This year marks the 70th anniversary of the founding of New China. Decades have passed, and people’s living standards have been continuously improved. When we open old photos, we can’t help but sigh: What a change!
Those old photos bearing history not only record people’s living habits, but also record the pattern changes of women’s clothing, showing the glorious features of an era.
Below, let’s witness the changes of women’s clothing in China for decades from old photos. I wonder if there is your mother or grandmother among them?
01
1950s: Simple and simple tooling became the mainstream.
In the 1950s, when the new China was just established, there was a shortage of materials and everything needed to be done.
As soon as many people get paid, they first buy all the food, rice, oil and salt of the whole family, and there is not much left.
At that time, housewives mostly helped their families from work,So simple and simple tooling became the mainstream,"Lenin dress" was the most fashionable women’s dress at that time.
Liang Jun, the first female tractor driver in China, wore Lenin clothes at work.
It has a western-style big open collar, double-breasted buttons, and a slanted pocket on each side, which is basically black, blue and gray.
Although Lenin’s costume is very neutral,Many working women wear Lenin’s clothes with a belt to highlight their figure curve with this "careful machine", which is capable and agile, and very energetic.
Just when all the women in the country are dressed in uniform,A kind of dress named "Blagi" quietly entered China, which gradually broke this monotonous fashion.
Blagi comes from the Soviet Union, and the style is very simple: bubble short sleeves, simple round neck, pleated skirt, and mostly floral or plaid.
Girls of that era were happiest when they tried on Blagi.
In a rigid Wang Yang, Blagi revealed the lively atmosphere of young girls and added a lot of beauty to women’s dress, so she was deeply loved by young and middle-aged women at that time.
Until the 1960s, the once popular Soviet-style clothes began to disappear.Military uniforms began to become the highest fashion.
He wore two "small brushes", a military cap, a standard grass-green old military uniform, a brown armed belt tied around his waist, a grass-green canvas satchel, and gold or yellow armbands embroidered on a red background.
That’s what many girls dreamed of at that time, even if they didn’t have a full set, the bust would be fine, and the older they were, the older their qualifications would be.
02
1970s: The blue, green, gray and black ocean was gradually broken.
In the early 1970 s, women’s clothing was still the world of military casual wear.
At that time, the educated youth devoted their blood and youth to the land, and it seems that they didn’t care much about dress, so the women’s clothing in that period was basically in a stagnant stage.
But there are also many girls who pursue beauty in the ocean of tooling and military uniforms.White skirts are their first choice for low-key beauty.
Although the white skirt is simple, there is no special pattern or decoration, but compared with the homespun tooling, the fairy white skirt is really beautiful.
At the end of the 1970s, people’s material life improved and their minds gradually opened up, so everyone took off Lenin’s clothes, military uniforms and casual clothes, butBlue, green, gray and black are still the main theme of China people’s clothes.
At that time, some girls took the lead to take off their blue-gray coats and put on colorful and avant-garde clothes, and began to chase the new trend of clothing.
Gradually, the neutral and dull tooling was abandoned by people, and flowered shirts and trouser legs with little feet became popular, so women’s clothing really took on a new look.
In 1979, French fashion led by Pierre Cardin, a famous French fashion designer, came to China to perform. The colorful clothes on the stage were in sharp contrast with the "blue, gray and black" on the stage.
03
80′ s: Influx of people emerged.
The 1980s was an unforgettable trend in China.
In the early 1980s, the TV series "The Man from the Atlantic Ocean" entered China, leading a new trend:First, the frog mirror is exaggerated and strange; The second is trouser legs’s bell-bottoms which are surprisingly big and tightly wrapped at the hips.
Because mike harris, the hero of The Man from the Atlantic Ocean, often wears a pair of big sunglasses in the play and looks very cool, the frog mirror became a necessary item for people to go shopping and take pictures at that time.
Fashion women wearing frog glasses and smiling like flowers in the 1980 s
Although foreign TV dramas have caused a wave of fashion trends, our domestic film and television circles are not convinced.
At that time, in the two films "Girl in Red" and "Red Skirt Popular in the Street", women began to dare to taste new things, and many young women dressed brightly appeared in the street.
At that time, it was a musical that shocked young people in China. Once the film "Break Dance" was introduced, it caused quite a few young people’s commotion.
"Spacewalk" was regarded as the most popular and cool dance at that time, and began to sweep the mainland. Even some young people ran to the street to dance, attracting viewers like clouds.
Of course, there are also many beautiful girls who appear in the streets with more traditional sports tops+shorts or short skirts. They are youthful, lively and handsome, just like volleyball women who walk in reality.
The 1980s was a colorful and dazzling era.
It can be said,In 1980s, the fashion in the history of China was completely opened, and women’s clothing became more and more open and colorful.
04
90′ s: harbor wind strikes.
In the 1990s, fashions began to appear on the streets. With the country’s reform and opening up, the economy has begun to take off, and the mainland and Hong Kong have closer contacts.More Hong Kong TV dramas began to catch the eye of mainland audiences, leading a fashion trend with Hong Kong flavor.
A group photo of the leading actresses of the Hong Kong drama "Big Times"
Especially in Hong Kong’s commercial TV series, the office girl in the play, wearing a smart and dignified suit and high heels with her feet thumped, exudes an all-powerful atmosphere and has become a dream pursued by many young girls.
In the 1990s, women dressed professionally on the streets of Shanghai.
In addition to the prevalence of professional style, the daily wear of a wave of beautiful Hong Kong beauty stars is also a fashion mentor for girls.
Irene Wan’s tight knit sweater ▼
Joey Wong’s denim shirt ▼
Athena Chu’s hooded sweater ▼
A variety of Hong Kong-style costumes, each shape has become the fashion enlightenment of thousands of girls.
From then on, people began to pursue the variety of clothing styles and dress up as they like.
No matter in the city or the countryside, everyone has the opportunity to follow the trend, even a simple floral dress+high heels can become the focus of the street.
Isn’t the floral skirt of that year the pastoral style now?
At the same time, with the country becoming more and more open and the economy becoming more and more prosperous, fashion brands such as Yuxi and LV also settled in China in the 1990s, and we were constantly informed of popular colors and fashion clothes by open communication.
By the late 1990s,We can show our graceful body curves, pursue the sexy amorous feelings of urban women, and develop our personality from traditional introverted personality to extroverted personality.
Gong Li’s photo at Cannes Film Festival in 1993.
05
Now: Highlight individuality and go international.
In the 21st century, China’s economy has developed rapidly, and our pursuit of clothing has become increasingly colorful.
We pursue more high-grade and beautiful, outline our own personality from clothing, and reflect our personal taste and uniqueness.
Perhaps many people are not afraid of how outstanding this dress is, but what they are most afraid of is "bumping into shirts" in the street.
"the first decade of" non-mainstream ""
From the 00′ s to the 10′ s,The post-90s generation is the first batch of trendy children in China, at that time, they were in the process of forming their own aesthetic consciousness.
In those years, Princess Huanzhu, Meteor Garden and so on were important memories of our youth, and the clothes worn by idols were also fashion textbooks for many of us.
The 2000 fashion photo calendar shot by the cast of Princess Huanzhu
Throughout the 00′ s, many phenomenal star idols were born, and their various mashups also became the characteristics of clothing throughout the 00′ s.
S.H.E poster
By the middle and late 00′ s, we had more "non-mainstream" phenomena, such as QQ space, Martian text, photo stickers …
Later, the domestic entertainment industry flourished due to the talent show, and the fashion in China also began to take shape. Those "foreign-styled" non-mainstream shapes have completely influenced the aesthetics of a generation.
Super Girl in 2005
"the last decade of being unconventional"
A few years ago, we had to stay in front of the TV or buy fashion magazines at a small newsstand before we learned about the trend of one issue after another.
Now, we can quickly get the most popular fashion information every day as long as we brush our mobile phones with our fingers.
In addition to more categories of clothing, the fashion cycle of clothing is also shorter, which can be called the explosion era of clothing.
The day before yesterday, it was a bohemian elegant long skirt, yesterday it was a slim A-line skirt, and today it is a professional and capable white shirt …
Even from time to time, I turned over the classic items of the last century, improved them a little, and were deeply sought after by young people.
The popular "mom pants"
And,We don’t have to pursue western pop styles, but we can also create our own set of Chinese style craze and expand it to the world.
Clothing drafts designed by domestic designers for 2014 APEC.
Chinese-style fashion on the international stage not only contains the heritage of China’s traditional culture, but also has the vitality of international norms, which perfectly shows the introversion and modernity of Chinese clothing.
During the Paris Haute Couture Fashion Week in spring and summer of 2015, China fashion designer Lawrence Xu made a fashion show with the theme of Dunhuang.
There are also many China clothing brands rushing to the world, shining brilliantly in the world and leading the trend.
China Li Ning is at the new york Fashion Show.
06
Since the founding of the People’s Republic of China, the changes of women’s clothing in China have also become a memorable epic.
It not only reflects the aesthetic hobbies of different times, but also reflects the multi-layered connotations of politics, economy and culture.
Looking back on those decades of fashion,From chasing foreign countries, to learning from foreign countries, and then to creating our own fashion, China’s trendy clothing has more and more its own style and shines more and more around the world.
Fashion has now become something within our reach, reflecting our lifestyle and personal values from the side.
I wonder what will happen to women’s clothing in China in the next decade?
Source/Family Magazine Author: Angela, a neurotic person who likes to overlook the "little ants" on the ground with half a glass of residual wine in the middle of the night. Pay attention to family magazine (ID ：jiatingzazhi) and discuss poetry and distance, chicken feathers and trivial matters with you every night. The picture comes from the Internet.
