Nearly 1.3 billion in 3 days! Why can the box office of 2021 New Year’s Day movies set a new record？

　　Beijing, Jan 4 (Reporter Ren Siyu) After the national box office in 2020 exceeded 20 billion, the film market in 2021 ushered in a "good start".

　　According to the data of the National Film Office, the total box office of the national film during the New Year’s Day holiday in 2021 (January 1 -3) reached 1.29 billion, a record high. Among them, the single-day box office on January 1 exceeded 600 million yuan, setting a new record for the highest single-day box office on New Year’s Day in film history.

　　The box office performance that exceeded expectations in the first year has brought new hope to the film and television industry.

　　Poster of A Little Red Flower, Warm Hug and Shock Wave 2.

　　A Little Red Flower leads.

　　In this New Year’s Day schedule, the movie A Little Red Flower, Warm Hug and Shock Wave 2 led the box office. According to the data, A Little Red Flower won 521 million box office titles, Warm Hug took the second place with 327 million box office, Shock Wave 2 ranked third with 220 million box office, and the three films jointly contributed nearly 80% of the box office.

　　Among them, A Little Red Flower booked the explosion at the end of the year in advance. Without the advance screening, the popularity of the film soared all the way, accounting for 42.51% of the box office on the first day, setting the highest single-day record on New Year’s Day, and it was listed on the hot search list of Weibo several times during the holiday.

　　A Little Red Flower is directed by Han Yan, starring Jackson Yee and Liu Haocun. As one of Han Yan’s "trilogy of life", the film revolves around the stories of two anti-cancer families and faces the life proposition that every ordinary person will face — — How to face and fight against death that may come at any time.

　　It is worth mentioning that this film is also the second film starring Jackson Yee. Previously, he was nominated for several important film festivals with Better Days and became a hot star.

　　A Little Red Flower stills.

　　If the popularity of the film before screening comes from the audience’s expectation of the starring role, then the performance after that is inseparable from the reputation and quality of the film. The topic of cancer is heavy, but the film is very warm. "Physical pain is not the core I want to express, and works of art should give the audience a spiritual comfort and cure." Director Han Yan once said in an interview.

　　"It’s really great to have such a film released in the New Year’s Eve. First, it’s good-looking at the mass level, a very smooth and emotional commercial film, and second, its theme — — Overcoming difficulties and actively embracing life are also in line with the social mood in 2020. " A popular comment on Douban wrote.

　　Warm Hug, starring Chang Yuan and Li Qin, is based on the Korean film Plan Man, which conveys the theme that "love can cure everything". Although its reputation is not as good as that of Xiao Honghua, it has also achieved good box office results. Comedy and works with warm colors have satisfied the audience’s expectations for the New Year.

　　Warm Hug stills.

　　Will New Year’s Eve and New Year’s Day be the next potential stock?

　　In fact, a few years ago, the box office performance of New Year’s Day holiday was not particularly outstanding in the long-span Lunar New Year file. In 2018, "The Last Night of the Earth" made the ceremony of watching movies on New Year’s Eve deeply rooted in people’s hearts through the short video of "One Kiss for New Year’s Eve", but the film subsequently suffered from the reputation of Waterloo.

　　If there is no holiday blessing, the box office performance will be more restricted. For example, in 2020, the New Year’s Day file only had a holiday on January 1 (Wednesday), and the box office on that day was only 290 million yuan. Only one movie, Pet, had a box office of over 100 million yuan.

　　But after 2020, this New Year’s Eve is of great significance to people. According to the data released by the National Film Bureau, the total box office of China movies reached 20.417 billion in 2020, of which the box office on New Year’s Eve on December 31st reached 536 million, which was second only to the single-day box office three days before the National Day holiday, and became the highest box office in recent years.

　　The excitement of New Year’s Day this year is partly due to the preheating of many blockbusters years ago. Since the middle and late December, The Rescue Shock Wave 2’s "Qing Ya Ji" and other large-scale production films have been released one after another, and the market enthusiasm they brought has also continued into the New Year holiday.

　　Shock Wave 2 stills.

　　Therefore, the three-day New Year’s Day holiday is not just the excitement of the new film. Shock Wave 2, which was released on December 24, still performed strongly during the New Year’s Day, with a box office of nearly 700 million in 9 days. Soul, which received less publicity, also ushered in a counterattack, and surpassed Qing Ya Ji to become the fourth box office in a single day. Feature films, comedies, cartoons, fantasy films, and gangster films … … A variety of films give the audience more choices.

　　And the New Year’s Eve and the New Year’s Day holiday in 2022 are also next to the weekend. In the film market where the "holiday effect" is becoming more and more obvious, can it also give some inspiration to the future booking?

　　After the excitement, is there enough "surplus grain"?

　　On the last day of the New Year’s holiday, the popularity of the film market dropped significantly, and the single-day box office fell to 262 million. After the excitement of the holiday, the cinema also has hidden concerns.

　　On the one hand, the "famine" crisis caused by the epidemic still exists. According to the data released by the State Film Administration, a total of 1037 films were produced in 2019, including 850 feature films; In 2020, there will be 650 films and 531 feature films, and the production capacity will be further compressed.

　　On the other hand, Hollywood blockbusters are also absent because of the epidemic. Looking back at the film data in 2020, domestic films have set off more than 80% of the box office, and this situation is expected to continue for some time.

　　Next, there will be films such as "Seizing the Soul" starring Zhang zhen and Zhang Junning, "Fighting the Black" starring Jiang Wu and Zhang Songwen, The Reunions directed by Dapeng, comedy "The Sun Never Set Hotel" and animated Wish Dragon.

　　Whether these "surplus grains" can still support the excitement of the cinema, I am afraid I have to put a question mark first.

　　The Reunions poster of "Hunting the Soul", "Sweeping the Black, Decisive Battle".

　　However, after entering February, the much-anticipated Spring Festival will come soon, and films such as Detective Chinatown 3 and Hi, Mom’s Crowd, The Order of the Gods, A Writer’s Odyssey, New Gods: Nezha Reborn and Boonie Bears:The Wild Life will once again ignite the market.

　　As the "first battle of the New Year", the New Year’s Day file exceeded expectations, which also made people have more expectations for the film market in 2021. On the premise that the epidemic can be effectively controlled, the "late" Spring Festival file is expected to create a new peak again. (End)