How far can hundreds of thousands of people go with online quiz game APP？
Winning money by answering questions, some netizens got thousands of dollars a week.
Answer the questions, pass the exam, and get 12 questions correctly, and you will be able to share the bonus with other winners! Summit, Cheese Superman, Million Winners, Million Heroes … … Recently, these knowledge quiz apps have brushed many people’s circle of friends, and some people have tasted the results and are complacent; Some people are crazy about it and gang up; Some people are dismissive and scoff.
The summit meeting alone can reach a maximum of nearly 600,000 people. Behind the popularity, more people question, what is the profit of such a "throwing money" quiz? How long will it last?
Hot: office white-collar group play
At 4 o’clock on the afternoon of January 11th, in the meeting room of an Internet company in the photoelectric park of Liangjiang New Area, before the weekly meeting, 11 employees stared at their mobile phones. At 5 o’clock, there will be a round of answering questions at the "Summit Meeting", with a prize of 50,000 yuan.
"Let’s start, let’s talk in groups!" At 4: 45, everyone couldn’t help but be excited and opened the APP. Someone said, "I’ve prepared three mobile phones, and I’m sure I can make it to the top this time!"
"What is the first word in most English test dictionaries? Who knows? " "I didn’t pass Band 4. Do you know?" "Come on, just ten seconds!" The first question stuck many people in the office … …
Xiao Jin, a staff member, said that everyone can answer questions together, and the collective wisdom is great! Inviting others to answer questions together can also increase one’s life (an opportunity to ask the wrong questions), and many colleagues in the company are "trapped" in this game. In the past two weeks, Xiaojin invited more than 30 colleagues, but only twice succeeded in winning the top prize and got a bonus of more than 30 yuan.
Experience: At least 200,000 people are online
What is the magic of these answering apps, occupying so many users so quickly? From January 10th, our reporter downloaded the popular "Rushing to the Top Conference" and "Cheese Superman" respectively to experience answering questions.
In the form of answering questions, the gameplay of each platform is basically the same. The questions are given by the host and answered by netizens online. There are 12 multiple-choice questions in each game, and those who get all the answers correctly within the specified time can divide the bonus.
After two days, 200,000 people took part in the least answer, and the bonus was at least 50,000 yuan. I didn’t get extra life by invitation code. Journalists who "fight alone" didn’t succeed once, and some friends only got 10 yuan’s reward.
These 12 questions are all-encompassing, and all of them should be answered quickly within 10 seconds. “‘ Failure is the mother of success ’ ‘ Mother ’ What does it mean? " "What does the idiom vanilla beauty mean?" "Which organ does earthworm rely on to get oxygen on the ground?" Such digressions abound.
In addition to the difficulty of the topic, what makes the respondents vomit is the failure of the live broadcast software of major platforms. Stuck and delay occur from time to time, which also leads to users dropping out.
"There is a question asking what is the default screen capture shortcut for iPhone7." Xiaojin said that he was using the iPhone7. At that time, he thought he was smart and tried every option. As a result, … … The phone crashed, and the hope of rushing to the top was ruined.
Response: "open up" if you can’t answer it.
This week’s game rankings show that the player who has accumulated the most bonuses this week has a bonus of more than 3,051.43 yuan, and the player ranked 100 has accumulated a bonus of 1,652.89 yuan. The total prize money accumulated in the list is up to 5159.74 yuan. This kind of achievement is simply "hanging up" for many participants.
So, is there really skill?
"Is there a group meeting at 9: 30 tonight?" "Cheese makes quick progress" … … In a QQ group called "Answering Mutual Assistance", at the beginning of each live answer, someone will send an answer quickly in the group. Thousands of messages a day, and "addicted" members are online for nearly 10 hours a day.
Player Ms. Bai said that in order to get the bonus, she and her colleagues formed a chat group of 20 people, nicknamed "Open Black Group". With several knowledgeable colleagues in the group, Ms. Bai had rushed to the top three times and accumulated more than 40 yuan.
Of course, there are other "tricks": searching for answers online within 10 seconds, answering questions by multiple mobile phones using live broadcast time difference, and spending 1 yuan online shopping for "resurrection opportunity" … …
Voice: Some people support and some people criticize.
Mr. Duan, a middle-level leader of an Internet company in Liangjiang New Area, said that all six "soldiers" under his command were "disarmed" by live answers, and the whole army was wiped out. For this form of game, Mr. Duan sneered: "It’s like someone throwing money on the rooftop, and a group of people blindly pick it up, and they have been busy for a whole day and picked up a dime."
Mr. Duan said that the prototype of this game came from an application called HQ abroad. In fact, this model is the "mobile version" of Q&A programs such as "Open the Door" and "One Stop to the End" in previous years. Let a large number of people pay blind attention to it, "delaying work and wasting time."
"It’s not for the money, it can broaden the knowledge." Ms. Bai, a staff member, said that answering questions can consolidate the knowledge she has learned before, enrich her knowledge, and cooperate with colleagues to play games, which can also enhance the relationship between colleagues.
Our reporter Jing Ran
■ Analysis
Mainly for traffic and users.
May "come and go in a hurry"
An industry insider engaged in software development in Photoelectric Park said that this kind of answering APP seems to be throwing money, and the ultimate goal is nothing more than competing for traffic and users.
In comparison, the customer acquisition cost of the live answering APP is very low. Some media have calculated that the "Rushing to the Top Conference" spent 100,000 yuan on the day of its official launch, which attracted nearly 300,000 people to participate, and the cost of obtaining customers was only a little more than 30 cents, far lower than that of major Internet companies.
In addition, the "resurrection" opportunity of this APP is an "invitation mechanism": as long as one user uses the invitation code, he can get the resurrection opportunity, which also gives the APP the means to spread and precipitate users quickly.
"Advertising is the profit model of Internet companies, and so is the live answer." According to insiders, with the live question-and-answer becoming a game for all, whether it is "title" or the host’s oral broadcast, the effect of advertising in this closed situation is expected.
However, some insiders believe that live answering questions is only a temporary need. Without continuous user demand, this business model is difficult to sustain, "coming in a hurry and going in a hurry".
Can you do these questions?
(Some topics of a live broadcast platform)
1. Which of the following is not Zhao Benshan’s apprentice?
1。 Song Xiaobao II. Small Shenyang 3. Yun-peng Yue
2. What is the capital of Switzerland?
1。 Zurich 2. Berne 3. Geneva
Third, the following "eat chicken" mode mobile game does not belong to Netease?
1。 Terminator 2. Judgment Day 2 Wilderness Operation
3。 Glorious mission
4. Which of the following stars didn’t marry China people?
1。 Chae Rim II. Choo Ja Hyun III. Tang Wei
5. Which of the following animals will not eat each other after mating?
1。 Mantis 2. Spider 3. slug
6. Which of the following well-known spring scenic spots has the lowest latitude?
1。 Baotu Spring II. Butterfly spring III. Shuihuoquan
7. Which of the following movies was not made by Disney?
1。 Plane Story II. Racing story
3。 Toy story
8. Which of the following Japanese cities once competed with Beijing to bid for the Olympic Games?
1。 Nagoya II. Osaka 3. Tokyo
9. In the American drama "The Big Bang Theory", which university does Sheldon work in?
1。 California Institute of Technology State University
2。 California Institute of Technology
3。 University of southern California
10. Which of the following animals has red blood?
1。 Sea crab ii. Earthworms 3. cuttlefish
11. Where does the loach collect oxygen on land?
1。 Intestines 2. Skin 3. nose
12. Which of the following works of Mr. Lu Xun was printed at the latest?
1。 Scream 2. Weeds 3. Wandering