. On the way, he saw his remarried mother, the family he didn’t know how to get along with. In the end, he chose to reconcile with his family, and he was relieved.

Please enjoy running.

Maintaining the level of 3 minutes per kilometer is the most ideal state. Senior Nico participated in long-distance running in the school track and field team, but because of physical reasons, he finally had to give up long-distance running even if he loved it. It is also the case that he chose decadence in college and lost his former enthusiasm.

"If you want to relax, just don’t run. No matter whether you quit smoking or lose weight, no one is relaxed. Once you make up your mind, you already know that the next road will not be easy. "

Fortunately, Grey II ignited his enthusiasm; Fortunately, there is such a group of people running with him; Fortunately, he still loves long-distance running.

When we meet at the finish line, tell me about the origin of the parade temple.

Like most people, I am mediocre, too ordinary to live in an ordinary university, full of smiling faces, but unwilling to open my heart to others, lonely and alone.

When running, everything is different. The relay race of ten people is essential for anyone, and they also deeply feel that they are needed. While running alone, you can be liberated from all kinds of shackles and face yourself honestly; Only when running, you don’t have to play yourself.

That night, when I saw you running in front of me, I thought my dream was there. He ran figuratively in front of me, and that feeling shocked me. What I have been struggling for is there, and the ideal appearance that I can never reach is you, you know? I can see a straight path of light under your running feet, like a meteor.

Grey 2: "What is the best compliment for a long-distance runner?"

A Zou: "Is it’ fast’?"

Grey two: "No, it’s’ a powerful country runs fast, and it can’t stand out in the long-distance running." Weather, venue, competition development, physical fitness, as well as their own mental state-long-distance runners must calmly analyze these many factors, even in the face of great difficulties, they must persevere in breaking through the difficulties. What long-distance runners need is real’ strength’. Therefore, we must regard’ strong’ as the highest honor and keep running every day. "

A Zou has a very high talent for long-distance running, which is why he far surpassed others in the initial training. It was also the first time that it was an idiotic dream to put forward the idea of going to Hakone to post a biography.

Grey Er’s persuasion, from letting A Zou watch other people’s games as the audience, to A Zou opening his heart to the whole team. A Zou gradually walked out of his demons since high school. This time, because it was us, not me, Ah Zou succeeded in breaking through himself.

"You are the best athlete in my heart." Grey II’s evaluation of A Zou. A Zou untied the knot and liberated himself. He took the relay belt and passed the competitors in front one by one. He broke Fujioka’s record and won the interval championship.

Even if I can’t run anymore, I still love running.

Gray II, who also has a talent for long-distance running, is different from A Zou’s fate. In high school, he eventually stayed away from the track and field because of training injuries, doubted himself, hated himself and could not accept the reality. But in the end, because of his love for long-distance running, he returned to the track and field. The meaning of running is not victory, nor is it the achievement and ranking written on paper, but the contest with yourself again and again, breaking through yourself.

In front of the finish line, it is the teammate who greets the gray two, the scenery of the vertex, and the answer of the gray two.

Strong winds are blowing head-on, running against the wind, firmly believing that the answer is ahead.

What is powerful?

What is running?

What is survival?

Everything is on the other side of the wind.

Hope lies in our respective hearts.

Look, the road is right under our feet.

So, we have to keep running today.

Keep running until eternity.

Everyone has changed in running, and everyone has found the answer to his running more or less.

So, please ask: "Do you like running?"

Yi Geng (there is still a lot to say, but I haven’t had time to say it yet)

WeChat official account: Never Time on the Island.

Why is it so popular?

Wulitou+Japanese tucao+heavy taste+parody+good story = super popularity

　 　　"100,000 Cold Jokes" was originally a cartoon drawn by cartoonist Han Wu. Since June, 2010, it has been serialized on a sinister website, and its popularity has exploded, with a total of 1.5 billion network hits and 73 million readings. In July 2012, the cartoon was turned into an animated series, which was serialized and played on the video website. It was clicked more than 10 million times in three days. By the end of the first season, the number of online clicks reached 1 billion, and the average number of single episodes was over 90 million times. Whether you have a concept or not, these figures mean that they are very popular. So, how does it do it?

Almost all the main characters in 100,000 Cold Jokes are taken from other classic works.

　 　　This is first attributed to its nonsense style. Every episode of "Ten Lengs" cartoon is a spoof of other classic film and television works or popular elements on the Internet. Its main chapters are Hulu, Nezha, Pinocchio and Journey to the West, etc. The stories are closely related to the classic works involved in the title, or directly taken from them. Like the first episode of the first season, it tells the story of Nezha’s birth in the list of gods: Li Jing’s wife was pregnant for three years and gave birth to Nezha. Unexpectedly, he was born with an adult figure and was ugly. The author’s brain is wide open, which makes Li Jing redesign Nezha’s appearance like playing a computer game, so the latter becomes a monster with a face and a voice like a little girl, but with a huge figure and a very uncoordinated head and body.

　 　　Secondly, the success of "Ten Lengs" is also inseparable from its Japanese-style spit throughout the whole article. The main characters spit almost all the time. They complain about the illogical behavior of other characters and even the unreasonable plot design of the creator with exaggerated tone and extremely fast speech speed, which makes the lines become a kind of self-mockery of the creator, and self-mockery is a kind of advanced humor. Its source of nutrition is the Japanese cartoon "Funny Comics Day and Peace" which is popular on the Internet, and the latter draws on the talents known as Japanese cross talk. This form of comedy is usually performed by two people, one is responsible for playing the fool and the other is responsible for finding fault with anger. Although it is imitation, the content of Ten Lengs is original, and it is closely related to the growth experience and cultural background of young audiences in China, so it has regained its vitality.

　 　　Bad customs are also one of the reasons for the popularity of this series. Still taking the first episode of the first season as an example, after hearing the good news, Li Jing rushed into the delivery room and found that his wife had put a huge ball at the bedside, thinking it was a fetus. He was so angry that he was about to split the ball in half, but his wife stopped him, saying that it was just a nose excrement that she had been boring for more than three years. Another example is "Superman" in the first episode of the second season. The hero in the film is called "Shit Superman", and he can only become a superhero after shit. This evil custom is not limited to shit, but also the reproductive system: in the second episode of the second season, the protagonist must attack the weak position of dinosaurs to defeat them, and this weak position refers to the dinosaur’s "Little Tintin".

　 　　The film is also full of references, parody or ridicule to other media, including computer games, movies, TV dramas, advertisements, news programs and works of art … … Excavate is set to be 100% empty-handed, and every time he raises his sword and cuts people, he is always caught by others inexplicably. This refers to computer games. The stool superman can’t change because of constipation, so the creator immediately inserted an advertisement of "Jushuang brand" Kaisailu here; The key parts of the dinosaur are mosaiced, which is undoubtedly a "tribute" AV film. We might as well think that each episode of "100,000 Cold Jokes" is completed by quoting and piecing together, and there are not many purely original plots and characters in this work.

　 　　But this does not mean that "100,000 Cold Jokes" does not pay attention to stories. In fact, the reason why it can make people never tire of watching it depends on the story conflict hidden under the fancy packaging. Although an episode lasts only five minutes, it also follows the theory of Hollywood classic plays, putting the characters in a difficult position and letting them come out through their own efforts: Li Jing’s dilemma is that his wife gave birth to a monster; The dilemma of shit superman is that it can’t be pulled out. In the process of getting rid of the predicament, the protagonist will conflict with the external environment and other roles again and again. Conflict is the root of the story’s vitality and the key to shaping the characters.

Cold Dance, Li Shujie andHenry Lu

Who created 100,000 Cold Jokes?

Low-key original author+couple director+new company = high-profile works

　 　　At the movie premiere on December 28th, Han Wu, a cartoonist who has always kept a low profile and never appeared in public, quietly appeared and answered his long-puzzled fans’ gender questions. Judging only from his appearance and voice, this young man is tall and thin, and he is more shy than Lu Hengyu and Li Shujie, directors of dramas and movies. "100,000 Cold Jokes" was originally just his work, but the serialization of "Hulupian" stopped. Unexpectedly, after the serialization of "The End of the World" resumed, it gained a lot of popularity. There is an evil spirit and the idea of making it into a series cartoon.

　 　　Yaoqi is a comic sharing website launched in October 2009. Its full name is Yaoqi original comic DreamWorks, which belongs to Beijing April Star Network Technology Co., Ltd., which is a subsidiary of Shanda Network. Since its establishment, Yaoqi has always positioned itself as an Internet company. There is no comic book author in the company. It mainly obtains works through manuscripts and netizens’ contributions, and provides readers with all kinds of original comics such as fans, teenagers and girls. Cold Dance began to serialize comics in a sinister way by submitting a manuscript, and became the most popular star author of this website because of "100,000 Cold Jokes".

　 　　In 2012, the demon found Lu Hengyu and Li Shujie, whose animation works have been published. Both directors were born in 1980s, and graduated from the Central Academy of Fine Arts and the Animation Department of Shaanxi University of Science and Technology respectively. In 2006, Lu Hengyu made his feature film debut "Days in the Clouds" and met Li Shujie. They have worked in Chengdu Zhongxuan Digital, Beijing Huazang Guangming and Chengdu Katu Animation. In 2009, they collaborated on a series of short films "The City of Ivory", with Li Shujie as the director and Lu Hengyu as the screenwriter and producer. In 2012, Lu Hengyu and Li Shujie Studio was formally established to undertake the production of the drama version of 100,000 Cold Jokes, one episode per month, with the two co-writers and directors.

　 　 At present, the business of Lu Hengyu and Li Shujie Studios has been greatly expanded, no matter whether it is evil or not. There is a demon spirit that began to move to the mobile animation market, providing content to the animation bases of operators such as mobile and telecommunications, and launching APP applications. At the same time, it also made a further breakthrough in the adaptation of animation film and television drama, produced another animated drama series "Duannao", and plans to turn it into a movie. In addition, it also paid attention to the development of peripheral products, launched shirts, business cards, etc. around the brand of "100,000 jokes", and cooperated with the publishing house to publish comic books of "100,000 jokes". At the end of 2012, Lu Hengyu and Li Shujie cooperated with Tencent to launch the 50-episode animated film "Brother Dead" based on the comic book of the same name.

Big movie producers, second from right and third from right are crowdfunding project investors.

How are big movies made?

Crowdfunding+tripartite investment+advertising placement+resource replacement =0 cost

　 　 100,000 Cold Jokes is still directed by Lu Hengyu and Li Shujie, and it has been widely discussed since its preparation. This aspect is related to the large number of fans accumulated in comics and dramas, but it also benefits from its unique fund-raising method: crowdfunding. The so-called crowdfunding is to raise funds for the public. In March 2013, the crowdfunding project "100,000 Cold Jokes" was launched in roll call time, a professional crowdfunding website, becoming the first film crowdfunding project in China. By August of that year, the project had raised 1.37 million yuan from 5,533 people, and the production work started smoothly. Crowdfunding has also become a hot topic in the film industry that year.

　 　 However, more than 1 million yuan is far from enough to make a movie. Some media said that the production and publicity cost of this film was more than 30 million. Chen Hongwei, the producer of the film and Wanda Pictures, also revealed that crowdfunding is more like a marketing move for the film. Judging from the attention of its harvest, this marketing can be said to be successful. In fact, before the crowdfunding project was launched, Wanda Pictures, Yaoqi and Xuandong Communication had already raised funds. Through crowdfunding, they not only expanded the audience of the film, but also learned about the possible reaction of the market in advance. In addition, they also took the opportunity to convey such a message to the outside world: "Ten Lengs" is trendy, and even its financing methods are at the forefront of the times.

　 　 Advertising placement also brings a lot of money to the film. Suning.cn, Xiaomi Technology and China Merchants Bank all placed advertisements in the film. Compared with other films, the explicit degree of implanted advertisements in this film is staggering. In addition to showing the sponsoring brands in turn at the beginning of the film, the producer directly designed Xiaomi mobile phone and China Merchants Bank Card as the key props of the film, and the protagonist relied on them to save the world. In the course of the story, an advertisement for Suning Tesco was also unprecedented on the big screen. Like the drama version, the advertisement has become a funny stalk of this film. It is abrupt, but it makes sense, so it is easily accepted by the audience.

　 　 With the replacement of resources, "Ten Lengs" has also received publicity and ticketing support from Sina, Guevara, Blueport and other media platforms. Suning.cn also put advertisements in more than 50 office buildings in Beijing for this cooperation. Coupled with the high-priced new media copyright, the big movie "100,000 Cold Jokes" has already recovered its cost before it was released. With Wanda’s powerful distribution system, it is not a problem for the film to make a profit on New Year’s Day. The producer’s box office expectation is 100 million yuan, which is obviously a very pragmatic goal in this era when the box office is over 100 million yuan. However, for this small-budget production, it already means a rich profit return.

　　CCTV News:Pay attention to the weather during the New Year holiday. According to the news of China Meteorological Bureau yesterday, during the New Year’s Day holiday in 2018 (December 30 to January 1), most parts of the country are mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

　　The Central Meteorological Observatory predicts that during the New Year’s Day holiday in 2018, most parts of the country will be mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

　　During the period, on the 30th, due to the influence of cold air, the temperature dropped by 4 ~ 8℃ from west to east and from north to south in eastern China, and it was 10℃ in some areas. There are 4 ~ 6 northerly winds in the Yangtze River and most of its northern areas; From 31st to 1st January, there was light snow in the eastern and northeastern parts of Inner Mongolia, with moderate to heavy snow in the eastern part of Northeast China. There is light rain (light snow at high altitude) in southwest China, western South China and western Jiangnan, and precipitation is scarce in most other areas.

　　Cold air strikes: the smog in Huanghuai, North China will improve, and there is moderate to heavy snow in the northeast.

　　The Central Meteorological Observatory predicts that the foggy and hazy weather in North China, Huanghuai and other places will be the heaviest in this round on the 29th.The Central Meteorological Observatory issued a foggy orange warning at 6: 00. On the 30th, affected by cold air, the air quality began to improve. As the cold air continues to move southward, the areas with high temperature in China will gradually return to normal level.

　　When cold air strikes, the smog will gradually weaken from north to south.

　　This morning, some parts of Beijing were caught in heavy fog, with low visibility, and some expressways were closed for a time. In Shandong, at 6 o’clock this morning, the Shandong Meteorological Observatory issued a foggy red warning. In some areas of Liaocheng, Dezhou, Binzhou, Dongying, Jinan, Zibo, Weifang, Jining, Zaozhuang and Rizhao, the visibility is less than 50 meters.Affected by bad weather, as of 9: 00 am, more than 300 toll stations of G2 Beijing-Shanghai Expressway, G20 Qingyin Expressway and other expressways were temporarily closed.

　　In addition, from the morning of the 29th to the 30th, the atmospheric diffusion conditions in central and southern North China, Huanghuai, Jianghuai, Jianghan and Sichuan Basin were poor, with mild to moderate haze, with severe haze in central and southern North China, central and western Huanghuai and Jianghan. Since the 30th, the North China Plain, Huanghuai and other places have been affected by cold air, and the atmospheric diffusion conditions have gradually improved.Haze weather gradually weakens and dissipates from north to south, but due to the influence of upstream transportation, haze will be aggravated in parts of Huanghuai, Jianghuai, Jianghan and northern Jiangnan.

　　Meteorologists reminded that due to the fog and haze weather,If the public has a travel plan, it is necessary to plan the driving route in advance and check the accessible sections. The public should wear masks and hats when going out. Try to minimize outdoor sports and exercise in haze weather. Wash your face in time after returning home and wash your mouth and nose with normal saline. In some areas, visibility is low due to fog. When driving, you need to turn on fog lights, slow down and pay attention to pedestrians.

　　Tomorrow and the day after tomorrow, there will be heavy snow in eastern Jilin and precipitation in southern Jilin will end, and the temperature will drop.

　　On the 27th, due to the influence of cold air, there were heavy snowstorms along the Tianshan Mountains in northern Xinjiang. Monitoring shows that at 8: 00 am on the 28th, the snow has reached 36 cm. In addition, snowflakes also appear in western Qinghai and eastern Liaoning.

　　The Central Meteorological Observatory predicts that there will be light snow or sleet in northwestern Xinjiang, central and eastern Qinghai, northern Sichuan Plateau and central Shandong from 08: 00 on December 29 to 08: 00 on December 30. There are small to moderate rains in the eastern part of Southwest China, western Jiangnan, western South China, central and eastern Hainan Island and parts of Taiwan Province.

　　Tomorrow and the day after tomorrow, there will be a large range of snowfall in eastern Inner Mongolia, Jilin and Heilongjiang, especially in eastern Jilin.For the snow-poor area of Beijing, Tianjin and Liaoning, there is still basically no possibility of snowfall in this cold air activity. With the southward movement of cold air, it will still be rainy in Jiangnan and western South China tomorrow, but the intensity is generally not strong, mainly light rain, with moderate rain in the local area. It will generally clear up the day after tomorrow, but the air will become dry again.

　　Meteorologists reminded that,There will be snowfall in Northeast China, Inner Mongolia and other places tomorrow and the day after tomorrow. The public should be careful about road snow and ice, and be careful when crossing the road. Affected by cold air, the temperature in most parts of the country will drop again. The public should pay attention to cold and warmth, and be careful of catching a cold.

Special feature of 1905 film network In 2017, the total box office reached 55.911 billion yuan, a year-on-year increase of 13.45%. The domestic movie box office was 30.104 billion yuan, accounting for 53.84% of the total box office; There are 92 films with box office exceeding 100 million yuan, including 51 domestic films. The number of people watching movies in urban cinemas was 1.62 billion, up 18.08% year-on-year.

Looking back on this year’s changes in the film market, it is still full of ups and downs. Judging from the data, the overall situation of the mainland film market is still catching up and has unlimited potential. In 2017, there were 9,597 new screens in China, and the total number of screens has reached 50,776, surpassing North America and ranking first in the world.

Judging from the works, the theme film based on originality and art cinema have become two dark horses that cannot be ignored. Among them, Wolf Warriors 2’s bold attempt to integrate business style not only brought it a series of amazing figures in China — — The single-day box office was 426 million, and the final box office was 5.68 billion, which also attracted great attention in the world. It successfully ranked 55th in the top100 box office list in the world, which once again proved the importance of the theme film to show cultural self-confidence.

　 　In addition, art cinema, represented by Gang Rinpoche and Twenty-two, can break through the tight encirclement with quality in the case of few films, which also proves that the audience’s desire for realistic films has been growing, and the appreciation level has also improved rapidly.

The bright market results are also attributed to the increasingly rational trend of the film market this year. Traffic actors no longer only pay attention to popularity, but also ponder acting skills, reshuffle ticketing websites and change the distribution power structure. These phenomena can be described as returning to the original after washing away the lead.

The formal implementation of the Film Industry Promotion Law has also made the film industry have laws to follow, which has provided a lot of convenience for film creators and provided a basis for the rectification of chaos in the industry. Of course, in the course of the prosperous film market, there are still some episodes that make people reflect. But cleverness can’t shake the big market.

Below, let’s take a look at the top ten keywords of the film market in 2017 and reminisce about this year’s "big surprises and small secrets".

01　Film industry promotion law

On March 1, 2017, the Film Industry Promotion Law came into effect, and China stipulated the standardization and development of the film industry in legal form for the first time.

As the first industrial law in the field of cultural industry in China, the Film Industry Promotion Law clearly stipulates the decentralization of film examination and approval authority, the strengthening of support for rural films and minority films, and the protection of audience rights and interests.

From then on, the film censorship will be reduced to the provincial film authorities, and the Promotion Law stipulates that social funds should be actively guided to invest in rural film screenings in border areas and ethnic areas.

In addition, for some large-scale movies, the Promotion Law also stipulates that cinemas should give tips to "movies that may cause physical or psychological discomfort to minors and other audiences." When Wolverine 3 was released, many cinemas reminded the audience on the online and offline ticket purchase windows.

As an industry law to regulate the order of the film market, the Film Industry Promotion Law also makes relevant provisions on the protection of film intellectual property rights and the act of evading and reporting the box office.

Film intellectual property rights have laws to follow, and piracy and plagiarism in the industry will be severely cracked down; In addition to fines, cinemas will be ordered to suspend business for rectification if the circumstances are serious, and the license will be revoked by the original issuing authority if the circumstances are particularly serious.

Not long after the implementation of the Industrial Promotion Law, the competent authorities imposed penalties on 326 cinemas that evaded and reported the box office in 2016, and severely cracked down, with remarkable results.

Hu zhifeng

Dean, School of Art and Media, Beijing Normal University

The promulgation of the Film Industry Promotion Law has a direct impetus not only to the film itself, but also to the ideology and industrial culture associated with the film, as well as the promotion of the international communication ability of China culture and the promotion of the national cultural soft power.

Yin hong

Director of Tsinghua University Film and Television Communication Research Center

The Film Industry Promotion Law, as the first industrial law in China’s cultural field, not only epitomizes the reform experience of China’s film industry, but also escorts the continued development of China’s films.

02　Art film

In 2017, several art films broke through the tight encirclement and gained good reputation and box office under the attack of many blockbusters.

The first thing to bear the brunt is the Tibet-themed "Gangrinboqi", which earned only 17.03 million yuan in the first week. However, with the good word of mouth, the box office of the film more than tripled in the second week and attacked five times in the third week.

At the moment, the discussion on the belief and the value of life in the film has also become a hot topic in society, and the response from netizens is very enthusiastic.

There is also the performance of "Twenty-two", which was released shortly after. The film takes the experiences of 22 "comfort women" who survived in mainland China as the background and objectively presents their living conditions.

The film finally earned 170 million box office, and evoked people’s memories of that period of history and triggered people’s reflection on reality.

On the one hand, two art films with counter-attacks at the box office mean that the audience’s appreciation ability is generally improved. On the other hand, it also shows that the audience has an increasing demand for movies with realistic themes and social topics.

Chen zhixiong

Co-founder and chief content officer of poison tongue film

Instead of blindly asking the audience to yearn for art, sometimes art can also face the audience. We really need movies that pay attention to reality and have social topics.

Raymond Zhou

movie critic

The counterattack of excellent minority films means that the audience’s appreciation ability is generally improved. It doesn’t mean that all films with good reputation can get the box office results they deserve, but at least it declares the end of the era of box office and word-of-mouth inversion.

03　Commercial theme

If "operation mekong" in 2016, let us see the charm of the main melody film Commercialization 1.0 for the first time. Then, in "Wolf Warriors 2" and "The Great Cause of Building the Army" released in 2017, we saw the infinite possibility of commercialization of the main theme movie 2.0.

Sharp and clean editing, compact narrative, dripping martial arts scenes and promoting the theme of home and country with positive energy have all opened up a new road for "China blockbuster", and these elements have also made the audience excited and passionate.

The box office performances of "Wolf Warriors 2" and "Building the Army" just prove the success of the commercialization of the main theme films. Among them, "Wolf Warriors 2" broke through 100 million yuan in four hours, with a single-day box office of 426 million yuan and a final box office of 5.68 billion yuan, surpassing the opening of "The Mermaid" by 280 million yuan, with a single-day box office of 310 million yuan and a final box office of 3.389 billion yuan, setting a new record for domestic movies.

As the 90th anniversary of the founding of the People’s Republic of China, the film "The Great Cause of Building the Army", with its majestic image style and magnificent war scenes, reproduces the difficult course of the Communist Party of China (CPC) people in building a revolutionary army and has won 400 million box office success.

It can be said that the super-high box office of "Wolf Warriors 2" has revolutionized the audio-visual language of domestic theme films, making the theme of the theme become the main theme of the market. In addition, it is more important to assume social responsibility and carry forward the national spirit.

Yudong

Founder, Chairman and President of Bona Film Group Co., Ltd.

Nowadays, the main melody film is actually assuming its due social responsibility, which not only strengthens the "road confidence, theoretical confidence, institutional confidence and cultural confidence", but also makes the main melody film itself more confident.

Liu yang

Deputy Editor-in-Chief, Cultural Interview Room, Political and Cultural Department, People’s Daily

The super-high box office of "Wolf Warriors 2" has broken the curse that has haunted the domestic main melody movies for many years, and the main melody theme can also become the main melody of the market. The key lies in how to shape the characters and how to tell the story.

04　online celebrity with a huge fan base

In the first two years, the traffic star was the "shoulder handle" on the big screen, and its huge fan flow could make a mediocre film constantly stir up hot topics, thus driving the box office to improve.

However, in such a state, a large number of assembly-line works with stars as gimmicks appear in the market, which also breeds a lot of industry chaos in which traffic stars "use body double for performance and rely on matting for filming".

By this year, the influence of traffic stars on the performance of a film has gradually weakened, and the joining of small fresh meat and flowers is no longer equivalent to high box office, and the audience has gradually returned to the film itself.

In the second half of the year, no matter "The Performer’s Speech" or "The Birth of the Actor", many programs to discuss performance came into being, and many powerful actors were invited to present their opinions, which made the performance return to the essence of art and gave an excellent demonstration to the traffic stars.

Jian Zeng

Team leader of Tencent. com film and television group

The appearance of traffic stars is not a problem, but only traffic stars are a big problem in a movie market. People’s demand for traffic stars is real, but people’s demand for excellent acting is also real.　

Chen zhixiong

Co-founder and chief content officer of poison tongue film

From movies (works), we can see that the stars are getting thinner and thinner, but the noise received from outside the movies (works) is getting more and more noisy.

05　originate

The ebb tide of IP and the improvement of originality are the indicators of the film market in 2017. IP adaptation was extremely hot in the past few years, and a large number of love novels and fantasy novels were put on the screen. However, adaptation itself is a technical activity. If it is not changed well, it will easily become a mediocre work that cashes in by piling up stars, thus losing the soul of the original.

The ebb tide of IP does not mean that IP will withdraw from the market, but that IP adaptation will become more rational and no longer blindly follow. At the same time, the power of originality has once again attracted people’s attention and become the focus of the market.

This year, many creators have created a number of high-quality films in the spirit of originality, such as "Riding the Wind and Waves", "Carnival" and "Love each other".

These films not only show the imagination, but also focus on real life, depicting the joys and sorrows of every living individual, which resonates with the audience, and this is also the original charm.

Sairen

movie critic

In 2017, China’s films were imaginative and unrestrained, but they still remembered the meticulous carving of individual dignity. And all this is the source of originality. What is the source, that is, the honesty and courage of the creator.

Next page: big screen, ticketing website, lock field, film approval, new power

　As the festive season is approaching, Jinan carefully sorts out the key cultural activities, and plans to launch a series of IP brand activities of "literature+culture+cultural travel" to enrich the spiritual and cultural life of the citizens, create a strong festive atmosphere, continuously improve the satisfaction and gain of the general public tourists, and provide more rich choices for holiday travel. Let’s browse Jinan’s "literary calendar" together, walk into the colorful scene of literary and cultural activities, and experience a wonderful and happy life together!

1.2024 "sound of spring" New Year National Concert

Held at 19:30 on December 31st, 2023.

Venue: Shandong Provincial Grand Theatre

Highlights: The New Year National Concert brought by the Central National Orchestra on December 31st brought together many top domestic artists, such as conductor William Liu, pipa player Zhao Cong, huqin player Tang Feng and young flute and flute player Ding Xiaokui. Zhao Cong will perform the classic Chinese classical music "A Moonlit Night on a Spring River" and her pipa concerto "Fudi Tianchang" live, and Tang Feng will also bring his classic work "Dancing in the Clouds and Breeze". In addition, the women’s chamber orchestra "Lirenxing" and the men’s chamber orchestra "Qingshandu", which the orchestra made great efforts to build, will also appear in this concert, bringing new folk music performances with the national trend style to Shandong audiences. In the aspect of song selection, many classic tracks such as Yimeng Mountain Minor and Haohan Song with unique Shandong characteristics have been added.

2.2024 Shandong New Year Symphony Concert

Held at 19:30 on January 1, 2024.

Venue: Shandong Provincial Grand Theatre

Highlights: Big coffee gathering, bright stars. In this concert, Tang Muhai, a famous conductor of Chinese symphony orchestra and choir, Lv Siqing, Chen Jun, Song Siheng, Tian Jiaxin, Zhang Qianyuan, a young singer vilen, Zhuang Sheng Vocal Orchestra and young violinist Tang Susan, Chen Yimiao and Lv Liangjie were invited to present a concert full of innovation and vitality.

3. Magic theme party "Magic Academy"

-Celebrate the performance of the magic theme party in the Spring Festival.

Held at 15:00 on December 30th and 31st, 2023, and on February 13th and 14th, 2024 (the fourth and fifth day of Lunar New Year’s Day).

Venue: Performing Arts Hall of Shandong Provincial Grand Theatre

Highlights: Everyone is enthusiastic and eager to explore the secrets of the magical world and feel the charm brought by magic! Exquisite performance skills and incredible magical scenes will continue one after another, and magician Wu Wei will bring you a wonderful fantasy journey.

4. Immersive emotional management children’s drama "Magic Little Wooden Box"

Held on December 31st, 2023 (10:00) and January 1st, 2024 (10:00).

Venue: Jinan Children’s Art Theatre 4 1/2 Drama Space

5. Jinan Opera Huimin Performance Season-"Chinese New Year Peking Opera Concert"

Held at 19:30 on January 1, 2024.

Venue: Beiyang Grand Theatre

Highlights: At that time, all the outstanding actors of Jinan Peking Opera Theatre will be on the stage, singing brilliant famous passages, so that the majority of opera lovers can listen to classic genre aria and spend the festive season in the peaceful atmosphere of Beijing Opera and Beijing Rhyme.

6. The project of "Master Chuan Xi"-Cheng Pai’s famous drama "Suolinnang"

Held at 19:30 on January 1, 2024.

Venue: Beiyang Grand Theatre

Wonderful point of view: the storm outside the Spring and Autumn Pavilion, where the sadness breaks the loneliness. I saw a sedan chair through the curtain. I think it must be a wedding crossing the magpie bridge. When a good day is a good day, laugh, why do you shed tears? At this time, I understand that there are so many rich people in the world. There are occasional disappointments in life, so I advise you to listen to "Suolin Capsule" more often. The representative work of Cheng School, Suolinnang, has been performed for a long time and is deeply loved by the majority of opera fans. On January 1st, 2024, the "Master Chuan Xi" presented you with the unique charm of the Beijing Opera School!

7. Lu Opera "Long song is Beautiful"

-"Spring Lotus Award" The 9th New Plays Appraisal Exhibition in Jinan

Time: January 6, 2024 at 19:30.

Venue: Star Theater

Highlights: Based on the real historical background and with the help of drama creation, the drama restores the revolutionary course of Comrade Wang Jinmei as the founder of the Shandong Party Organization in the Communist Party of China (CPC) to the greatest extent, and shows the noble feelings of a great revolutionary from the perspectives of war friendship, mother-child love and marital love, which is touching. The overture is ups and downs, showing Comrade Wang Jinmei’s spirit of selfless struggle and brave sacrifice for the party, the people and the revolution; The curtain call song "Comrades in Arms" sang the true friendship of revolutionaries.

8. Laiwu Bangzi’s "The Fire of Love"

-"Spring Lotus Award" The 9th New Plays Appraisal Exhibition in Jinan

Held at 19:30 on January 12, 2024.

Venue: Laiwu Bangzi Performing Arts Theater

Highlights: Laiwu Bangzi’s "Farewell to the Fire" uses the vocal and passionate singing style of Laiwu Bangzi to tell the touching story of Yamako, a small blacksmith who joined the revolution during the war, and Eiko, his bride, from "forced marriage" to "caring for each other" to "dying together" and then "dying on the cliff", and writes a swing.

9. Musical "There is a river in front of my house"

Held at 19:30 on January 13th, 2024.

Venue: Star Theater

Highlights: The musical "There is a river in front of my house" is based on the "post-relocation era" in the beach area of the Yellow River. It tells the vivid story that Li Dandan, secretary of the Party Committee of Happy River Community, tried his best to solve problems and attract investment, and led the villagers to live and work in peace and contentment at home in order to let the people in the beach area "move out".

10. Exhibition of Laiwu Bangzi’s traditional classic plays and new plays.

—— "Drama Gathering Weekend and Winter Yue Laiwu" 2024 Jinan Opera Huimin Performance Season.

Held at 19:00 on January 5, 6, 12, 13, 19, 20, 26 and 27, 2024.

Venue: Laiwu Bangzi Performing Arts Theater

Highlights: Twelve classic dramas of Laiwu Bangzi, such as Zhao Liandai’s Borrowing Daughter, Mu Kezhai, Dragon and Phoenix Face, Tan Mei Case and Huilong Biography, are staged in turn, and the wonderful performances and authentic singing will make the fans and friends have a wonderful trick addiction.

11. "la la land" World Spring City Choir New Year Concert

Time: January 6, 2024 at 19:30.

Venue: Shandong Provincial Grand Theatre

Highlights: In two hours, the choir will perform several excellent works with different styles. These works are all well-known classic melodies, which popularize chorus art to the audience in full resonance.

12. "The return of the king is still romantic"-Richard Clayderman 2024 New Year Piano Concert

Time: January 6, 2024 at 19:30.

Venue: Shandong Provincial Grand Theatre

Highlights: The legend of Richard Clayderman is bound to shoulder everyone’s concern, and Richard Clayderman is no exception. Countless fans follow him, and countless younger generations also pay tribute to him in their own way. The calm charm of black and white keys and the ethereal notes beat far away, sketching out a period of wandering memories at his fingertips. Richard Clayderman China Piano Tour Concert, a legendary figure in the piano field in 2024, will take you through time and space to embrace the classics and enjoy the 40-year masterpiece.

13. "Drama Weekend Winter Yuequan City" Jinan Opera Huimin Performance Season Peking Opera Special Session

Held at 19:30 on January 12, 19 and 26, 2024.

Venue: Beiyang Grand Theatre

Highlights: The famous segments of traditional Peking Opera "Hu Jiazhuang" and "Female Interpretation" are staged in turn, which makes the majority of opera fans addicted to drama; Peking Opera performance artists will perform on the stage one after another, and perform famous passages of Mei Peking Opera such as Drunk Guifei, Farewell My Concubine and Mu Guiying.

14. The traditional Peking Opera "Shiro Visiting Mother"

Held at 19:30 on January 21st, 2024.

Venue: Shandong Provincial Grand Theatre

Highlights: The Beijing Opera "Shiro Visiting Mother" is not only an old opera with a long history, but also reflects the wisdom of many schools and famous artists since its birth more than 200 years ago. The play has reached a high level in text, singing, performance and emotional expression. Today, "Shiro Visiting Mother" is still widely spread, which shows that its artistic value and cultural background are very rich.

15. World classic pantomime Dumbo

Time: January 27th, 2024 (19:30) and January 28th (10:30).

Venue: Mahua FunAge Theater

Highlights: As mothers, we have always been children’s umbrellas, but have you ever thought about what children will do if their mothers are in danger one day? The live-action children’s drama Dumbo gives you the best interpretation. A good children’s drama not only has full positive energy, but also helps children learn to be brave and responsible, which will benefit them for life.

16. The world classic pantomime "Residents and Robbers in Cardamom Town"

Held on February 14th, 2024 (10:00) and February 15th, 2024 (10:00).

Venue: Jinan Children’s Art Theatre Baby Theatre

Highlights: Cardamom Town is a wonderful town, where there are plenty of bread and sausages, and there will be roses from Simmel, which is a world in the eyes of children and a utopia in the eyes of adults. It’s a paradise, a never-ending island, a paradise, and a beautiful world where time no longer flows. We never had it, but we always wanted to find it back.

17. The world classic pantomime "Three Little Pigs"

Held on February 23rd, 2024 (19:30) and February 24th, 2024 (10:30).

Venue: Mahua FunAge Theater

18. The stage play "Fifteen Days in Beijing"

Held at 19:30 on January 28th, 2024.

Venue: Shandong Provincial Grand Theatre

Highlights: Fifteen Days in Two Cities is based on a true history of Zhu Zhanji, the Ming Emperor Xuanzong. This 50-word description was turned into a ups and downs tense story by Ma Boyong, and the 2022 edition of the stage play Fifteen Days in Two Cities was adapted from this hot novel of the same name. The most attractive thing about "Fifteen Days in Two Beijing" is its ups and downs and exciting plots. In the nearly three and a half hours of stage presentation, this "speed and passion" across Nanjing to Beijing is vividly displayed in front of the audience. As one of the series of works of "IP Project of the New Classic of Chinese Theater", the 2022 version of the stage play "Fifteen Days in Beijing" was produced by caeg.

19. Que Hua Yu Ying

——2023 National Art College Landscape Painting Teaching and Creation Seminar and Teacher-student Works Exhibition "

Held from December 23rd, 2023 to February 29th, 2024.

Venue: Jinan Art Museum

Highlights: Since the first exhibition led by the Central Academy of Fine Arts in 2013, "Que Hua Yi Ying-2023 National Landscape Painting Teaching and Creation Seminar and Teacher-student Works Exhibition" has been successfully held in major art colleges across the country for nine times. This exhibition will display more than 500 outstanding landscape paintings from 35 art colleges and professional creative units across the country, which are large in quantity, large in scale and high in quality, and show the new exploration, new look and new achievements of landscape painting teaching and creation in art colleges and universities across the country.

20.2024 Spring Festival Evening in Quancheng

Held on February 6, 2024.

Venue: 1,000m2 studio hall of Jinan Radio and Television Station.

Highlights: The party will not only be broadcast live on the news comprehensive channel of Jinan Radio and Television Station, but also the new media platforms of Jinan Radio and Television, such as Jinan Net, Tianxia Quancheng News Client, Wireless Jinan, Dingdong FM and Quanyan Client, will be linked with the head media such as CCTV, Tik Tok, Aauto Quicker, Netease, Baijiahao, VideoNo. and Sina Weibo to construct an all-media matrix and broadcast live on the whole network.

21. The 15th Community Gala

Held from December 2023 to February 9, 2014.

Venue: Jinan’s major communities, Jinan Radio and Television Station’s 1000 square meters studio hall.

Highlights: "Community Gala" actively explores ordinary people’s stars, invites them to take the stage, tells the story of dream-chasing, and shares happiness and joy.

22.2024 Jinan Radio and TV Lantern Festival Joy Club

Time: February 1, 2024

Venue: 1,000m2 studio hall of Jinan Radio and Television Station.

Highlights: Through the unique program content of Quancheng, the party enriched the diverse interactive experience and presented a cultural feast with strong feelings and full highlights for Quancheng citizens.

23. Poetry recitation to commemorate Xu Zhimo’s birthday

Time: February 1, 2024

Venue: Bulgari Hotel, Jinan

24. "Village Night, Warm Village"

——2024 "Winter Village Evening" series activities in Jinan.

Held from the end of December to February 1, 2023.

Venue: rural gatherings in various districts and counties, scenic spots, cultural venues, cultural squares, etc.

25. "’the source of the river and the source of the pulse are sustainable’.

-The Third Calligraphy Exhibition of Shandong and Jinan Couplets Collecting Excellent Works "

Held from mid-January 2024 to early March 2024.

Venue: Shandong Cultural Center and Jinan Cultural Center.

26. Jitu Night School

Held from December 26, 2023 to March 2024.

Venue: Jinan Library and some Quancheng study rooms.

27. "Qin Qiong Blessing" Cultural Tourism Festival

Time: February 1, 2024 (twelfth lunar month)

Venue: Wulongtan Park

Highlights: This Qin Qiong Blessing Cultural Tourism Festival takes "Jinan, the hometown of Qin Qiong, as the theme, and it is divided into modules such as" Blessing, Giving Blessings and Getting Blessed ",aiming to show the loyalty, filial piety, righteousness, courage, faith and the civilization of Quancheng in Qin Qiong culture and Qin Qiong legacy, so as to make the history and culture deeply hidden in the city alive and let citizens and tourists celebrate the traditional festival in China.

28. The 41st Drum Dance Yangko Show

Held on February 23rd, 2024 (14th day of the first month).

Venue: Shanghe County National Fitness Center 　

Highlights: Shanghe Guzi Yangko has a history of more than 2,000 years, and it is an art form of folk singing and dancing for Qingfeng Harvest. Because of its large number of people, strong and vigorous dance skills and grand array, the drum yangko not only contains a heavy sense of history and culture, but also has a strong flavor of the times and distinctive local characteristics.

29. The Third Impression Jinan Quancheng Most Beautiful Lantern Festival

Held from December 29th, 2023 to March 11th, 2024.

Venue: Impression Jinan Spring World Quanyin Square

Highlights: At the event site, you can not only see the surprise appearance of the 100-meter dragon lantern, but also see the provincial intangible cultural heritage projects. The performance of "West Zhang Cun Hydrangea Lantern", dragon dance and wonderful dance are definitely a colorful and trendy lantern festival feast.

30.2024 Jinan Fangte New Year’s Eve Event

Time: December 30th, 2023-January 1st (15:00-21:00).

Venue: Jinan Fangte

Highlights: online celebrity artists, Yan value men’s group’s New Year’s Eve, bonfire disco surprise party, bears haunting Xuexiang Valley, romantic countdown to Leifeng Tower laser show, and sky surprise show.

31.2024 Jinan Sunac Cultural Travel New Year’s Music Party+Lighting Festival

Time: Open on the same day.

Venue: Jinan Rongchuang Paradise

Highlights: Fantasy Fairy Tale Castle and Millions of Stars are about to light up Jinan, and Golden Fantasy Night is coming! Five major theme light and shadow areas, more than 20 light and shadow punch points, step by step, step by step, and five cute dragons accompanying you, bringing you five kinds of blessings!

32. Qilu Xuexiang enjoys folk culture.

-Happy Valley Qilu Snow Culture Festival

Time: from now until February 29th, 2024.

Venue: Happy Valley

Highlights: The Cultural Festival focuses on traditional folk performances such as dragon dancing, yangko dance, canoeing, big-headed dolls, etc., and focuses on performances every day. Under the lively performances, tourists can enjoy the visual experience brought by traditional literature and art.

33. The 2nd Animal Forest Ice Adventure

Time: New Year’s Day during the Spring Festival.

Venue: Jinan Wildlife World

Highlights: The scenic spot has carefully built the "Animals Meet the Snow" Snow Park, set up banana boats, rolling, bowling and other recreational facilities, and regularly carry out parent-child ice and snow games every day. This winter, you can get close to nature and meet more than 4,000 exotic wild animals here, and you can also play in the snow park and meet the ice and snow.

34. Commemorating the 120th anniversary of Wang Xuetao’s birth.

—— Invitational Exhibition of Famous Flower and Bird Painters in Shandong Province

Time: from now until January 1, 2024.

Venue: Baotu Spring Scenic Area Wanzhu Park

35. Picture a century.

-Exhibition of Revolutionary Historical Works Collected by Shandong Art Museum

Time: New Year’s Day during the Spring Festival.

Venue: Exhibition Hall D1 of Shandong Provincial Art Museum

Highlights: Through combing, analyzing and studying more than 100 revolutionary historical works in the collection, the exhibition selects more than 40 representative works of Chinese painting, oil painting, printmaking, sculpture, watercolor (pastel), New Year pictures and comprehensive materials, and appreciates the classic works, interprets their artistic value, spreads the knowledge of party history, and artistically presents the story of the Communist Party of China (CPC)’s century-old struggle in the form of combining literature and pictures.

(Source: Jinan Propaganda)

　　Beijing, Jan 4 (Reporter Ren Siyu) After the national box office in 2020 exceeded 20 billion, the film market in 2021 ushered in a "good start".

　　According to the data of the National Film Office, the total box office of the national film during the New Year’s Day holiday in 2021 (January 1 -3) reached 1.29 billion, a record high. Among them, the single-day box office on January 1 exceeded 600 million yuan, setting a new record for the highest single-day box office on New Year’s Day in film history.

　　The box office performance that exceeded expectations in the first year has brought new hope to the film and television industry.

　　Poster of A Little Red Flower, Warm Hug and Shock Wave 2.

　　A Little Red Flower leads.

　　In this New Year’s Day schedule, the movie A Little Red Flower, Warm Hug and Shock Wave 2 led the box office. According to the data, A Little Red Flower won 521 million box office titles, Warm Hug took the second place with 327 million box office, Shock Wave 2 ranked third with 220 million box office, and the three films jointly contributed nearly 80% of the box office.

　　Among them, A Little Red Flower booked the explosion at the end of the year in advance. Without the advance screening, the popularity of the film soared all the way, accounting for 42.51% of the box office on the first day, setting the highest single-day record on New Year’s Day, and it was listed on the hot search list of Weibo several times during the holiday.

　　A Little Red Flower is directed by Han Yan, starring Jackson Yee and Liu Haocun. As one of Han Yan’s "trilogy of life", the film revolves around the stories of two anti-cancer families and faces the life proposition that every ordinary person will face — — How to face and fight against death that may come at any time.

　　It is worth mentioning that this film is also the second film starring Jackson Yee. Previously, he was nominated for several important film festivals with Better Days and became a hot star.

　　A Little Red Flower stills.

　　If the popularity of the film before screening comes from the audience’s expectation of the starring role, then the performance after that is inseparable from the reputation and quality of the film. The topic of cancer is heavy, but the film is very warm. "Physical pain is not the core I want to express, and works of art should give the audience a spiritual comfort and cure." Director Han Yan once said in an interview.

　　"It’s really great to have such a film released in the New Year’s Eve. First, it’s good-looking at the mass level, a very smooth and emotional commercial film, and second, its theme — — Overcoming difficulties and actively embracing life are also in line with the social mood in 2020. " A popular comment on Douban wrote.

　　Warm Hug, starring Chang Yuan and Li Qin, is based on the Korean film Plan Man, which conveys the theme that "love can cure everything". Although its reputation is not as good as that of Xiao Honghua, it has also achieved good box office results. Comedy and works with warm colors have satisfied the audience’s expectations for the New Year.

　　Warm Hug stills.

　　Will New Year’s Eve and New Year’s Day be the next potential stock?

　　In fact, a few years ago, the box office performance of New Year’s Day holiday was not particularly outstanding in the long-span Lunar New Year file. In 2018, "The Last Night of the Earth" made the ceremony of watching movies on New Year’s Eve deeply rooted in people’s hearts through the short video of "One Kiss for New Year’s Eve", but the film subsequently suffered from the reputation of Waterloo.

　　If there is no holiday blessing, the box office performance will be more restricted. For example, in 2020, the New Year’s Day file only had a holiday on January 1 (Wednesday), and the box office on that day was only 290 million yuan. Only one movie, Pet, had a box office of over 100 million yuan.

　　But after 2020, this New Year’s Eve is of great significance to people. According to the data released by the National Film Bureau, the total box office of China movies reached 20.417 billion in 2020, of which the box office on New Year’s Eve on December 31st reached 536 million, which was second only to the single-day box office three days before the National Day holiday, and became the highest box office in recent years.

　　The excitement of New Year’s Day this year is partly due to the preheating of many blockbusters years ago. Since the middle and late December, The Rescue Shock Wave 2’s "Qing Ya Ji" and other large-scale production films have been released one after another, and the market enthusiasm they brought has also continued into the New Year holiday.

　　Shock Wave 2 stills.

　　Therefore, the three-day New Year’s Day holiday is not just the excitement of the new film. Shock Wave 2, which was released on December 24, still performed strongly during the New Year’s Day, with a box office of nearly 700 million in 9 days. Soul, which received less publicity, also ushered in a counterattack, and surpassed Qing Ya Ji to become the fourth box office in a single day. Feature films, comedies, cartoons, fantasy films, and gangster films … … A variety of films give the audience more choices.

　　And the New Year’s Eve and the New Year’s Day holiday in 2022 are also next to the weekend. In the film market where the "holiday effect" is becoming more and more obvious, can it also give some inspiration to the future booking?

　　After the excitement, is there enough "surplus grain"?

　　On the last day of the New Year’s holiday, the popularity of the film market dropped significantly, and the single-day box office fell to 262 million. After the excitement of the holiday, the cinema also has hidden concerns.

　　On the one hand, the "famine" crisis caused by the epidemic still exists. According to the data released by the State Film Administration, a total of 1037 films were produced in 2019, including 850 feature films; In 2020, there will be 650 films and 531 feature films, and the production capacity will be further compressed.

　　On the other hand, Hollywood blockbusters are also absent because of the epidemic. Looking back at the film data in 2020, domestic films have set off more than 80% of the box office, and this situation is expected to continue for some time.

　　Next, there will be films such as "Seizing the Soul" starring Zhang zhen and Zhang Junning, "Fighting the Black" starring Jiang Wu and Zhang Songwen, The Reunions directed by Dapeng, comedy "The Sun Never Set Hotel" and animated Wish Dragon.

　　Whether these "surplus grains" can still support the excitement of the cinema, I am afraid I have to put a question mark first.

　　The Reunions poster of "Hunting the Soul", "Sweeping the Black, Decisive Battle".

　　However, after entering February, the much-anticipated Spring Festival will come soon, and films such as Detective Chinatown 3 and Hi, Mom’s Crowd, The Order of the Gods, A Writer’s Odyssey, New Gods: Nezha Reborn and Boonie Bears:The Wild Life will once again ignite the market.

　　As the "first battle of the New Year", the New Year’s Day file exceeded expectations, which also made people have more expectations for the film market in 2021. On the premise that the epidemic can be effectively controlled, the "late" Spring Festival file is expected to create a new peak again. (End)

　　Xinhua News Agency, Beijing, November 13th Title: Converging the positive energy of Sino-US exchanges and cooperation — — The fifth in a series of comments on promoting the return of Sino-US relations to the right track

　　Xinhua News Agency reporter Kasper 

　　Not long ago, at the annual awards dinner of the National Committee on US-China Relations, the 100-year-old former US Secretary of State Henry Kissinger said in his acceptance speech, "I have spent half my life working for US-China relations", and peaceful cooperation between the United States and China is of vital importance and is in the interests of the two countries and the world. Although Sino-US relations have encountered serious difficulties in the past, there are quite a few people who persistently maintain and promote the healthy development of Sino-US relations like Kissinger, and the forces supporting Sino-US exchanges and cooperation have never been absent. As Orens, president of the National Committee on US-China Relations, said, US-China relations have improved recently, and the non-governmental ties between the two countries remain strong. When the US-China relationship is facing challenges, we should see the "bright side" of the relationship between the two countries.

　　Although China and the United States are separated by oceans, the exchanges and cooperation between the Chinese and American people go back to ancient times. "the turn of the country lies in the blind date between the people." Looking back on the past, the friendly exchanges between Chinese and American people have never been interrupted, and the two peoples have also formed a deep friendship in their exchanges, which has played an important role in the development of Sino-US relations. During World War II, China and the United States fought side by side against fascism, and the story of the Flying Tigers carried the profound friendship forged by the lives and blood of the two peoples. The "ping-pong diplomacy" more than 50 years ago has been talked about so far. The sincere and friendly interaction between Chinese and American athletes has conveyed the positive message of people’s friendship, and "small balls turn big balls" has opened a new chapter in Sino-US relations. In the more than 40 years since the establishment of diplomatic relations between China and the United States, people-to-people exchanges and cooperation between the two countries have become more frequent and close, covering culture, education, science and technology, media, tourism, health and other fields. Since the first sister-city relationship was concluded in 1979, China and the United States have established 284 sister-city relationships. Over the past 40 years, the sister provinces and cities of the two countries have cooperated closely and achieved fruitful results, bringing tangible benefits to the two peoples. History has fully proved that the people of China and the United States can completely cross the differences in system, culture and language and establish a profound friendship. The win-win non-governmental exchanges between China and the United States are not only an independent choice made by the two peoples, but also an irresistible historical trend.

　　At a time when Sino-US relations are at a critical crossroads, continuous non-governmental exchanges and humanities exchanges and cooperation are particularly precious, injecting a steady stream of positive energy into the healthy development of bilateral relations. Many American executives have come to China to seek to expand cooperation; Direct flights between China and the United States have further increased; China resumed a team tour to the United States; China Jiangnan Treasure Exhibition was exhibited at Cleveland Museum of Art; The Philadelphia Symphony Orchestra held a performance commemorating the 50th anniversary of its visit to China; Mulan, an American dance drama, toured in the United States & HELIP; … The more flights, freighters, tourists, students and scholars across the Pacific, the stronger the public opinion base, the broader the space and the stronger the motivation for the development of Sino-US relations. Robert lawrance kuhn, chairman of the American Kuhn Foundation, said that strengthening people-to-people exchanges is a reliable way for China and the United States to turn opportunities and common needs into positive cooperation and constructive relations. There is "no better prescription than strengthening non-governmental exchanges" to promote the stability of bilateral relations and return to the track of healthy and stable development. Kara Dillikov canales, a senior adviser to the National Art Foundation of the United States, published an article entitled "US-China relations are warming up, starting with listening to each other" in The New York Times, pointing out that in such a challenging and complicated bilateral relationship as US-China relations, people-to-people exchanges like music can build a bridge of mutual understanding.

　　中美关系发展到今天，成果来之不易，值得倍加珍惜。中美都应该本着对两国人民负责任的态度，从两国人民的福祉出发，处理好、管控好、发展好两国关系，为两国人民继承和弘扬珍贵友谊遗产创造有利氛围和条件，筑牢两国友谊与合作的民意基础。中国一直鼓励中美两国各界人士以及民众之间多往来，支持地方层面在经贸、科技、教育、文化以及青年交流等广泛领域的合作。今年以来，国家主席习近平多次强调加强民间友好和人文交流对发展两国关系的重要意义，指出中美关系基础在民间，希望在人民，未来在青年，活力在地方。从在京会见美国各界人士，到向“鼓岭缘”中美民间友好论坛等活动致贺信，再到复信美国华盛顿州“美中青少年学生交流协会”、史迪威将军后人、飞虎队老兵等友好人士，习近平主席与美国各界人士多次真挚互动，推动中美民间友好续写新的篇章，为两国人民加强交流、增进理解、扩大合作注入强劲动力。

On October 29th, Flying Tigers veteran Moyer and his party took a group photo at Badaling Great Wall in Beijing. On the same day, members of the US-China Aviation Heritage Foundation delegation arrived in Beijing one after another. Xinhua News Agency reporter Ren Chaoshe

　　It is hoped that the US will comply with public opinion, move in line with China and remove obstacles with actions. Recently, the "general climate" of Sino-US relations has picked up, and more and more people from all walks of life in China and the United States have encouraged and called for the expansion of exchanges and cooperation between the two countries, running around for the people of the two countries to know each other and send a positive message of Sino-US non-governmental friendship. Dan stine, chairman of the China Friendship Committee in Muscatine, Iowa, said: "When the relationship between the two countries is facing challenges, we should come to China more often to strengthen people-to-people exchanges, enhance understanding and interaction, and develop the friendship between the two peoples."

　　Facing the future, the friendship between China and the United States will be passed on by the younger generation. Strengthening exchanges and mutual understanding between the younger generation of China and the United States will help them establish a more objective and rational understanding of each other, spread new hopes for Sino-US friendship, and continuously inject momentum into the development of Sino-US relations.

　　Sino-US relations still face many difficulties and challenges, and there is a long way to go to stabilize and improve them. Fortunately, these fundamental folk ties from history are still there, and the positive energy to promote the development of Sino-US relations is constantly gathering. Kissinger said, "As I believed 50 years ago, we can find a way to overcome difficulties.". It is reasonable to believe that with the concerted efforts of Qi Xin from all walks of life in China and the United States, the development of bilateral relations will continue to advance in a direction that conforms to the common well-being of the two peoples.