China Western Haute Couture Center 2023 Fashion Festival and 2024 Important Project Overall Conference was grandly opened.

On January 22nd, China Western Haute Couture Center 2023 Fashion Festival and 2024 Important Project Overall Conference were successfully held in Niygro Hotel, Chengdu IFS International Financial Center. The ceremony was directed by Sichuan International Communication Center, co-sponsored by Chengdu Rongbei Business Circle Development Service Bureau, Chengdu jinniu district Bureau of Commerce and China Western Haute Couture Center, and strongly supported by Chengdu Jinniu District Committee Propaganda Department, Chengdu jinniu district Culture, Sports and Tourism Bureau, Chengdu jinniu district Hehuachi Sub-district Office and Chengdu jinniu district Market Development Service Center.

With a global vision and forward-looking thinking, this conference reveals the growth of the fashion industry in all directions. At the ceremony, elites from all walks of life gathered to discuss the new mode of talent aggregation, the future direction of non-genetic inheritance, the profound connotation of the context, and how technology and culture can cooperate to empower industrial upgrading. Through digital guidance and trend guidance, China Western Haute Couture Center joined hands with important partners in various industries to launch key projects in 2024, thus bringing together all people.

The Western Fashion Talent Base was launched in 2022. After two years of careful construction, it has begun to take shape. The base has gathered the strength of more than ten well-known universities at home and abroad and jointly built an excellent platform for the exchange and training of fashion talents. At present, more than a thousand talented designers have interacted through the platform. As a business practice window, the Western Fashion Talent Base has become an important partner of major fashion design universities. At the press conference, guests from various institutions gathered together (School of Light Industry Science and Engineering of Sichuan University, School of Art and Design of Sichuan Normal University, Institute of Clothing Culture of Sichuan Normal University, School of Fine Arts and Design of China-ASEAN Art College of Chengdu University, School of Clothing Engineering and Design of Chengdu Textile College, School of Design and Fine Arts of Sichuan Film and Television College, School of Fine Arts of sichuan university of media and communications Theatre and Television, and ESMOD Guangzhou French Higher Fashion Design College) to witness this important moment.

In 2024, China Western Haute Couture Center will further expand its scale, gather more fashion talents, strive to become the largest gathering base of fashion talents in the western region, further cultivate design talents for the development of western fashion industry, and provide fashion talents support for Chengdu to build an international consumption center city.

Intangible skills, as a precious treasure of the Chinese nation, bear a long history and national wisdom. In order to protect and carry forward this priceless cultural heritage, jinniu district Culture, Sports and Tourism Bureau and China Western Haute Couture Center jointly launched a significant plan — — "Continuous context" non-genetic inheritor incubation plan. This plan aims to cultivate a new generation of inheritors of intangible cultural heritage, inject innovative vitality into intangible cultural heritage, and make it shine in modern society through the joint efforts of all parties.

In 2024, China Western Gaoding Center will further deepen its mission and devote itself to building itself into an incubator for non-genetic inheritors. We will spare no effort to promote the new generation inheritance of precious intangible cultural heritages such as Shu brocade, Shu embroidery, traditional plant dye dyeing, leather carving, guqin and Xiangdao, so that these splendid cultural heritages can be continued.

In the past three years, China Western Haute Couture Center has not only formed a cluster of haute couture and original designers, but also gathered a strong design force. Now, standing at a new starting point in 2024, under the guidance of Chengdu Rongbei Business Circle Development Service Bureau and the support of jinniu district Lotus Pond Sub-district Office, China Western Haute Couture Center and representatives of Dacheng Market, Koreatown Market, Golden Lotus and other lotus pond markets jointly launched the "Original Design R&D Project". This move aims to promote the development of lotus pond merchants in the direction of original design and brand operation, further help the transformation and upgrading of the lotus pond market, and make it glow with new vitality and vitality.

In March 2024, the first original design conference will be held in the starry sky show of Lotus Pond, so stay tuned.

On the glittering stage, the launching ceremony of "Western Wenchuang Product Design R&D Base" kicked off. This project, jointly built by Sichuan International Communication Center and China Western Haute Couture Center, aims to lead the new trend of fashion industry, deeply interpret cultural connotation and carefully develop creative products. The future goal is to push these charming Wenchuang IPS to the international market and show their economic value and fashion power.

"China Western Haute Couture Week" is the first large-scale IP project hatched and promoted in western China after Paris Gaoding Week and Shanghai Gaoding Week, aiming at leading noble cultural life, creating a platform to support China Haute Couture Design and enhance the influence of China Customization Brand Group. Based on Chengdu, a central city in the west, and with a global perspective, we will gather industrial resources such as fashion and design at home and abroad to solve the pain points of the industry and provide development opportunities for more China brands and China designers in the field of haute couture lifestyle.

In 2024, China Western Haute Couture Center will join hands with more partners to carry out a series of high-end themed salon activities, including Haute Couture Industry Development Forum, Haute Couture Show, showroom Space Immersion Exhibition, and special activities with national characteristics, integrating western national culture and aiming at high-quality customized lifestyle. Please look forward to it.

In this grand celebration, we witnessed many exciting moments together. The plaque of Xincheng Research Institute shines brightly, which represents the firm commitment of China Western Haute Couture Center to innovation and research. At the same time, the certificate issuing ceremony for newly-arrived designers was held ceremoniously. With their creativity and hard work, these talented designers injected new vitality into China Western Haute Couture Center, and the annual appointment letter of China Western Haute Couture Center was issued to affirm the hard work of the presidents of various research institutes and outstanding designers in the past year.

In the development process of the platform, every progress can not be separated from the excellent partners’ side-by-side peers and full support. A grand awarding ceremony was specially held for the 2023 high-quality partners to express the most sincere thanks of China Western Haute Couture Center.

In addition, the designer’s annual award ceremony pushed the ceremony to a climax. These outstanding individuals and teams, with their design concepts and practices, have won the honor for China Western Haute Couture Center. It is they who make China Western Haute Couture Center stand out in the design field and become a leader in the industry.

Gather the strength of all people, unite as one, win innovation-China Western Haute Couture Center launched five important projects in 2024, focusing on the development of talents and culture, persisting in inheritance and innovation, and moving forward together with Chengdu fashion industry. This grand ceremony is not only a review and celebration of the past, but also an expectation and prospect for the future. China Western Haute Couture Center will continue to adhere to this initial intention and mission, and continue to innovate and forge ahead. (Wang Yulin)