Image from Baidu

　　Image from Baidu

　　Send WeChat, Weibo and friends circle … … The footprints on the Internet are dribs and drabs, just like a graphic autobiography. Have you ever thought that this is your digital asset? If the content of the text is somewhat abstract, what about the game accounts and QQ members that you have recharged a lot?

　　In the era of "cloud" life, it is no longer a simple joke to pass on your account to future generations. The value of digital heritage is increasing, and how to clearly classify it has become a difficult problem, which we should also seriously consider.

　　What is "digital heritage" (link)

　　"Digital heritage" refers to the digital cultural heritage on the Internet, that is, written works, materials, pictures and audio-visual with the Internet as the bearing form, forming a cultural heritage, that is, the creation and recording involved in reading channels, cultural channels, blogs, forums, BBS and spaces on the Internet today.

　　Personal records have historical value.

　　■ Jilude retired cadres in Shanghai

　　In the era of "Luoyang paper is expensive", the publishing threshold was high, and there were few historical records of ordinary people. In the era of Internet, everyone can leave messages on the Internet and have the conditions to leave their stories, opinions and emotions on the Internet.

　　Take myself as an example, my experience in this life is mainly divided into three parts: as an educated youth, I went to Heilongjiang for 11 years, studied and taught at Fudan University for 12 years, and participated in the bid for the Shanghai World Expo for 13 years. These experiences and understandings used to exist in my mind. With WeChat, I will share and communicate with many friends in the educated youth group, college teachers and students group and Expo colleagues group.

　　Let’s say that the experience of the third paragraph during my work at the Shanghai World Expo has a very important influence on many people, including me, and has left too many memories. At that time, the Shanghai World Expo Bureau had dozens of departments, and now almost every department has its own group, which is equivalent to the "online World Expo Bureau". These groups have played a role in communicating information and helping each other. I built a WeChat official account and have published nearly 400 reminiscences written by Expo colleagues. This year marks the 10th anniversary of the Shanghai World Expo. I collected and summarized the photos and resumes of 15 colleagues who died in the staffing of the Expo Bureau that year, and issued a public number to commemorate these old friends who worked together.

　　Why should I write, edit and spread these memories and experiences online? Of course, at first, it was "immediate motivation", that is, someone else wrote it, and I felt the same way, so I started typing. In fact, there are two motives in the subconscious. One is to let future generations know about their ancestors. I really want to know how my grandfather and father lived and what they thought. But because there is no data left, I can only dream. Perhaps I can make up for my own regret by leaving my experience to the younger generation and letting them know about the life of my ancestors. The second is to provide materials for future sociologists. A society is constantly changing in politics, economy and culture. This change is embodied in the change of personal destiny of Zhang San Li Si and others. At my age, it is often said that "I was born under the red flag and grew up in new China". The experience from my childhood will sum up the successes and setbacks, which can roughly reflect the extraordinary road that New China has taken. Therefore, if we summarize and sort out the experiences of many ordinary people, it will be a research treasure house of sociology and history in the future.

　　Furthermore, the so-called national history and local chronicles are actually inseparable from genealogy and personal memories. Therefore, with the help of the Internet, ordinary people’s words on the Internet are not only personal "digital heritage", but also the heritage of social science. Therefore, the "digital heritage" of ordinary people is of historical value, which should be a consensus.

　　Weiyu arrangement

　　Don’t be forgotten by the world.

　　■ Zhang Yina, an employee of Xi ‘an Enterprise in Shaanxi Province

　　A few days ago, I attended a college reunion, and my roommate’s little friend came to a wave of "memory killing". Four years of undergraduate course, little by little good memories come to mind. When I got home, I was full of thoughts. I can’t sleep at night, and suddenly I think of the "campus network" — — It was a social networking site that many college students used every day more than ten years ago. On a whim, I got up and planned to log in to my account to relive the "feeling of youth". However, it is useless for too long, except for remembering the email address, the password has long been forgotten. It took a long time to finally retrieve the password, open the electronic photo album and see, like smoke, the past came into view: a glimpse of the community, travel notes in the botanical garden, graduation photo archive … …

　　Late at night, I was deep in thought: in the online world, what do these electronic messages and social accounts mean to a person? In the past thousands of years, a person wants to communicate with old friends in other places, and Hongyan’s book transfer is the most common way. A few thin sheets of paper bear endless emotions. Last time I read a letter from Fu Lei in Harle, I was moved by the warm words in it. Fu Lei’s original intention of writing letters home was to educate his children. Later, these letters were published, so that readers could have a glimpse of the educational ideas, which was a great blessing.

　　In recent years, the information exploded. When I wake up every day, I pick up my mobile phone and brush WeChat and Weibo to learn about major events and friends at home and abroad. Order take-out and buy things on shopping and payment platforms; Have a hearty duel on the game platform. The more convenient life is, the more complicated the data is. The aggregation track of personal information is what I understand as "digital heritage".

　　The four-year electronic photo album of the university is one of the "heritages". After many years, we met again by chance, which attracted endless feelings. Nowadays, in sturm und drang in the Internet age, everyone will leave their own "digital heritage". What will they do in a hundred years? I can’t help but think of the movie Journey to the Dream Ring, in which there is an impressive sentence: "The real death is that no one in the world remembers you."

　　Imagine that at some accidental moment in the future, a relative happened to see my circle of friends, Weibo’s status and self-portrait photos. Wouldn’t it be amazing and interesting if they have an interest in understanding deeply and gradually explore the "I" that once existed? Perhaps this is the greatest convenience given to our generation by the Internet age — — There is no need to write a book, as long as someone still remembers it, it is not really "dead." Just like Mr. Fu Lei, he has warmed many people with words and has never been forgotten by the world.

　　Our reporter Gao Bing finishing.

　　Take precautions to prevent account cancellation

　　■ Staff of Xiangyue Beijing Company

　　In the digital age, more and more things around us have become digital, such as taking the subway to brush the mobile phone ride code, shopping to brush WeChat or Alipay, recording our own dynamics with social software, and even our heritage has become digital.

　　There are still many controversies about the handling of digital heritage. Some people think that digital heritage is also a part of personal heritage, especially the property in Alipay account and the data in online cloud disk, which should belong to their family. However, some people think that many private contents are recorded in their WeChat, Weibo and other accounts, which they don’t want to let their families know and should not be inherited.

　　Personally, I hope that all my online heritage can be inherited by my family.

　　First of all, I have more property in WeChat and Alipay than in bank deposits. I certainly hope that this part of the online heritage will be inherited by my family.

　　Secondly, what I left behind in the online world is not only the money and property in platforms such as WeChat and Alipay, but also the words and photos I posted on the Weibo platform, the videos I posted on the Tik Tok platform, the family photos and e-books saved on the network disk … … These are also my precious spiritual wealth. I hope that after my death, my family can use these digital information to remember the little things about me and the good times we spent together.

　　In addition to remembering and commemorating, I also hope that my family will say goodbye to the world for me after inheriting my social media account. This year, the COVID-19 epidemic came to expect the unexpected, and many people left this world before they could say goodbye to their relatives and friends. It made me realize that I don’t know which will come first, tomorrow or accident. If I die unexpectedly one day, I hope my family can log on to my WeChat and Weibo accounts, post the last news for me and say goodbye to friends and relatives.

　　However, as far as I know, in China’s current laws and regulations, there is no personal network heritage, such as online financial management, balance treasure, copyright of works, game currency, etc., which can be inherited. The network assets such as e-mail, Weibo and game account are personal network heritages, which belong to users’ privacy and cannot be inherited.

　　In view of the above regulations, I have taken precautions and told my family the accounts and passwords of WeChat, Alipay and other major platforms, so as to avoid that after my death, they can only let my accounts be cancelled because they have not logged in for too long.

　　Internet rights and interests are also a kind of wealth.

　　■ Hou Xin Guangdong Guangzhou accountant

　　A colleague’s WeChat avatar turned gray, and the news that she died of illness was posted in the circle of friends in the third person, and her husband became the heir of her WeChat. It is gratifying that what she saw and felt can be preserved and passed on to her family, which is the welfare brought to mankind by the information age.

　　I was brought up by my grandparents. They have been dead for many years, and now I can find very little personal information about them from the Internet. I really want to know their stories, their ways and feelings in the turmoil and change, how they face pressure and setbacks, and what impact the changes of the times have brought them. When I lived with them, I was a minor, and I knew little about their stories, and I seemed to understand them. As an adult, I want to know and ask questions, but I have no chance to "record orally". I can only find their shadows from contemporary stories and guess their thoughts and practices. If we can have the chance to see our deceased relatives again as in the movie "Journey to the Dream Ring", if they lived in an online social platform, if they can write their thoughts on WeChat reading, record their lives in a circle of friends and share food in the kitchen, my "dream of crossing" should not be difficult to realize!

　　For ordinary people like me, what I hope to inherit through the internet may not only be the stories and affection of my loved ones, but also virtual currency, game equipment or an online shop. The Internet is becoming more and more important in people’s lives, and people’s demand for this carrier extends from the current communication to the online communication that preserves history. More and more people realize that network rights and interests are also a kind of wealth, which makes it necessary to be inherited.

　　This kind of demand is more urgent for those who manage network resources and have gained a lot. If the first generation of entrepreneurs who use the Internet dies, what will happen to the digital heritage they created? How to clearly define legal property, and is there anyone to protect this kind of property?

　　A few years ago, webcasting was just entertainment, but now it has formed an industry and become a powerful means of sales. Perhaps, in a few years, the relevant laws will have clear provisions on digital heritage, and full-time network asset guardian companies will emerge as the times require, and historical participants will stay in the historical memory in new ways, providing unlimited possibilities for future generations to pass through the memory.

　　Family co-management+deleting complexity and saving simplicity

　　■ Chen Qingsong Jilin Changchun Civil Servant

　　In the network era, digital heritage will increase day by day, and its potential virtuality, security and inheritance are particularly attractive.

　　Digital heritage still needs backup to be practical. Before entering the internet age, I often cut out the fragmentary articles that I have sent in newspapers and periodicals, print out the articles that I have not sent, and then bind and save them in volumes. With the rise of the Internet, the published articles save the network links, and the articles that have not been published directly exist in personal blogs, which is a long-term solution. Once when sorting out these articles, I found that some of the links of the early articles could not be found, and some articles could not be uploaded and saved in the blog. It took some effort to sort them out completely, and an electronic document was immediately produced and a paper version was printed for preservation, thus lamenting that "in the cloud" was not as practical as "landing" for the time being.

　　Digital heritage, it is safer to delete complex and save simple. Once my child went out to participate in a study tour organized by the school, my wife and I also took the weekend to go to the mountains. When it was not convenient for us to contact, my wife’s account had been stolen, and her portrait was being staged with several family members, "Children need money in case of emergency". Fortunately, all family members knew where we were, and nothing more unpleasant happened. Since then, we have started to clean up social software, blogs, e-mails, etc. We can stop, reduce, delete, and leave necessary content. Online is simple, and while enjoying the colorful digital life, we can’t ignore digital security.

　　Digital heritage, the family manages the inheritance together. As a digital heritage, some can be handed down from generation to generation. Whether from the legal point of view or saving the trouble of "guessing the password", it is only good for the family to share the management. Whenever I change my mobile phone, the first thing I do is to enter my wife’s fingerprints, my wife’s password for all digital applications, and my wife also changed all her digital applications into my password like me. When we don’t know whether all this is a digital heritage in the future and whether it can be inherited, we choose to own, manage and protect it together to prevent ominous changes in case of emergency. The digital heritage that will be produced in the network era is far more than that. The various problems that digital heritage will bring may be varied, but it is still necessary to seek "real" existence in the virtual world.

　　Virtual property should also be inherited.

　　■ Zou Duo is a Beijing media person.

　　"People are at work, the number is turning, and the cloud is counting". The development and popularization of the mobile Internet has brought a whole scene change to human life: from food, clothing, housing and transportation to birth, illness and death. Now that we enjoy the convenience and efficiency provided by mobility and intelligence, we should also face the future of a large number of digital heritages such as social accounts, payment information and applications after a long sleep.

　　In fact, it is inevitable to be caught off guard when talking about such a highly uncertain topic as "death" at an age full of hope and longing, but it is not too much to take precautions from another angle. In my opinion, death is the beginning of another form. Everyone should inherit and protect all the assets left by the deceased, including digital heritage, with respect and gratitude. We might as well express our willingness to deal with it as clearly as possible when we are alive, and let the virtual heritage go with the wind in the mind of "leaving the scene" as soon as possible without any trouble after our death.

　　First of all, we must clarify the boundaries. Although intangible assets may not sound as important as tangible assets, virtual data has produced real rights and interests in real life, and it is usually used until the end of life, so it is difficult to arrange it completely in advance. Therefore, we should not underestimate, and we should distinguish which digital information is material heritage and which is spiritual heritage, and then deal with it differently. For example, virtual applications with transaction and exchange functions, such as Alipay, Yu ‘ebao and WeChat red envelopes, should be extracted and distributed in accordance with laws and hard documents such as the will of the deceased, the repayment of the repayment and the inheritance of the inheritance. As for those spiritual information, such as words, sounds, photos, etc., we should keep, delete and cancel them according to the soft standards such as the style of the deceased and the value of the information to the living.

　　Secondly, we should update our ideas. The Internet will play an important role in more life scenes, and it will also produce more types and volumes of digital information, which is the general trend. Apart from legal details, we should strive to keep pace with the times in ideology and upgrade our cognition. Digital heritage is a new thing with privacy and concealment. If you don’t tell me, it’s hard for others to know which accounts you have. Even if you do, you can’t log in without a password, and you can’t do other operations. Therefore, it is suggested that everyone adjust their mentality, abandon the strange psychology of "explaining the aftermath" and "ominous omen", sort out and record their various account information in a timely manner, and make a will as much as possible, which can not only avoid unnecessary legal disputes, but also help digital heritage to play a greater role in the real world.

　　In daily life, a series of apps such as scanning code payment, "cloud" communication and online shopping often make me feel that technological progress really makes life better. Because I am fortunate enough to have experienced this comfortable and happy life, I very much hope that I can keep this beauty and pass it on when I leave.

Shao Shiyu sent a message to celebrate Beijing Normal University’s championship. Shao Shiyu Weibo screenshot

The Beijing News On October 31, 2023, the women’s football team of Beijing Normal University scored 7-6 (penalty shootout 5-4) to win the FIFA World Cup.

Shao Shiyu, a women’s football player from Beijing Normal University, was elected as the best player in the competition. On November 1st, Shao Shiyu posted a message on social media to celebrate, "The champion belongs to us and may be late, but he will never be absent. I want both the champion and the MVP. " Shao Shiyu, born in 2000, is a midfielder and now plays for the women’s football team of Hangzhou Bank, a newly promoted female super player.

At the end of July this year, Shao Shiyu won the third place in the Women’s Football Association Cup with Zhejiang Women’s Football Team. Figure/Shao Shiyu Weibo

Editor Wang Chunqiu

Recently, our bureau received an alarm from the people in the jurisdiction that a wild "eagle" was found in Minle Village, Keluke Town and asked for help. After receiving the report, our bureau and the Municipal Forestry Bureau immediately went to the scene to carry out the disposal work. After identification by the staff, the "eagle" discovered by the masses turned out to be a vulture, and its wings were electrocuted, which made it impossible to fly. Immediately, the police took him to the wildlife rescue site and released him after his injury recovered.

Police tip: Vultures, also known as vultures, mountain vultures and vultures, are the largest birds of prey on the plateau, with a wingspan of about 2 meters and dark brown down feathers from the forehead to the back. At present, vultures are globally endangered species, listed in the national key wildlife list, and listed as national first-class protected animals in 2021. Wild animals are precious natural resources and an important part of ecological balance. Protecting wild animals is the responsibility and obligation of every citizen.

Contributed by: Forest Police Brigade

Original title: "Actively rescue wild animals and build a harmonious ecological environment"

Lanzhou, China, February 27 (Reporter Li Hongjun) After the rain, everything has recovered. Located along the Bailong River in Wenxian County, Longnan City, the southernmost part of Gansu Province, the rape flowers in the mountains and plains are blooming beautifully, layered like gold, and set off against the mountainous peaks, which is full of spring, attracting many tourists to visit the flowers in the spring.

Rape blossoms in Fanba Town, Wenxian County, Gansu Province come early in spring (photo by Yang Guangwang from Chen Kun)

Rape blossoms in Fanba Town, Wenxian County, Gansu Province attract visitors (photo by Yang Guangwang from Chen Kun)

Why is it so popular?

Wulitou+Japanese tucao+heavy taste+parody+good story = super popularity

　 　　"100,000 Cold Jokes" was originally a cartoon drawn by cartoonist Han Wu. Since June, 2010, it has been serialized on a sinister website, and its popularity has exploded, with a total of 1.5 billion network hits and 73 million readings. In July 2012, the cartoon was turned into an animated series, which was serialized and played on the video website. It was clicked more than 10 million times in three days. By the end of the first season, the number of online clicks reached 1 billion, and the average number of single episodes was over 90 million times. Whether you have a concept or not, these figures mean that they are very popular. So, how does it do it?

Almost all the main characters in 100,000 Cold Jokes are taken from other classic works.

　 　　This is first attributed to its nonsense style. Every episode of "Ten Lengs" cartoon is a spoof of other classic film and television works or popular elements on the Internet. Its main chapters are Hulu, Nezha, Pinocchio and Journey to the West, etc. The stories are closely related to the classic works involved in the title, or directly taken from them. Like the first episode of the first season, it tells the story of Nezha’s birth in the list of gods: Li Jing’s wife was pregnant for three years and gave birth to Nezha. Unexpectedly, he was born with an adult figure and was ugly. The author’s brain is wide open, which makes Li Jing redesign Nezha’s appearance like playing a computer game, so the latter becomes a monster with a face and a voice like a little girl, but with a huge figure and a very uncoordinated head and body.

　 　　Secondly, the success of "Ten Lengs" is also inseparable from its Japanese-style spit throughout the whole article. The main characters spit almost all the time. They complain about the illogical behavior of other characters and even the unreasonable plot design of the creator with exaggerated tone and extremely fast speech speed, which makes the lines become a kind of self-mockery of the creator, and self-mockery is a kind of advanced humor. Its source of nutrition is the Japanese cartoon "Funny Comics Day and Peace" which is popular on the Internet, and the latter draws on the talents known as Japanese cross talk. This form of comedy is usually performed by two people, one is responsible for playing the fool and the other is responsible for finding fault with anger. Although it is imitation, the content of Ten Lengs is original, and it is closely related to the growth experience and cultural background of young audiences in China, so it has regained its vitality.

　 　　Bad customs are also one of the reasons for the popularity of this series. Still taking the first episode of the first season as an example, after hearing the good news, Li Jing rushed into the delivery room and found that his wife had put a huge ball at the bedside, thinking it was a fetus. He was so angry that he was about to split the ball in half, but his wife stopped him, saying that it was just a nose excrement that she had been boring for more than three years. Another example is "Superman" in the first episode of the second season. The hero in the film is called "Shit Superman", and he can only become a superhero after shit. This evil custom is not limited to shit, but also the reproductive system: in the second episode of the second season, the protagonist must attack the weak position of dinosaurs to defeat them, and this weak position refers to the dinosaur’s "Little Tintin".

　 　　The film is also full of references, parody or ridicule to other media, including computer games, movies, TV dramas, advertisements, news programs and works of art … … Excavate is set to be 100% empty-handed, and every time he raises his sword and cuts people, he is always caught by others inexplicably. This refers to computer games. The stool superman can’t change because of constipation, so the creator immediately inserted an advertisement of "Jushuang brand" Kaisailu here; The key parts of the dinosaur are mosaiced, which is undoubtedly a "tribute" AV film. We might as well think that each episode of "100,000 Cold Jokes" is completed by quoting and piecing together, and there are not many purely original plots and characters in this work.

　 　　But this does not mean that "100,000 Cold Jokes" does not pay attention to stories. In fact, the reason why it can make people never tire of watching it depends on the story conflict hidden under the fancy packaging. Although an episode lasts only five minutes, it also follows the theory of Hollywood classic plays, putting the characters in a difficult position and letting them come out through their own efforts: Li Jing’s dilemma is that his wife gave birth to a monster; The dilemma of shit superman is that it can’t be pulled out. In the process of getting rid of the predicament, the protagonist will conflict with the external environment and other roles again and again. Conflict is the root of the story’s vitality and the key to shaping the characters.

Cold Dance, Li Shujie andHenry Lu

Who created 100,000 Cold Jokes?

Low-key original author+couple director+new company = high-profile works

　 　　At the movie premiere on December 28th, Han Wu, a cartoonist who has always kept a low profile and never appeared in public, quietly appeared and answered his long-puzzled fans’ gender questions. Judging only from his appearance and voice, this young man is tall and thin, and he is more shy than Lu Hengyu and Li Shujie, directors of dramas and movies. "100,000 Cold Jokes" was originally just his work, but the serialization of "Hulupian" stopped. Unexpectedly, after the serialization of "The End of the World" resumed, it gained a lot of popularity. There is an evil spirit and the idea of making it into a series cartoon.

　 　　Yaoqi is a comic sharing website launched in October 2009. Its full name is Yaoqi original comic DreamWorks, which belongs to Beijing April Star Network Technology Co., Ltd., which is a subsidiary of Shanda Network. Since its establishment, Yaoqi has always positioned itself as an Internet company. There is no comic book author in the company. It mainly obtains works through manuscripts and netizens’ contributions, and provides readers with all kinds of original comics such as fans, teenagers and girls. Cold Dance began to serialize comics in a sinister way by submitting a manuscript, and became the most popular star author of this website because of "100,000 Cold Jokes".

　 　　In 2012, the demon found Lu Hengyu and Li Shujie, whose animation works have been published. Both directors were born in 1980s, and graduated from the Central Academy of Fine Arts and the Animation Department of Shaanxi University of Science and Technology respectively. In 2006, Lu Hengyu made his feature film debut "Days in the Clouds" and met Li Shujie. They have worked in Chengdu Zhongxuan Digital, Beijing Huazang Guangming and Chengdu Katu Animation. In 2009, they collaborated on a series of short films "The City of Ivory", with Li Shujie as the director and Lu Hengyu as the screenwriter and producer. In 2012, Lu Hengyu and Li Shujie Studio was formally established to undertake the production of the drama version of 100,000 Cold Jokes, one episode per month, with the two co-writers and directors.

　 　 At present, the business of Lu Hengyu and Li Shujie Studios has been greatly expanded, no matter whether it is evil or not. There is a demon spirit that began to move to the mobile animation market, providing content to the animation bases of operators such as mobile and telecommunications, and launching APP applications. At the same time, it also made a further breakthrough in the adaptation of animation film and television drama, produced another animated drama series "Duannao", and plans to turn it into a movie. In addition, it also paid attention to the development of peripheral products, launched shirts, business cards, etc. around the brand of "100,000 jokes", and cooperated with the publishing house to publish comic books of "100,000 jokes". At the end of 2012, Lu Hengyu and Li Shujie cooperated with Tencent to launch the 50-episode animated film "Brother Dead" based on the comic book of the same name.

Big movie producers, second from right and third from right are crowdfunding project investors.

How are big movies made?

Crowdfunding+tripartite investment+advertising placement+resource replacement =0 cost

　 　 100,000 Cold Jokes is still directed by Lu Hengyu and Li Shujie, and it has been widely discussed since its preparation. This aspect is related to the large number of fans accumulated in comics and dramas, but it also benefits from its unique fund-raising method: crowdfunding. The so-called crowdfunding is to raise funds for the public. In March 2013, the crowdfunding project "100,000 Cold Jokes" was launched in roll call time, a professional crowdfunding website, becoming the first film crowdfunding project in China. By August of that year, the project had raised 1.37 million yuan from 5,533 people, and the production work started smoothly. Crowdfunding has also become a hot topic in the film industry that year.

　 　 However, more than 1 million yuan is far from enough to make a movie. Some media said that the production and publicity cost of this film was more than 30 million. Chen Hongwei, the producer of the film and Wanda Pictures, also revealed that crowdfunding is more like a marketing move for the film. Judging from the attention of its harvest, this marketing can be said to be successful. In fact, before the crowdfunding project was launched, Wanda Pictures, Yaoqi and Xuandong Communication had already raised funds. Through crowdfunding, they not only expanded the audience of the film, but also learned about the possible reaction of the market in advance. In addition, they also took the opportunity to convey such a message to the outside world: "Ten Lengs" is trendy, and even its financing methods are at the forefront of the times.

　 　 Advertising placement also brings a lot of money to the film. Suning.cn, Xiaomi Technology and China Merchants Bank all placed advertisements in the film. Compared with other films, the explicit degree of implanted advertisements in this film is staggering. In addition to showing the sponsoring brands in turn at the beginning of the film, the producer directly designed Xiaomi mobile phone and China Merchants Bank Card as the key props of the film, and the protagonist relied on them to save the world. In the course of the story, an advertisement for Suning Tesco was also unprecedented on the big screen. Like the drama version, the advertisement has become a funny stalk of this film. It is abrupt, but it makes sense, so it is easily accepted by the audience.

　 　 With the replacement of resources, "Ten Lengs" has also received publicity and ticketing support from Sina, Guevara, Blueport and other media platforms. Suning.cn also put advertisements in more than 50 office buildings in Beijing for this cooperation. Coupled with the high-priced new media copyright, the big movie "100,000 Cold Jokes" has already recovered its cost before it was released. With Wanda’s powerful distribution system, it is not a problem for the film to make a profit on New Year’s Day. The producer’s box office expectation is 100 million yuan, which is obviously a very pragmatic goal in this era when the box office is over 100 million yuan. However, for this small-budget production, it already means a rich profit return.

　　People’s Daily Online, Zhengzhou, March 23 (Yu Siyuan) "Qi Shui Tang Tang, gradually wearing a car." Recently, the Ministry of Ecology and Environment released outstanding cases of beautiful rivers and lakes and beautiful bays in 2021, and the Hebi section of Qihe River was nominated by the first batch of beautiful rivers and lakes.

　　It is reported that there were three outstanding ecological and environmental problems in Qihe River: First, seasonal cut-off. In the case of non-centralized water regulation and replenishment, the Bailongmiao-Xugou hot spring section of Qihe River has been cut off for a long time, about 14 kilometers long; The downstream reach of the Beijing-Zhuhai Expressway Dam is seasonally cut off, about 28 kilometers long. The second is the ecological degradation of the basin. The river buffer zone is almost lost, the national second-class protected plant wild soybean and the national second-class endangered key protected wild plant Taihang chrysanthemum are almost extinct, and the crucian carp and spotted fish in Qihe River are greatly reduced. Third, Qihe River passes through the city, and the water quality is threatened by industrial and agricultural pollution sources scattered on both sides of the river and black and odorous water bodies in the city. The task of controlling sources, intercepting pollution, ensuring quality and expanding capacity is arduous.

　　In order to protect Qihe River, Hebi City, Henan Province promulgated and implemented the Regulations on Qihe River Protection in Hebi City, which brought Qihe River protection into the legal track. Full implementation of the closed fishing period system, prohibiting all types of fishing operations (including fishing); Set up Qihe River Protection Office, implement the system of river guards, and implement normalized supervision.

　　After treatment, Hebi City completely solved the problem of seasonal cut-off of Qihe River, and basically realized the long-term flow of rivers and water. At present, the average annual flow of Qihe River reaches 16.96 cubic meters per second, and the average annual natural runoff is 535 million cubic meters. Not only that, Qihe River has fully restored the basin ecology.

　　According to reports, there are 64 species of fish in Qihe River, including 34 species of phytoplankton, 10 species of zooplankton and 14 species of macrobenthos, among which the giant panda in the water — — Peach blossom jellyfish frequently appear; National protected animals such as egrets, mandarin ducks, black storks and white swans can be seen along the river. Based on the comprehensive evaluation of water quality and aquatic biodiversity, the ecological environment quality of Huanghuaying water in Qihe River is rated as 5.0, which is the best monitoring point of water ecological status in Haihe River Basin.

　　It is reported that today’s Qihe River water quality maintains more than Class II standards all the year round, ranking first among 60 rivers announced by Henan Province over the years, and becoming the only unpolluted river in the Haihe River Basin, which is rare in North China.

Today, Qihe River has an excellent ecological environment. Photo courtesy of Henan Provincial Department of Ecology and Environment

CCTV News:Recently, in Shaanxi, we can not only see the spectacular scene of the Liuling roundabout, but also enjoy the cheerful figure of a large number of migratory birds playing in the wetland, which makes the cold winter full of vitality.

As the temperature drops, the wall section of Fugu of the Yellow River in the north of Shaanxi Province appears to be swirling, and the river slowly flows with snow-white and sharp ice. In the sky, migratory birds such as mandarin ducks, geese and wild ducks gather together, dancing and frolicking, forming a moving picture.

By the Chan River in Xi ‘an, bird lovers found the white stork and the black stork, the first-class protected animals in the country. As oriental storks are mainly distributed in southeastern Russia and northeastern China, it is quite rare for bird lovers in Xi ‘an to photograph them.

In the south of Shaanxi, Shangluo Danjiang Wetland Park welcomes the habitat of egrets, a national second-class protected animal. Egrets are called "birds for detecting atmospheric and water quality conditions". In recent years, the ecological environment in Shangluo has been continuously improved, and the number of migratory birds living here has also been increasing.

　

(Beijing) On January 27th, Calvin Automobile brand launch conference with the theme of "Make every kilometer better" was held in Beijing National Science and Technology Communication Center, and Calvin Automobile, a new energy commercial vehicle brand, was officially released. Guided by R.O.A.D, Calvin Automobile has built its brand strategy from corporate Responsibility, Optimization, Adventure to sustainable Development.
　
Calvin Automobile was jointly established by BAIC Foton, the largest commercial vehicle enterprise in China, Bosch Venture Capital, a subsidiary of Bosch, the world’s leading automotive technology and service provider, Boyuan Capital, Yihuatong, the first share of China’s hydrogen energy, and BAIC Investment, the head institution of industrial capital. Gather high-end scientific and technological resources and innovative elements, gather world-class talents, capital, technology and knowledge, and gain a deep insight into the industry trends and customer needs of new energy commercial vehicles. In the new era of the convergence of scientific and technological revolution and energy revolution, Calvin Automobile is committed to building an intelligent new energy-based vehicle platform architecture and new business ecology through new energy leading technology, creating value for global users, providing new energy solutions, and building a beautiful road of zero-carbon and sustainable development.

More than 500 guests from relevant government departments, industry associations, shareholders, strategic partners and media representatives attended the event and witnessed the release of Calvin Automobile brand. At the scene, Qin Zhidong, general manager of Calvin Automobile, gave a speech. Sun Fengchun, an academician of China Academy of Engineering and a professor at Beijing Institute of Technology, Professor Tsinghua University, Zhang Xiliang, a member of the National Expert Committee on Climate Change, Wang Weiliang, President of the Board of Directors of Bosch Intelligent Travel Group in China, and Karl Deppen, global director and head of Asian business of Daimler Truck Co., Ltd., respectively talked about their understanding of "beauty" and their future vision, and jointly discussed the strategic direction of industries and innovative enterprises in the era of global energy change, which also gave Calvin Automobile a good future development.

Science and technology leading ecological chain and Calvin automobile "make every kilometer better"
At the press conference, Calvin Automobile released a brand strategy covering enterprise positioning, mission, vision, product layout, core technology, business ecology, zero-carbon ecosystem planning of the whole value chain and carbon-neutral target design. Calvin Automobile brand will focus on the bright future of new energy technology leadership, user value creation and sustainable development, and strive to become an international enterprise with leading new energy technology, with innovative ability, competitive advantage and international influence. With the brand mission of "making every kilometer better", Calvin Automobile is committed to delivering intelligent vehicle services that exceed customers’ expectations, achieving leading platform technology and new energy technology, developing a new eco-business model with high intelligence, and building a sustainable green energy business system.

Calvin Automobile will lay out two technical routes of pure electric and hydrogen fuel cells, focusing on three platform products, such as VAN, light truck and heavy truck, to create a brand-new value, green and intelligent ultimate logistics vehicle product that meets the needs of urban logistics, urban agglomeration logistics and medium and long-distance trunk logistics scenes, with the product characteristics of light weight, high efficiency, long battery life, intelligence and high comfort. Qin Zhidong introduced that in the next three years, Calvin will launch three platform products, such as VAN, light truck and heavy truck, in domestic and overseas markets.
In order to achieve the leading position in vehicle platform technology and new energy technology, Calvin independently built the industry-leading Master architecture technology, focusing on breakthroughs and innovations in core technologies such as vehicle platform architecture, electronic and electrical architecture, fuel cell, hydrogen storage system, and Sandian. Calvin pioneered the cross-platform, extensible and highly heterogeneous centralized electronic and electrical architecture of commercial vehicles, developed industry-leading high-power hydrogen fuel cell engines and liquid hydrogen storage systems focusing on trunk transportation, and developed industry-leading new energy and intelligent technologies such as high-performance electric drive bridges.

Based on the creation of user value, Calvin Automobile attaches importance to market demand and user demand, actively explores the continuous innovation of business ecology, and provides users with an integrated new energy solution of vehicle, intelligent transportation capacity, charging facilities and energy management. Build a high-level intelligent new business ecosystem on the client side, explore and cultivate the use scenarios and needs of new energy commercial vehicles with partners and users on the market side, form customized product solutions on the sales side, provide intelligent vehicle ecological services on the service side, and create accurate and efficient service experiences for customers. At the same time, in the operation of new energy vehicles, Calvin will work with partners to build ecological services such as smart energy and smart transportation. According to Qin Zhidong, Calvin Automobile will uphold the attitude of openness and cooperation, cooperate with outstanding enterprises in various industries, jointly develop a more efficient and more innovative business model, and explore a new path of green and sustainable development.
　
Calvin Automobile will focus on user value, adhere to the business philosophy of "energy technology drives the progress of the times", and build a sustainable zero-carbon ecosystem of the whole value chain with the government, upstream and downstream partners and all sectors of society through the creation of zero-carbon supply chain, zero-carbon factory and zero-carbon products from the three dimensions of "car-chain-circle". Calvin will actively participate in the competition and cooperation in the global new energy market, promote the popularization and development of new energy, contribute to the global energy transformation and climate change response, and create a clean, green and sustainable future for mankind. Calvin Automobile promises to be carbon neutral in the whole value chain by 2040.

Green and low-carbon global consensus to create a better future for sustainable development
At the press conference, Calvin Automobile’s mission and brand vision of "making every kilometer better" with user value as the core were widely praised and resonated by professionals and scholars in various fields. Sun Fengchun, an academician of China Academy of Engineering and a professor at Beijing Institute of Technology, was full of expectations for Calvin Automobile brand in his speech, and also expressed appreciation for Calvin Automobile’s focus on new energy technologies. Academician Sun Fengchun expressed the hope that Calvin will make unremitting exploration in the core technologies, core components and logistics ecology of new energy while developing high-quality and high-performance new energy commercial vehicle products, so as to provide greener and more economical logistics solutions and bring more beauty to society and industry.

Karl Deppen, global director and head of Asian business of Daimler Truck AG, also welcomed the new brand Calvin. He believes that "the commercial vehicle industry needs to push the world forward, but it must be in a cleaner, healthier and more sustainable way." In the process of development, customer-oriented thinking mode is the key to the success of business strategy. Daimler truck is committed to developing carbon-neutral technology, realizing carbon-neutral production, and satisfying the diversified needs of customers by delivering zero-emission products. In the future, Daimler trucks will continue to create value for customers with colleagues including Calvin Motors, and jointly build zero-carbon green transportation.

At the same time, Calvin Automobile’s efforts in building zero-carbon green transportation have also been fully affirmed and supported by its partners. Wang Weiliang, President of the Board of Directors of Bosch Intelligent Travel Group in China, believes that hydrogen fuel cell commercial vehicles are the main application scenarios of fuel cell vehicles in China because of their advantages of heavy load, long battery life and high operational efficiency. Wang Weiliang introduced that in the future, Bosch will continue to use its experience and advantages in hydrogen power to help Calvin Automobile’s hydrogen fuel cell vehicle business, and work with Calvin and its partners to continuously explore more application scenarios, establish a hydrogen energy ecosystem, and promote the development of the whole industrial chain of hydrogen power to help "every kilometer is cleaner and more efficient".

"Road transport and logistics industries play a key role in changing the high-carbon socio-economic development mode and achieving global sustainable development. The low-carbon transformation of road transport and commercial vehicles is imminent, "said Zhang Xiliang, a professor of Tsinghua University and a member of the National Expert Committee on Climate Change. China’s innovative enterprises, represented by Calvin, have made breakthroughs in technological innovation, model innovation and ecological innovation around low-carbon logistics and new energy commercial vehicles, which will provide a "China plan" for carbon emission reduction in the global road transport and logistics industries and show China’s strength.

At the press conference, the brand logo of Calvin Automobile was officially unveiled. Among them, the creativity of the graphic logo comes from the leaves in nature. When the sun passes through the veins, the word "card" coincides with the veins, which means that Calvin absorbs natural energy and empowers the industry with low-carbon sustainable development through the transformation of new energy technology and scientific and technological ecology. The English logo "CAVAN" carries Calvin’s mission. The initial letter c stands for Carbon, which reflects the firm commitment to the development of low-carbon era; The suffix N stands for New Energy and Nature, which promotes the harmonious coexistence of green transportation and nature with new energy technology innovation and makes unremitting efforts for the sustainable development of the earth. AVA is the "3A" spirit of Calvin team — — The symbol of Advanced new energy technology, Advanced design concept and Advanced quality. Calvin Automobile should redefine the field of commercial vehicles with the "three first-class" standards, focus on new energy technology leadership, focus on user value creation, and focus on a bright future of sustainable development. Qin Zhidong introduced that under the blessing of new technology and service innovation, Calvin Automobile will not only be a "worry-free" money-making tool for logistics enterprises and drivers, but also a smart energy carrier for smart cities, green transportation and global energy transformation.